7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. 1) Have a large, prominently placed, colorful Donate Button.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping. You can also give donations in people’s names as early gifts!

Trending Sources

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. So you’ve got a beautiful online donation page up and running. Let’s talk about marketing your online donation page! Donation type. Abby Jarvis.

The most powerful features for your holiday campaign


With the holidays right around the corner, is your organization set up to have your most successful holiday giving campaign ever? As a result of CrowdRise joining GoFundMe earlier this year, we’re able to offer new features, optimizations, and a little cold hard cash certain to increase your donation volume and campaign reach this holiday season.

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

How can your nonprofit entice more donations this holiday season by using nonprofit infographics? Fundraising Infographics Marketing Nonprofits Compassion International Gift Catalog holiday giving nonprofit infographics visual marketing year-end giving

5 Email Design Mistakes to Avoid this Holiday Season

Fundraising 123

We all know that the holidays are a busy time of year, and not just for you and your staff, but for your supporters and volunteers as well. That''s why it''s more important than ever to make the right choices when designing your holiday and end-of-year email fundraising campaigns.

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5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

In its fourth year, Macy’s ‘Believe’ campaign will donate $1 (up to $1 million) for each letter to Santa mailed at its stores. Macy’s doubled their donation for National Believe Day on December 9th. Since 2009, Radio Shack has donated $7 million to LIVESTRONG.

Soliciting monthly sustainer gifts during the holidays


Yet many organizations avoid requesting monthly gifts during the holiday season, since single gifts offer a higher average gift and nonprofits are counting on the huge year-end bump in fundraising the holiday season brings.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

To celebrate the good work you have been doing for the last six months, and to energize yourselves for the critical holiday season of solicitation and fundraising that should hit its peak in mid-November and continue right through the new year. The pools are open and busy.

Getting Your Donation Web Page Ready For The Holiday Rush

Non Profit Marketing 360

Probably not the biggest donations of the year, but enough of a stream to help further your cause. The Convivio study focussed on a few specific design concerns for the donation page/form itself: Gift String Layout: horizontal vs. vertical. Not really.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

Fundraising 123

Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 Blaze trails to your donate page. Make it easy for donors to give by making it easy to find your site and your Donate button.

Get ready for year-end giving by improving your website donation pages


As the 2011 holiday giving season approaches, non-profit organizations need to be mindful to position their websites for successful year-end giving, especially in this sluggish economy when donors are likely to be more selective than ever with their contributions. To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years.

10 Christmas Fundraising Ideas Guaranteed to Spread Holiday Cheer

Fundraiser Ideas

The following Christmas fundraising ideas are designed to not only help your organization raise much-needed funds but also spread holiday cheer in the process. There’s no need to wait for the holidays to start the second of our Christmas fundraising ideas. Add Christmas-themed raffle items for more holiday fundraising. Have entrants collect donations and award prizes for those with the highest amount of donations. The holidays are no exception.

10 Ways To Engage Donors And Boost Donations This Holiday Season

Ann Green

Fundraising for your nonprofit organization occurs year-round as you build relationships with donors, host events, and ask for donations. Capitalize on generosity this holiday season as you engage donors and boost donations. Create a Seasonal Holiday Campaign.

Buying the charity message: Holiday fundraising trends in 2012

Nonprofit Marketing Blog

Today’s New York Times has a story on charity campaigns that seek to convince shoppers to add charity to their lists this holiday. A claymation figure named Fred is shown burdened with shopping bags and contemplating a more meaningful gift – the gift of time, money or a donation in someone’s name. Exhibit two is Oxfam America’s “Unwrapped” holiday giving campaign with “gifts” such as water pumps for the poor.

Case Study: How can you make your letter appeal better?

Wild Woman Fundraising

Sympathy and callousness: The impact of deliberative thought on donations to identi?able Helping you make your website more effective to get people to click donate. Helping you write e-newsletters that get people to click donate. Draft 1 of the letter, page 1.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

Memorial Day is a federal holiday, but also a day to do a little cause marketing. It’s a fun campaign that just happens be on the wrong holiday. When you do 10 pushups and visit the campaign website and affirm that you did yours, CSX will donate a dollar to the Wounded Warrior Project. Post it on your social network and CSX will donate another $1. The total donation is capped at $50,000. So how is Memorial Day the wrong holiday?

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

For each visitor that clicks ‘Donate Now’ on their Facebook Page, Hanes will donate a pair of socks to The Salvation Army to distribute. I like how fans can choose to enter their zip codes to donate meals directly to their local community Feeding America food bank!

For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf. Customers also get a copy of the exclusive All You Need Is Love Holiday CD for free. I love Starbucks. I love Product (RED).

Three Holiday Fundraising Clichés to Avoid

Fundraising 123

As sure as I can count receiving Aunt Nancy’s 3-page (front and back) annual family newsletter, there are a few themes that always seem to creep into the mix of these donation requests. Here are three holiday fundraising pet peeves that make me say "Bah, humbug!" Unless you are actually working to save snowmen, reindeer, fir trees -- or any other emblem of the winter holidays, don’t use any of these as the star of your fundraising appeal.

Nonprofit Payment Processing: The Ins and Outs

Fundraising Coach

That’s why in order to gain real traction with donors , your nonprofit must first set up a reliable source to accept online donations. Let’s look at it step-by-step: A donor makes a contribution via an online donation tool (think donation pages, crowdfunding sites etc.).

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Patrick’s Day, or another holiday, you might see these all around your local starbucks or grocery store. Joe says that people will give at the cash register if the cashier doesn’t just say, “Would you like to make a donation to MDA today?&#

Now is the time to send your Holiday Appeal!

Wild Woman Fundraising

So how to make sure your holiday appeal works for your organization? Maybe you’re an arts organization and the business case for giving is that the arts invigorate your local economy, driving up tourism, holiday spending, etc. Or perhaps you’re an environmental organization, and you can show the business concretely what they stand to gain by using environmentally friendly practices and giving to your nonprofit this holiday season.

New Charity Widgets May Increase Holiday Giving

Marketing for Nonprofits

Looking for a way to increase holiday giving? The great thing about widgets is that many sync up with donation platforms like PayPal. Consider adding widgets to your fundraising mix. A widget is a piece of content that you can paste on your website, blog or social networking page. Widgets can contain pictures and text. See GlobalGiving's "Give Love" widget at right.

What is the Value of a Holiday Greeting

A. Fine Blog

As my people have just celebrated the new year, my Inbox has been filled with wishes for a happy and healthy one from a variety of organizations I am associated with, have donated to or bumped into at some point.

#GivingTuesday 2015 Results: 1 Million Gifts Make a Record-Breaking Day

Kivi's Nonprofit Communications Blog

By every measure, this giving day has exploded into a new, influential holiday. According to the Case Foundation , which set out this year to measure the collective reach of Giving Tuesday, total online donations processed on Giving Tuesday more than doubled from 2014, to a staggering $116.7

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#HowTo: Online Anonymity & Security Pivotal For Holiday Season

Non Profit Marketing 360

Nonprofits, especially those that capture online donations, might not be the obvious targets banks and energy corporations are – but nonprofits are sweet targets for hackers. We don’t intend to be scare-mongers on this blog with so many stories on internet/cloud security.

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

Kivi's Nonprofit Communications Blog

31 percent increase in online donation volume (compared to 2015). 22 percent of online donations made on mobile devices, up from 17 percent in 2015. 26,018 donations. 45,087 donations. 33 percent of all donations were made on mobile devices.

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

Winter Appeal: Dec 1, 2013 (thank you for helping us create the successes of the past year, including conglomerate story of patient X, we couldn’t have done it without you, please help more people just like patient X this holiday season.).

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Take a good hard look at your donation landing page. You can lose perfectly good prospects with a bad donation landing page. Source: https://flic.kr/p/8q7cDb. p/8q7cDb.

The Best Donor Thank You Note I Have Ever Received

Wild Woman Fundraising

Happy Holidays. He wanted to touch my heart, and he wanted to let me know what my donation meant to him. My donation is not that large, but getting this thank you note, I felt like they were so grateful that I would like to give more.

7 Can’t-Miss FREE #GivingTuesday Resources for Nonprofits

Kivi's Nonprofit Communications Blog

The Salsa Labs Giving Tuesday center sports a campaign planner, sample donation landing pages, a guide for year-end fundraising, plus a few blog posts with tips. Blackbaud took a deep dive into its Giving Tuesday trends to see where this holiday has been, and where it could be going.

Memorial Day Cause Marketing

Cause Related Marketing

It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died. In-stores the campaign shows as a bunch of splashy well-placed signage, plus notices at every checkout counter asking customers to donate to the USO. Here’s the offer: Piano Liquidators will donate 10 percent of proceeds from the week of Monday, May 21 through Monday, May 28… Memorial Day… to the Utah Disabled American Veterans.

5 ways to get your email marketing ready for the holidays

Fundraising 123

Looking for a strong showing in your email results this holiday season? If you haven't started your holiday plan yet, you still have time. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. Perhaps you're out to drive donations, promote an event, or just share a festive little greeting with your customers.

3 Bonus Holiday Fundraising Tips: A Companion the Procrastinator's Guide to Year-end Fundraising

Fundraising 123

In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider. This holiday, ask some of your biggest supporters to invite their friends and family to support you.

URGENT ACTION REQUEST: Jailed in Dubai for Helping Children

The Agitator

A British-Australian dual national living in Dubai, the United Arab Emirates city that bills itself as a “friendly holiday resort”, has been detained for weeks because he tried to raise money for Afghan child refugees using his Facebook page. Scott Richards, a volunteer fundraiser, has been charged by Dubai authorities for “fundraising without permission” He faces up to a year in prison under a new law regulating charities amid regional concerns about donations reaching extremists.

Fewer Gifts Expected This Holiday Season

Donor Power Blog

  The study, which was commissioned by World Vision , found that less than 40% of Americans expect to give a charitable donation as a holiday gift this year, compared with nearly 50% last year.   While this is concerning news to all charities, it’s particularly worrisome to those that rely heavily on holiday and year-end gift giving. Some of the largest U.S.

Holidays in July: Get a Jump on End-of-the-Year Fundraising

Fundraising 123

Supporters choose to donate to organizations for a variety of reasons. Network for Good processes 40% of its annual donations in the month of December, and the majority of that comes December 30 and 31. These supporters may choose to donate now (try an email appeal!), or you may be able to stick in those procrastinators' minds when the holiday season rolls around. Make sure they're going to a donation form/page they can trust.

Holiday Online Giving Will Top $4 Billion

The Agitator

Based on research conducted for them by Forrester Research, Convio estimates that online giving to nonprofits in the US will top $4 billion this holiday season (Nov 1-Dec 31 — up from $3.1 Some items that caught my attention (all figures are US) … More than 63% of online consumers (111 million people) plan to use the Internet to donate to charities of their choice during the upcoming holiday season, up from 51% in 2008.