6 Steps to Maximize Online Giving

Fundraising 123

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

Are you thinking about participating in a Giving Day? Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do your homework, starting with these resources: The Knight Foundation Giving Day Playbook.

Update On Online Giving

The Agitator

In partnership with Network for Good, the Chronicle of Philanthropy provides a ‘data dashboard’ updated monthly that reports trends in online giving. The dashboard looks only at flows through the Network for Good platform, but that’s nearly two million donations over a rolling year to 31,295 nonprofits. So, not a bad picture of what’s happening online in the US. Fundraising analytics / data Online fundraising and marketing premium

Online Giving — 7 Tips For Maximum Donations

The Agitator

Here’s their latest wise advice — 7 tips on maximizing your online fundraising success by using proven practices in designing your donation pages. From mobile friendly to asking specific donation amounts to auto-fill forms. The infographic speaks for itself … Fundraising philosophy/profession Online fundraising and marketing premiumWatch out Australia and New Zealand … Big news below about Roger! But first our post.

Make Online Giving a Breeze

Ann Green

Many of you are busy with your year-end fundraising campaign. Even if you mail your appeal letter, a bunch of people will donate online. If you’re sending out reminders by email and social media, you’ll also include a link to the donation page on your website.

How You Can Encourage Mobile and Online Giving

Fundraising 123

When communicating to donors online or via mobile, it''s crucial to quickly make a compelling case for giving. So Google''s Android application One Today encourages many fundraising best practices that any cause can use. Fundraising Nonprofit Communications

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause. The data, based upon millions of donations made through the Network for Good online giving platform, is compiled on a rolling year basis and will be updated weekly.

Feedback Week: What People Don’t Like about Your Online Giving Process

The Agitator

Because they all have to do with online giving: I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what I saw online/offline! Why doesn’t it save my info online ?”

‘F’ Grade For Online Giving

The Agitator

The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company.

What Do Online Giving Numbers Mean?

JCA Insights

According to a recent article in the Chronicle of Philanthropy , “online donations rose sharply last year.” ” Convio, Blackbaud and Network for Good, all fundraising system vendors, reported increases in giving to their customers. Blackbaud reported 5,000 of its customers raised 10% more dollars online in December but didn’t specify what the increase was compared to. Uncategorized Blackbaud Convio Online Giving Philanthropy

Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

User research finds significant deficiencies in non-profit organizations' website content, which often fails to provide the info people need to make donation decisions. Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics. How it uses donations and contributions.

The Dismal Results of My Online Giving Experiment

Kivi's Nonprofit Communications Blog

Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital One’s No Hassle Giving Site , converting them into cash gifts to charities. Capital One partnered with Network for Good to deliver the donations to the charities.

Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites : Writing a Donor-Centered Website.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Want to drive online giving? Send a letter

Fundraising Coach

Studies continue to show that online giving is the fastest growing fundraising channel. The best way to grow online donations. So what’s the best way to grow online donations? The study says direct mail is a growing source for online gifts. In fact, it says more than times as many donors say they gave online because of being prompted by a letter than by an email. Review your fall fundraising letters. Ask online giving

UK online giving up 85% over 3 years – but still only 3.7% of charitable donations?

Giving in a Digital World

However, I have been keeping-up with my report and research reading, and last week’s release of the latest eBay/MissionFish report ‘Passion, persistence and partnership: the secrets of earning more online’ has finally got me back to my keyboard. Based on the nfpSynergy ‘Virtual Promise’ research data quoted in the report there was an 85% increase in the percentage of voluntary income that came from online between 2007 and 2010.

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Is Donating Online as Easy as Pie?

Ann Green

Year-end giving is in full swing and even if you’ve mailed your appeal letter, many people will choose to donate online. Chances are you’ll send most of your reminders by email and social media with a link to the donation page on your website.

The economy may be down, but online giving is up

Fundraising 123

Many of our clients have been asking, “What does this mean for our online fundraising program?” It’s a great question—and one that we couldn’t find a good answer to, so we decided to do our own analysis. We looked at online giving for five nonprofit clients during September and October, including Easter Seals, Habitat for Humanity International, National Multiple Sclerosis Society, Oxfam America, and The Wilderness Society. Tags: Best Practices Fundraising

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The Ups and Downs of Online Giving in a Down Economy

Fundraising 123

In December of 2008, we published an article showing that online giving had grown significantly between the fall of 2007 and the fall of 2008.1 The data below represents the average changes in giving, year over year, for the five organizations.

What’s the state of your online giving?

Nonprofit Marketing Blog

In our latest Network for Good video clip , I share some key points about the state of online giving. Online donations continue to grow at a faster clip than overall giving as more of our communication and actions go online. Online giving must be easy.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Online.

The online giving experience matters - and the data proves it

Nonprofit Marketing Blog

Since 2010, Network for Good has been tracking digital philanthropy across several distinct channels including individual charity websites, charity portals and social giving (peer-to-peer) websites and applications.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Your nonprofit’s online donation form is quite another.

Overall giving flat, online giving up

Nonprofit Marketing Blog

Charitable giving was nearly flat in 2011, just as it was in 2010, according to the newly released report, “Giving USA,” the annual report on the state of American philanthropy. billion was donated, rising from the previous year by 4%—but that equals just 0.9% Individual giving grew 0.8% It pointed out last year Rooney predicted that a recovery in giving could occur by 2016; now, given current conditions, “he says it will more likely be 2022.”

Data extravaganza! Check out the newest online giving indices

Nonprofit Marketing Blog

I’m very excited to announce that Network for Good has three new sources of data on the state of online giving! Here’s the headline from all three of these reports: Online giving is significantly up this year.

Holiday Online Giving Will Top $4 Billion

The Agitator

Based on research conducted for them by Forrester Research, Convio estimates that online giving to nonprofits in the US will top $4 billion this holiday season (Nov 1-Dec 31 — up from $3.1 The Convio study is full of other tidbits on how donors are using internet-based tools and resources to assist their giving. This is a little more bullish than other data I’ve seen re consumer online spending.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December.

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Just How Hard Is It to Donate to You Online?

Kivi's Nonprofit Communications Blog

A friend recently recalled how I had critiqued her website during a webinar a couple of years ago, and though I don’t remember it exactly, apparently we were both somewhat appalled by how many clicks were required to make an online donation to the organization.

Online giving continues to grow—how to grow along with it

Nonprofit Marketing Blog

The Chronicle of Philanthropy reports that online donations rose 14 percent from 2011, reaching $2.1-billion in 2012. The study was based on data provided by Blackbaud, Network for Good, and PayPal, and examined online giving totals from 115,000 nonprofits. This latest analysis underscores just how online giving is growing at a more rapid pace than overall giving, which had a growth rate of only 1.5% in 2012, according to Giving USA.

#GivingTuesday 2017 Recap – What Worked and What Didn’t

J Campbell Social Marketing

The results are in – this year was the biggest Giving Tuesday yet! According to the Giving Tuesday Facebook Page, Giving Tuesday 2018: **$274 million raised online. **2.4 Crossroad chose Giving Fuel to host their Giving Tuesday campaign.

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Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

Have you ever seen the Atlas of Giving? It uses science to predict which months people are most likely to give for different causes ; here it is. Click here to view a sample from the Atlas of Giving. Do you do healthcare fundraising?

Preliminary figures on 2009 online giving

Nonprofit Marketing Blog

My colleague Kate Olsen at Network for Good reports: After what promised to be a gloomy year in the philanthropic community, Network for Good, the Internet’s leading nonprofit giving platform, is pleased to report positive news about online giving in 2009. With big growth in charitable contributions in December, 2009 ended on a high note, demonstrating that even in tough economic times, people still make giving a priority.

Here’s the one predictor of your fundraising success in 2016

Wild Woman Fundraising

The second thing is that creating a fundraising plan is really the secret sauce to success. I also really hope that today we can talk about fundraising planning and why that leads to success for fundraising program. They do more monthly giving and they get a lot more from it.

10 Ways To Engage Donors And Boost Donations This Holiday Season

Ann Green

Fundraising for your nonprofit organization occurs year-round as you build relationships with donors, host events, and ask for donations. However, research shows that almost one-third of yearly online giving occurs in December. Why should they give to your cause?

Getting Started with Mobile Fundraising: 5 Ways

Ann Green

Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising. Investigate Text-to-Give Technology.

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Landmark study reveals online giving hat trick: donor experience, December and disaster

Nonprofit Marketing Blog

I’m ecstatic to announce the release of The Online Giving Study: A Call to Reinvent Donor Relationships. The Online Giving Study , from Network for Good and TrueSense Marketing and sponsored by AOL, found generous procrastinators donate in droves on December 30 and 31.

Online giving: A lively spot in the lackluster economy

Nonprofit Marketing Blog

In a sign of the steady growth in online giving, even amid the recent recession, Network for Good has now processed over $300 million in online donations to more than 50,000 charities since we got started. To illustrate, the total number of donations through Network for Good is up 92% year to date, but the dollar value of those donations is up 43% compared to last year. More people are giving the gift of charity to others.

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Donation Days!

Fundraising Coach

As I’ve said in earlier posts, studies show that more than 20% of donations are received today and tomorrow. What are you doing over the next two days to make it ridiculously easy for donors to give? What are you doing to make it ridiculously easy for donors to give?

Philanthropedia – helping US donors focus their online giving where it makes the most impact

Giving in a Digital World

In response to the growing trend of savvy donors wanting more reassurance that their donations really will make a difference, an interesting new online initiative was launched last month called Philanthropedia. Philanthropedia is essentially an online charity crowdfunding site – but one with a difference, in that it uses a team of 261 experts specialising in different social causes to evaluate the effectiveness of US non-profits.

Philanthropedia – helping US donors focus their online giving where it makes the most impact

Giving in a Digital World

In response to the growing trend of savvy donors wanting more reassurance that their donations really will make a difference, an interesting new online initiative was launched last month called Philanthropedia. Philanthropedia is essentially an online charity crowdfunding site – but one with a difference, in that it uses a team of 261 experts specialising in different social causes to evaluate the effectiveness of US non-profits.