Online Giving — 7 Tips For Maximum Donations

The Agitator

Here’s their latest wise advice — 7 tips on maximizing your online fundraising success by using proven practices in designing your donation pages. From mobile friendly to asking specific donation amounts to auto-fill forms. The infographic speaks for itself … Fundraising philosophy/profession Online fundraising and marketing premiumWatch out Australia and New Zealand … Big news below about Roger! But first our post.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

Are you thinking about participating in a Giving Day? Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do your homework, starting with these resources: The Knight Foundation Giving Day Playbook.

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Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause. The data, based upon millions of donations made through the Network for Good online giving platform, is compiled on a rolling year basis and will be updated weekly.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Update On Online Giving

The Agitator

In partnership with Network for Good, the Chronicle of Philanthropy provides a ‘data dashboard’ updated monthly that reports trends in online giving. The dashboard looks only at flows through the Network for Good platform, but that’s nearly two million donations over a rolling year to 31,295 nonprofits. So, not a bad picture of what’s happening online in the US. Fundraising analytics / data Online fundraising and marketing premium

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7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Online.

Want to drive online giving? Send a letter

Fundraising Coach

Studies continue to show that online giving is the fastest growing fundraising channel. The best way to grow online donations. So what’s the best way to grow online donations? The study says direct mail is a growing source for online gifts. In fact, it says more than times as many donors say they gave online because of being prompted by a letter than by an email. Review your fall fundraising letters. Ask online giving

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Your nonprofit’s online donation form is quite another.

Data extravaganza! Check out the newest online giving indices

Nonprofit Marketing Blog

I’m very excited to announce that Network for Good has three new sources of data on the state of online giving! Here’s the headline from all three of these reports: Online giving is significantly up this year.

UK online giving up 85% over 3 years – but still only 3.7% of charitable donations?

Giving in a Digital World

However, I have been keeping-up with my report and research reading, and last week’s release of the latest eBay/MissionFish report ‘Passion, persistence and partnership: the secrets of earning more online’ has finally got me back to my keyboard. Based on the nfpSynergy ‘Virtual Promise’ research data quoted in the report there was an 85% increase in the percentage of voluntary income that came from online between 2007 and 2010.

What’s the state of your online giving?

Nonprofit Marketing Blog

In our latest Network for Good video clip , I share some key points about the state of online giving. Online donations continue to grow at a faster clip than overall giving as more of our communication and actions go online. Online giving must be easy.

Overall giving flat, online giving up

Nonprofit Marketing Blog

Charitable giving was nearly flat in 2011, just as it was in 2010, according to the newly released report, “Giving USA,” the annual report on the state of American philanthropy. billion was donated, rising from the previous year by 4%—but that equals just 0.9% Individual giving grew 0.8% It pointed out last year Rooney predicted that a recovery in giving could occur by 2016; now, given current conditions, “he says it will more likely be 2022.”

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Online giving continues to grow—how to grow along with it

Nonprofit Marketing Blog

The Chronicle of Philanthropy reports that online donations rose 14 percent from 2011, reaching $2.1-billion in 2012. The study was based on data provided by Blackbaud, Network for Good, and PayPal, and examined online giving totals from 115,000 nonprofits. This latest analysis underscores just how online giving is growing at a more rapid pace than overall giving, which had a growth rate of only 1.5% in 2012, according to Giving USA.

Online Giving Should Be Painless

Ann Green

Even if you mail your appeal letter, many people will donate online. If you’re sending reminders by email and social media, you’ll also include a link to the donation page on your website. That means online giving on your website needs to be painless.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December.

Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

User research finds significant deficiencies in non-profit organizations' website content, which often fails to provide the info people need to make donation decisions. Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics. How it uses donations and contributions.

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

Have you ever seen the Atlas of Giving? It uses science to predict which months people are most likely to give for different causes ; here it is. Click here to view a sample from the Atlas of Giving. Do you do healthcare fundraising?

Just How Hard Is It to Donate to You Online?

Kivi's Nonprofit Communications Blog

A friend recently recalled how I had critiqued her website during a webinar a couple of years ago, and though I don’t remember it exactly, apparently we were both somewhat appalled by how many clicks were required to make an online donation to the organization.

The online giving experience matters - and the data proves it

Nonprofit Marketing Blog

Since 2010, Network for Good has been tracking digital philanthropy across several distinct channels including individual charity websites, charity portals and social giving (peer-to-peer) websites and applications.

#GivingTuesday 2017 Recap – What Worked and What Didn’t

J Campbell Social Marketing

The results are in – this year was the biggest Giving Tuesday yet! According to the Giving Tuesday Facebook Page, Giving Tuesday 2018: **$274 million raised online. **2.4 Crossroad chose Giving Fuel to host their Giving Tuesday campaign.

6 Things Nonprofits Need To Do After #GivingTuesday

J Campbell Social Marketing

So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. MSFT is matching up to $250K of your donations to our nonprofit partners [link]

How to create the ultimate donation page

Nonprofit Marketing Blog

Are you thinking about your year-end fundraising plans yet? Based on our recent Digital Giving Index data and trends from the last few years, Network for Good expects to again see at least 30% of annual online donation volume come through in December alone.

4 Tips For Making the Perfect Online Ask to your Donors

J Campbell Social Marketing

Whether it’s through online donation pages , social media, text-to-give technology, or some other digital outreach, nonprofits are learning that in order to raise more money and connect with their supporters, they need to go online. Offering different giving levels.

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4 Tips for Successful Online Fundraising this December

Fundraising Coach

Are you looking at the next 3 weeks as time wasted for fundraising? A recent seven year analysis of online giving conducted by Network for Good indicates that over 30% of all online giving happens in December. Polish your online system.

Getting Started with Mobile Fundraising: 5 Ways

Ann Green

Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising. Investigate Text-to-Give Technology.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)


Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. As a fundraiser, the key question you’re going to have while reading this is… How do I get more people through my online giving process to complete a donation?

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Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to look at online fundraising. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study). Online giving continues to grow fastest for smaller organizations.

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Perk up your online giving

Get Fully Funded

Are you getting as many online donations as you’d like? There’s a great article in the November issue of Fundraising Success that covers the basics of online giving. The most notable exmple of this is the “donate now&# button.&#. The article goes on to say that you should make your ‘donate now’ button availebl throughout your website. My pal Gail Perry also has something to say about online giving.

12 digital fundraising trends for 2012 #9 Back To Website Donation Basics

Giving in a Digital World

As I’ve been highlighting throughout this series , the wealth of developments in digital commerce and communications emerging at the moment offer a host of potential new opportunities for fundraisers. When it comes to online fundraising, there’s nothing more basic than your website donation pages. In the light of this, no wonder research suggests that online giving made-up less than 4% of UK charitable donations in 2010.

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Feedback Week: What People Don’t Like about Your Online Giving Process

The Agitator

Because they all have to do with online giving: I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what I saw online/offline! Why doesn’t it save my info online ?”

Online Giving Thoughts

A Small Change

Today is the rest of my conversation with Jon Biedermann, Vice President at DonorPerfect and here are a few of his thoughts about online giving. Are you seeing online donations grow at a larger proportion to what they have been in the past? We have certainly seen on-line donations continue to grow, and expect that trend to continue. However, it still only accounts for a very small fraction of overall giving- currently hovering at only 3%!

What You Need to Know about the New Online Giving Index

Nonprofit Marketing Blog

This is a guest post from my colleague Kate Olsen at Network for Good, author of our new Online Giving Index. Network for Good has a unique perspective on the experience and behaviors of charitable giving across several distinct channels including: individual charity websites, charity portals and social giving (peer-to-peer) websites. To that end, we’ve created The Network for Good Online Giving Index with insights and trends to inform your charitable engagement.

A bigger slice of pie: 2 Rules for Getting More Online Donations

Nonprofit Marketing Blog

Giving USA, an annual publication that reports the sources and uses of charitable gifts in the United States, released some good news this year: Overall, charitable giving in 2012 was up 3.5% But keep in mind that donations from individuals make up the largest piece of the giving pie: 72%. How is your organization’s “giving pie” sliced? There are two keys to getting more individual gifts online: 1.

How You Can Encourage Mobile and Online Giving

Fundraising 123

When communicating to donors online or via mobile, it''s crucial to quickly make a compelling case for giving. So Google''s Android application One Today encourages many fundraising best practices that any cause can use. Fundraising Nonprofit Communications

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Kivi's Nonprofit Communications Blog

Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? Use Your Best Stories to Spur Giving. People don’t give because you need money. Make me want to give.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques


To improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. The fact is, not all things on your donation page matter for conversion.

Want To Be An Online Fundraising Master?

J Campbell Social Marketing

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 Blackbaud found that overall charitable giving grew 4.9%

The Quick and Dirty Guide to A/B Testing Your Donation Page

Nonprofit Marketing Blog

Your landing pages are important, and your donation pages are no exception. Do you ever wish you could know which messages, suggested donation amounts, or photos are the best at inspiring your donors to give? Set up a second donation page with that variable changed.

How Strong Relationships Can Increase Fundraising Results in 2011

Fundraising 123

It's not news that online giving is skyrocketing, but what really thrills us is all the different ways donors can give online now - websites, donation portals, social networks. While all of these options are new and exciting, the reasons people give online are not that different from the reasons they give elsewhere. 7 Principals for Building Better Relationships Online. Make sure their online experience is easy and built for them.

‘F’ Grade For Online Giving

The Agitator

The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising. The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. Here’s where to download the Online Fundraising Scorecard , prepared by Dunham+Company.