Do fundraisers donate to charity?


But I’ve been wondering (from a marketer’s point of view): Do fundraisers donate more money and/or more frequently to charity than others? . And their organization’s marketing/fundraising tactics would improve, become more successful, and be more donor-centric.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

Check out my 13 tips that will help double your digital fundraising donations: 1) Go Mobile. 2) Brand Your Donation Page. But is your donation page? Your website and donation page must include compelling images. 5) Make Donation Buttons Stand Out.

If asking for donations makes you uncomfortable, read this now!


You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations. Donors deserve engagements with fundraisers that are just as passionate about the cause as they are.

7 steps to decline donations you can’t accept


The post 7 steps to decline donations you can’t accept appeared first on MarketSmart, LLC |. She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00).

Email as a Fundraising Tool – Episode 4


The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit to learn more about MarketSmart.

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2 Data-Powered Steps to Boost Donations

Getting Attention

Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. Organizations retain just 60% of their donors from year to year, so finding new donors is a critical element of fundraising on an ongoing basis.

Social fundraising guide - Chapter Four: Go beyond the donation


Getting donations is great and definitely something to seek out. But, what if the end result of successful fundraising was more holistic? What if fundraising had much more impact on your cause and the multiple goals your organization’s trying to tackle everyday. Fundraising Social Marketing

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The Good, The Bad, and The Ugly: Nonprofit Fundraising on Facebook

J Campbell Social Marketing

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. Some organizations get great results from Facebook fundraisers, but other nonprofits remain perplexed or frustrated by the process.

Do you donate to your employer?


Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” ” For fundraisers, I think he meant that someone who is charged with asking another for a donation should do some donating on their own first.

How to hire a fundraising consultant

Wild Woman Fundraising

Maybe you need an expert in a certain kind of fundraising. Is it someone to fundraise for you? Train your team to help you fundraise. Measure fundraising effectiveness and look at your analytics. THEN hiring a fundraising consultant is a good next step. Fundraising.

3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money


Most fundraiser’s LinkedIn profiles are screwed up! Is it written and designed to help you generate more donations or to help you get a job? They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

To celebrate the good work you have been doing for the last six months, and to energize yourselves for the critical holiday season of solicitation and fundraising that should hit its peak in mid-November and continue right through the new year. The pools are open and busy.

Is A Donate Button Coming To Twitter?

J Campbell Social Marketing

The ability to donate directly inside Twitter may be coming to a nonprofit near you! The first question on my mind was, of course, what about a Donate button for nonprofits? The post Is A Donate Button Coming To Twitter? photo credit: mkhmarketing via photopin cc.

Are you a cold-hearted fundraiser or a warm-hearted facilitator?


I don’t think questions like those should ever be absent from any fundraising action plan or flowchart. I sincerely hope all gift planners recognize that and operate as facilitators of giving to help donors find meaning in their lives, not fundraisers operating to close gifts.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. But one of the easiest things you can check off your to-do list is perfecting your donation page. The reality is, an organization’s donation page is often its own greatest enemy. Below, we chronicle 14 donation pages, providing takeaways from each one, so you can apply some of these strategies to your own fundraising campaigns as you close out the year.

Are fundraising tricks and gimmicks worth doing?


Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).

The Rage-Donation

The Agitator

Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US.

#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?).

#Fundraising: Online/Mobile Donations Still Need The Personal Touch

Non Profit Marketing 360

And mobile communications have offered a new realm of possibility for spreading information and encouraging donations for nonprofits. Nonprofits have been drivers of the latter change as they have moved their donor appeals and fundraising invitations online. Apple's online memorial.

#Fundraising: Smaller Donations Can Bring Bigger Change During Recession

Non Profit Marketing 360

For many of us, a $50 donation to our favorite cause is no micro-gift. The interest nonprofits have to garner such donations is not new , and we at MKCREATIVE have presented thought-leaders on this issue before – such as Erin Barnes and Brandon Whitney of ioby.

Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites : Writing a Donor-Centered Website.

Is Donating Online as Easy as Pie?

Ann Green

Year-end giving is in full swing and even if you’ve mailed your appeal letter, many people will choose to donate online. Chances are you’ll send most of your reminders by email and social media with a link to the donation page on your website. fundraising website online donations

12 astounding ways engagement fundraising can help you right now


Here are a dozen ways engagement fundraising helps nonprofits all around the world. Generate tons of major gift donations to support your mission and cover the costs of legacy gift marketing. My simplest explanation of how engagement fundraising works.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! will be able to create fundraisers. Donation amount suggestions. **A

The Cost of Fundraising Through Social Media

Social Media Bird Brain

The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. abandoned donations donations Facebook FirstGiving Google Wallet NGOs nonprofits payment processing PayPal transactions Twitter youtubeThis week we have a guest post written by Rich McIver.

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Will Donation Box Fundraisers Soon Be a Thing of the Past?

Selfish Giving

I'm wondering how this is impacting donation box fundraisers? Earlier this month, I wrote about how I'm donating to every Salvation Army red kettle this season. Another option is Dipjar , which is a donation box that takes credit cards. "Earlier this year, a U.S.

5 Reasons Nonprofits Shouldn't Miss Out On Peer-to-Peer Fundraising


Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. average peer-to-peer fundraiser raises $568 from 7 donors – 4 of whom will be new to your organization!

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.). Set up the Donate button.

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Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. That’s why it’s especially important as a nonprofit fundraising in the 21st century to look into the latest form of communication: mobile. Mobile donation websites.

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How Do Nonprofits Receive Donations Made on Facebook?

J Campbell Social Marketing

Today I answered your question: How do nonprofits receive donations made on Facebook? There are three ways to receive donations made to your nonprofit on Facebook: 1. When a charitable organization that is registered with Facebook Payments has reached the minimum donation payout amount $100 USD, €100 or £100, it becomes eligible for a payout, which occurs on a bi-weekly basis. For example, a donation made in January will be sent to the nonprofit on March 15.

The 5 p’s of engagement fundraising


Most fundraising is very short-sighted. You won’t push them too far, too fast just to get another donation. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days.

What to Do Now That Your Fundraising Campaign Is Over

Kivi's Nonprofit Communications Blog

You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so much more. However, when you thank someone, there’s also a real opportunity to go #BeyondTheDonation by also encouraging social fundraising. FundraisingGary Wohlfeill.

Fundraising: Impact Of Mobile Donations To Haiti Two Years On?

Non Profit Marketing 360

From a nonprofit’s point of view, the trend of text donations holds news both discouraging and encouraging. Perhaps encouraging was the outpouring of support from citizens ready to micro-donate to the ‘Text To Haiti’ campaign. Yet some of the news suggests the limits of text-based microdonations, because most of those who gave admit to being unaware of subsequent developments in Haiti and/or affiliated in any way with the charity to which they donated.

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Getting Started with Mobile Fundraising: 5 Ways

Ann Green

Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising. with the donation amount of their choice, and voila!

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3 tips to dramatically increase website donations

Wild Woman Fundraising

Ever since Kiva/org ‘s record amount of donations in 2007. I wish we all could be like Kiva and make our programs rotate on our front pages with 1 click donation. Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. 1) Have a large, prominently placed, colorful Donate Button.

Why People Give – Episode 8


In this episode Greg and Tim discuss why people give to nonprofits. Learn the motivations and incentives that inspire giving by listening. The post Why People Give – Episode 8 appeared first on MarketSmart, LLC |.

Fundraising vs. Facilitating


Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Facilitation is focused on tactics that make people feel good (even if they aren’t ready to donate) and that generate donations. Fundraising sometimes offends supporters.

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