If asking for donations makes you uncomfortable, read this now!

iMarketSmart

You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations. Donors deserve engagements with fundraisers that are just as passionate about the cause as they are.

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?

7 steps to decline donations you can’t accept

iMarketSmart

The post 7 steps to decline donations you can’t accept appeared first on MarketSmart, LLC |. She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00).

Do you donate to your employer?

iMarketSmart

Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” ” For fundraisers, I think he meant that someone who is charged with asking another for a donation should do some donating on their own first.

Are you a cold-hearted fundraiser or a warm-hearted facilitator?

iMarketSmart

I don’t think questions like those should ever be absent from any fundraising action plan or flowchart. I sincerely hope all gift planners recognize that and operate as facilitators of giving to help donors find meaning in their lives, not fundraisers operating to close gifts.

3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! Is it written and designed to help you generate more donations or to help you get a job? They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).

Why fundraisers shouldn’t be making friends with donors

iMarketSmart

Remember I got into this because I was giving to an organization but later felt they were mishandling my donation dollars. Sorry but fundraising is not mostly about making friends. The post Why fundraisers shouldn’t be making friends with donors appeared first on MarketSmart, LLC |. A true story. I was talking to one of our customers two weeks ago.

Do fundraisers donate to charity?

iMarketSmart

But I’ve been wondering (from a marketer’s point of view): Do fundraisers donate more money and/or more frequently to charity than others? . And their organization’s marketing/fundraising tactics would improve, become more successful, and be more donor-centric.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. 1) Have a large, prominently placed, colorful Donate Button.

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.

Most fundraisers use email the wrong way

iMarketSmart

Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. If fundraisers would provide more value in their emails, they’ll get more donations. More on this in my 10 Commandments of Engagement Fundraising here.

Email 66

5 reasons fundraisers won’t call their hot leads

iMarketSmart

Here are 5 proven reasons why fundraisers won’t call their leads to ask for donations: Fear of rejection: This is the most common reason for call reluctance. The post 5 reasons fundraisers won’t call their hot leads appeared first on MarketSmart | . It’s simple and basic. No one likes to be rejected but it is part of your job. Just reach out. Nine out of ten times, your hot lead will be glad you did.

Lead 69

Fundraising vs. Facilitating

iMarketSmart

Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Facilitation is focused on tactics that make people feel good (even if they aren’t ready to donate) and that generate donations. Fundraising sometimes offends supporters.

Stats 68

2 Data-Powered Steps to Boost Donations

Getting Attention

Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. Organizations retain just 60% of their donors from year to year, so finding new donors is a critical element of fundraising on an ongoing basis.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. So you’ve got a beautiful online donation page up and running. Let’s talk about marketing your online donation page! Donation type. Abby Jarvis.

3 tips to dramatically increase website donations

Wild Woman Fundraising

Ever since Kiva/org ‘s record amount of donations in 2007. I wish we all could be like Kiva and make our programs rotate on our front pages with 1 click donation. Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from bookfinder.com?

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Your nonprofit’s online donation form is quite another.

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.). Set up the Donate button.

Tools 70

The 5 p’s of engagement fundraising

iMarketSmart

Most fundraising is very short-sighted. You won’t push them too far, too fast just to get another donation. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days.

Why do staff at smaller charities seem to have more time to write heartfelt thank you notes?

iMarketSmart

Related Posts: >>Why reciprocity must be an essential tool in your fundraising toolbox. >>9 9 ways to be a more human fundraiser. Some charities send me amazing ‘thank you notes’ They are personal, relevant and heartfelt. They make me feel all warm and fuzzy.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! will be able to create fundraisers. Donation amount suggestions. **A

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. This five-part fundraising toolkit will be a great help: .

12 Nonprofit Donation Pages That Don’t Suck

EveryAction

Is your donation page holding you back? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter.

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

This week Facebook rolled out the Donate Button for nonprofits. In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Today, Abby Jarvis is back with 3 more ways to promote your online donation page. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Collect donations on Facebook. Use it to effectively drive traffic to your online donation page!

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Holding a fundraising event soon? Marketing your fundraising event is a necessity to attract attendees. But the marketing process can feel overwhelming, especially since every detail matters when it comes to receiving donations. Fundraising Guest BloggersKerri Moore.

Email as a Fundraising Tool – Episode 4

iMarketSmart

The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.

Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. That’s why it’s especially important as a nonprofit fundraising in the 21st century to look into the latest form of communication: mobile. Mobile donation websites.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

A potential donor visits your website, but never makes a donation. Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. The decision to donate to a charity is an emotional one. Does the “donate” button stand out, or is it hidden away?

The Rage-Donation

The Agitator

Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US.

8 ways to ask for a donation without actually asking

iMarketSmart

Here are 8 ways to ask for a donation without actually asking. The post 8 ways to ask for a donation without actually asking appeared first on MarketSmart | . Fundraising donor cultivation fundraising ideas PhilanthropyMany of us don’t feel comfortable asking. This is because many of us have never had anyone teach us that we don’t always need to blurt out an ask. In fact, in many cases, there are more subtle ways to move the process forward.

7 Online Donation Page Mistakes to Avoid

Fundraising 123

Has it been a while since you''ve updated your organization''s online donation page? It''s time to get down to business and whip your donation form into shape before the year-end stream of donations begins. Get better online fundraising results by avoiding these donation page mistakes: 1. Once your donor has landed on your donation page, don''t confuse, overwhelm, or bore them with paragraphs of text. Web Site 101 Donation Pages

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

” So what’s the takeaway that fundraisers can learn from restaurants? Of course, we all know that visiting with donors results in more and larger donations. Recommendations: >> The Future Fundraising Now Blog. >> Get Fully Funded Blog.

Donation Page Blunders

The Agitator

They’ve ‘opened the envelope’ They’re checking out the ‘order card’ But then they walk away … without making a donation. And the same — including the same mistakes to avoid — applies to online Donate pages. Online fundraising and marketing premiumYou had them right on the verge. Possibly, just confusion, discordant message, too many choices.

Cards 24

Nonprofit Fundraising Basics: Matching Gifts

EveryAction

Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. There are a few major ways to promote matching gifts to donors: Throughout the online donation process.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. How would you like me to invite you to make a donation? >> 12 Questions that Lead to a Better Fundraising Story. >>

Becoming a Fundraising Genius

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website.

5 Ways to Use Stories to Increase Donations

Fundraising 123

There are infinite ways to tell your nonprofit stories, but do you know which ones will lead to more donations? Check out these great tips from our free webinar, How to Use Content to Boost Your Donations with Hubspot''s Nonprofit Marketing Manager Taylor Corrado. Close the loop for your supporters by letting them know exactly what their donation will give someone else. Including a visual makes the story of a donation more compelling to a potential donor.