If asking for donations makes you uncomfortable, read this now!


You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations. Your donor is not ready to be asked. Donors deserve engagements with fundraisers that are just as passionate about the cause as they are.

4 Donor Newsletter Changes to Increase Donations

Kivi's Nonprofit Communications Blog

Thinking of axing your donor newsletter because it costs more than it’s worth? It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong.

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Optimized Mobile Donations Now with Apple Pay


While there are numerous reasons why supporters are less likely to make a mobile donation, one item that all nonprofits can work to improve is their mobile optimization of donation pages. Features like Apple Pay are one part of what makes an optimized donation page.

Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? . In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Set up the Instagram Donate Button. Donations.

How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

It’s like Christmas – the Instagram Donation Sticker is finally here! 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

A potential donor visits your website, but never makes a donation. Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. The decision to donate to a charity is an emotional one. Keep your donation page simple.

7 steps to decline donations you can’t accept


The point here isn’t whether or not you should accept certain gifts, it’s how you should go about treating the donor as you decline them. Nonprofits need to consider the cost of making a donor angry. They need to recognize that there are repercussions for treating a donor poorly. It’s not about whether or not you should accept certain gifts, it’s how you should go about treating the donor as you decline them. Thank the donor profusely.

Why Donation Pages for Nonprofits Usually Suck


Right now, thousands of donors are being scared, confused, bored, or straight up turned away from donating online

3 Things You Can Learn From $58B in Donations


Here at MarketSmart we certainly don’t have $58B sitting around, however we are privileged enough to have access to $58B in anonymous donation data from the 5,500+ users of our free Fundraising Report Card. Well, it turns out there’s a lot you can learn from $58B in donations!

Do fundraisers donate to charity?


But I’ve been wondering (from a marketer’s point of view): Do fundraisers donate more money and/or more frequently to charity than others? . And their organization’s marketing/fundraising tactics would improve, become more successful, and be more donor-centric.

6 Strategies to Maximize Nonprofit Text-to-Give Donations

J Campbell Social Marketing

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. This tactic makes it easy for donors to give whenever they like, from wherever they are.

5 Steps to Prepare Your Nonprofit Digital Strategy for the Instagram Donate Button

J Campbell Social Marketing

A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram. Nonprofits will be able to set the suggested donation amount, starting at $5. .

How to Attract and Keep More Monthly Donors


Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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2 Data-Powered Steps to Boost Donations

Getting Attention

The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. This year’s findings taps two clear paths to successful fundraising: Working from a plan strengthens individual donor fundraising for small and medium-sized organizations. Organizations retain just 60% of their donors from year to year, so finding new donors is a critical element of fundraising on an ongoing basis.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Today, Abby Jarvis is back with 3 more ways to promote your online donation page. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Segment Your Donors. Well, you can start by researching where your donors are interacting.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors. But one of the easiest things you can check off your to-do list is perfecting your donation page. The reality is, an organization’s donation page is often its own greatest enemy. This page has a prominent monthly-giving option, encouraging donors to give at regular intervals. Why not tell your story in your donation forms?

Do you donate to your employer?


Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” ” For fundraisers, I think he meant that someone who is charged with asking another for a donation should do some donating on their own first.

12 Nonprofit Donation Pages That Don’t Suck


In our last post, we explained why donation pages on nonprofit websites are repelling potential donors. Now we''re back with a list of nonprofits that are doi ng online donation pages right with the 12 Best Nonprofit Donation Page Examples guide

7 Donation Page Strategies That Actually Convert

Fundraising Coach

Over the past few years, charitable giving has evolved with online donations rising as its new star. Further, 54% of donors prefer giving online via card. There are a few easy considerations your organization can check right now to ensure a successful donation page.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

If not, you could be missing potential donors. Check out my 13 tips that will help double your digital fundraising donations: 1) Go Mobile. Grab your smartphone and take a look at your website and donor page. 2) Brand Your Donation Page. But is your donation page?

Here’s What Supporters “Buy” When They Donate to Charity


I think buying and donating are the same. What do you think supporters buy when they donate to charity? Related Posts: >>The Myth of the Disappearing Donor. The post Here’s What Supporters “Buy” When They Donate to Charity appeared first on MarketSmart.

Donor target ask amounts offend me


How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too. First, you should qualify the donors for your caseload (portfolio). I think unless you already know the donor, presupposing is dreaming. Is donor qualification more important than donor identification?

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7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. 1) Have a large, prominently placed, colorful Donate Button.

10 reasons why donors and fundraisers like Rollover IRA giving


Why donors like Rollover IRAs. Plus giving a QCD might make them happier because their yearly gift from their IRA is likely to be larger than their usual end-of-year donation by check or credit card. Donors aren’t stupid.

Should your CRM include photos of each of your donors?


After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors? My uncle is a radiologist.

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12 Nonprofit Donation Pages That Don’t Suck


Is your donation page holding you back? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter.

Are face-to-face meetings with donors overrated?


I don’t think you necessarily have to meet with every donor assigned to you. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Stop getting upset because your prospects and donors won’t answer their phones or respond to your emails. The post Are face-to-face meetings with donors overrated?

Top 10 Reasons Why Gift Officers Won’t Make Outbound Calls to Donors


The reasons why fundraisers won’t make outbound calls to donors is because they are: FEARFUL: They fear rejection. DISCONNECTED: They feel they can’t relate to the donor because the donor is better than them although they’ll never admit it. OVERLY ANALYTICAL: They mistakenly believe they need to do more research to ‘get to know the donor.’ ’ IGNORANT: They don’t understand the value they and their outreach offer the donor.

7 Online Donation Page Mistakes to Avoid

Fundraising 123

Has it been a while since you''ve updated your organization''s online donation page? It''s time to get down to business and whip your donation form into shape before the year-end stream of donations begins. Get better online fundraising results by avoiding these donation page mistakes: 1. Once your donor has landed on your donation page, don''t confuse, overwhelm, or bore them with paragraphs of text. Web Site 101 Donation Pages

No donor wants to make a donation

Fundraising Coach

The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. Instead, tie the donor directly to the impact. Rather than talking about donations, talk about the great things donors are making possible.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising


Improving your website donation pages is the single best way to raise more money during the year-end giving season. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. Keep more of your donors with thank you videos!

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Improving Donor Communication: A Q&A Guide for Nonprofits

Ann Green

One of the most important assets of a nonprofit is its donors. Donors are crucial to the growth of your nonprofit, so it is key to both attract new donors while also keeping up relationships with previous donors. How can I learn more about my donors?

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Donor gets dumped over dumb donation

Get Fully Funded

Development Director for a small nonprofit providing housing to families in need speaks to donor who has been supporting annual golf tournament for the past several years. Development Director consults with Executive Director and Board who say dump donor. This just in from the world of the weird and unbelievable - -.

Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites : Writing a Donor-Centered Website.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Let’s see how the costs to acquire customers or donors can prove strikingly steep. And you’d like 5% of those people to give donations.

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor? What''s the lowest donation amount your small nonprofit has received?

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Your nonprofit’s online donation form is quite another.

Is Donating Online as Easy as Pie?

Ann Green

Year-end giving is in full swing and even if you’ve mailed your appeal letter, many people will choose to donate online. Chances are you’ll send most of your reminders by email and social media with a link to the donation page on your website. fundraising website online donations

Donating Online Shouldn’t Feel Like a Transaction

Ann Green

Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction. I may rethink about making my donations on #GivingTuesday.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

Whether corporations are people or not, they haven’t given like people: their donations have been flat over the last two years. Interestingly, that’s the first thing the report recommends: “Capture email addresses for your offline donors”!

Top 10 Ways You Can Benefit from Conducting a Donor Survey


Identify – Decide who your best donor prospects are based on what they say. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Understand – Where each donor prospect resides in the consideration process for giving so you focus on those who are ready. Related Resources: >>Engagement Fundraising Podcast – Episode 3: Donor Surveys. >>The Raise money – If you want advice, ask for money.

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Losing Donors Through Your Donate Page

The Agitator

Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium