4 Donor Newsletter Changes to Increase Donations

Kivi's Nonprofit Communications Blog

Thinking of axing your donor newsletter because it costs more than it’s worth? It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

A potential donor visits your website, but never makes a donation. Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. The decision to donate to a charity is an emotional one. Keep your donation page simple.

6 Strategies to Maximize Nonprofit Text-to-Give Donations

J Campbell Social Marketing

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. This tactic makes it easy for donors to give whenever they like, from wherever they are.

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website. Once you’ve got people on your website, how do you get them to donate? Okay, finally they get to your donation page.

If asking for donations makes you uncomfortable, read this now!


You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations. Your donor is not ready to be asked. Donors deserve engagements with fundraisers that are just as passionate about the cause as they are.

Why Donation Pages for Nonprofits Usually Suck


Right now, thousands of donors are being scared, confused, bored, or straight up turned away from donating online

How to Attract and Keep More Monthly Donors


Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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7 steps to decline donations you can’t accept


The point here isn’t whether or not you should accept certain gifts, it’s how you should go about treating the donor as you decline them. Nonprofits need to consider the cost of making a donor angry. They need to recognize that there are repercussions for treating a donor poorly. It’s not about whether or not you should accept certain gifts, it’s how you should go about treating the donor as you decline them. Thank the donor profusely.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors. But one of the easiest things you can check off your to-do list is perfecting your donation page. The reality is, an organization’s donation page is often its own greatest enemy. This page has a prominent monthly-giving option, encouraging donors to give at regular intervals. Why not tell your story in your donation forms?

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising


Improving your website donation pages is the single best way to raise more money during the year-end giving season. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Today, Abby Jarvis is back with 3 more ways to promote your online donation page. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Segment Your Donors. Well, you can start by researching where your donors are interacting.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. So you’ve got a beautiful online donation page up and running. Let’s talk about marketing your online donation page! Segment Your Donors. Donation type.

12 Nonprofit Donation Pages That Don’t Suck


In our last post, we explained why donation pages on nonprofit websites are repelling potential donors. Now we''re back with a list of nonprofits that are doi ng online donation pages right with the 12 Best Nonprofit Donation Page Examples guide

Losing Donors Through Your Donate Page

The Agitator

Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium

The Rage-Donation

The Agitator

Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

If not, you could be missing potential donors. Check out my 13 tips that will help double your digital fundraising donations: 1) Go Mobile. Grab your smartphone and take a look at your website and donor page. 2) Brand Your Donation Page. But is your donation page?

Here’s What Supporters “Buy” When They Donate to Charity


I think buying and donating are the same. What do you think supporters buy when they donate to charity? Related Posts: >>The Myth of the Disappearing Donor. The post Here’s What Supporters “Buy” When They Donate to Charity appeared first on MarketSmart.

12 Nonprofit Donation Pages That Don’t Suck


Is your donation page holding you back? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter.

Do fundraisers donate to charity?


But I’ve been wondering (from a marketer’s point of view): Do fundraisers donate more money and/or more frequently to charity than others? . And their organization’s marketing/fundraising tactics would improve, become more successful, and be more donor-centric.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. 1) Have a large, prominently placed, colorful Donate Button.

3 tips to dramatically increase website donations

Wild Woman Fundraising

Do you want to take advantage of the fact that your donors are online, looking for things to do? Ever since Kiva/org ‘s record amount of donations in 2007. I wish we all could be like Kiva and make our programs rotate on our front pages with 1 click donation.

7 Online Donation Page Mistakes to Avoid

Fundraising 123

Has it been a while since you''ve updated your organization''s online donation page? It''s time to get down to business and whip your donation form into shape before the year-end stream of donations begins. Get better online fundraising results by avoiding these donation page mistakes: 1. Once your donor has landed on your donation page, don''t confuse, overwhelm, or bore them with paragraphs of text. Web Site 101 Donation Pages

Donor target ask amounts offend me


How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too. First, you should qualify the donors for your caseload (portfolio). I think unless you already know the donor, presupposing is dreaming. Is donor qualification more important than donor identification?

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Donor gets dumped over dumb donation

Get Fully Funded

Development Director for a small nonprofit providing housing to families in need speaks to donor who has been supporting annual golf tournament for the past several years. Development Director consults with Executive Director and Board who say dump donor. This just in from the world of the weird and unbelievable - -.

Rage Donations: Give Before You Explode!

The Agitator

” [ See Tom’s 2017 post The Rage-Donation ]. On the other hand, while the nonprofit will receive the money from its campaign it will not receive the donors’ names, addresses or other information essential for building an ongoing relationship.

Is Donating Online as Easy as Pie?

Ann Green

Year-end giving is in full swing and even if you’ve mailed your appeal letter, many people will choose to donate online. Chances are you’ll send most of your reminders by email and social media with a link to the donation page on your website. fundraising website online donations

Top 10 Reasons Why Gift Officers Won’t Make Outbound Calls to Donors


The reasons why fundraisers won’t make outbound calls to donors is because they are: FEARFUL: They fear rejection. DISCONNECTED: They feel they can’t relate to the donor because the donor is better than them although they’ll never admit it. OVERLY ANALYTICAL: They mistakenly believe they need to do more research to ‘get to know the donor.’ ’ IGNORANT: They don’t understand the value they and their outreach offer the donor.

10 reasons why donors and fundraisers like Rollover IRA giving


Why donors like Rollover IRAs. Plus giving a QCD might make them happier because their yearly gift from their IRA is likely to be larger than their usual end-of-year donation by check or credit card. Donors aren’t stupid.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites : Writing a Donor-Centered Website.

Do you donate to your employer?


Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” ” For fundraisers, I think he meant that someone who is charged with asking another for a donation should do some donating on their own first.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Let’s see how the costs to acquire customers or donors can prove strikingly steep. And you’d like 5% of those people to give donations.

Donating Online Shouldn’t Feel Like a Transaction

Ann Green

Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction. I may rethink about making my donations on #GivingTuesday.

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor? What''s the lowest donation amount your small nonprofit has received?

Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

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10 Ways To Engage Donors And Boost Donations This Holiday Season

Ann Green

Fundraising for your nonprofit organization occurs year-round as you build relationships with donors, host events, and ask for donations. Capitalize on generosity this holiday season as you engage donors and boost donations. Tell donors why you’re raising money.

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. But what happens after the donation comes in? We know what donors want.

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#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

Whether corporations are people or not, they haven’t given like people: their donations have been flat over the last two years. Interestingly, that’s the first thing the report recommends: “Capture email addresses for your offline donors”!

#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

John Haydon at Inbound Zombie and Razoo Fundraising has been crunching numbers to demonstrate the fact that email remains the best way not only to bring in donations, but to bring in bigger donations.

No donor wants to make a donation

Fundraising Coach

The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. Instead, tie the donor directly to the impact. Rather than talking about donations, talk about the great things donors are making possible.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Your nonprofit’s online donation form is quite another.

How Will You Welcome Your New Donors?

Ann Green

One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. Welcome your new donors.

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

This week Facebook rolled out the Donate Button for nonprofits. In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants.