J Campbell Social Marketing

JULY 9, 2020

Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it’s super simple to collect donations for your nonprofit through your own website with only a couple of clicks. In this webinar, you will learn: How to set up the Donate Button on your website; How to customize your online donation page to drive more donations; Ways to grow your supporter base; How to follow-up with new donors after they make their first gift.

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J Campbell Social Marketing

APRIL 3, 2019

Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. An external website means a website outside of Facebook – your online donation form, for example. This is part of a push to encourage all charities to sign up for and embrace Facebook’s own suite of on-platform donation tools. Once accepted, you will have the option to add the Donate Through Facebook call-to-action button to your Page.

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Donations News Facebook Websites 217

J Campbell Social Marketing

MAY 1, 2019

It’s like Christmas – the Instagram Donation Sticker is finally here! 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. In a previous post, I laid out 5 steps to get started and prepare your nonprofit digital strategy to use the Instagram Donation Sticker. How Does the Donation Sticker Work? Learn more about the donation sticker here.

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iMarketSmart

MAY 31, 2017

You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations. Similarly, if you ask for a donation when the time is wrong, you probably won’t succeed. Think of it that way and you’ll become more comfortable asking for donations. The post If asking for donations makes you uncomfortable, read this now!

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Donations How To Lead Generation Words 143

J Campbell Social Marketing

NOVEMBER 10, 2019

In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Had a higher donation conversion rate, and the resulting gifts were of a higher average value. You don’t even have to be signed up with Facebook Charitable Giving Tools (Facebook owns Instagram) to drive donations on Instagram. . Set up the Instagram Donate Button. A real honest-to-goodness Donate button on Instagram profiles! Donations.

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Donations Charitable Urgency November 190

iMarketSmart

OCTOBER 16, 2017

The post 7 steps to decline donations you can’t accept appeared first on MarketSmart, LLC |. She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00).

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Donations How To Cost Survey 109

EveryAction

JUNE 10, 2019

While there are numerous reasons why supporters are less likely to make a mobile donation, one item that all nonprofits can work to improve is their mobile optimization of donation pages. With web traffic clearly trending towards mobile, the visibility of nonprofit mobile donation pages is set to increase year over year. Apple Pay provides donors with a simple, efficient, secure donation process that minimizes the information they must remember and enter when donating.

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Optimization Mobile Donations Conversion Rate 136

iMarketSmart

NOVEMBER 25, 2013

But I’ve been wondering (from a marketer’s point of view): Do fundraisers donate more money and/or more frequently to charity than others? . ” Well it seems to me that… if fundraisers donated more money to charity more frequently, then they would have a better understanding of what it feels like to be a donor. They’d understand precisely how their donations are making an impact.

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J Campbell Social Marketing

NOVEMBER 5, 2018

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations? Encourage text-to-give donations during events. When you mix and match these different approaches with the convenience of text-to-give donations, you’ll be sure to find fundraising success.

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J Campbell Social Marketing

SEPTEMBER 16, 2014

The ability to donate directly inside Twitter may be coming to a nonprofit near you! The first question on my mind was, of course, what about a Donate button for nonprofits? It is unclear whether these charities will be using the Buy button to sell t-shirts and other products, or if they will be using it to solicit general donations. The post Is A Donate Button Coming To Twitter? photo credit: mkhmarketing via photopin cc.

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Twitter Donations Raising Money Test 208

EveryAction

OCTOBER 30, 2017

But one of the easiest things you can check off your to-do list is perfecting your donation page. The reality is, an organization’s donation page is often its own greatest enemy. Below, we chronicle 14 donation pages, providing takeaways from each one, so you can apply some of these strategies to your own fundraising campaigns as you close out the year. Holocaust Memorial Museum has a clean and effective donation page and does something incredibly powerful—it tells a story.

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Ann Green

MAY 28, 2020

In addition to mastering the most effective online fundraising practices , organizations should turn their focus to optimizing their donation forms to break through the clutter. And of that software foundation, your donation form is the cornerstone. . That’s why it’s the perfect time to make sure your donation form has everything you need for effective virtual fundraising! Be sure to include basic information about your organization on every donation form.

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SEPTEMBER 23, 2013

Has it been a while since you''ve updated your organization''s online donation page? It''s time to get down to business and whip your donation form into shape before the year-end stream of donations begins. Get better online fundraising results by avoiding these donation page mistakes: 1. Once your donor has landed on your donation page, don''t confuse, overwhelm, or bore them with paragraphs of text. Web Site 101 Donation Pages

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J Campbell Social Marketing

NOVEMBER 10, 2019

In 2018 on #GivingTuesday: Instagram sent more individual donors to donation forms than Twitter. Had a higher donation conversion rate, and the resulting gifts were of a higher average value. You don’t even have to be signed up with Facebook Charitable Giving Tools (Facebook owns Instagram) to drive donations on Instagram. . Set up the Instagram Donate Button. A real honest-to-goodness Donate button on Instagram profiles! Donations.

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Donations Charitable Urgency November 100

Fundraising Coach

JUNE 29, 2020

And one thing we know about fundraising: deadlines drive donations. Every month, despite being traditionally slow fundraising months, nonprofits who were asking donors for donations were generating more donations than their typical best month. In fact, the nonprofits that I’ve spoken to who’ve seen a dip in donations all also say that they’ve stopped asking. The post A different look at "Deadlines drive donations" appeared first on FundraisingCoach.com.

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Differences Donations February April 68

Getting Attention

SEPTEMBER 29, 2016

Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success.

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Donations Benchmark Medium Rate 174

iMarketSmart

FEBRUARY 5, 2016

Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” ” For fundraisers, I think he meant that someone who is charged with asking another for a donation should do some donating on their own first. Similarly, how could you expect a donor to trust you, your staff, your leadership and your Board if none of you were to donate? >> Do fundraisers donate to charity? >>

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EveryAction

NOVEMBER 21, 2014

In our last post, we explained why donation pages on nonprofit websites are repelling potential donors. Whether they''re lacking responsive design, a streamlined, secure webform, or transparency as to how donations are used, most online donation pages are failing to meet fundraising expectations (or even making it harder on your nonprofit staff.).

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iMarketSmart

OCTOBER 22, 2019

Here at MarketSmart we certainly don’t have $58B sitting around, however we are privileged enough to have access to $58B in anonymous donation data from the 5,500+ users of our free Fundraising Report Card. Now, to be fair, the information we collect is very simple (a donor ID #, a donation date, and a donation amount), and our terms of service explicitly state we will not sell, lease, or trade that data. Increasing average donation amount.

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Donations Benchmark Cards Metrics 109

J Campbell Social Marketing

NOVEMBER 22, 2013

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Charity Navigator found that while charities on average receive 13% of their total annual donations online, this number is growing. They also found that 40% of donors conduct charity research via mobile devices including phones and tablets and a full 25% make donations via mobile devices!

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Holiday Donations Online December 212

J Campbell Social Marketing

SEPTEMBER 21, 2016

Check out my 13 tips that will help double your digital fundraising donations: 1) Go Mobile. 2) Brand Your Donation Page. But is your donation page? Your website and donation page must include compelling images. They help people see what your organization does and can be a powerful motivator for donations. 5) Make Donation Buttons Stand Out. They also need to navigate to the donation page and give money. 6) Keep the Donation Page Simple.

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Donations Tips Mobile Websites 141

J Campbell Social Marketing

FEBRUARY 16, 2018

Today I answered your question: How do nonprofits receive donations made on Facebook? There are three ways to receive donations made to your nonprofit on Facebook: 1. When a charitable organization that is registered with Facebook Payments has reached the minimum donation payout amount $100 USD, €100 or £100, it becomes eligible for a payout, which occurs on a bi-weekly basis. For example, a donation made in January will be sent to the nonprofit on March 15.

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EveryAction

NOVEMBER 16, 2015

Is your donation page holding you back? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter. The time to improve and optimize your donation page is now. Are you sure?

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Donations Optimization Resources Donors 145

iMarketSmart

OCTOBER 31, 2018

I think buying and donating are the same. What do you think supporters buy when they donate to charity? The post Here’s What Supporters “Buy” When They Donate to Charity appeared first on MarketSmart. Here’s why. When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. An opportunity to feel I’m not powerless in the face of need and can help (this is especially true during disasters).

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Getting Attention

DECEMBER 18, 2013

Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. Social Media ad grants donate button facebook Nonprofit Communications nonprofit marketing Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition.

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Donations Facebook Ads Techniques 166

Getting Attention

APRIL 1, 2014

Claiming to accept donations of children “in any condition,” the Kids4Kars program offers a free, lifetime vacation to all donors. Not till donors submit the donation form are they hit with the true purpose of the Kids4Kars campaign. What a morning! Our daughter, Charlotte, is off to her 5th-grade camping trip today and woke up with a challenging combo of anxiety and excitement—about having the right clothes, the weather, and every other facet of the trip she could imagine.

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Donations Campaign April Charlotte 154

Ann Green

NOVEMBER 21, 2016

Year-end giving is in full swing and even if you’ve mailed your appeal letter, many people will choose to donate online. Chances are you’ll send most of your reminders by email and social media with a link to the donation page on your website. 5 Donation Page Blunders That Kill Fundraising Response Rates. Use this checklist to make sure your donation page is ready for your online donors. Does it show how the donation will be used and what different amounts will fund?

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Fundraising Coach

DECEMBER 9, 2019

Over the past few years, charitable giving has evolved with online donations rising as its new star. Simply incorporating an online donation form in your gift collection strategy, however, isn’t enough to benefit from the rise in popularity. There are a few easy considerations your organization can check right now to ensure a successful donation page. This guide will explore the following tips to create a donation page that converts: Don’t neglect page design.

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EveryAction

OCTOBER 14, 2015

End-of-year fundraising and #GivingTuesday are around the corner , so it’s time to pull up your donation page and make sure it’s up to scratch. Once someone has arrived on your donation page, it’s your job to make sure the experience is as painless and quick as possible. Here’s 6 things wrong with your donation page right now, and how to fix them.

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J Campbell Social Marketing

DECEMBER 17, 2013

This week Facebook rolled out the Donate Button for nonprofits. In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Many nonprofits have spent years building their online community on Facebook and have reaped the benefits in creased engagement, increased trust, increased awareness for the cause and even an uptick in donations.

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EveryAction

NOVEMBER 6, 2018

Improving your website donation pages is the single best way to raise more money during the year-end giving season. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1.

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Non Profit Marketing 360

MARCH 28, 2013

And you’d like 5% of those people to give donations. The calculator then tells you that you are paying $1000 for each donation, which means you better have a pretty large ‘ask’ at the end of the process. The post #DEVELOPMENT: How Much Cash Is Required To Land A Donation? What does it cost? How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was?

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Getting Attention

MARCH 11, 2011

Most importantly, please donate to the relief effort now via one or all of these trustworthy, experienced organizations: Global Giving - Japan Earthquake and Tsunami Relief Fund (To disburse donations to organizations providing relief and emergency services.). Fundraising: Innovations & Research American red cross disaster donate earthquake relief fundraising global giving Japan relief save the children tsunami

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Cause Related Marketing

JANUARY 18, 2011

The year 2010 was a record year for the Foundation, it donated $186,000. The Bingham Canyon Mine in the southwest corner of the Salt Lake Valley in Utah where I live is said to be the deepest open-pit mine in the world. So deep you can see it from space. On the lip of the pit they have a visitor’s center along with spotting scopes to look into the void and at the mining activity. The photo at left was taken from the International Space Station ).

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MARCH 21, 2013

Here are four strategies for opening the door to more donations at your next event: Auctions & Raffles: Auctions, games and raffles are a popular way to raise even more money at your fundraising event. Mobile Donations: At your event, supporters will feel a strong connection to your cause and are often inspired to do more. Don’t have a mobile-friendly donation solution? Check out DonateNow’s affordable mobile giving features for donating and pledging via smartphones.).

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Fundraising Coach

DECEMBER 17, 2015

We went to a nonprofit we love and found this on their donation page: Where there should have been a giving form, there was just a line of code. This isn't the time of year to have a broken donation link! Stop what you're doing and check your nonprofit's donation page NOW! The post PSA: Check your nonprofit's donation page NOW appeared first on FundraisingCoach.com. Ask Internet & Social Media online giving donation pageDon't let this happen to you!

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Non Profit Marketing 360

JULY 10, 2012

Whether corporations are people or not, they haven’t given like people: their donations have been flat over the last two years. So not only do individuals remain generous in this quasi-recovery, they outpace their corporate cousins who are at the back of the pack at about 5% of total donations. Social Media for Nonprofits Best Practices: Gain Online Support for Your Charity Beyond Donations (fundly.com). The pools are open and busy.

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Holiday Donations Christmas July 122

J Campbell Social Marketing

FEBRUARY 12, 2018

I’ve written and spoken quite a bit about Facebook’s free fundraising tools and how to leverage their ubiquity and ease-of-use to drive donations for your nonprofit. People can add a donate button to their live video to help raise money for US-based 501c3 nonprofits, and now so can celebrities, nonprofits, and brands that have a verified Page on Facebook. Tap “add donate button” and select your nonprofit. Ask for donations! Tell people how to donate.

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Kivi's Nonprofit Communications Blog

MAY 30, 2017

Michelle Brinson’s brilliant printed donor newsletter for Nashville Rescue Mission brings in more than $2 million annually in extra donations. Thinking of axing your donor newsletter because it costs more than it’s worth? It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight!

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Cause Related Marketing

OCTOBER 9, 2012

After all, such efforts include not only the cost of the donation, but the cost of the product along with the cost of distribution, which in Avon’s case would certainly include commissions to the Avon ladies. A $3 donation would probably cost Avon something north of $4 per bottle. Plus, basically giving a product away for the price of a donation to a good cause creates a natural desire to reciprocate in some way. Avon has a foot in 100% donation door already.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 10, 2014

A potential donor visits your website, but never makes a donation. Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. The decision to donate to a charity is an emotional one. If you use a solid brand or color scheme on your site, for example, it should be reflected in your newsletter, donation page, and publications. Does the “donate” button stand out, or is it hidden away? Keep your donation page simple.

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Non Profit Marketing 360

JANUARY 31, 2012

From a nonprofit’s point of view, the trend of text donations holds news both discouraging and encouraging. Perhaps encouraging was the outpouring of support from citizens ready to micro-donate to the ‘Text To Haiti’ campaign. Yet some of the news suggests the limits of text-based microdonations, because most of those who gave admit to being unaware of subsequent developments in Haiti and/or affiliated in any way with the charity to which they donated.

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Haiti Mobile Donations Case Study 116

Ann Green

DECEMBER 5, 2017

Last week I both purchased some holiday gifts and made a bunch of donations online and there wasn’t much difference in the process.The key word here is process because both felt like a transaction. My inbox was filled with pleas – last chance to get a Cyber Monday deal or make a donation on #GivingTuesday. I did see a few heartfelt requests for donations on #GivingTuesday, but most were focused on the imperative need to donate today because it’s #GivingTuesday.

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