5 Tips for Choosing Your Nonprofit URL

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Getting a memorable domain name is a very important step in online fundraising. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name-"4" instead of "for"-can look cute in a domain name.

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Why your nonprofit’s URL matters

Nonprofit Marketing Blog

The same can be said for your nonprofit’s domain name. Having an easy-to-remember (and difficult to mess up) domain name can help supporters quickly find your organization online and reduce confusion when you’re telling folks about your nonprofit on the phone, in person, or in print. How do you choose the right URL for your nonprofit? Marc Pitman of FundraisingCoach.com offers these tips on choosing a good domain name : 1.

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5 tips on choosing your nonprofit URL

Fundraising Coach

But do you have any advice about choosing a domain name? Getting a memorable domain name is a very important step in online fundraising. So putting thought into your domain name can help you raise more money. Your domain name is your best advertising sound bite, so make it work for you. But www.melssalads.org can make for a confusing web domain. Numbers in a name–&# 4″ instead of “for&# –can look cute in a domain name.

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Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Adjust Permalinks – (FROM Yoast.com) The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. A simple permalink makes a URL easy to understand and share. is best practice to use hyphens to separate words within your URL.

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One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

This was great Plan B hustle on their part, but it required nonprofits to communicate two different URLs to donors — the main one on Kimbia in hopes it would come back up and the second form at Wufoo. Yesterday, May 3, was Give Local America Day.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Domain Registrar. A company that manages the registration of Internet domain names. Your domain registrar and web host may or may not be the same company. Mini-websites, with their own domain names, that are often created for specific campaigns. link] is a URL.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain. URL: www.facebook.com.

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Catty Faux Cause Marketing from Church and Dwight

Cause Related Marketing

It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name. But when you go to www.catsagainstclay.org , it sends you directly to the product’s URL.

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Social Media Q & A

Kivi's Nonprofit Communications Blog

If it is on a separate domain, than frequent linking back to the main site is important. How do you set up a custom shortened URL? You have to have a dedicated URL of your own to use the service. Search on “custom short URL&# and you’ll see a bunch of options.

The Ultimate Guide To The Google Ad Grants

Twenti

When setting up your website, you must: Own your own domain name. This is determined by how relevant your keyword is to your ad’s content and to the content on your website’s landing page (the URL your ad links to). Archives. by Zoe Allen.

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Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

Recently you changed domains from timwoolleyracing.com to alexbrownracing.com. Did you have an agreement with Tim Woolley Racing that you would “own” the site and might even change the URL? Changing domains helped mark that occasion.

Google Grants for Nonprofits: Getting Started

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The answers to these questions is the domain of search engine marketing. Ad text: Check to see how well the ads represent your mission and whether the destination URLs link to specific and highly-relevant pages on your site. * Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")?

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A Nonprofit’s Guide to Building Simple, Low-Cost Websites

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Register Your Domain Name Even if you don’t plan on creating a website for quite some time, buy the rights to your organization’s domain name. A domain name is a unique string of letters and numbers that identifies a site on the Internet; TechSoup’s domain name, for example, is www.techsoup.org. Nonprofits and social benefit organizations usually choose domain names that end in.org, but you may also want to register at least the.com and.net versions as well.

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QR Codes: The Future of Fundraising?

Fundraising Coach

QR codes still seem to be the domain of geeks like me. The easiest way I know to make a QR code, is to go to the URL shortener [link]. Earlier this fall, I was at the National Catholic Development Conference in Chicago. Wandering through the exhibit hall, I came across this flyer.

The Worst Cause Marketing of 2011

Cause Related Marketing

It’s not like ICANN, the official registrar of top-level Internet domain extensions, checks anyone’s nonprofit bona fides before allowing someone to register a dot-org domain name. But www.catsagainstclay.org sends you directly to the product’s regular URL.