The Best of Social Marketing in 2014
Social Marketing and Social Change
JANUARY 14, 2015
The other paper in this section by Wilhelm-Reichmann et al is a market analysis using a social marketing framework to assess how conservation plans can be integrated into land-use planning in South Africa. Shifting from a topical focus, the last three articles are concerned with Place - the piece of the marketing mix that too often ends up being how messages are distributed rather than focusing on ''where’ behaviors are engaged in.