The Best of Social Marketing in 2014

Social Marketing and Social Change

The other paper in this section by Wilhelm-Reichmann et al is a market analysis using a social marketing framework to assess how conservation plans can be integrated into land-use planning in South Africa. Shifting from a topical focus, the last three articles are concerned with Place - the piece of the marketing mix that too often ends up being how messages are distributed rather than focusing on ''where’ behaviors are engaged in.

The Best of Social Marketing in 2014

Social Marketing and Social Change

The other paper in this section by Wilhelm-Reichmann et al is a market analysis using a social marketing framework to assess how conservation plans can be integrated into land-use planning in South Africa. Shifting from a topical focus, the last three articles are concerned with Place - the piece of the marketing mix that too often ends up being how messages are distributed rather than focusing on 'where’ behaviors are engaged in.

Project M: Mobile-based HIV and TB Interventions

Social Marketing and Social Change

Project Masiluleke (“to give wise counsel” and “lend a helping hand” in Zulu), or Project M, is designed as a 3 stage test of the ability of mobile technology to help reverse the HIV/AIDS and tuberculosis crises in South Africa and across the continent.

The Best Cause Marketing of 2011

Cause Related Marketing

In May I reviewed a new spin on the strategy from General Mills, which offered a Win One, Give One promotion benefiting schoolchildren in Africa. A matching number were donated to school children in South Africa.

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Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

of ‘tools’ that are distributed to HCPs to guide diagnosis and treatment decisions, counseling aids (including numerous ‘shared decision-making tools’ that include the patient and family in the process), and legal requirements such as for ‘ meaningful use’ of electronic health records (EHRs).

Stories From Smaller Nonprofits: Wello WaterWheel

Diva Marketing Blog

This image is an everyday reality for people around the world that live in developing areas of Africa, India and other regions where water is hard to find. . I met Cynthia Koenig , fo under of Wello , a couple of years ago afte r she had worked in rural South Africa on water issues like access, sanitation and transportation. As 2010, wraps up, so does Diva Marketing's Stories From Smaller Nonprofit Series.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

of ‘tools’ that are distributed to HCPs to guide diagnosis and treatment decisions, counseling aids (including numerous ‘shared decision-making tools’ that include the patient and family in the process), and legal requirements such as for ‘ meaningful use’ of electronic health records (EHRs).