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Displaying Multiple Cause Marketing Allegiances

Cause Related Marketing

How do you display that without doing the same thing to your ads? We’ve all seen how causes recognize multiple sponsors for, say, races and events.

A New Twist on Displaying Paper Icons

Cause Related Marketing

But there’s always been the challenge of how to display them. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Usually they’re displayed in-store, perhaps hung from fishing line, or taped to the store’s windows. Paper icons can be a license to print money if all the elements come together right.

Does Your Website Display What People Want To See?

Non Profit Marketing 360

You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website

Optimizing Facebook display advertising results through audience testing


With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause.

Don’t Forget the Alt-Text!

Kivi's Nonprofit Communications Blog

or if that testing account automatically displays images from your organization, I suggest setting up a new Gmail account and use it for testing. What your reader can look like when you don’t use alt-text.

10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

These ads will not function like Facebook Ads which are only displayed within Facebook. Google+ ads will be displayed across the entire Google network. Google+ is by far the most underestimated social network out there.

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

About three quarters of nonprofits are investing in paid marketing online , including paid search, retargeting, and text and display ads. Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online?

Men and Cause Marketing

Cause Related Marketing

Either men don’t often display their support of causes or the responses provided by the study didn’t capture the way men are likely to display their support.

Go Beyond The Thermometer On Your Peer to Peer Site

Blue Sky Collaborative

The most common element of peer to peer event and fundraising sites is the home page thermometer displaying the fundraising goal of the event and the amount of money raised to date. This metric is so common and perhaps even.

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8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Reduce your dependence on Flash, JavaScript, popups or other animations for best results – most mobile devices can’t correctly display content in these formats. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

I google the number on my call display (1-800-959-2250) to find a flood of forum posts mentioning the word SCAM and FRAUD in caps (heart sinks). Display each number used by CRA-approved collections agencies on the CRA website (there should be a number verification tool of some sort).

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

You pay for each time an ad is displayed. For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names?

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

It dials up your emotions and proffers giving as a fix to outrage, fear or sadness, or as a display of loyalty, pride or duty. Photo Credit: p/ekEBbH.

7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Transform big display ads into useful content. Email newsletters display differently depending on which email program your readers use to view them.

Email 51

Reinvent your legacy society to become a stewardship society instead


Display signage at the events. I’ve always been a bit baffled by Legacy Societies. Here’s why: Oddly, many nonprofits try very hard to get people to “join.” ” Yet, the benefits of joining kinda’ suck. Some just give you a pin.

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

The benefits of tagging the Page are that the Page owner will see it and can highlight it, which will display it to the public and to their fans. By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page?

Nonprofit Blog Carnival: What You Did This Summer

Kivi's Nonprofit Communications Blog

You can keep and display your earned badges in several different ways. Welcome to the August edition of the Nonprofit Blog Carnival! The Carnival is a round-up of posts from people working in the nonprofit sector around a theme, and ours is “what you did this summer.”

A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From

Cause Related Marketing is an interactive grid wall that displays pictures and links to your website that you could use for fundraising for you nonprofit or crowd funding your business idea.

Paper 77

Using Bounceback Offers in Paper Icon Campaigns

Cause Related Marketing

Right now Denny’s, a chain with more than 1,500 restaurants across the United States, is selling and displaying paper icons benefiting Toys for Tots, the toy giveaway charity. A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer.

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

I encouraged her to continue to challenge the lack of strategy and leadership on display, albeit in a more diplomatic way than using my description. This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy.

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Kivi's Nonprofit Communications Blog

Popups, also known as website lightboxes, display an image or video that floats on top of a web page, dimming out the rest of the content. Is your nonprofit running petitions and other online advocacy actions?

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

Photo 1 displays the way that Facebook now wants us to share links. There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Infographics are a great way to display the statistics I mentioned in the previous point, but they’re also extremely effective for conveying large amounts of information. Display the findings in a well-organized infographic. Guest blog by Adam Weinger.

Media 78

Are you afraid and unquestioningly obedient?

Wild Woman Fundraising

The poster is displayed partly out of habit, partly because everyone else does it, and partly out of fear of the consequences for not following the rules. The greengrocer would not, Havel writes, display a poster saying: “I am afraid and therefore unquestioningly obedient.” Or do you live within your truth? Chris Hedges recently wrote an article for TruthDig called. Occupy Draws Strength from the Powerless.

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

Pinterest is revamping the way they display article pins, and for good reason – Pinterest users pin more than 5 million articles every single day! Pinterest has been busy, busy, busy!

Brand 99

Day in the Life of a Nonprofit Communicator – Kathy Maynard

Kivi's Nonprofit Communications Blog

This week we’re revising our booth display to match our new name. Kathy Maynard. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories!

Match Your Messages & Your People (Case Study)

Getting Attention

And the JCC has always had a front-and-center complaint form—displayed at the front desk to be available at entry and exit. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

Both of those actions, while somewhat passive, will indicate to Facebook that you are interested in that type of content, and they will use it to help determine future videos to display on your News Feed. We all know how popular Facebook continues to be, among all age groups and income levels.

News 68

The JianGate Twitter Universe Visualized

Public Sector Marketing 2.0

The high level visual of the entire Twitter network surrounding this keyword group is displayed at the top of this post, were you can clearly see that most of the discussion right now revolves around 10-15 key players, whose content is being shared or referenced throughout the rest of the network.

3 Things You Aren't Using Email For (But Should)

Fundraising 123

Great online tools, like ISSUU , make it easy to display a print piece online. Have you mastered the monthly eNewsletter? Do donors receive gift receipts in their inbox? And do you send donor appeals via Constant Contact like it''s no big deal.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

My FitBit displays a flower at any given time. Example 2: Fuel efficiency display on my Nissan Rogue SL. As I drive the display shows my actual fuel efficiency along with my average fuel efficiency since the last re-fueling.

Another highly requested blog post on why people give


According to researchers at the National Institute of Neurological Disorders and Stroke , “donating subjects displayed a marked increase in reward activation compared to the good feelings associated with receiving cash.”.

Ignite Action with a Powerful Data Story

Nonprofit Marketing Blog

One of the best ways to use some of the data you have is to share it in a visual display that paints a clear picture AND gets people to take actions to change the data. [Editor's note: Today's post comes from Lori Jacobwith, founder of Ignited Fundraising.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

The two are heavily intertwined as evidenced by something as simple as the hashtag promotion that you see on nearly every print brochure, TV program or radio station display you flick across these days.

5 Tips for Designing Your Year-End Email Appeals

Nonprofit Marketing Blog

Use images wisely: Many email programs won’t display images automatically, so ensure that your images are a complement to your message, and are not your entire appeal. Here’s some great advice from Caryn Stein on the team here at Network for Good. It’s tempting to pull out every design stop in an attempt to make your year-end e-appeal stand out. Resist the urge to resort to visual overload as you design your year-end campaign. Keep these five pointers in mind for best results: 1.

Publicness: Get Use to It

Social Marketing and Social Change

Whether you are interested in using social media for behavior change, health care or just to have fun, being on public display is part of the gig.

A Man Of Infinite Patience In A World Of Imposters

The Agitator

Roger surprised and impressed me yesterday with the incredible display of patience and tolerance displayed in his post, Donor Retention: Good News And Poor Excuses. The ‘good news’ in his post was that, according a Boomerang survey of 775 nonprofits, 67% are tracking their donor retention rate, as compared to 55% in 2014. That improvement moved Roger to write: “At last!

Mobile Giving 101

Fundraising Coach

Unlike barcodes, which display pricing info, QR codes bring the scanner to a mobile website or mobile donation page. Mobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications.

Social media study: What drives digital support for causes

Nonprofit Marketing Blog

Looking like a nice or smart person were distant seconds to the desire to influence others in general, but when it came to Facebook users (see bottom of this post), the desire to publicly display support of a cause came in first.

Cause Marketing About Nothing

Cause Related Marketing

How does NAIL translate that to an in-store point of purchase display? In the TV show Seinfeld Jerry and George pitch NBC a sitcom they said was about nothing. Now the Vermont Foodbank is trying to get patrons at Vermont Hannaford Supermarkets to do Nothing about hunger in the state.