Displaying Multiple Cause Marketing Allegiances
Cause Related Marketing
FEBRUARY 28, 2011
How do you display that without doing the same thing to your ads? We’ve all seen how causes recognize multiple sponsors for, say, races and events. If you got a t-shirt from participating in a Team in Training race for the Leukemia and Lymphoma Society, to pick on just one, you know what I'm talking about; it’s logo-soup spilled all over the back of your t-shirt. But suppose your company supports multiple causes.