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Displaying Multiple Cause Marketing Allegiances
Cause Related Marketing
FEBRUARY 28, 2011
How do you display that without doing the same thing to your ads? We’ve all seen how causes recognize multiple sponsors for, say, races and events.
Display Related Topics 
A New Twist on Displaying Paper Icons
Cause Related Marketing
AUGUST 16, 2012
But there’s always been the challenge of how to display them. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Usually they’re displayed in-store, perhaps hung from fishing line, or taped to the store’s windows. Paper icons can be a license to print money if all the elements come together right.
Does Your Website Display What People Want To See?
Non Profit Marketing 360
OCTOBER 5, 2011
You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website
Optimizing Facebook display advertising results through audience testing
DonorDigital
JUNE 10, 2013
With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause.
Experts display their lack of expertise over "exploitative" ad
Donor Power Blog
SEPTEMBER 3, 2009
Is this ad, for Médecins Sans Frontières UK , the British arm of Doctors Without Borders, exploitative? Effective? The controversy is reported at Give and Take: Doctors Without Borders Ad Generates Debate. Exploitation is in the eye of the beholder. It's not a verifiable fact.
Your Official Netroots Guide to Shopping Local (and Progressive) in Phoenix
EveryAction
JULY 8, 2015
As a Phoenician and member of team EveryAction, I'm thrilled to share that EveryAction is hosting this year's closing party , and am excited to see this fantastic city and the incredible work being done by progressive organizers on display for the entire community to see.
Fundraise Across Borders with International Giving on EveryAction
EveryAction
JANUARY 14, 2019
Finally, contribution Reports in EveryAction now display columns for "Processed Amount" and "Processing Currency", so users can monitor how much money was raised, and pull total amounts in the currencies of their choosing. Many large U.S.
NONPROFIT BRANDING VIDEO: Why the Lord of Logos rules the nonprofit marketplace.
NonProfit Branding
JULY 2, 2013
A logo product not only spotlights your brand…when displayed by its owner it becomes a nonverbal declaration of personal affinity. Rejoice! Thus, it is a self-branding tool for your supporter – a public declaration of his or her support for your mission. You do it. I do it.
NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags
NonProfit Branding
OCTOBER 25, 2011
We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.
Optimized Mobile Donations Now with Apple Pay
EveryAction
JUNE 10, 2019
On a small mobile screen, the more content being displayed, the smaller and harder to interact with it becomes. Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites.
4 Easy Ways to Prepare Your Website for End-of-Year Fundraising
EveryAction
NOVEMBER 19, 2018
Make sure that the content on display is up-to-date, and accurately reflects the image and message that you want to communicate about your organization during your year-end campaign.
Introducing Basic Pages on EveryAction
EveryAction
FEBRUARY 5, 2018
Basic Pages are available for all EveryAction packages, and allow users to display content without collecting information from supporters. Some nonprofit communications and digital staffers may not have easy access to edit their CMS/website platform, but need to quickly spin up a basic page with information or helpful links for their supporters. We've recently built out Basic Pages on EveryAction to empower users to do just that.
Business Sponsors Are Awesome
A Small Change
APRIL 27, 2015
Name and logo displayed prominently on event web page. Verbal recognition during dinner and name and logo displayed during live auction. It’s just that simple.
5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement
EveryAction
SEPTEMBER 27, 2018
Testing the number of options and they way they are displayed can help you find the most persuasive balance for your supporters. There’s no secret trick to instantly improving digital engagement for nonprofits.
Go Beyond The Thermometer On Your Peer to Peer Site
Blue Sky Collaborative
JUNE 5, 2015
The most common element of peer to peer event and fundraising sites is the home page thermometer displaying the fundraising goal of the event and the amount of money raised to date. This metric is so common and perhaps even.
2018's Best Giving Tuesday Campaigns
EveryAction
DECEMBER 4, 2018
Their header clearly states and quantifies the impact that Giving Tuesday donations will have, and a goal thermometer displayed underneath allows donors to see how their participation will bolster the campaign’s progress.
BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing
Kivi's Nonprofit Communications Blog
SEPTEMBER 11, 2018
Test to make sure your emoji display properly in email. Sometimes emoji don’t display, so, especially in email, you still need words to convey your message. Emoji! These little symbols are exploding in number and placement in our digital lives.
27 Communications and Marketing Tactics for Nonprofits
Kivi's Nonprofit Communications Blog
JANUARY 3, 2019
Displays and booths , staffed and unstaffed. In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.
A Google Search Change - Will Your Nonprofit Be Considered Relevant?
Social Media Bird Brain
MAY 24, 2012
When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph.
An example of a real-world thank you that worked!
iMarketSmart
MAY 22, 2012
We needed a display for our booth. We needed it quick. We got it on-time and it looked fabulous! Then we got this nice, personalized, hand-written note. Do you think I’ll buy from them again? I highly recommend displayit.com.
5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising
EveryAction
NOVEMBER 6, 2018
Display Powerful Images Often images are more powerful than words when it comes to communicating how a donor’s gift can help others. Improving your website donation pages is the single best way to raise more money during the year-end giving season.
Don’t Forget the Alt-Text!
Kivi's Nonprofit Communications Blog
JUNE 24, 2016
or if that testing account automatically displays images from your organization, I suggest setting up a new Gmail account and use it for testing. What your reader can look like when you don’t use alt-text.
How Your Restaurant Waiter Can Teach You About Fundraising
iMarketSmart
NOVEMBER 7, 2018
And nowhere is it displayed more dramatically than in restaurants every day. The theory of reciprocity is powerful. Think about it. Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood.
Cause Marketing That’s a Little Flat
Cause Related Marketing
NOVEMBER 17, 2010
bought this 100 gram bar from a floor-standing point of sale display. The coupon below was attached to the top of the display unit.I Buy this special Strawberry Crème chocolate bar from Ritter Sport and when you do, you’ll help Alfred Ritter GmbH & Co.
Fraudulent CRA Collections Office Call Confusion
Public Sector Marketing 2.0
JULY 21, 2015
I google the number on my call display (1-800-959-2250) to find a flood of forum posts mentioning the word SCAM and FRAUD in caps (heart sinks). Display each number used by CRA-approved collections agencies on the CRA website (there should be a number verification tool of some sort).
Build Beautiful Charts & Graphs with Data Visualization on EveryAction
EveryAction
OCTOBER 11, 2017
With Data Visualization in EveryAction , users can build beautiful, customizable charts and graphs of their data within the software where it resides: Users are automatically equipped with several default 'Analytics Dashboards', which display pre-built charts and graphs for Advocacy delivery stats, Online Activity numbers, Organizing metrics, Contribution summaries, and Email Performance stats.
Facebook Events Integration Pulls Attendee Data Directly into EveryAction
EveryAction
MAY 11, 2017
In the Participants Summary tab, both attendees who marked "Going" and "Maybe" will be displayed. Facebook is one of the most important digital organizing tools of our time. Every day, nonprofits and other organizations use Facebook's events platform to build crowds and recruit attendees to actions, protests, fundraisers, parties, and other types of events. Normally, the valuable attendee RSVP data from Facebook Events disappears or goes to waste after an event takes place.
Halcyon's By The People Festival: How One Organization is Using Data to Unite People Around Art
EveryAction
JULY 12, 2018
Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight.
The Nonprofit Fundraising Strategic Plan Guide
EveryAction
JULY 18, 2018
Where are the milestones in our history that best display our track record of success and/or history of serving our community? For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them.
GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
EveryAction
OCTOBER 3, 2018
From there, tailor the messaging in your next email or even use dynamic content fields that adapt to whomever is reading, ensuring the right message and ask are displayed.
10 Reasons Your Nonprofit Needs to Be On Google+
J Campbell Social Marketing
FEBRUARY 24, 2014
These ads will not function like Facebook Ads which are only displayed within Facebook. Google+ ads will be displayed across the entire Google network. Google+ is by far the most underestimated social network out there.
6 Ways to Grow Your Email List with Facebook
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.
Can’t Get Coverage? 5 Ways to Make Your Own News
Kivi's Nonprofit Communications Blog
AUGUST 29, 2019
You can leverage that expertise by putting it on display. Flickr Creative Commons photo by Steve Bustin. The pursuit of meaningful media coverage is often a frustrating one for nonprofits.
How to Raise a $100,000 With A 5K or Walkathon
Blue Sky Collaborative
APRIL 23, 2010
If you're planning an "A-thon" at your organization and aspire to raising over $100,000, then you should set your sights on acheiving the type of metrics displayed below. 1500 people walked or ran in the event 85 teams were formed.
Branding Success Beats the Odds
Non Profit Marketing 360
AUGUST 31, 2011
While the new Performing Arts and Humanities Building is under construction, the branding also gets prominent display on campus as the decorative motif for the construction fence surrounding the building site. Good branding is hard.
A Beginner’s Guide to Analytics for Nonprofits
Twenti
JULY 17, 2019
Higher level reporting like our analytics dashboards clearly display your results so you can monitor key performance indicators. by Zoe Allen. Analytics can help you make smarter financial decisions to increase your donations – what’s not to love? What are analytics?
#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign
Non Profit Marketing 360
JANUARY 24, 2014
After an in-depth discovery process as to best approaches, and taking into account the limited funds available, MKC decided to focus its efforts on targeting the Twitter and Facebook social networks and supplement our activities with online search and display ad insertions. Paid Search: The social marketing campaigns were tied together with an online paid search and display ad campaign. Google Paid Search and Display Network Ad Campaign.
Getting the Media Interested in a Milestone with Dallas CASA
Kivi's Nonprofit Communications Blog
AUGUST 12, 2015
Children’s playhouses are on display for two weeks in a local mall, and we sell raffle tickets for them. Mindy Baxter of Dallas CASA. This month we are hosting the Nonprofit Blog Carnival and want to know how nonprofits should share progress or communicate accomplishments.
Nonprofit Blog Carnival: What You Did This Summer
Kivi's Nonprofit Communications Blog
AUGUST 31, 2016
You can keep and display your earned badges in several different ways. Welcome to the August edition of the Nonprofit Blog Carnival! The Carnival is a round-up of posts from people working in the nonprofit sector around a theme, and ours is “what you did this summer.”
10 Organizations Leading The Way This Mental Health Awareness Month
EveryAction
MAY 16, 2018
For instance, their Beacon of Light program allows participating businesses and schools to sell paper lighthouses for donations of $1, $5, or more, and hang the sold lighthouses to create a visual display of the money they have raised.
New Data: Nonprofit Online Marketing and Fundraising Trends in 2015
Kivi's Nonprofit Communications Blog
APRIL 28, 2015
About three quarters of nonprofits are investing in paid marketing online , including paid search, retargeting, and text and display ads. Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online?
3 Keys to Making Your Nonprofit Website Mobile Optimized
Fundraising 123
NOVEMBER 20, 2013
You should also: Display an appealing image and a short explanation of your organization''s mission statement. Prominently display testimonials from benefactors and volunteers.
7 Email Newsletter Mistakes Every Nonprofit Should Avoid
Fundraising 123
AUGUST 28, 2012
Transform big display ads into useful content. Email newsletters display differently depending on which email program your readers use to view them.
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