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Displaying Multiple Cause Marketing Allegiances
Cause Related Marketing
FEBRUARY 28, 2011
How do you display that without doing the same thing to your ads? We’ve all seen how causes recognize multiple sponsors for, say, races and events.
Display Related Topics 
A New Twist on Displaying Paper Icons
Cause Related Marketing
AUGUST 16, 2012
But there’s always been the challenge of how to display them. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Usually they’re displayed in-store, perhaps hung from fishing line, or taped to the store’s windows. Paper icons can be a license to print money if all the elements come together right.
Does Your Website Display What People Want To See?
Non Profit Marketing 360
OCTOBER 5, 2011
You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website
Optimizing Facebook display advertising results through audience testing
DonorDigital
JUNE 10, 2013
With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause.
Don’t Forget the Alt-Text!
Kivi's Nonprofit Communications Blog
JUNE 24, 2016
or if that testing account automatically displays images from your organization, I suggest setting up a new Gmail account and use it for testing. What your reader can look like when you don’t use alt-text.
Business Sponsors Are Awesome
A Small Change
APRIL 27, 2015
Name and logo displayed prominently on event web page. Verbal recognition during dinner and name and logo displayed during live auction. It’s just that simple.
New Data: Nonprofit Online Marketing and Fundraising Trends in 2015
Kivi's Nonprofit Communications Blog
APRIL 28, 2015
About three quarters of nonprofits are investing in paid marketing online , including paid search, retargeting, and text and display ads. Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online?
Men and Cause Marketing
Cause Related Marketing
JUNE 27, 2011
Either men don’t often display their support of causes or the responses provided by the study didn’t capture the way men are likely to display their support.
Go Beyond The Thermometer On Your Peer to Peer Site
Blue Sky Collaborative
JUNE 5, 2015
The most common element of peer to peer event and fundraising sites is the home page thermometer displaying the fundraising goal of the event and the amount of money raised to date. This metric is so common and perhaps even.
8 Tips for a Mobile-Friendly Nonprofit Website
Fundraising 123
MARCH 11, 2013
Reduce your dependence on Flash, JavaScript, popups or other animations for best results – most mobile devices can’t correctly display content in these formats. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.
Fraudulent CRA Collections Office Call Confusion
Public Sector Marketing 2.0
JULY 21, 2015
I google the number on my call display (1-800-959-2250) to find a flood of forum posts mentioning the word SCAM and FRAUD in caps (heart sinks). Display each number used by CRA-approved collections agencies on the CRA website (there should be a number verification tool of some sort).
Grow Your Email List With These 14 Paid Email Acquisition Sources
Kivi's Nonprofit Communications Blog
MAY 4, 2016
You pay for each time an ad is displayed. For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names?
The bots are coming! Are you ready?
Public Sector Marketing 2.0
JUNE 6, 2017
Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g.
The 5 Questions Nonprofits Always Ask Me About Fundraising Emails
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2015
It dials up your emotions and proffers giving as a fix to outrage, fear or sadness, or as a display of loyalty, pride or duty. Photo Credit: https://flic.kr/p/ekEBbH. p/ekEBbH.
Another highly requested blog post on why people give
iMarketSmart
FEBRUARY 19, 2016
According to researchers at the National Institute of Neurological Disorders and Stroke , “donating subjects displayed a marked increase in reward activation compared to the good feelings associated with receiving cash.”.
7 Email Newsletter Mistakes Every Nonprofit Should Avoid
Fundraising 123
AUGUST 28, 2012
Transform big display ads into useful content. Email newsletters display differently depending on which email program your readers use to view them.
12 Ways to Get More Fans On Your Nonprofit Facebook Page
J Campbell Social Marketing
FEBRUARY 6, 2014
The benefits of tagging the Page are that the Page owner will see it and can highlight it, which will display it to the public and to their fans. By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page?
A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From
Cause Related Marketing
FEBRUARY 24, 2011
SupporterWall.com is an interactive grid wall that displays pictures and links to your website that you could use for fundraising for you nonprofit or crowd funding your business idea.
Using Bounceback Offers in Paper Icon Campaigns
Cause Related Marketing
DECEMBER 13, 2011
Right now Denny’s, a chain with more than 1,500 restaurants across the United States, is selling and displaying paper icons benefiting Toys for Tots, the toy giveaway charity. A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer.
No Hard Choices = No Strategy and No Leadership
Kivi's Nonprofit Communications Blog
AUGUST 19, 2014
I encouraged her to continue to challenge the lack of strategy and leadership on display, albeit in a more diplomatic way than using my description. This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy.
Reinvent your legacy society to become a stewardship society instead
iMarketSmart
MARCH 23, 2016
Display signage at the events. I’ve always been a bit baffled by Legacy Societies. Here’s why: Oddly, many nonprofits try very hard to get people to “join.” ” Yet, the benefits of joining kinda’ suck. Some just give you a pin.
Nonprofit Blog Carnival: What You Did This Summer
Kivi's Nonprofit Communications Blog
AUGUST 31, 2016
You can keep and display your earned badges in several different ways. Welcome to the August edition of the Nonprofit Blog Carnival! The Carnival is a round-up of posts from people working in the nonprofit sector around a theme, and ours is “what you did this summer.”
5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage
J Campbell Social Marketing
JANUARY 28, 2014
Photo 1 displays the way that Facebook now wants us to share links. There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged.
After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates
Kivi's Nonprofit Communications Blog
NOVEMBER 7, 2016
Popups, also known as website lightboxes, display an image or video that floats on top of a web page, dimming out the rest of the content. Is your nonprofit running petitions and other online advocacy actions?
10 Types of Social Media Posts Every Nonprofit Should Be Sending
J Campbell Social Marketing
APRIL 14, 2016
Infographics are a great way to display the statistics I mentioned in the previous point, but they’re also extremely effective for conveying large amounts of information. Display the findings in a well-organized infographic. Guest blog by Adam Weinger.
Are you afraid and unquestioningly obedient?
Wild Woman Fundraising
FEBRUARY 16, 2012
The poster is displayed partly out of habit, partly because everyone else does it, and partly out of fear of the consequences for not following the rules. The greengrocer would not, Havel writes, display a poster saying: “I am afraid and therefore unquestioningly obedient.” Or do you live within your truth? Chris Hedges recently wrote an article for TruthDig called. Occupy Draws Strength from the Powerless.
4 Brand New Pinterest Features Nonprofits Should Know About
J Campbell Social Marketing
OCTOBER 3, 2013
Pinterest is revamping the way they display article pins, and for good reason – Pinterest users pin more than 5 million articles every single day! Pinterest has been busy, busy, busy!
Match Your Messages & Your People (Case Study)
Getting Attention
APRIL 30, 2013
And the JCC has always had a front-and-center complaint form—displayed at the front desk to be available at entry and exit. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).
5 Things I Bet You Didn’t Know About Facebook
J Campbell Social Marketing
JULY 20, 2015
Both of those actions, while somewhat passive, will indicate to Facebook that you are interested in that type of content, and they will use it to help determine future videos to display on your News Feed. We all know how popular Facebook continues to be, among all age groups and income levels.
Day in the Life of a Nonprofit Communicator – Kathy Maynard
Kivi's Nonprofit Communications Blog
AUGUST 29, 2016
This week we’re revising our booth display to match our new name. Kathy Maynard. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories!
The JianGate Twitter Universe Visualized
Public Sector Marketing 2.0
OCTOBER 30, 2014
The high level visual of the entire Twitter network surrounding this keyword group is displayed at the top of this post, were you can clearly see that most of the discussion right now revolves around 10-15 key players, whose content is being shared or referenced throughout the rest of the network.
Gamification can change behaviour. I have proof.
Public Sector Marketing 2.0
JANUARY 28, 2012
My FitBit displays a flower at any given time. Example 2: Fuel efficiency display on my Nissan Rogue SL. As I drive the display shows my actual fuel efficiency along with my average fuel efficiency since the last re-fueling.
3 Things You Aren't Using Email For (But Should)
Fundraising 123
APRIL 23, 2014
Great online tools, like ISSUU , make it easy to display a print piece online. Have you mastered the monthly eNewsletter? Do donors receive gift receipts in their inbox? And do you send donor appeals via Constant Contact like it''s no big deal.
Ignite Action with a Powerful Data Story
Nonprofit Marketing Blog
AUGUST 25, 2015
One of the best ways to use some of the data you have is to share it in a visual display that paints a clear picture AND gets people to take actions to change the data. [Editor's note: Today's post comes from Lori Jacobwith, founder of Ignited Fundraising.
Great “behind-the-scenes” progress in 2013, now let’s get creative!
Public Sector Marketing 2.0
JANUARY 6, 2014
The two are heavily intertwined as evidenced by something as simple as the hashtag promotion that you see on nearly every print brochure, TV program or radio station display you flick across these days.
5 Tips for Designing Your Year-End Email Appeals
Nonprofit Marketing Blog
DECEMBER 19, 2012
Use images wisely: Many email programs won’t display images automatically, so ensure that your images are a complement to your message, and are not your entire appeal. Here’s some great advice from Caryn Stein on the team here at Network for Good. It’s tempting to pull out every design stop in an attempt to make your year-end e-appeal stand out. Resist the urge to resort to visual overload as you design your year-end campaign. Keep these five pointers in mind for best results: 1.
Publicness: Get Use to It
Social Marketing and Social Change
JUNE 21, 2011
Whether you are interested in using social media for behavior change, health care or just to have fun, being on public display is part of the gig.
Cause Marketing About Nothing
Cause Related Marketing
JULY 14, 2011
How does NAIL translate that to an in-store point of purchase display? In the TV show Seinfeld Jerry and George pitch NBC a sitcom they said was about nothing. Now the Vermont Foodbank is trying to get patrons at Vermont Hannaford Supermarkets to do Nothing about hunger in the state.
Social media study: What drives digital support for causes
Nonprofit Marketing Blog
MARCH 21, 2013
Looking like a nice or smart person were distant seconds to the desire to influence others in general, but when it came to Facebook users (see bottom of this post), the desire to publicly display support of a cause came in first.
3 Metrics Your Nonprofit Should Measure Using Google Analytics
Fundraising 123
MARCH 18, 2014
Knowing how to use the information displayed by these metrics will undoubtedly aid your nonprofit staff in optimizing your organization''s website content and improving overall audience engagement.
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