2 things you need to know for direct marketing

iMarketSmart

If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >>

8 ‘Duh’ Principles Of Direct Marketing

The Agitator

We fundraisers all have our ‘Duh!’ ’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. I think they apply to our specialty, fundraising. Not every fundraiser sits at the table where the ‘product’ is created or shaped. Marketing begins and ends with the product. Make sure you’re doing direct marketing.

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

DonorDigital

This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing.

70 Steps To Getting Your Direct Marketing Right

The Agitator

It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV.

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).

The top 10 reasons why your donor outreach fails

iMarketSmart

It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4.

There’s power in exclusivity but are you using it?

iMarketSmart

Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). .

3 major donor myths broken by Andrew Olsen

iMarketSmart

Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.

Another idea to think about before you write your fundraising copy

iMarketSmart

Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.

Ideas 151

How to use verbatims and digital body language to raise more money

iMarketSmart

Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Bottom line: That’s what fundraising is all about.

How To 130

Before you begin to write your fundraising copy, print this out

iMarketSmart

Communication Direct Marketing Donors Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Stewardship strategy philosophy … Just a cute reminder. Print it out and hold it in front of the mirror.

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

15 telephone call do’s for major and planned gift fundraisers. The post 15 telephone call don’t’s for major and planned gift fundraisers appeared first on MarketSmart |.

Plan 141

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

Donors 164

There’s power in exclusivity but are you using it?

iMarketSmart

Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). .

What a terrific advertisement!

iMarketSmart

I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!

Infographics Produce Fundraising Results

The Agitator

Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative Envelope

Statistical Averages Versus Fundraising Reality

The Agitator

Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. direct marketing Don''t Miss these Posts marketing metrics online fundraising premium

7 things about email subject lines that will help you save the world

iMarketSmart

Click here to see our definitive list of engagement fundraising channels. Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

Email 141

Stop shaming your supporters!

iMarketSmart

He sends his kids to private school and he figured he’d ask me a question about fundraising since that sort of thing is right up my alley. “Does shame work as a fundraising tactic?” So I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

Why mistakes are awesome and what to do about them

iMarketSmart

Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed!

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

Are you communicating with your supporters too frequently?

iMarketSmart

Digital Marketing Direct Marketing Fundraising donor communication strategy donor stewardship mistakes donor stewardship tips effective donor communications fundraising donor communication major gift cultivation planned gift marketing

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership.

Plan 141

Stop filling space!

iMarketSmart

Fundraisers can learn a lot from good advertising because it puts all the focus on the consumer (your donor). Too often, fundraisers seek to fill space in their communications just as the poorly trained ones see to fill silence with talking too much.

Poster 130

Thank you for being part of our growing ecosystem

iMarketSmart

I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. In fact, I have never been a fundraiser according to Webster’s definition as a noun. Rather, I am really just a marketer.

Spam 130

Brilliant Fundraising Products

The Agitator

So I was pleased to receive this recent showcase of ‘ brilliant fundraising products ‘ from SOFII, several of which are designed to support monthly giving programs. I’ve always been intrigued with the challenge of growing monthly giving programs.

Fundraising Land Grab

The Agitator

On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor. Chuck Longfield, founder of Target Analytics and chief scientist at Blackbaud, is one of my favorite fundraising analysts and observers.

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing.

Big Data And Fundraising

The Agitator

They’re rather important to your fundraising future. communications database marketing direct marketing Don't Miss these Posts fundraising innovation marketing metrics nonprofit management nonprofits

Obama 64

Fundraisers … Beware Of Vanity Metrics

The Agitator

If you truly believe that fundraising is mostly art’, not ‘science’, then stop reading. Chances are you’re going to neither understand nor care which metrics matter in fundraising. It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven. Acquisition direct marketing Don''t Miss these Posts fundraising marketing metrics premium

Fundraising Intermission #2: Mastering The Basics

The Agitator

But even for us older dogs (that’s me in the foreground), it’s good to pause and revisit the essentials — those basic skills that every competent fundraiser must hone and continually keep sharp. The 29 foundations of fundraising.

Trade 70

Institutional Fundraising Memory

The Agitator

An important fundraising caution from Dilbert’s Scott Adams … When it comes to all that testing and results analysis that your fundraising staff has done, what steps have been taken to create and protect your nonprofit’s institutional memory?

Face-to-Face Fundraising Tips

The Agitator

Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer. So I was pleased to get this article – 8 things you should know before starting Face-to-Face fundraising — from Terry van den Bemt and Willemien Melis of Pepperminds in The Netherlands.

Fairy Tale Fundraising

The Agitator

I’m looking forward to joining a small, bright band of nonprofit execs, consultants, editors and other assorted members of our fundraising tribe on May 9 th in Philadelphia for Fundraising Success magazine’s first Engage Conference. Second, it’s focused on case studies, with the aim of illustrating the steps a few organizations — Operation Smile, The American Bible Society, and The Human Rights Campaign — took to create truly breakthrough fundraising programs.

3 reasons to run an OPT-OUT campaign

iMarketSmart

But nonprofits need to recognize that engagement fundraising is like dating. Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign.

Focus On Fundraising Metrics That Really Matter

The Agitator

Questions, that when answered can dramatically improve the productivity of a fundraising program. Acquisition direct marketing donor retention fundraising loyalty marketing metrics premium Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

Minced Pie And Fundraisers

The Agitator

For the pathetic reason that all too many fundraisers lack the knowledge, energy, skill, discipline and guts to effectively employ proven techniques, the techniques themselves are now savaged and dismissed. Or worse yet, because fundraisers themselves “personally don’t like” the technique. As my friend and Canadian fundraiser David Love points out, “No one has ever made a wet dash out of the bathtub to open a letter, but they have to answer a ringing telephone.”.

Fundraising Efficiency vs Productivity

The Agitator

Which should be more important to your fundraising … efficiency or productivity? Or, more productively, read this piece by Tom Hurley at DMW Direct. As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so. direct marketing Don't Miss these Posts fundraising marketing metrics nonprofit management You Deserve a Raise

Resolved: No Fundraising Silos

The Agitator

We picked this recent comment from Steve MacLaughlin at Blackbaud, who talks about the imperative for nonprofit fundraisers to embrace multi-channel fundraising. The bottom line: Different strokes for different folks (donors) is not just some ideal … it’s vital to fundraising success. And the chief obstacles to capturing its fundraising benefits are operational and data silos within organizations. If that means a direct mail piece and a check, then great!

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

Related Posts. >> 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> 8 Great Ways to End Your Emails or Letters. Direct Marketing Fundraising Email Marketing email marketing metrics email open rates fundraising tips philanthropy blog postsThis drives me crazy.