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2 things you need to know for direct marketing

iMarketSmart

If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >>

70 Steps To Getting Your Direct Marketing Right

The Agitator

It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV.

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Here are 5 great lessons fundraisers can learn from Subway : 1. The post 5 lessons fundraisers can learn from Subway (Yes! Ask for feedback. Say please. . Use the word “YOU” often. It makes people feel special.

8 ‘Duh’ Principles Of Direct Marketing

The Agitator

We fundraisers all have our ‘Duh!’ ’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. I think they apply to our specialty, fundraising. Not every fundraiser sits at the table where the ‘product’ is created or shaped. Marketing begins and ends with the product. Make sure you’re doing direct marketing.

How to use verbatims and digital body language to raise more money

iMarketSmart

Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Bottom line: That’s what fundraising is all about.

Firm 89

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

Infographics Produce Fundraising Results

The Agitator

Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative Envelope

3 major donor myths broken by Andrew Olsen

iMarketSmart

Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.

Stop shaming your supporters!

iMarketSmart

He sends his kids to private school and he figured he’d ask me a question about fundraising since that sort of thing is right up my alley. “Does shame work as a fundraising tactic?” So I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership.

Why mistakes are awesome and what to do about them

iMarketSmart

Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed!

Statistical Averages Versus Fundraising Reality

The Agitator

Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. direct marketing Don''t Miss these Posts marketing metrics online fundraising premium

Fundraising Intermission #2: Mastering The Basics

The Agitator

But even for us older dogs (that’s me in the foreground), it’s good to pause and revisit the essentials — those basic skills that every competent fundraiser must hone and continually keep sharp. The 29 foundations of fundraising.

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

15 telephone call do’s for major and planned gift fundraisers. The post 15 telephone call don’t’s for major and planned gift fundraisers appeared first on MarketSmart |.

The top 10 reasons why your donor outreach fails

iMarketSmart

It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4.

7 things about email subject lines that will help you save the world

iMarketSmart

Click here to see our definitive list of engagement fundraising channels. Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

Stop filling space!

iMarketSmart

Fundraisers can learn a lot from good advertising because it puts all the focus on the consumer (your donor). Too often, fundraisers seek to fill space in their communications just as the poorly trained ones see to fill silence with talking too much.

3 big reasons why some fundraisers should not critique creative

iMarketSmart

The post 3 big reasons why some fundraisers should not critique creative appeared first on MarketSmart | . Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving Marketing

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. charities direct marketing Don''t Miss these Posts fundraising innovation nonprofit management nonprofits premium I mean to be neither. I decided to call out this thorny barrier to growth because I’m not alone in observing a dangerous pattern that’s emerging.

Focus On Fundraising Metrics That Really Matter

The Agitator

Questions, that when answered can dramatically improve the productivity of a fundraising program. Acquisition direct marketing donor retention fundraising loyalty marketing metrics premium Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Or do you just want some fundraising advice? Even if you’re not a Canadian fundraiser, but are curious about how fundraising is done in Canada, you should check out this interview! We have more land, but unfortunately for fundraisers we have far fewer people living on it.

Fairy Tale Fundraising

The Agitator

I’m looking forward to joining a small, bright band of nonprofit execs, consultants, editors and other assorted members of our fundraising tribe on May 9 th in Philadelphia for Fundraising Success magazine’s first Engage Conference. Second, it’s focused on case studies, with the aim of illustrating the steps a few organizations — Operation Smile, The American Bible Society, and The Human Rights Campaign — took to create truly breakthrough fundraising programs.

Fundraising Year In Review

The Agitator

Today, a summary of giving for 2011 and some trends in direct mail. As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% Much like the CIA once monitored the wheat harvest in the old Soviet Union, Ethan Boldt over at DirectMarketingIQ reports the top 5 fundraising direct mail trends in 2011. Is the fact that premium use doubled in the fundraising sector significant?

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Acquisition direct mail direct marketing major donors premium

Face-to-Face Fundraising Tips

The Agitator

Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer. So I was pleased to get this article – 8 things you should know before starting Face-to-Face fundraising — from Terry van den Bemt and Willemien Melis of Pepperminds in The Netherlands.

Fundraising Land Grab

The Agitator

On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor. Chuck Longfield, founder of Target Analytics and chief scientist at Blackbaud, is one of my favorite fundraising analysts and observers.

Fundraisers … Beware Of Vanity Metrics

The Agitator

If you truly believe that fundraising is mostly art’, not ‘science’, then stop reading. Chances are you’re going to neither understand nor care which metrics matter in fundraising. It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven. Acquisition direct marketing Don''t Miss these Posts fundraising marketing metrics premium

Fundraising Efficiency vs Productivity

The Agitator

Which should be more important to your fundraising … efficiency or productivity? Or, more productively, read this piece by Tom Hurley at DMW Direct. As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so. direct marketing Don't Miss these Posts fundraising marketing metrics nonprofit management You Deserve a Raise

Emotion vs Logic — The Economists Weigh In

The Agitator

Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. Life for a fundraiser is never simple. communications copywriting direct marketing fundraising research premium

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

The Agitator

There are parallels between our small 21 st century world of fundraising and the massive problems inherent in 18 th century navigation that deserve some comment. Landing in the height of the ‘burn and churn’ era of direct mail fundraising it set off a firestorm.

3 reasons to run an OPT-OUT campaign

iMarketSmart

But nonprofits need to recognize that engagement fundraising is like dating. Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign.

Bacon & Eggs & Fundraising

The Agitator

The study was organized by DonorVoice, SOFII and The Agitator with the help of a few farsighted UK agencies and consultancies including The Good Agency , Think Consulting Solutions , Bluefrog and Open Fundraising. As Ken Burnett tells the SOFII subscribers this morning : “Frankly, it’s not hard to imagine the difference it would make for fundraisers if we had an effective way to define, measure and influence donor commitment.

Flat Earth Fundraising: Wasting Time By Exalting The Trivial

The Agitator

One message in particular–from a clearly bright and equally frustrated fundraiser– got me thinking about why the “Winds of Change”, the theme of this year’s Bridge Conference, are so often little more than a listless weather front of ho-hum doldrums.

My Favorite Fundraising Metrics

The Agitator

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Growth in e-relationships over past twelve months (No immediate dollar value here; this is meant to suggest fundraising potential): Unique visitors to website(s); Email address file size (actives only); Social media friends, followers, etc.

Fundraising Losers: Saving Your Job This Year

The Agitator

According to Chuck… 84% of all organizations characterize their marketing messages as difficult to remember. accountability charities communications direct marketing Don't Miss these Posts fundraising nonprofit management nonprofitsHere in North America we can now get back to business. Canada Day is done. Independence Day is history for another year.

The Fundraising Cliff

The Agitator

Fundraisers face a similarly long-term financial problem, although there’s no December 31 st deadline. That’s why I urge you to read Steve McLaughlin’s post — Are We Approaching the Fundraising Cliff? Campaign fundraising has no apparent impact on overall individual giving.

Dangerous Myth #1: Too Much Solicitation Causes Poor Retention

The Agitator

In the run-up to last year’s winter holidays I posted Don’t Eat the Poinsettia as an appropriate reminder that in fundraising — as in life — there are many myths we take for gospel. But when it comes to fundraising there are some myths.

Resolved: No Fundraising Silos

The Agitator

We picked this recent comment from Steve MacLaughlin at Blackbaud, who talks about the imperative for nonprofit fundraisers to embrace multi-channel fundraising. The bottom line: Different strokes for different folks (donors) is not just some ideal … it’s vital to fundraising success. And the chief obstacles to capturing its fundraising benefits are operational and data silos within organizations. If that means a direct mail piece and a check, then great!

Thank you for being part of our growing ecosystem

iMarketSmart

I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. In fact, I have never been a fundraiser according to Webster’s definition as a noun. Rather, I am really just a marketer.

Online Ghost Haunts All Fundraisers

The Agitator

In a nutshell, here’s what Target Analytics found in their benchmarking of the online/offline — and supposedly integrated — world experienced by the largest direct response nonprofits in America, involving 15+ million donors and more than $1.1 billion in revenue: Although direct mail remains the dominant channel for new donor acquisitions…it has become increasingly common for new donors to give their first gift online.