2 things you need to know for direct marketing

iMarketSmart

If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >>

8 ‘Duh’ Principles Of Direct Marketing

The Agitator

We fundraisers all have our ‘Duh!’ ’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. I think they apply to our specialty, fundraising. Not every fundraiser sits at the table where the ‘product’ is created or shaped. Marketing begins and ends with the product. Make sure you’re doing direct marketing.

70 Steps To Getting Your Direct Marketing Right

The Agitator

It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV.

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

DonorDigital

This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing.

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Here are 5 great lessons fundraisers can learn from Subway : 1. The post 5 lessons fundraisers can learn from Subway (Yes! Ask for feedback. Say please. . Use the word “YOU” often. It makes people feel special.

Infographics Produce Fundraising Results

The Agitator

Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative Envelope

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

15 telephone call do’s for major and planned gift fundraisers. The post 15 telephone call don’t’s for major and planned gift fundraisers appeared first on MarketSmart |.

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Another idea to think about before you write your fundraising copy

iMarketSmart

Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.

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How NOT to write a letter to your supporter community

iMarketSmart

All contributed directly to our expanding excellence. Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. .

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The top 10 reasons why your donor outreach fails

iMarketSmart

It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4.

There’s power in exclusivity but are you using it?

iMarketSmart

Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). .

3 big reasons why some fundraisers should not critique creative

iMarketSmart

The post 3 big reasons why some fundraisers should not critique creative appeared first on MarketSmart | . Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving Marketing

3 major donor myths broken by Andrew Olsen

iMarketSmart

Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.

Before you begin to write your fundraising copy, print this out

iMarketSmart

Communication Direct Marketing Donors Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Stewardship strategy philosophy … Just a cute reminder. Print it out and hold it in front of the mirror.

How to use verbatims and digital body language to raise more money

iMarketSmart

Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Bottom line: That’s what fundraising is all about.

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Brilliant Fundraising Products

The Agitator

So I was pleased to receive this recent showcase of ‘ brilliant fundraising products ‘ from SOFII, several of which are designed to support monthly giving programs. I’ve always been intrigued with the challenge of growing monthly giving programs.

Fundraising Land Grab

The Agitator

On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor. Chuck Longfield, founder of Target Analytics and chief scientist at Blackbaud, is one of my favorite fundraising analysts and observers.

Big Data And Fundraising

The Agitator

They’re rather important to your fundraising future. communications database marketing direct marketing Don't Miss these Posts fundraising innovation marketing metrics nonprofit management nonprofits

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Fundraisers … Beware Of Vanity Metrics

The Agitator

If you truly believe that fundraising is mostly art’, not ‘science’, then stop reading. Chances are you’re going to neither understand nor care which metrics matter in fundraising. It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven. Acquisition direct marketing Don''t Miss these Posts fundraising marketing metrics premium

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

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Fundraising Intermission #2: Mastering The Basics

The Agitator

But even for us older dogs (that’s me in the foreground), it’s good to pause and revisit the essentials — those basic skills that every competent fundraiser must hone and continually keep sharp. The 29 foundations of fundraising.

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INTERVIEW: With Craig Linton, The Fundraising Detective!

Wild Woman Fundraising

He’s a fabulous researcher for fundraising and always has good links on fundraising articles, AND I just shared a train compartment with him last month, and he was all “HEY!” Like, do the fundraising professionals in the UK get taken for granted, just like in the US?

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Institutional Fundraising Memory

The Agitator

An important fundraising caution from Dilbert’s Scott Adams … When it comes to all that testing and results analysis that your fundraising staff has done, what steps have been taken to create and protect your nonprofit’s institutional memory?

Face-to-Face Fundraising Tips

The Agitator

Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer. So I was pleased to get this article – 8 things you should know before starting Face-to-Face fundraising — from Terry van den Bemt and Willemien Melis of Pepperminds in The Netherlands.

Focus On Fundraising Metrics That Really Matter

The Agitator

Questions, that when answered can dramatically improve the productivity of a fundraising program. Acquisition direct marketing donor retention fundraising loyalty marketing metrics premium Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter.

Fundraising Efficiency vs Productivity

The Agitator

Which should be more important to your fundraising … efficiency or productivity? Or, more productively, read this piece by Tom Hurley at DMW Direct. As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so. direct marketing Don't Miss these Posts fundraising marketing metrics nonprofit management You Deserve a Raise

There’s power in exclusivity but are you using it?

iMarketSmart

Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). .

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Fairy Tale Fundraising

The Agitator

I’m looking forward to joining a small, bright band of nonprofit execs, consultants, editors and other assorted members of our fundraising tribe on May 9 th in Philadelphia for Fundraising Success magazine’s first Engage Conference. Second, it’s focused on case studies, with the aim of illustrating the steps a few organizations — Operation Smile, The American Bible Society, and The Human Rights Campaign — took to create truly breakthrough fundraising programs.

What a terrific advertisement!

iMarketSmart

I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!

Flat Earth Fundraising: Moneyball

The Agitator

I recommend it as ‘must reading’ or ‘must viewing’ for all fundraisers, development committees, boards and executive directors. “It’s And so it is in today’s world of nonprofit fundraising, communications and management.

Why mistakes are awesome and what to do about them

iMarketSmart

Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed!

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Or do you just want some fundraising advice? Even if you’re not a Canadian fundraiser, but are curious about how fundraising is done in Canada, you should check out this interview! We have more land, but unfortunately for fundraisers we have far fewer people living on it.

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Resolved: No Fundraising Silos

The Agitator

We picked this recent comment from Steve MacLaughlin at Blackbaud, who talks about the imperative for nonprofit fundraisers to embrace multi-channel fundraising. The bottom line: Different strokes for different folks (donors) is not just some ideal … it’s vital to fundraising success. And the chief obstacles to capturing its fundraising benefits are operational and data silos within organizations. If that means a direct mail piece and a check, then great!

Minced Pie And Fundraisers

The Agitator

For the pathetic reason that all too many fundraisers lack the knowledge, energy, skill, discipline and guts to effectively employ proven techniques, the techniques themselves are now savaged and dismissed. Or worse yet, because fundraisers themselves “personally don’t like” the technique. As my friend and Canadian fundraiser David Love points out, “No one has ever made a wet dash out of the bathtub to open a letter, but they have to answer a ringing telephone.”.

My Favorite Fundraising Metrics

The Agitator

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Growth in e-relationships over past twelve months (No immediate dollar value here; this is meant to suggest fundraising potential): Unique visitors to website(s); Email address file size (actives only); Social media friends, followers, etc.

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. charities direct marketing Don''t Miss these Posts fundraising innovation nonprofit management nonprofits premium I mean to be neither. I decided to call out this thorny barrier to growth because I’m not alone in observing a dangerous pattern that’s emerging.

Fundraising Year In Review

The Agitator

Today, a summary of giving for 2011 and some trends in direct mail. As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% Much like the CIA once monitored the wheat harvest in the old Soviet Union, Ethan Boldt over at DirectMarketingIQ reports the top 5 fundraising direct mail trends in 2011. Is the fact that premium use doubled in the fundraising sector significant?

7 things about email subject lines that will help you save the world

iMarketSmart

Click here to see our definitive list of engagement fundraising channels. Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

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How Can You Get More Money in the Mail?

Wild Woman Fundraising

DMIQTV stands for Direct Mail IQ TV. So, here’s the Search page: The Direct Mail categories for nonprofits are: 571,576,580, 600. originally appeared on Wild Woman Fundraising on September 28, 2012.

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Mobile Fundraising … Ready Yet?

The Agitator

With virtually everyone using mobile devices these days, what is the potential for fundraising through this channel? Here’s an excellent piece via Mal Warwick’s Newsletter by online fundraising maven Nick Allen of DonorDigital which will help you think about how to use the mobile channel … and how not to. First the latest stats from comScore (September 2010, all US): 234 million mobile device users over age 13. 59 million using smart phones. 67% of users text.

Flat Earth Fundraising: Catch & Release Fishing

The Agitator

Too many direct response fundraisers, many of whom should know better, continue to resort to acquisition techniques that only serve to camouflage the erosion and dry rot destroying long-term donor performance and value. According to the most recent Fundraising Effectiveness Report from the Association of Fundraising Professionals (AFP), for every $5.25 Increasing donor loyalty by 10% today, increases lifetime value of the fundraising database by up to 200%.”.

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

The Agitator

There are parallels between our small 21 st century world of fundraising and the massive problems inherent in 18 th century navigation that deserve some comment. Landing in the height of the ‘burn and churn’ era of direct mail fundraising it set off a firestorm.