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2 things you need to know for direct marketing


If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1.

70 Steps To Getting Your Direct Marketing Right

The Agitator

It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. Search him in The Agitator archives and you won’t be disappointed.

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)


Here are 5 great lessons fundraisers can learn from Subway : 1. The post 5 lessons fundraisers can learn from Subway (Yes! Say please. .

8 ‘Duh’ Principles Of Direct Marketing

The Agitator

We fundraisers all have our ‘Duh!’ ’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. I think they apply to our specialty, fundraising. Not every fundraiser sits at the table where the ‘product’ is created or shaped. The comments here are my spin.

How to use verbatims and digital body language to raise more money


Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! Bottom line: That’s what fundraising is all about.

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16 Content Ideas Your Major and Planned Gift Donors Will Love


>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Podcasts. Quizzes. Simple games.

Infographics Produce Fundraising Results

The Agitator

Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ].

Stop shaming your supporters!


He sends his kids to private school and he figured he’d ask me a question about fundraising since that sort of thing is right up my alley.

3 big reasons why some fundraisers should not critique creative


The post 3 big reasons why some fundraisers should not critique creative appeared first on MarketSmart | . Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!” Be careful with your critiques. LEAVE YOUR COMMENTS BELOW!

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). Oh my!

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Why mistakes are awesome and what to do about them


Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingBe real!

Statistical Averages Versus Fundraising Reality

The Agitator

Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

Fundraising Intermission #2: Mastering The Basics

The Agitator

Here are four links you’ll also want to bookmark, read and re-read: An ABC of direct response fundraising. Roger.

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15 telephone call don’t’s for major and planned gift fundraisers


15 telephone call do’s for major and planned gift fundraisers. 15 Don’t’s. Be disingenuous. You will be found out. Prejudge.

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The top 10 reasons why your donor outreach fails


It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. etc.). Tweet this!

7 things about email subject lines that will help you save the world


Click here to see our definitive list of engagement fundraising channels. Firstly, email subject lines are actually headlines. Click to tweet!

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Stop filling space!


Fundraisers can learn a lot from good advertising because it puts all the focus on the consumer (your donor). It was simple and powerful.

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. charities direct marketing Don''t Miss these Posts fundraising innovation nonprofit management nonprofits premium I mean to be neither.

Focus On Fundraising Metrics That Really Matter

The Agitator

Questions, that when answered can dramatically improve the productivity of a fundraising program. Acquisition direct marketing donor retention fundraising loyalty marketing metrics premium Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. question.

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Or do you just want some fundraising advice? We have more land, but unfortunately for fundraisers we have far fewer people living on it.

Fairy Tale Fundraising

The Agitator

I’m looking forward to joining a small, bright band of nonprofit execs, consultants, editors and other assorted members of our fundraising tribe on May 9 th in Philadelphia for Fundraising Success magazine’s first Engage Conference. direct mail direct marketing fundraising You can register here. Roger.

Fundraising Year In Review

The Agitator

Today, a summary of giving for 2011 and some trends in direct mail. As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% of all fundraising mail is personalized either by copy or imagery—the highest point since the Archive began. ahead of last year.

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

Face-to-Face Fundraising Tips

The Agitator

Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer. So I was pleased to get this article – 8 things you should know before starting Face-to-Face fundraising — from Terry van den Bemt and Willemien Melis of Pepperminds in The Netherlands.

Fundraising Land Grab

The Agitator

On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor. Chuck Longfield, founder of Target Analytics and chief scientist at Blackbaud, is one of my favorite fundraising analysts and observers.

Emotion vs Logic — The Economists Weigh In

The Agitator

Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. Most Agitator readers readily agreed.

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3 reasons to run an OPT-OUT campaign


But nonprofits need to recognize that engagement fundraising is like dating. I said you should run an OPT-OUT campaign. Not an opt-in campaign.

Fundraisers … Beware Of Vanity Metrics

The Agitator

If you truly believe that fundraising is mostly art’, not ‘science’, then stop reading. Chances are you’re going to neither understand nor care which metrics matter in fundraising. It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven. If all.

Fundraising Efficiency vs Productivity

The Agitator

Which should be more important to your fundraising … efficiency or productivity? Or, more productively, read this piece by Tom Hurley at DMW Direct. As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so. If you said productivity … gold star!

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

The Agitator

Landing in the height of the ‘burn and churn’ era of direct mail fundraising it set off a firestorm. Our version is called DonorVoice.

Bacon & Eggs & Fundraising

The Agitator

The study was organized by DonorVoice, SOFII and The Agitator with the help of a few farsighted UK agencies and consultancies including The Good Agency , Think Consulting Solutions , Bluefrog and Open Fundraising. What would be hard to imagine is why any sensible fundraising leader wouldn’t consider it a top priority to find out more. ”.

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Flat Earth Fundraising: Wasting Time By Exalting The Trivial

The Agitator

Each of this young fundraiser’s points is worthy of at least one detailed post and in some cases an entire whitepaper. Thank you. minutes.

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My Favorite Fundraising Metrics

The Agitator

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Or the performance of our consultants, for that matter. How about this list … 1.

The Fundraising Cliff

The Agitator

Fundraisers face a similarly long-term financial problem, although there’s no December 31 st deadline. Sorry … That’s Not An Excuse. Maybe.

Dangerous Myth #1: Too Much Solicitation Causes Poor Retention

The Agitator

But when it comes to fundraising there are some myths.

Fundraising Losers: Saving Your Job This Year

The Agitator

According to Chuck… 84% of all organizations characterize their marketing messages as difficult to remember. accountability charities communications direct marketing Don't Miss these Posts fundraising nonprofit management nonprofitsHere in North America we can now get back to business. Canada Day is done. Holy moly!

Thank you for being part of our growing ecosystem


I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. So hold onto your hats.

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Resolved: No Fundraising Silos

The Agitator

We picked this recent comment from Steve MacLaughlin at Blackbaud, who talks about the imperative for nonprofit fundraisers to embrace multi-channel fundraising. The bottom line: Different strokes for different folks (donors) is not just some ideal … it’s vital to fundraising success. Your results may very.

Online Ghost Haunts All Fundraisers

The Agitator

In a nutshell, here’s what Target Analytics found in their benchmarking of the online/offline — and supposedly integrated — world experienced by the largest direct response nonprofits in America, involving 15+ million donors and more than $1.1 But, more on that in a minute. I want to come back to that in a moment!). Pathetic.

Terrific Fundraising Insights

The Agitator

Mark Phillips of UK’s Bluefrog fundraising agency, is a consultant I’d probably hire. If you don’t get something this basic right, or even appreciate its importance, get out of the fundraising business, now … you don’t belong! direct marketing Don't Miss these Posts fundraising

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