INDUSTRY INSIGHTS YOUR PEERS ARE READING
Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blogThis ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. MORE
All contributed directly to our expanding excellence. Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . MORE
In this case, private sector marketers employ Velvet Rope Marketing strategies. MORE
The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That was about eight years ago; since then I’ve detoured to work exclusively on planned giving – really at the intersection of direct marketing. MORE
Successful nonprofit marketing campaigns include several channels of communication. direct mail Direct Marketing email marketing Marketing MORE
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing. MORE
Digital Marketing Direct Marketing Fundraising donor communication strategy donor stewardship mistakes donor stewardship tips effective donor communications fundraising donor communication major gift cultivation planned gift marketing MORE
What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. That is, they would be considered failures as well in any direct mail fundraising programs, where the extant experience and institutional knowledge is probably. direct marketing Don''t Miss these Posts email marketing Hot Research online fundraising online publishing social networking You Deserve a Raise premium MORE
I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos! MORE
direct marketing Don''t Miss these Posts marketing metrics online fundraising premium Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. It’s the best way for all of us to compare and learn. MORE
On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs. MORE
communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative EnvelopeHere’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ]. MORE
Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart Philanthropy MORE
’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. ” Then there’s Charity:Water’s compelling offer: 100% of your donation goes directly into drilling wells; none of it goes to overhead … unfortunately, an offer not all nonprofits can make. We fundraisers all have our ‘Duh!’ MORE
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.” MORE
Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy MORE
That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. MORE
How Planned Giving Marketing Is Like Selling New Cars. An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling. MORE
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >> MORE
But despite the fact that we admittedly live in an increasingly digital world, direct mailers remain a viable and in fact, very powerful fundraising tool. According to the Direct Marketing Association, 70 percent of Americans still regard “snail mail” as more personal than the internet. MORE
The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail. MORE
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment. MORE
After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership. MORE
Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud. MORE
Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online. MORE
Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense. MORE
>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics. MORE
charities direct marketing Don''t Miss these Posts DonorVoice fundraising innovation marketing metrics nonprofit management nonprofits premium MORE
Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. communications copywriting direct marketing fundraising research premium Most Agitator readers readily agreed. MORE
Communication Direct Marketing Donors Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Stewardship strategy philosophy … Just a cute reminder. Print it out and hold it in front of the mirror. It’s not about me! MORE
It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4. MORE
It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV. MORE
It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. communications direct marketing fundraising innovation premium In the commercial world about 95% of all new products fail. MORE
High powered commercial brands leave nothing to chance when it comes to marketing. Caryn Stein at the Nonprofit Marketing Blog gives us this illustration from cereal packaging — What Cap’n Crunch Can Teach You About Fundraising. MORE
Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog. MORE
Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving MarketingRecently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!” MORE
Tom’s post, Selling Your Board on Direct Response , served as a painful reminder that many of our Agitator brothers and sisters are right now ending the agony of the ‘budget season’ in those groups where the fiscal year begins in July. MORE
Direct Marketing Fundraising Major Giving Planned Giving best practices for planned giving Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips planned giving acquisition Telemarketing telemarketing tips MORE
Rather, I am really just a marketer. This firm was originally an ad agency/marketing firm. I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. MORE
She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing. MORE
In this case, private sector marketers employ Velvet Rope Marketing strategies. MORE
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. MORE
direct mail direct marketing donor retention DonorVoice fundraising loyalty marketing metrics research premium MORE
Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post. MORE
Direct Marketing Related Topics iMarketSmart
OCTOBER 14, 2015
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >>
The Agitator
APRIL 19, 2012
’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. ” Then there’s Charity:Water’s compelling offer: 100% of your donation goes directly into drilling wells; none of it goes to overhead … unfortunately, an offer not all nonprofits can make. We fundraisers all have our ‘Duh!’
The Agitator
MARCH 4, 2015
It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV.
DonorDigital
MARCH 28, 2016
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing.
iMarketSmart
SEPTEMBER 19, 2016
All contributed directly to our expanding excellence. Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. .
iMarketSmart
AUGUST 8, 2016
It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4.
iMarketSmart
FEBRUARY 27, 2017
Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.
iMarketSmart
JULY 27, 2016
That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.
iMarketSmart
DECEMBER 28, 2016
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.
iMarketSmart
APRIL 19, 2017
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.
iMarketSmart
JUNE 27, 2016
Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy
iMarketSmart
APRIL 30, 2013
Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.
iMarketSmart
AUGUST 7, 2015
Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense.
iMarketSmart
AUGUST 19, 2016
I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!
iMarketSmart
MAY 3, 2017
In this case, private sector marketers employ Velvet Rope Marketing strategies.
iMarketSmart
APRIL 27, 2013
Communication Direct Marketing Donors Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Stewardship strategy philosophy … Just a cute reminder. Print it out and hold it in front of the mirror. It’s not about me!
iMarketSmart
SEPTEMBER 15, 2017
How Planned Giving Marketing Is Like Selling New Cars. An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling.
Exactask Marketing
MAY 12, 2016
But despite the fact that we admittedly live in an increasingly digital world, direct mailers remain a viable and in fact, very powerful fundraising tool. According to the Direct Marketing Association, 70 percent of Americans still regard “snail mail” as more personal than the internet.
Exactask Marketing
JULY 25, 2016
Successful nonprofit marketing campaigns include several channels of communication. direct mail Direct Marketing email marketing Marketing
iMarketSmart
AUGUST 14, 2015
Direct Marketing Fundraising Major Giving Planned Giving best practices for planned giving Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips planned giving acquisition Telemarketing telemarketing tips
The Agitator
JULY 16, 2014
On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.
iMarketSmart
OCTOBER 24, 2016
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”
iMarketSmart
AUGUST 31, 2015
Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog.
iMarketSmart
MARCH 24, 2017
Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving MarketingRecently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”
The Agitator
JUNE 3, 2014
Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. communications copywriting direct marketing fundraising research premium Most Agitator readers readily agreed.
iMarketSmart
MAY 20, 2016
Digital Marketing Direct Marketing Fundraising donor communication strategy donor stewardship mistakes donor stewardship tips effective donor communications fundraising donor communication major gift cultivation planned gift marketing
iMarketSmart
MAY 13, 2016
Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blogThis ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful.
iMarketSmart
NOVEMBER 28, 2016
After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership.
Non Profit Marketing 360
MARCH 30, 2012
The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That was about eight years ago; since then I’ve detoured to work exclusively on planned giving – really at the intersection of direct marketing.
iMarketSmart
JULY 6, 2016
She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing.
iMarketSmart
JUNE 1, 2016
Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart Philanthropy
iMarketSmart
JUNE 20, 2016
>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.
The Agitator
MARCH 3, 2013
communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative EnvelopeHere’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ].
The Agitator
APRIL 2, 2014
direct marketing Don''t Miss these Posts marketing metrics online fundraising premium Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. It’s the best way for all of us to compare and learn.
The Agitator
OCTOBER 2, 2013
direct mail direct marketing donor retention DonorVoice fundraising loyalty marketing metrics research premium
The Agitator
SEPTEMBER 17, 2013
Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud.
The Agitator
DECEMBER 3, 2013
It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. communications direct marketing fundraising innovation premium In the commercial world about 95% of all new products fail.
The Agitator
APRIL 10, 2014
High powered commercial brands leave nothing to chance when it comes to marketing. Caryn Stein at the Nonprofit Marketing Blog gives us this illustration from cereal packaging — What Cap’n Crunch Can Teach You About Fundraising.
The Agitator
JULY 25, 2012
The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.
The Agitator
JUNE 25, 2014
Tom’s post, Selling Your Board on Direct Response , served as a painful reminder that many of our Agitator brothers and sisters are right now ending the agony of the ‘budget season’ in those groups where the fiscal year begins in July.
The Agitator
MAY 4, 2014
charities direct marketing Don''t Miss these Posts DonorVoice fundraising innovation marketing metrics nonprofit management nonprofits premium
iMarketSmart
DECEMBER 28, 2015
Rather, I am really just a marketer. This firm was originally an ad agency/marketing firm. I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser.
The Agitator
FEBRUARY 4, 2014
What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. That is, they would be considered failures as well in any direct mail fundraising programs, where the extant experience and institutional knowledge is probably. direct marketing Don''t Miss these Posts email marketing Hot Research online fundraising online publishing social networking You Deserve a Raise premium
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