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2 things you need to know for direct marketing


If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >>

70 Steps To Getting Your Direct Marketing Right

The Agitator

It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV.

8 ‘Duh’ Principles Of Direct Marketing

The Agitator

’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. ” Then there’s Charity:Water’s compelling offer: 100% of your donation goes directly into drilling wells; none of it goes to overhead … unfortunately, an offer not all nonprofits can make. We fundraisers all have our ‘Duh!’

How to use verbatims and digital body language to raise more money


That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

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What a terrific advertisement!


I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!

16 Content Ideas Your Major and Planned Gift Donors Will Love


>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership.

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Why mistakes are awesome and what to do about them


Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense.

Stop shaming your supporters!


Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart Philanthropy

Stop filling space!


Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blogThis ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful.

The top 10 reasons why your donor outreach fails


It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4.

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Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

7 things about email subject lines that will help you save the world


Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”

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3 reasons to run an OPT-OUT campaign


Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog.

Emotion vs Logic — The Economists Weigh In

The Agitator

Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. communications copywriting direct marketing fundraising research premium Most Agitator readers readily agreed.

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3 ways to use direct mail effectively in the age of social media


Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.

Dangerous Myth #1: Too Much Solicitation Causes Poor Retention

The Agitator

direct mail direct marketing donor retention DonorVoice fundraising loyalty marketing metrics research premium

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3 big reasons why some fundraisers should not critique creative


Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving MarketingRecently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Brock Warner currently works at Stephen Thomas Ltd as an Account Executive, where he is able to work on some of the most cutting-edge non-profit marketing and fundraising campaigns in the country. Mazarine: What do you wish more nonprofits knew about direct mail fundraising?

Trillions and trillions of dollars.


marketing Philosophy/motivation Planned Giving strategy Direct Marketing philosophy Planned Giving Marketing resultsBetween 2000 and 2050 $12 trillion is expected to go to charity in the form of bequests. That’s $12 TRILLION! Or, 12,000 X ONE BILLION.

15 telephone call don’t’s for major and planned gift fundraisers


Direct Marketing Fundraising Major Giving Planned Giving best practices for planned giving Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips planned giving acquisition Telemarketing telemarketing tips

Simple Segmentation For Smaller Organizations

The Agitator

And so I was interested to see the results of a survey on ‘Communications Segmenting’ conducted by Bloomerang , the CRM company and Kivi Leroux Miller’s Nonprofit Marketing Guide. The Survey, database marketing direct mail direct marketing Don''t Miss these Posts fundraising premium

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View


This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.

What Jobs Do Your Donors Want Done?

The Agitator

It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. communications direct marketing fundraising innovation premium In the commercial world about 95% of all new products fail.

Thank you for being part of our growing ecosystem


Rather, I am really just a marketer. This firm was originally an ad agency/marketing firm. I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser.

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Are you communicating with your supporters too frequently?


Digital Marketing Direct Marketing Fundraising donor communication strategy donor stewardship mistakes donor stewardship tips effective donor communications fundraising donor communication major gift cultivation planned gift marketing

Infographics Produce Fundraising Results

The Agitator

communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative EnvelopeHere’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ].

Your Donors Are Old! Celebrate!

The Agitator

Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium

Donordigital Goes Secret Shopping

The Agitator

They made an initial online contribution to the 16 groups, and then for six months tracked all interactions with these organizations through direct mail, online and telephone. Most organizations did integrate new online donors into their other channels, notably direct mail, but the communications “rarely appeared to be integrated” and these follow-up communications (2nd gift requests) were often.

Statistical Averages Versus Fundraising Reality

The Agitator

direct marketing Don''t Miss these Posts marketing metrics online fundraising premium Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. It’s the best way for all of us to compare and learn.

‘F’ Grade For Online Giving

The Agitator

What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. That is, they would be considered failures as well in any direct mail fundraising programs, where the extant experience and institutional knowledge is probably. direct marketing Don''t Miss these Posts email marketing Hot Research online fundraising online publishing social networking You Deserve a Raise premium

Fundraising Intermission #2: Mastering The Basics

The Agitator

Good advice for those in our trade with a tendency to rush off in multiple directions based what interests them, rather than focus on what really matters. Here are four links you’ll also want to bookmark, read and re-read: An ABC of direct response fundraising.

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Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

charities direct marketing Don''t Miss these Posts fundraising innovation nonprofit management nonprofits premium A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. I mean to be neither. I decided to call out this thorny barrier to growth because I’m not alone in observing a dangerous pattern that’s emerging.

7 Principles Of Donor Loyalty

The Agitator

communications direct marketing donor retention loyalty premium At last! Super communicator Tom Ahern has completed his review of loyalty guru Adrian Sargeant’s 7 principles of donor loyalty. If you’re really serious about understanding — and improving — donor loyalty you must absorb Adrian’s book, Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value , written with Elaine Jay.

What to Do When Someone Messes With Your Appeal letter

Wild Woman Fundraising

Appeals Board Conflict Cultivating donors Generational clash Leadership appeal letter austin best appeal letter charityhowto checked out board clueless board direct marketing iq fonts grand controls mazarine treyz nonprofit appeal nonprofit direct mail spring 2012 appeal tactics texas tons of money in the mail tons of money in the mail webinar trusted fonts webinarHave you ever tried to write your appeal letter by committee?

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Acquisition charities direct marketing Don't Miss these Posts DonorVoice fundraising research

Focus On Fundraising Metrics That Really Matter

The Agitator

Acquisition direct marketing donor retention fundraising loyalty marketing metrics premium Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” question.

Declining Email Read Rates

The Agitator

Some data points: Across all sectors, only 17% of email marketing messages were read. communications direct marketing Don't Miss these Posts email marketing Hot Research mobile advocacy online fundraising

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Discover Your Missing Middle

The Agitator

direct marketing Don''t Miss these Posts fundraising mid-level donors nonprofit management research You Deserve a Raise premium ‘Mid-level giving’ is an essential element in any fundraising program. Sadly, in practice it’s one of those buzzwords lots of fundraisers talk about, few understand and even fewer know how or where to begin.