2 things you need to know for direct marketing

iMarketSmart

If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >>

8 ‘Duh’ Principles Of Direct Marketing

The Agitator

’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. ” Then there’s Charity:Water’s compelling offer: 100% of your donation goes directly into drilling wells; none of it goes to overhead … unfortunately, an offer not all nonprofits can make. We fundraisers all have our ‘Duh!’

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

DonorDigital

This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing.

70 Steps To Getting Your Direct Marketing Right

The Agitator

It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV.

How NOT to write a letter to your supporter community

iMarketSmart

All contributed directly to our expanding excellence. Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. .

Letter 164

How to use verbatims and digital body language to raise more money

iMarketSmart

That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

How To 130

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

Donors 164

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

How Planned Giving Marketing Is Like Selling New Cars. An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling.

There’s power in exclusivity but are you using it?

iMarketSmart

In this case, private sector marketers employ Velvet Rope Marketing strategies.

What a terrific advertisement!

iMarketSmart

I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!

Another idea to think about before you write your fundraising copy

iMarketSmart

Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.

Ideas 151

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”

Email 141

Before you begin to write your fundraising copy, print this out

iMarketSmart

Communication Direct Marketing Donors Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Stewardship strategy philosophy … Just a cute reminder. Print it out and hold it in front of the mirror. It’s not about me!

3 big reasons why some fundraisers should not critique creative

iMarketSmart

Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving MarketingRecently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”

Why mistakes are awesome and what to do about them

iMarketSmart

Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership.

Plan 141

Are you communicating with your supporters too frequently?

iMarketSmart

Digital Marketing Direct Marketing Fundraising donor communication strategy donor stewardship mistakes donor stewardship tips effective donor communications fundraising donor communication major gift cultivation planned gift marketing

Stop filling space!

iMarketSmart

Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blogThis ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful.

Poster 130

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing.

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

Stop shaming your supporters!

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart Philanthropy

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

Direct Marketing Fundraising Major Giving Planned Giving best practices for planned giving Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips planned giving acquisition Telemarketing telemarketing tips

Plan 141

Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

Successful nonprofit marketing campaigns include several channels of communication. direct mail Direct Marketing email marketing Marketing

How Direct Mailers Become their Clients Most Valuable Asset

Exactask Marketing

But despite the fact that we admittedly live in an increasingly digital world, direct mailers remain a viable and in fact, very powerful fundraising tool. According to the Direct Marketing Association, 70 percent of Americans still regard “snail mail” as more personal than the internet.

Thank you for being part of our growing ecosystem

iMarketSmart

Rather, I am really just a marketer. This firm was originally an ad agency/marketing firm. I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser.

Spam 130

3 reasons to run an OPT-OUT campaign

iMarketSmart

Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog.

Trillions and trillions of dollars.

iMarketSmart

marketing Philosophy/motivation Planned Giving strategy Direct Marketing philosophy Planned Giving Marketing resultsBetween 2000 and 2050 $12 trillion is expected to go to charity in the form of bequests. That’s $12 TRILLION! Or, 12,000 X ONE BILLION.

The best planned giving blogs on the planet!

iMarketSmart

Blogging marketing Planned Giving Planned giving Planned Giving Marketing Blog Direct Marketing online marketingPlease trash, bash or help me add to this list: 1) The Planned Giving Blogger by Phyllis Freedman. link]. 2) Planned Giving Breakthroughs by Lorri Greif. link]. 3) Michael Rosen says by Michael Rosen. link].

Plan 100

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

Related Posts. >> 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> 8 Great Ways to End Your Emails or Letters. Direct Marketing Fundraising Email Marketing email marketing metrics email open rates fundraising tips philanthropy blog postsThis drives me crazy.

2 very interesting planned giving marketing charts

iMarketSmart

lead generation marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing Direct Marketing leads resultsAfter sending out hundreds of thousands of mailers and emails on behalf our our clients, running ads in their magazines and providing a whole bunch of other ways to generate leads over the past couple of years… I am pleased to present the following charts. Any surprises here?

#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That was about eight years ago; since then I’ve detoured to work exclusively on planned giving – really at the intersection of direct marketing.

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

The 80/20 rule still applies… if you’ll apply it.

iMarketSmart

Most non-profits spend a ton of money on acquisition when it’s really the core segments of your database that will deliver the greatest returns for your marketing dollars— especially in the form of planned gifts. Direct Marketing Donors Philosophy/motivation Planned Giving Planned giving strategy 80/20 rule Planned Giving MarketingIn commercial business, we call it the 80/20 rule. 80% of your revenue and/or profits will come from 20% of your clients.

Rules 109

It’s Mildred not Millie!!

iMarketSmart

Data Management Direct Marketing Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing Retention marketing UncategorizedFace it… you are not her friend. You don’t want to be her friend. And she doesn’t want you to be her friend. Yes, you work for an organization that she may love because it empowers her. Your organization can do what she cannot do on her own. You can feed the poor for her.

Emotion vs Logic — The Economists Weigh In

The Agitator

Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. communications copywriting direct marketing fundraising research premium Most Agitator readers readily agreed.

Law 70

Statistical Averages Versus Fundraising Reality

The Agitator

direct marketing Don''t Miss these Posts marketing metrics online fundraising premium Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. It’s the best way for all of us to compare and learn.

Infographics Produce Fundraising Results

The Agitator

communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative EnvelopeHere’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ].

Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing

iMarketSmart

If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. I figured I’d create a watered down version using her post since I get a lot of reach from the Nonprofit Marketing and Fundraising Zone. Blogging Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing strategy Direct Marketing lead generation

Target 100