INDUSTRY INSIGHTS YOUR PEERS ARE READING
Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blogThis ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. MORE
All contributed directly to our expanding excellence. Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . MORE
In this case, private sector marketers employ Velvet Rope Marketing strategies. MORE
marketing Philosophy/motivation Planned Giving strategy Direct Marketing philosophy Planned Giving Marketing resultsBetween 2000 and 2050 $12 trillion is expected to go to charity in the form of bequests. That’s $12 TRILLION! Or, 12,000 X ONE BILLION. MORE
The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That was about eight years ago; since then I’ve detoured to work exclusively on planned giving – really at the intersection of direct marketing. MORE
If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. I figured I’d create a watered down version using her post since I get a lot of reach from the Nonprofit Marketing and Fundraising Zone. Blogging Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing strategy Direct Marketing lead generation MORE
Successful nonprofit marketing campaigns include several channels of communication. direct mail Direct Marketing email marketing Marketing MORE
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing. MORE
Digital Marketing Direct Marketing Fundraising donor communication strategy donor stewardship mistakes donor stewardship tips effective donor communications fundraising donor communication major gift cultivation planned gift marketing MORE
I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos! MORE
Communication Direct Marketing Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing strategyProspective donor buys into your mission. Has a clear understanding of the future needs of your organization. Sees the organization as a good investment because you manage funds well. Willing to support the needs of the organization. Understands what a planned gift is and how it works. Realizes that they can make a planned gift. MORE
On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs. MORE
Most non-profits spend a ton of money on acquisition when it’s really the core segments of your database that will deliver the greatest returns for your marketing dollars— especially in the form of planned gifts. Direct Marketing Donors Philosophy/motivation Planned Giving Planned giving strategy 80/20 rule Planned Giving MarketingIn commercial business, we call it the 80/20 rule. 80% of your revenue and/or profits will come from 20% of your clients. MORE
communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative EnvelopeHere’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ]. MORE
Blogging marketing Planned Giving Planned giving Planned Giving Marketing Blog Direct Marketing online marketingPlease trash, bash or help me add to this list: 1) The Planned Giving Blogger by Phyllis Freedman. link]. 2) Planned Giving Breakthroughs by Lorri Greif. link]. 3) Michael Rosen says by Michael Rosen. link]. MORE
Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart Philanthropy MORE
’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. ” Then there’s Charity:Water’s compelling offer: 100% of your donation goes directly into drilling wells; none of it goes to overhead … unfortunately, an offer not all nonprofits can make. We fundraisers all have our ‘Duh!’ MORE
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.” MORE
Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy MORE
That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. MORE
How Planned Giving Marketing Is Like Selling New Cars. An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling. MORE
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >> MORE
But despite the fact that we admittedly live in an increasingly digital world, direct mailers remain a viable and in fact, very powerful fundraising tool. According to the Direct Marketing Association, 70 percent of Americans still regard “snail mail” as more personal than the internet. MORE
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment. MORE
After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership. MORE
Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online. MORE
Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense. MORE
>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics. MORE
Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. communications copywriting direct marketing fundraising research premium Most Agitator readers readily agreed. MORE
Communication Direct Marketing Donors Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Stewardship strategy philosophy … Just a cute reminder. Print it out and hold it in front of the mirror. It’s not about me! MORE
It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4. MORE
Then we wouldn’t need to market planned gifts. In fact, if that’s how the world worked, we wouldn’t have to market anything. Planned giving marketing should inspire people to seek out more information. Once someone raises their hand, if you don’t engage with them personally or with marketing tools because they aren’t definitely ready to leave a gift… then shame on you. Planned giving marketing is a marathon, not a sprint. MORE
Related Posts. >> 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> 8 Great Ways to End Your Emails or Letters. Direct Marketing Fundraising Email Marketing email marketing metrics email open rates fundraising tips philanthropy blog postsThis drives me crazy. MORE
Data Management Direct Marketing Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing Retention marketing UncategorizedFace it… you are not her friend. You don’t want to be her friend. And she doesn’t want you to be her friend. Yes, you work for an organization that she may love because it empowers her. Your organization can do what she cannot do on her own. You can feed the poor for her. MORE
It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV. MORE
Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog. MORE
Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving MarketingRecently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!” MORE
Direct Marketing Fundraising Major Giving Planned Giving best practices for planned giving Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips planned giving acquisition Telemarketing telemarketing tips MORE
Rather, I am really just a marketer. This firm was originally an ad agency/marketing firm. I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. MORE
She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing. MORE
lead generation marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing Direct Marketing leads resultsAfter sending out hundreds of thousands of mailers and emails on behalf our our clients, running ads in their magazines and providing a whole bunch of other ways to generate leads over the past couple of years… I am pleased to present the following charts. Any surprises here? MORE
In this case, private sector marketers employ Velvet Rope Marketing strategies. MORE
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. MORE
Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post. MORE
Direct Marketing Related Topics iMarketSmart
OCTOBER 14, 2015
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. >> Direct-Mail Writing That Raises Funds. >>
The Agitator
APRIL 19, 2012
’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. ” Then there’s Charity:Water’s compelling offer: 100% of your donation goes directly into drilling wells; none of it goes to overhead … unfortunately, an offer not all nonprofits can make. We fundraisers all have our ‘Duh!’
The Agitator
MARCH 4, 2015
It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV.
DonorDigital
MARCH 28, 2016
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing.
iMarketSmart
SEPTEMBER 19, 2016
All contributed directly to our expanding excellence. Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. .
iMarketSmart
AUGUST 8, 2016
It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4.
iMarketSmart
FEBRUARY 27, 2017
Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.
iMarketSmart
JULY 27, 2016
That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.
iMarketSmart
DECEMBER 28, 2016
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.
iMarketSmart
APRIL 19, 2017
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.
iMarketSmart
JUNE 27, 2016
Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy
iMarketSmart
APRIL 30, 2013
Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.
iMarketSmart
AUGUST 7, 2015
Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense.
iMarketSmart
AUGUST 19, 2016
I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!
iMarketSmart
MAY 3, 2017
In this case, private sector marketers employ Velvet Rope Marketing strategies.
iMarketSmart
APRIL 27, 2013
Communication Direct Marketing Donors Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Stewardship strategy philosophy … Just a cute reminder. Print it out and hold it in front of the mirror. It’s not about me!
iMarketSmart
SEPTEMBER 15, 2017
How Planned Giving Marketing Is Like Selling New Cars. An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling.
iMarketSmart
AUGUST 14, 2015
Direct Marketing Fundraising Major Giving Planned Giving best practices for planned giving Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips planned giving acquisition Telemarketing telemarketing tips
iMarketSmart
OCTOBER 24, 2016
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”
iMarketSmart
AUGUST 31, 2015
Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog.
iMarketSmart
MARCH 24, 2017
Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving MarketingRecently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”
iMarketSmart
MAY 20, 2016
Digital Marketing Direct Marketing Fundraising donor communication strategy donor stewardship mistakes donor stewardship tips effective donor communications fundraising donor communication major gift cultivation planned gift marketing
iMarketSmart
MAY 13, 2016
Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blogThis ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful.
iMarketSmart
NOVEMBER 28, 2016
After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership.
iMarketSmart
JULY 6, 2016
She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing.
iMarketSmart
JUNE 1, 2016
Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart Philanthropy
iMarketSmart
JUNE 20, 2016
>> 5 Content Marketing Ideas that Inspire Action (With Examples). >> Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.
iMarketSmart
DECEMBER 28, 2015
Rather, I am really just a marketer. This firm was originally an ad agency/marketing firm. I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser.
Exactask Marketing
MAY 12, 2016
But despite the fact that we admittedly live in an increasingly digital world, direct mailers remain a viable and in fact, very powerful fundraising tool. According to the Direct Marketing Association, 70 percent of Americans still regard “snail mail” as more personal than the internet.
Exactask Marketing
JULY 25, 2016
Successful nonprofit marketing campaigns include several channels of communication. direct mail Direct Marketing email marketing Marketing
iMarketSmart
NOVEMBER 20, 2015
Related Posts. >> 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> 8 Great Ways to End Your Emails or Letters. Direct Marketing Fundraising Email Marketing email marketing metrics email open rates fundraising tips philanthropy blog postsThis drives me crazy.
iMarketSmart
SEPTEMBER 14, 2012
Blogging marketing Planned Giving Planned giving Planned Giving Marketing Blog Direct Marketing online marketingPlease trash, bash or help me add to this list: 1) The Planned Giving Blogger by Phyllis Freedman. link]. 2) Planned Giving Breakthroughs by Lorri Greif. link]. 3) Michael Rosen says by Michael Rosen. link].
iMarketSmart
AUGUST 1, 2012
lead generation marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing Direct Marketing leads resultsAfter sending out hundreds of thousands of mailers and emails on behalf our our clients, running ads in their magazines and providing a whole bunch of other ways to generate leads over the past couple of years… I am pleased to present the following charts. Any surprises here?
iMarketSmart
OCTOBER 30, 2012
marketing Philosophy/motivation Planned Giving strategy Direct Marketing philosophy Planned Giving Marketing resultsBetween 2000 and 2050 $12 trillion is expected to go to charity in the form of bequests. That’s $12 TRILLION! Or, 12,000 X ONE BILLION.
Non Profit Marketing 360
MARCH 30, 2012
The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That was about eight years ago; since then I’ve detoured to work exclusively on planned giving – really at the intersection of direct marketing.
iMarketSmart
OCTOBER 24, 2012
If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. I figured I’d create a watered down version using her post since I get a lot of reach from the Nonprofit Marketing and Fundraising Zone. Blogging Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing strategy Direct Marketing lead generation
The Agitator
JULY 16, 2014
On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.
iMarketSmart
OCTOBER 28, 2012
Data Management Direct Marketing Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing Retention marketing UncategorizedFace it… you are not her friend. You don’t want to be her friend. And she doesn’t want you to be her friend. Yes, you work for an organization that she may love because it empowers her. Your organization can do what she cannot do on her own. You can feed the poor for her.
iMarketSmart
JULY 25, 2012
Most non-profits spend a ton of money on acquisition when it’s really the core segments of your database that will deliver the greatest returns for your marketing dollars— especially in the form of planned gifts. Direct Marketing Donors Philosophy/motivation Planned Giving Planned giving strategy 80/20 rule Planned Giving MarketingIn commercial business, we call it the 80/20 rule. 80% of your revenue and/or profits will come from 20% of your clients.
iMarketSmart
NOVEMBER 8, 2012
Then we wouldn’t need to market planned gifts. In fact, if that’s how the world worked, we wouldn’t have to market anything. Planned giving marketing should inspire people to seek out more information. Once someone raises their hand, if you don’t engage with them personally or with marketing tools because they aren’t definitely ready to leave a gift… then shame on you. Planned giving marketing is a marathon, not a sprint.
The Agitator
JUNE 3, 2014
Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. communications copywriting direct marketing fundraising research premium Most Agitator readers readily agreed.
iMarketSmart
MAY 28, 2012
Communication Direct Marketing Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing strategyProspective donor buys into your mission. Has a clear understanding of the future needs of your organization. Sees the organization as a good investment because you manage funds well. Willing to support the needs of the organization. Understands what a planned gift is and how it works. Realizes that they can make a planned gift.
The Agitator
MARCH 3, 2013
communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative EnvelopeHere’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ].
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