2 things you need to know for direct marketing

iMarketSmart

If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. Professional marketers focus on what’s really important. NO, I’d rather not know how my marketing is performing. >> What activity metrics you should measure for effective long-term planned giving marketing. >>

8 ‘Duh’ Principles Of Direct Marketing

The Agitator

’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. ” Then there’s Charity:Water’s compelling offer: 100% of your donation goes directly into drilling wells; none of it goes to overhead … unfortunately, an offer not all nonprofits can make. We fundraisers all have our ‘Duh!’

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70 Steps To Getting Your Direct Marketing Right

The Agitator

It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV.

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

DonorDigital

This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. Lori Barao (MMI Direct) followed with data hygiene. It’s worthwhile for anyone who truly appreciates the science of marketing.

How NOT to write a letter to your supporter community

iMarketSmart

All contributed directly to our expanding excellence. Digital Marketing Direct Marketing Fundraising best practices for planned giving charitable giving cultivation for major gifts direct marketing tips email marketing tips for nonprofits major donor fundraising major gift fundraising major gift marketing Planned Giving writing letters for your supporter communityHere’s an old letter from my alma mater.

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.

The top 10 reasons why your donor outreach fails

iMarketSmart

It fails to provide a way for the donor to respond to someone directly. #2. Direct Marketing Fundraising best practices for fundraising Digital Marketing direct marketing tips donor cultivation donor retention fundraising advice Lead generation for planned giving legacy gift marketing major donor fundraising major gift cultivation major gift fundraising nonprofit marketing online marketing Philanthropy Planned Giving Marketing

There’s power in exclusivity but are you using it?

iMarketSmart

In this case, private sector marketers employ Velvet Rope Marketing strategies. Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing

How to use verbatims and digital body language to raise more money

iMarketSmart

That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. Tweet this!

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The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. Related posts: >> How to Develop Donor Personas for Your Nonprofit. >> Marketing personas for non-profits: design and implementation. >> Donor Personas, Their Value, and How to Craft Them. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

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Another idea to think about before you write your fundraising copy

iMarketSmart

Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.

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5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing PhilanthropyHere are 5 great lessons fundraisers can learn from Subway : 1. Ask for feedback. Say please. . Use the word “YOU” often. It makes people feel special.

Why mistakes are awesome and what to do about them

iMarketSmart

Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense. You think to yourself – “This sucks!”

What a terrific advertisement!

iMarketSmart

I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving

3 big reasons why some fundraisers should not critique creative

iMarketSmart

Fundraising Major Giving Planned Giving strategy charity blog creative jobs creative work cultivation for major gifts cultivation for planned giving Digital Marketing Direct Marketing donor cultivation marketing for nonprofits marketing services nonprofit marketing Planned Giving MarketingRecently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”

Before you begin to write your fundraising copy, print this out

iMarketSmart

Communication Direct Marketing Donors Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Stewardship strategy philosophy … Just a cute reminder. Print it out and hold it in front of the mirror. It’s not about me!

There’s power in exclusivity but are you using it?

iMarketSmart

In this case, private sector marketers employ Velvet Rope Marketing strategies. Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

How Planned Giving Marketing Is Like Selling New Cars. Digital Marketing Direct Marketing Fundraising Major Giving big money fundraising ideas charity blog cheap fundraising ideas donor cultivation free fundraising ideas fundraisers that make alot of money fundraisers that make the most money fundraising ideas for nonprofit organizations fundraising tips major gift fundraising successful fundraising ideas unique fundraising ideas

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

Direct Marketing Fundraising Major Giving Planned Giving best practices for planned giving Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips planned giving acquisition Telemarketing telemarketing tipsTwo days ago I outlined my “ do’s “ Today, here are my “don’t’s” Both can be found here on this cheat-sheet. 15 Don’t’s. Be disingenuous.

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7 things about email subject lines that will help you save the world

iMarketSmart

” Jeff Brooks, Creative Director at TrueSense Marketing and author of the blog Future Fundraising Now puts it this way: “Crusty, old-school, no-nonsense advertising copywriters spend more time on the ten to twenty words of a headline than they do on the several hundred words of body copy. Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

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3 reasons to run an OPT-OUT campaign

iMarketSmart

Direct Marketing Fundraising Email Marketing nonprofit marketing tipsI said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit of pleasure seeing people unsubscribe from my blog. Fortunately, very few people do. But seeing them go reminds me that all of my subscribers are committed— surely more than the unsubscribers. I know there’s a lot of talk about retention.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

Related Posts. >> 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> 8 Great Ways to End Your Emails or Letters. Direct Marketing Fundraising Email Marketing email marketing metrics email open rates fundraising tips philanthropy blog postsThis drives me crazy.

The best planned giving blogs on the planet!

iMarketSmart

Blogging marketing Planned Giving Planned giving Planned Giving Marketing Blog Direct Marketing online marketingPlease trash, bash or help me add to this list: 1) The Planned Giving Blogger by Phyllis Freedman. link]. 2) Planned Giving Breakthroughs by Lorri Greif. link]. 3) Michael Rosen says by Michael Rosen. link].

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Are you communicating with your supporters too frequently?

iMarketSmart

Digital Marketing Direct Marketing Fundraising donor communication strategy donor stewardship mistakes donor stewardship tips effective donor communications fundraising donor communication major gift cultivation planned gift marketingWhen it comes to volume of donor communications, it’s not a matter of how much or how little (especially when it comes to email). It’s a matter of how good!

Stop filling space!

iMarketSmart

Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blogThis ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. It turned a negative (the size of the car) into a positive at a time when big cars were the norm. It described a ton of benefits for the consumer to consider (see my post on that word here ).

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2 very interesting planned giving marketing charts

iMarketSmart

lead generation marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing Direct Marketing leads resultsAfter sending out hundreds of thousands of mailers and emails on behalf our our clients, running ads in their magazines and providing a whole bunch of other ways to generate leads over the past couple of years… I am pleased to present the following charts. Any surprises here?

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership. SEE ALSO: >> If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question. I know, I know… you love your planned giving newsletter.

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3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies.

Stop shaming your supporters!

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart PhilanthropySo I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

How Direct Mailers Become their Clients Most Valuable Asset

Exactask Marketing

But despite the fact that we admittedly live in an increasingly digital world, direct mailers remain a viable and in fact, very powerful fundraising tool. According to the Direct Marketing Association, 70 percent of Americans still regard “snail mail” as more personal than the internet. This insight can provide nonprofit marketers with extra leverage in terms of connecting with their donors in as direct a manner as possible. direct marketing campaigns Marketin

Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing

Trillions and trillions of dollars.

iMarketSmart

marketing Philosophy/motivation Planned Giving strategy Direct Marketing philosophy Planned Giving Marketing resultsBetween 2000 and 2050 $12 trillion is expected to go to charity in the form of bequests. That’s $12 TRILLION! Or, 12,000 X ONE BILLION. Imagine a pile of a billion dollars. Now imagine 12,000. Hard to do, huh? Here’s some help thanks to Susan DameGreene’s website. A six inch pile of $1,000 bills equals $1 million dollars.

It’s Mildred not Millie!!

iMarketSmart

Data Management Direct Marketing Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing Retention marketing UncategorizedFace it… you are not her friend. You don’t want to be her friend. And she doesn’t want you to be her friend. Yes, you work for an organization that she may love because it empowers her. Your organization can do what she cannot do on her own. You can feed the poor for her.

The 80/20 rule still applies… if you’ll apply it.

iMarketSmart

Most non-profits spend a ton of money on acquisition when it’s really the core segments of your database that will deliver the greatest returns for your marketing dollars— especially in the form of planned gifts. Direct Marketing Donors Philosophy/motivation Planned Giving Planned giving strategy 80/20 rule Planned Giving MarketingIn commercial business, we call it the 80/20 rule. 80% of your revenue and/or profits will come from 20% of your clients.

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#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. PHYLLIS: I’ve always had strong opinions – about everything, not just fundraising – and especially in planned giving, there had been some long-held views about how planned giving should be marketed and talked about and how donors should be stewarded, that I didn’t necessarily agree with and that my work with clients suggested might not still be valid.

The planned giving marathon is all about engagement.

iMarketSmart

Then we wouldn’t need to market planned gifts. In fact, if that’s how the world worked, we wouldn’t have to market anything. Planned giving marketing should inspire people to seek out more information. Once someone raises their hand, if you don’t engage with them personally or with marketing tools because they aren’t definitely ready to leave a gift… then shame on you. Planned giving marketing is a marathon, not a sprint.

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13 stages of the consideration / evaluation process for making a planned gift

iMarketSmart

Communication Direct Marketing Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing strategyProspective donor buys into your mission. Has a clear understanding of the future needs of your organization. Sees the organization as a good investment because you manage funds well. Willing to support the needs of the organization. Understands what a planned gift is and how it works. Realizes that they can make a planned gift.

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. ACS is committed to a sophisticated multi-channel marketing approach, in which direct mail remains a key work horse, and in which the full potential value of each donor (financial and otherwise) is recognized. Acquisition direct mail direct marketing major donors premium

‘F’ Grade For Online Giving

The Agitator

What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. That is, they would be considered failures as well in any direct mail fundraising programs, where the extant experience and institutional knowledge is probably. direct marketing Don''t Miss these Posts email marketing Hot Research online fundraising online publishing social networking You Deserve a Raise premium

Are You Trusting That Trust Will Just ‘Happen’?

The Agitator

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. Ensuring transparency around how marketers.

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New Era Begins In 17 Years

The Agitator

So the direct mail army that drives direct marketed individual giving sniffs at that puny percentage, and goes back to work flexing its muscles and pumping up the nonprofit sector. direct mail direct marketing online fundraising premium We all know, thanks to Blackbaud , that online fundraising accounted for 6.4% of all fundraising in the US in 2013.

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Meet With Your 27,000 Best Donors Tonight

The Agitator

communications direct marketing Don''t Miss these Posts donor retention fundraising innovation premium Some days I wish I could call an emergency meeting of all Agitator readers, if for no other reason than to get your immediate reaction to one or another of our insane ideas — or at least Tom’s insane ideas. Until last week I figured that the time, cost and logistics of reaching 5,000 Agitatees would be prohibitive or impossible. Now I know better.

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Why We Don’t Trust Data

The Agitator

database marketing direct marketing Don''t Miss these Posts fundraising marketing metrics premium Angie Moore, in Tuesday’s FS Online post Predicting Weather is not Like Predicting Donations , notes that a good many fundraisers deny themselves the benefits of predictive modeling simply because, just like the weather forecast, they don’t understand what’s behind it.

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