Trending Sources

Direct Mail Fights Back

The Agitator

Email fundraising? Direct mail? Direct mail?! But wait, direct mail is fighting back. Social media?

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail.

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Roger and I are direct mail … well, er, sluts. Direct mail premium

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail.

Direct Mail Hanging In

The Agitator

Even so, direct mail pulls a better overall response than digital channels. Email had the highest ROI (28.5), compared with 7.00

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Almost universally there are three, interconnected and very BIG PROBLEMS with how most nonprofit direct mail testing is done. Roger.

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists.

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

In August, Tom will teach the fourth round of Direct Mail for Small Nonprofits , which is all about getting your appeal letter into tip top shape.

Why You Shouldn’t Give Up on Direct Mail

Ann Green

You may think direct mail is a relic of the past or you don’t use it much because it’s too expensive. Direct mail works.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Email Appeals: Quarterly. Email Newsletters: Monthly. Direct Mail Appeals: Twice a Year. Social Networking Trends

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Test with email first.

iMarketSmart

I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight.

Reader Questions! I want…. EVERYTHING FUNDRAISING! Okay then.

Wild Woman Fundraising

Also marketing my organization electronically, ie; social media, Enewsletter (technical aspect and effective design), as well as annual appeal campaigns and direct mail. . How to do Direct Mail: Oh do I have resources for you! Direct Mail 101: What is it? Direct Mail 102: How to write it.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Adding things to your mailing can either help OR hurt you. Did I actually mail the card back? Here’s what we came up with. Welcome!

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Your Brain On Email

The Agitator

I commend this useful compilation of effective email marketing approaches based on neuroscience principles, put together by Emma, a pretty slick email marketing firm Emma (hey, Charity:Water gives them a rave). Communications Copywriting / creative Direct mail Online fundraising and marketing premium

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Chaperone or Sponsored Emails.

CPA 43

3 myths of email fundraising

Fundraising Coach

Here are some of the myths that I''m seeing: Email is free. Email is not free. Everyone has email. Email has replaced print.

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Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? Direct mail and email is dull as dishwater but it’s fascinating to do.

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New Advanced Webinar: Getting Creative with Direct Mail with John Lepp

Wild Woman Fundraising

Webinar title: Advanced Webinar: Getting Creative with Direct Mail. Are your direct mail returns dropping? Register here.

More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. Lisa Maher.

The Importance Of Understanding Failure

The Agitator

An Agitator reader emailed me asking: “Why do you think most fundraisers are so resistant to innovation and change?” Breaking Out of the Status Quo Direct mail Donor acquisition Fundraising analytics / data Innovation Nonprofit management Research premiumA good question. An important question.

2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

Sadly, I also don’t know of many who are really pleased with the fundraising results they receive through their email programmes.

23 Mistakes I Hope You Won’t Make

Wild Woman Fundraising

Another mistake: buying a mailing list without asking the right questions of the list owner, and none of those names became donors. Hoo Boy.

American Cancer Society Flops

The Agitator

If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. The presentation—titled Direct Mail Acquisition—Engine for Growth or Treadmill for Survival? Many hoped it would be a.

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. Email needs to be short, timely and personal. Are you using email to motivate action like donations or volunteering? Great!

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Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . Commercial email returned $42.08

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Email Goals and Results. Sage).

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A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? Here are some easy and telling tests to start with: Subject lines: Create two different subject lines for the same email communication.

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A good formula: Email plus social media

Nonprofit Marketing Blog

Email alone - or direct mail alone or social alone - aren’t enough. What works best is using them in combination. Enjoy

Direct mail - kill it. Slowly.

Blue Sky Collaborative

Direct mail still works. It generates a lot more money than email/online donations despite the fact that email fundraising continues to grow quickly. My biggest problem with direct mail is the lack of information that it provides. You really don't.

Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list.

Email: Electronic Direct Mail?

The Agitator

Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s capabilities. the challenge is getting donors' email addresses.].

Spending On Retention Marketing

The Agitator

The preferred channels for retention investment were email. I looked in particular at expected spending on retention.

Comfort For Direct Mail Fundraisers

The Agitator

Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more private if sent through the mail versus email or online.

Direct Mail Drop and Social Media Rise

A Small Change

Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline.

Which Mailbox Delivers Emotion?

The Agitator

Done by Epsilon, the Consumer Channel Preference Study (registration required) focuses particularly on consumer preferences with respect to direct mail and email. consumers and 48% of Canadians said they pay more attention to postal mail than email; 60% of U.S. Already get too much email. To save on paper.

Marketers from Mars

The Agitator

From the report: Amongst marketers, 93% have made a purchase as a direct result of a marketing message received through email; 56% of consumers with a smartphone have; 42% of consumers w/o smartphone have. Through direct mail — marketers, 81%; consumers with, 51%; consumers w/o, 44%.

The Inner Game of Writing Your Appeal Letter: Part 2

Wild Woman Fundraising

First Name: Last Name: Email: Share this on LinkedIn. Now let’s get down to brass tacks. How should you write your appeal letter? Welcome!

Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). How do we build up our email list?” Be honest.

Will Your Donors Share Information?

The Agitator

Direct response fundraisers realize that customizing appeals to specific donors will lift results.