Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email.

Direct Mail Is Here to Stay (and How)


Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Direct mail can be a bit of a dinosaur.

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you.

Direct Mail Fights Back

The Agitator

Email fundraising? Direct mail? Direct mail?! But wait, direct mail is fighting back. Or at least, as reported in Direct Marketing , the (not disinterested) US Postal Service is. Advertising mail accounts for 31% of USPS revenue.

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists. No surprise: monthly emailing and quarterly direct mailing remain the most popular frequencies. .

New Advanced Webinar: Getting Creative with Direct Mail with John Lepp

Wild Woman Fundraising

Webinar title: Advanced Webinar: Getting Creative with Direct Mail. Are your direct mail returns dropping? How can you write a better direct mail package for your nonprofit? The direct mail pack is not just about the letter though.

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail. Simply: “…consumers prefer responding to direct mail via online means.” It must be National Infographic Week.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month. Direct Mail Leaning – Starter — Download This One for Free Now (PDF).

More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. This time around, I want to update you on the direct mail from the organizations in my previous post and some new ones that have come to my mailbox.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits. Mazarine: How did you get involved with copywriting for direct mail fundraising?

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried.

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? If you are interested in Tom critiquing your direct mail appeal, sign up for our Direct Mail for Small Nonprofits e-clinic in May.

Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

In August, Tom will teach the fourth round of Direct Mail for Small Nonprofits , which is all about getting your appeal letter into tip top shape. If not so much, switch to Kivi’s weekly email newsletter with blog highlights and then unsubscribe from the blog’s emails.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Tom’s post on the Obama campaign’s email testing prompts me to weigh in on one of the least understood and woefully mis-practiced skills in the direct response fundraiser’s repertoire – direct mail testing.

Direct Mail Drop and Social Media Rise

A Small Change

Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I know that I am way more responsive to an email that to any letter that I receive. My advice is: don’t stop the direct mail campaigns that you are already doing.

Direct mail - kill it. Slowly.

Blue Sky Collaborative

Direct mail still works. It generates a lot more money than email/online donations despite the fact that email fundraising continues to grow quickly. My biggest problem with direct mail is the lack of information that it provides. You really don't.

Why You Shouldn’t Give Up on Direct Mail

Ann Green

You may think direct mail is a relic of the past or you don’t use it much because it’s too expensive. Direct mail is still a viable way to communicate with your donors. Some donors prefer to hear from you by mail. Direct mail: dead, or immortal?

Comfort For Direct Mail Fundraisers

The Agitator

Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more private if sent through the mail versus email or online. In addition, according to Epsilon: “Survey takers also indicated they feel valued when they receive mail. And they said mail is more convenient and easy to use.&#.

Email: Electronic Direct Mail?

The Agitator

Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s capabilities. the challenge is getting donors' email addresses.]. Copywriting — email is not electronic direct mail. But basic direct response principles still hold water!].

Direct Mail Is Dying. Again!

The Agitator

Here’s another prediction of the death of direct mail, as reported on frogloop. Says research firm Borrell, spending on direct mail will decline by 40% over the next five years. Get a move on direct mail fundraisers! Focus instead on the direct response fundraising results of your own organization. So spread the word … Direct mail is dead!

Test with email first.


I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight. Then, if you have the budget… go ahead and use direct mail. Print/mail services- $24,630.

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Is direct mail dying, or should we just kill it?

Donor Power Blog

You hear it all the time: Direct mail fundraising is dying: HOORAY! Read a recent example at the Sea Change Strategies blog: Direct Mail Isn't Dying -- But Sometimes I Wish It Would. Starting with the belief that direct mail is "inauthentic," the post goes on to throw out some strong accusations about the way direct mail is, including: Direct mail fundraisers spend much more time thinking about the color or size of the envelope than they do the content.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Email Appeals: Quarterly. Email Newsletters: Monthly. Direct Mail Appeals: Twice a Year. Direct Mail Newsletters: Quarterly, assuming you send one. We get questions all the time about the frequency with which nonprofits should be communicating.

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No One Wants More Email

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Research Starting Over premium

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Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? For the past 15 years I’ve been the archivist of Who’s Mailing What. My basic job which hasn’t changed much, every day I look at direct mail and email.

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Your Brain On Email

The Agitator

I commend this useful compilation of effective email marketing approaches based on neuroscience principles, put together by Emma, a pretty slick email marketing firm Emma (hey, Charity:Water gives them a rave). Communications Copywriting / creative Direct mail Online fundraising and marketing premiumRoger’s been touting neuroscience lately and the application of what we know about how the brain processes stuff to produce sounder marketing/fundraising.

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#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

John Haydon at Inbound Zombie and Razoo Fundraising has been crunching numbers to demonstrate the fact that email remains the best way not only to bring in donations, but to bring in bigger donations. Do your email lists take into account different audiences so you can send different appeals?

Thinking about your year end appeal?

Wild Woman Fundraising

Maybe they want the tax write-off, or because of the holiday spirit, or maybe because you only mail out one appeal letter a year. Build and polish your mailing list. BONUS: A gift of Tons of Money in the Mail, a recorded webinar by Mazarine Treyz.

Is Writing Newsletters a Waste of Your Time?

Non Profit Marketing 360

If you’ve ever wondered whether your printed or email newsletter really does you any good, you’re in good company. Photo credit: mtsofan. Now you can benefit from the musings and findings of ten different nonprofit practitioners.

CASE: Simple Recipe Increases Giving by 50%

Non Profit Marketing 360

Check out this case study : a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Campaigns Case Study Cross-Post Development Direct Mail Fundraising case study direct mail Donation email Non-profit organization online fundraisingTalk about your multi-channel marketing.

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Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course).

Oy, Another Year. Who Knew?

Non Profit Marketing 360

8 blogs will observe that direct mail response is declining. 7 blogs will observe that email direct response rates are declining even faster. Advertising Communications Community Direct Mail E-Mail Facebook Fundraising Marketing Nonprofit Philanthropy Report Research Resource Social Media Study advertising communication direct mail email Google marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising research

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

Donors’ perceptions of charity competence, notably the efficiency with which they are believed to use their money, often judged on the basis of the quality and quantity of direct mail. They had twice the lifetime value of those without a direct connection to the hospital.

Why looking at response rates for planned giving campaigns is a rookie mistake.


Direct Mail Email Marketing Fundraising Lead Generation Planned Giving Uncategorized Direct mail Planned Giving Marketing response rate smart Have you ever sold your home? If so, how many buyers did you need? Just one right? So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? Probably not.

Are You Quarantining Your Major Donors?

The Agitator

That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. It’s as though exposure to direct mail or email will somehow infect their major donors and prospects.

Statistically Speaking, It’s All Good

Non Profit Marketing 360

Advocacy Community Direct Mail Donor Acquisition Fundraising Marketing Nonprofit Philanthropy Research Social Media advocacy Convio direct mail Donation donors e-newsletters email Internet marketing marketing mobile phones Non-profit organization Nonprofit organization online fundraising researchSo many studies of social networking, fundraising and online marketing have been released in recent weeks that it becomes a major chore to keep them straight.

The State of the Online Universe

Non Profit Marketing 360

This year we had the 2012 Convio Online Marketing Nonprofit Benchmark Index(TM) Study , the 2012 Nonprofit Social Network Benchmark Report , the Sage Nonprofit Solutions Email Marketing Report , and possibly some also-rans. Donors who give through more than one channel give more than direct mail only or online only donors. Elliott said April was the cruellest month, and this is especially true for trees.

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Reader Questions! I want…. EVERYTHING FUNDRAISING! Okay then.

Wild Woman Fundraising

Also marketing my organization electronically, ie; social media, Enewsletter (technical aspect and effective design), as well as annual appeal campaigns and direct mail. . How to do Direct Mail: Oh do I have resources for you! Direct Mail 101: What is it? Direct Mail 102: How to write it. Direct Mail 103: How to send it. How can you measure if your mailings are working? Funniest direct mail: photoshop disasters!

What Ask String Works Best?

The Agitator

The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Few elements of direct response fundraising are as neglected as the crucial “ask string”—often at the cost of thousands or hundreds of thousands of $.

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