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Direct Mail Fights Back

The Agitator

Direct mail? Direct mail?! But wait, direct mail is fighting back. Who’s got the hot fundraising job?

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Kivi. p/6D43LQ.

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Roger and I are direct mail … well, er, sluts. Direct mail premium

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail.

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

They were so proud: they had an 8-page direct mail appeal that broke records. Anyone have great success with anything over 2 pages?

When Will Direct Mail Die?

The Agitator

From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources.

Direct Mail Will Outlive Us All

The Agitator

Direct mail is: [ ] Dead [ ] Near Dead [ ] Nowhere near dead. Over the 9 years Tom and I’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. Direct mail premiumAnd neither have a good many of our readers.

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive.

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response?

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Think again. ET (open to everyone).

Direct Mail Testing To Nowhere

The Agitator

Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page.

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. This gets me to my second point. Roger.

Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Over the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. And neither have a good many of our readers.

Direct Mail for Small Nonprofits – July E-Clinic

Kivi's Nonprofit Communications Blog

You can put both concepts to work for you with your direct mail appeals. The only way to attend them is to register for this e-clinic.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. But here’s some additional direct response ammunition for our case. demographic trends direct mail latinos premium See here and here , for example. According to.

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

Do you make direct mail happen for your nonprofit? This App’s for you!

Wild Woman Fundraising

You’ve got ten more things to do and you need to get this mailing out, FAST. Works for annual report mailings too!

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. A Perfect Program for Small Nonprofits.

Direct Mail Quick Quiz … And Longer-Term Puzzle

The Agitator

Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail premium

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. That depends.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Almost universally there are three, interconnected and very BIG PROBLEMS with how most nonprofit direct mail testing is done. Roger.

Funniest Nonprofit Direct Mail: Photoshop Disasters!

Wild Woman Fundraising

Funniest Nonprofit Direct Mail: Photoshop Disasters! Want an example of a funny appeal letter? Here’s one I wrote awhile ago.

Direct Mail Survives At American Cancer Society

The Agitator

That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.)

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

In August, Tom will teach the fourth round of Direct Mail for Small Nonprofits , which is all about getting your appeal letter into tip top shape.

Why You Shouldn’t Give Up on Direct Mail

Ann Green

You may think direct mail is a relic of the past or you don’t use it much because it’s too expensive. Direct mail works.

How to End Your Obsession With Direct Mail (and Why)

iMarketSmart

Recently someone over-enthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits.

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Are you really doing direct mail well? Do they put up with your direct mail? I like to say, “Be donor-centric. Be relevant.

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists.

Should Your Direct Mail Appeal Letters Be Kept to One Page?

Kivi's Nonprofit Communications Blog

During our direct mail appeal letter training , we invariably get asked about appeal letter length: How many pages should our letter be?

The Online Yield From Direct Mail

The Agitator

Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail. Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions.

The Online Yield From Direct Mail

The Agitator

Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail. Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions.

More Direct Mail Test Results

The Agitator

His examples — all dealing with direct mail acquisition packages — cover … Two-color vs four-color carrier. Mailing labels gift vs ‘invoice’ package. Mailing labels gift vs out-of-the-box paper lunch bag package. He can’t be talking about fundraising mail, can he? I love testing!

Direct Mail Package 101

The Agitator

An experienced direct mail copywriter, with a proven track record, can command thousands of dollars for creating a direct mail package. Any nonprofit attempting to mount a direct mail campaign should think about whether your campaign can afford a seasoned copywriter. But I digress.].

Acquisition: Direct Mail Testing – Part 2

The Agitator

One of the biggest pitfalls in direct mail testing is the ‘baby & the bathwater’ problem. This happens all the time.

Part 3: How to Send an Appeal Letter

Wild Woman Fundraising

If so, now you know why direct mail is important in fundraising, and how to write the parts of an appeal letter. Your Mailing List.