Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email.

Direct Mail And Hurricanes

The Agitator

Postal Service is wondering, “Should I mail or not mail?” ” To The Agitator , with its roots in direct mail, this is both a donor-centric question and an organization-centric one.

Trending Sources

Direct Mail Fights Back

The Agitator

Direct mail? Direct mail?! But wait, direct mail is fighting back. Or at least, as reported in Direct Marketing , the (not disinterested) US Postal Service is. Advertising mail accounts for 31% of USPS revenue.

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. Kerri has some great advice for you! Kivi.

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. Otherwise, it’s just “junk mail”. Next, drop them in the mail every few weeks or so.

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail. Simply: “…consumers prefer responding to direct mail via online means.” Direct mail Online fundraising and marketing premium

Starting Over #5: Growing Without Direct Mail

The Agitator

Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumWhen we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand.

Direct Mail + Online = Results

The Agitator

One that recently caught my attention is titled: The Direct Mail Paradox and how you are losing donors. These guys are mobile fundraising zealots, and so I expected their infographic would trash direct mail. And indeed they started a bit on that note, with this observation: “ For most people, direct mail is annoying (BTW, this is the.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.

Direct Mail Buzzes

The Agitator

I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Communications Copywriting / creative Direct mail premium

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

Each time we hold our Direct Mail for Small Nonprofits E-clinic , Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. “Write drunk, edit sober” Bulk mail or first class.

When Will Direct Mail Die?

The Agitator

From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources. Direct mail premium I just read a blog post by a fundraising youngster, Derrick Feldmann.

Direct Mail Will Outlive Us All

The Agitator

Direct mail is: [ ] Dead [ ] Near Dead [ ] Nowhere near dead. Over the 9 years Tom and I’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. Direct mail premium

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Have you compared the results of your direct mail efforts with the results attained from other channels?

Three Tips for Improving Direct Mail Marketing Response Rates for Nonprofit Organizations

Exactask Marketing

However, direct mail remains a viable component in the overall marketing strategy of any nonprofit and should not be overlooked when it comes to helping your nonprofit clients maximize the effectiveness of their fundraising. direct mail Marketing

Direct Mail Testing To Nowhere

The Agitator

Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? If you are interested in Tom critiquing your direct mail appeal, sign up for our Direct Mail for Small Nonprofits e-clinic in May.

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Tom Ahern has proven he can help nonprofits of all types raise a significant amount of money – especially with direct mail appeals.

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried.

Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Over the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. In fact, 2 of the 10 most popular posts of 2015 involve direct mail.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. But here’s some additional direct response ammunition for our case. demographic trends direct mail latinos premium It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US.

Direct Mail for Small Nonprofits – July E-Clinic

Kivi's Nonprofit Communications Blog

You can put both concepts to work for you with your direct mail appeals. Renowned direct mail copywriter and fundraiser Tom Ahern is going to show 24 nonprofits how to do just that during our July e-clinic, Direct Mail for Small Nonprofits.

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Direct mail Donor acquisition Major donors direct marketing premium

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits. Mazarine: How did you get involved with copywriting for direct mail fundraising?

Direct Mail Quick Quiz … And Longer-Term Puzzle

The Agitator

Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail aficionados can download it here. Direct mail premium

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Tom firmly believes that you don’t need a gigantic direct mail list in order to raise significant dollars — and he has proven it with several of his smaller clients.

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Or join us for the full Writing Direct Mail Appeal Letters e-clinic. Learn more about direct mail training.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Tom’s post on the Obama campaign’s email testing prompts me to weigh in on one of the least understood and woefully mis-practiced skills in the direct response fundraiser’s repertoire – direct mail testing.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month. Direct Mail Leaning – Starter — Download This One for Free Now (PDF). Direct Mail Leaning – Striving.

How to Enhance Direct Mail Fundraising Efforts for Your Nonprofit Clients

Exactask Marketing

direct mail Marketing

Direct Mail Survives At American Cancer Society

The Agitator

That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.) an opportunity to give a direct mail gift. Remove the American Cancer Society direct mail donors from all exchange universes.

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

In August, Tom will teach the fourth round of Direct Mail for Small Nonprofits , which is all about getting your appeal letter into tip top shape. Tom Ahern. I love Tom Ahern to bits.

Do you make direct mail happen for your nonprofit? This App’s for you!

Wild Woman Fundraising

You’ve got ten more things to do and you need to get this mailing out, FAST. This App helps you make sure that you never forget another appeal mailing step. Works for annual report mailings too! Do you make direct mail happen for your nonprofit?

Why You Shouldn’t Give Up on Direct Mail

Ann Green

You may think direct mail is a relic of the past or you don’t use it much because it’s too expensive. Direct mail is still a viable way to communicate with your donors. Some donors prefer to hear from you by mail. Direct mail: dead, or immortal?

Funniest Nonprofit Direct Mail: Photoshop Disasters!

Wild Woman Fundraising

Funniest Nonprofit Direct Mail: Photoshop Disasters! Want an example of a funny appeal letter? Here’s one I wrote awhile ago. ——————————————-. Dear Friend, .

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists. No surprise: monthly emailing and quarterly direct mailing remain the most popular frequencies. .

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Are you really doing direct mail well? Do they put up with your direct mail? I think if your retention rate is under 40%, your donors are sending you a message about your direct mail program. I like to say, “Be donor-centric. Be personalized. Be relevant.

Ideas 16

The Online Yield From Direct Mail

The Agitator

Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail. Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions. A median of 35% of first-time online gifts could be matched back to direct mail appeals — with highs of 62% and 60% in two cases.

The Online Yield From Direct Mail

The Agitator

Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail. Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions. A median of 35% of first-time online gifts could be matched back to direct mail appeals — with highs of 62% and 60% in two cases.