How To Tell Your Strength Story: Nonprofit Storytelling #5 1/2

Getting Attention

differentiation). . Guru-of-most-things Seth Godin recently summed up the value of differentiation : If there’s not at least one thing that’s distinctive about your organization—OR if you have that unique strength but don’t highlight it—you’re toast.

Dove: A Lesson in Brand Differentiation

Mission Minded

There’s a lot to question in our beauty-obsessed culture, and Dove has clearly, positively differentiated itself in the beauty marketplace by relentlessly marketing a single, overarching message: we should [.]. In spite of the persuasive critiques of Dove’s 9-year old “Real Beauty” campaign, the most recent installation is clearly articulated and brilliantly executed from a branding perspective.

Trending Sources

How to Differentiate from Other Nonprofit Marketing Agencies

Exactask Marketing

As a result, agencies have a lot of work to do to differentiate themselves from the competition. When deciding on a marketing agency, nonprofits have more choices than ever before. content marketing marketing agency Marketing

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

It says it you will make a brand promise and differentiate , but offers no details on what that promise is or exactly how you are different. You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally!

Get Ready For More Retention!

The Agitator

Consider this article … Is Customer Experience the Great Competitive Differentiator of Loyalty Marketers? As much as you might hope for relief from the subject, count on The Agitator to talk more retention, retention, and more retention in 2017! And within retention, a critical sub-theme … donor (customer) service and experience.

Heads-Up for Year-End Email

The Agitator

In mid-to-late July Google introduced Gmail Tabs, a change to its Inbox designed to differentiate between what they call ‘Primary’ emails and ‘Promotions’. Here are two factoids to alert you to some tweaks you should be making in preparation for your year-end fundraising activities.

Be Honest About Competition—It Might Just Make You a Better Collaborator

Mission Minded

Blog Nonprofit Branding attribute brand branding collaboration competition differentiation market partnership unique People don’t like to talk about competition in the nonprofit world. Competition suggests a dog-eat-dog fight to the finish that would have one valuable nonprofit entity edging another out of the marketplace.

The 4 Key Qualities of Amazing Thank You Letters

Fundraising 123

Another way to differentiate your organization: pick up the phone and tell them just how important their support really is. Plan to do something that can differentiate you. We all know thanking donors is important, but sometimes it’s easily brushed aside as one more item on our to-do lists. Put your donors – and your thank you process – first this year by including these four key components for effective and memorable donor thank you letters. Be Personal.

The 5 Things You Need In Your Nonprofit’s Online Newsroom

Kivi's Nonprofit Communications Blog

If our reporter knows that she can get a high-quality photo of your program to accompany her story, you’ve found yet another way to differentiate yourself from the other organizations she is researching. Photo by Jurg Vollmer.

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How Story Trumps Description (Nonprofit Storytelling #9)

Getting Attention

Nonprofit Storytelling #1-8. I’m a sucker for stark contrast. It’s one of the best learning tools ever, and today I’m drawing on examples from Mass Mentoring Partnership (MMP). The Challenge.

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Another key characteristic that differentiates Instagram from social media stalwarts Facebook or Twitter is the way in which people use it. Instagram is a marketing powerhouse for brands, companies, and nonprofits alike.

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Thank God It’s Wednesday

The Agitator

Given the flood of appeals you’d hope there would be more differentiation, more enticement to a good story. Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go.

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Aligning Nonprofit Strategy with Donor Preferences

Nonprofit Consultant Blog

For example, while many nonprofits are dividing their donor lists by gift range, and are differentiating their strategies for large versus small donors, only 3% of groups are always dividing and strategizing differently by age group.

The 5 laws of nonprofit branding

Nonprofit Marketing Blog

Own a word in the mind of your audience that differentiates your organization from all others. For my final posts this year, I’m featuring some of my favorite interviews on marketing from my book, Robin Hood Marketing. Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. First is the law of the word.

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Loyalty Inflection Points

The Agitator

In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. Is organizational loyalty infectious? Possibly. For example, after momentous achievements that inspire group celebration and pride in belonging.

More On Second Gifts — Part 2

The Agitator

Differentiate your org by going old school. And if you follow it and the advice it gives for thanking, recognizing donors and differentiating your organization from others you’ll be miles ahead. Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts.

YOU Can Make These Dreams Come True (Nonprofit Blog Carnival)

Getting Attention

She urges charities to differentiate themselves and stick to it, offering two case studies as useful models.

The 3 Things Your Donor Thank You Must Do

Fundraising 123

Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Want to start the off on the right foot with your donors? Try these three ways to wow your donors with your next thank you letter. Show the impact. Don’t lead with, “Thank you for your gift of $25 on December 5.” Lead with something that captures the true story of the impact. Lead with the success they are helping to achieve.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 2

Kivi's Nonprofit Communications Blog

We had done a lot of interviews with donors and clients and we wanted to differentiate this one to show how much we did this past year.

Learn to Craft Relevant Messages—Last Chance to Save $200

Getting Attention

We needed to do a better job positioning our unique value and differentiating the Partnership from mentoring programs, but just couldn’t get there on our own.

A Soggy Box of Matches

The Agitator

And the emails were tough to differentiate by organization. Last year, I made the mistake of subscribing to the email newsletters of the top 100 nonprofits in the United States for end-of-year giving. The summary version of this story is that the average organization sent ten emails during December. For #Giving Tuesday almost every organization used a match. For the very end of the year, one in three emails featured a match in the subject line. (No,

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Start Your Year-End Fundraising Now

Getting Attention

That’s a memorable differentiator to feature in the year-end appeal. I’m thrilled to be planning and writing the year-end appeal for the Elizabeth Coalition to House the Homeless (ECHH). Coalition staff members and volunteers are powerhouse advocates for those who have lost their homes (or are about to) in Union County, N.J. And it’s a rare treat for me to help advance the mission of an organization so dedicated to serving a community close to home.

Are You One Of A Kind?

The Agitator

If you serious about marketing your organization, you must differentiate from your competition. And the basis of that differentiation must be authentic … fakes and imposters are quickly found out these days. Is your nonprofit one of a kind? By that I mean, do you do something truly unique … either in terms of mission or strategy for accomplishing your core objective? If you do, you get to begin meeting your fundraising challenge with an enormous advantage.

Rambling or Relevant?

Getting Attention

” In a flash, she conveyed two of PENCIL’s differentiating characteristics—Its method (pairing business experts with public schools) and its impact (increase individual achivement) in a way that left me eager to learn more. Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

The key differentiation now is that it would be seen by people that aren’t actively looking for it.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

While a number of submissions highlighted social media, many spoke more to digital health as a whole vs. social media specifically, an important differentiation.

My thoughts on the Clerk’s 19th Annual Report to the Prime Minister on the Public Service of Canada

Public Sector Marketing 2.0

technologies and social media to engage with Canadians, share knowledge, facilitate collaboration, and devise new and efficient services “ Lots of great content, unfortunately still no differentiation between social media tools and actual social media engagement. Even as an external consultant, every year I very much anticipate the Clerk’s Annual Report.

Facebook’s latest response to Google+

Public Sector Marketing 2.0

One of the key things I remember that my strategic management prof would drill into our heads back in business school was to always differentiate between a “competitive advantage&# and a “sustainable competitive advantage&#.

Back to the Future of Philanthropy

Nonprofit Consultant Blog

Fulton references Warren Buffet, and another of her slides bears the image of Richard Branson, but what really differentiates these modern philanthropic leaders from Rockefeller and Carnegie, or even from the gentlemen who founded the Marine Society?

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

To anyone considering participating in our program, we were showing we could make fun of ourselves, creating a point of differentiation with the other groups we compete with for talent and positioned ourselves as trendsetters in our space; in the end, this is a program you want to be part of.

Academic Competencies for Social Marketing

Social Marketing and Social Change

Upon completion of a social marketing certificate or academic course, a participant should be able to: Describe social marketing to colleagues and other professionals and differentiate it from other approaches to influencing behaviors and social change.

Four reasons you really have to write those thank-you notes

Nonprofit Marketing Blog

DIFFERENTIATION: Most nonprofits are terrible at it. One of my daughters just marked her 13th birthday, and she’s busy writing thank you notes for her gifts. It’s required in our family! I’m a stickler about that kind of thing. At the same time, I’m in the midst of putting together an in-depth training on wowing donors with better acknowledgments. Why am I spending personal and professional energy on thank-yous?

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Is it differentiated enough from your ‘competition’ and does it avoid obvious visual clichés? Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding.

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

Getting Attention

Your theme guide the writing, editing, and branding of the video, and it will be helpful for differentiating this year’s video from next year’s if you decide to do more video. I dug into VolunteerMatch’s recent annual report in video format the minute it reached my inbox.

How to Ask for Donations on Your Website

Fundraising 123

doesn't differentiate you from the other anti-poverty or animal-friendly charity down the street. In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. When these newbies visit your website, what do they see? How do you introduce yourself (your organization)? Paragraphs of text laden with mission and vision statements? Any photos? Maybe an e-newsletter sign-up? How about your website's navigation: Is it intuitive?

Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

This sets the stage for differentiating between these two growing forms of corporate community involvement – methods that go beyond traditional corporate philanthropic donations. I’m really excited to have Jocelyne Daw guest post on my blog today.

Is your organization bright, bold and visually salient?

Nonprofit Marketing Blog

But further investigation revealed something more: The change made it harder to spot Tropicana on a store shelf or to differentiate it from other brands. Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle. Remember that?

Why I Have a Podcast and You Should Too

Selfish Giving

Finding a content gap where we could offer something truly differentiated was critical. Photo via Jeffrey Zeldman on Flickr. The news coverage worked. We were able to save our audience time every week and told them what we thought was the most important news of the week."