How To Tell Your Strength Story: Nonprofit Storytelling #5 1/2

Getting Attention

differentiation). . Guru-of-most-things Seth Godin recently summed up the value of differentiation : If there’s not at least one thing that’s distinctive about your organization—OR if you have that unique strength but don’t highlight it—you’re toast.

Dove: A Lesson in Brand Differentiation

Mission Minded

There’s a lot to question in our beauty-obsessed culture, and Dove has clearly, positively differentiated itself in the beauty marketplace by relentlessly marketing a single, overarching message: we should [.]. In spite of the persuasive critiques of Dove’s 9-year old “Real Beauty” campaign, the most recent installation is clearly articulated and brilliantly executed from a branding perspective.

Trending Sources

How to Differentiate from Other Nonprofit Marketing Agencies

Exactask Marketing

As a result, agencies have a lot of work to do to differentiate themselves from the competition. When deciding on a marketing agency, nonprofits have more choices than ever before. content marketing marketing agency Marketing

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

It says it you will make a brand promise and differentiate , but offers no details on what that promise is or exactly how you are different. You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally!

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause.

Heads-Up for Year-End Email

The Agitator

In mid-to-late July Google introduced Gmail Tabs, a change to its Inbox designed to differentiate between what they call ‘Primary’ emails and ‘Promotions’. Here are two factoids to alert you to some tweaks you should be making in preparation for your year-end fundraising activities.

Are you ready for the 24/7 donor?

iMarketSmart

To be differentiated, companies must embrace the new dimensions of the nonstop customer journey.”

Be Honest About Competition—It Might Just Make You a Better Collaborator

Mission Minded

Blog Nonprofit Branding attribute brand branding collaboration competition differentiation market partnership unique People don’t like to talk about competition in the nonprofit world. Competition suggests a dog-eat-dog fight to the finish that would have one valuable nonprofit entity edging another out of the marketplace.

The 4 Key Qualities of Amazing Thank You Letters

Fundraising 123

Another way to differentiate your organization: pick up the phone and tell them just how important their support really is. Plan to do something that can differentiate you. We all know thanking donors is important, but sometimes it’s easily brushed aside as one more item on our to-do lists. Put your donors – and your thank you process – first this year by including these four key components for effective and memorable donor thank you letters. Be Personal.

The 5 Things You Need In Your Nonprofit’s Online Newsroom

Kivi's Nonprofit Communications Blog

If our reporter knows that she can get a high-quality photo of your program to accompany her story, you’ve found yet another way to differentiate yourself from the other organizations she is researching. Photo by Jurg Vollmer.

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How Story Trumps Description (Nonprofit Storytelling #9)

Getting Attention

Nonprofit Storytelling #1-8. I’m a sucker for stark contrast. It’s one of the best learning tools ever, and today I’m drawing on examples from Mass Mentoring Partnership (MMP). The Challenge.

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.

The 5 laws of nonprofit branding

Nonprofit Marketing Blog

Own a word in the mind of your audience that differentiates your organization from all others. For my final posts this year, I’m featuring some of my favorite interviews on marketing from my book, Robin Hood Marketing. Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. First is the law of the word.

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Aligning Nonprofit Strategy with Donor Preferences

Nonprofit Consultant Blog

For example, while many nonprofits are dividing their donor lists by gift range, and are differentiating their strategies for large versus small donors, only 3% of groups are always dividing and strategizing differently by age group.

Loyalty Inflection Points

The Agitator

In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. Is organizational loyalty infectious? Possibly. For example, after momentous achievements that inspire group celebration and pride in belonging.

YOU Can Make These Dreams Come True (Nonprofit Blog Carnival)

Getting Attention

She urges charities to differentiate themselves and stick to it, offering two case studies as useful models.

The 3 Things Your Donor Thank You Must Do

Fundraising 123

Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Want to start the off on the right foot with your donors? Try these three ways to wow your donors with your next thank you letter. Show the impact. Don’t lead with, “Thank you for your gift of $25 on December 5.” Lead with something that captures the true story of the impact. Lead with the success they are helping to achieve.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 2

Kivi's Nonprofit Communications Blog

We had done a lot of interviews with donors and clients and we wanted to differentiate this one to show how much we did this past year.

Learn to Craft Relevant Messages—Last Chance to Save $200

Getting Attention

We needed to do a better job positioning our unique value and differentiating the Partnership from mentoring programs, but just couldn’t get there on our own.

Four reasons you really have to write those thank-you notes

Nonprofit Marketing Blog

DIFFERENTIATION: Most nonprofits are terrible at it. One of my daughters just marked her 13th birthday, and she’s busy writing thank you notes for her gifts. It’s required in our family! I’m a stickler about that kind of thing. At the same time, I’m in the midst of putting together an in-depth training on wowing donors with better acknowledgments. Why am I spending personal and professional energy on thank-yous?

Start Your Year-End Fundraising Now

Getting Attention

That’s a memorable differentiator to feature in the year-end appeal. I’m thrilled to be planning and writing the year-end appeal for the Elizabeth Coalition to House the Homeless (ECHH). Coalition staff members and volunteers are powerhouse advocates for those who have lost their homes (or are about to) in Union County, N.J. And it’s a rare treat for me to help advance the mission of an organization so dedicated to serving a community close to home.

Are You One Of A Kind?

The Agitator

If you serious about marketing your organization, you must differentiate from your competition. And the basis of that differentiation must be authentic … fakes and imposters are quickly found out these days. Is your nonprofit one of a kind? By that I mean, do you do something truly unique … either in terms of mission or strategy for accomplishing your core objective? If you do, you get to begin meeting your fundraising challenge with an enormous advantage.

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Rambling or Relevant?

Getting Attention

” In a flash, she conveyed two of PENCIL’s differentiating characteristics—Its method (pairing business experts with public schools) and its impact (increase individual achivement) in a way that left me eager to learn more. Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week.

Is your organization bright, bold and visually salient?

Nonprofit Marketing Blog

But further investigation revealed something more: The change made it harder to spot Tropicana on a store shelf or to differentiate it from other brands. Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle. Remember that?

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

The key differentiation now is that it would be seen by people that aren’t actively looking for it.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

While a number of submissions highlighted social media, many spoke more to digital health as a whole vs. social media specifically, an important differentiation.

My thoughts on the Clerk’s 19th Annual Report to the Prime Minister on the Public Service of Canada

Public Sector Marketing 2.0

technologies and social media to engage with Canadians, share knowledge, facilitate collaboration, and devise new and efficient services “ Lots of great content, unfortunately still no differentiation between social media tools and actual social media engagement. Even as an external consultant, every year I very much anticipate the Clerk’s Annual Report.

Facebook’s latest response to Google+

Public Sector Marketing 2.0

One of the key things I remember that my strategic management prof would drill into our heads back in business school was to always differentiate between a “competitive advantage&# and a “sustainable competitive advantage&#.

Back to the Future of Philanthropy

Nonprofit Consultant Blog

Fulton references Warren Buffet, and another of her slides bears the image of Richard Branson, but what really differentiates these modern philanthropic leaders from Rockefeller and Carnegie, or even from the gentlemen who founded the Marine Society?

How to make a magnificent mini-impression

Nonprofit Marketing Blog

Differentiate. People decide very quickly whether something appeals to them - usually in a matter of seconds. If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression.

Academic Competencies for Social Marketing

Social Marketing and Social Change

Upon completion of a social marketing certificate or academic course, a participant should be able to: Describe social marketing to colleagues and other professionals and differentiate it from other approaches to influencing behaviors and social change.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

To anyone considering participating in our program, we were showing we could make fun of ourselves, creating a point of differentiation with the other groups we compete with for talent and positioned ourselves as trendsetters in our space; in the end, this is a program you want to be part of.

6 Types of Stories that Spur Giving

Nonprofit Marketing Blog

differentiation). [Editor’s note: We’re very excited to announce that Nancy Schwartz will be a regular columnist for Network for Good’s Nonprofit Marketing Blog. Twice each month, Nancy will share her expert tips and insight on communications, marketing, and sector trends. Enjoy!]. As a fundraiser, you aim to change how people perceive your organization’s work and cause, then motivate them to give.

If content is king, how do you become king of content?

Nonprofit Marketing Blog

These initiatives are aligned with our core customer base and reinforce our position as the authentic retailer of natural and organic foods, further differentiating the Whole Foods Market shopping experience and making us the preferred choice for customers aspiring to a healthier lifestyle.”.

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Is it differentiated enough from your ‘competition’ and does it avoid obvious visual clichés? Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding.

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

Getting Attention

Your theme guide the writing, editing, and branding of the video, and it will be helpful for differentiating this year’s video from next year’s if you decide to do more video. I dug into VolunteerMatch’s recent annual report in video format the minute it reached my inbox.

How to Ask for Donations on Your Website

Fundraising 123

doesn't differentiate you from the other anti-poverty or animal-friendly charity down the street. In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. When these newbies visit your website, what do they see? How do you introduce yourself (your organization)? Paragraphs of text laden with mission and vision statements? Any photos? Maybe an e-newsletter sign-up? How about your website's navigation: Is it intuitive?

Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

This sets the stage for differentiating between these two growing forms of corporate community involvement – methods that go beyond traditional corporate philanthropic donations. I’m really excited to have Jocelyne Daw guest post on my blog today.

Ten Things Your Home Page Must Have

Fundraising 123

This sound bite, instead, shows differentiation and value of your nonprofit and its unique work. Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.) Your nonprofit home page needs to share just the right amount of information. Effectively.

When you’re feeling demotivated in fundraising

Wild Woman Fundraising

I think… When you say “I think” you’re differentiating yourself from others. Do you stay late a lot at work? Do you do your best but it just never seems like the job is even half done?