INDUSTRY INSIGHTS YOUR PEERS ARE READING
I said that I think the problem with fundraising is that nonprofits think fundraising is “different” from other forms of marketing and sales when it isn’t. It’s time to stop thinking that buying and giving are different. MORE
One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. We were prepared to invest a little money in training if the right horse came along. MORE
If so, you may be missing out on some key pieces of information about your attendees that may make all the difference in your fundraising goals. Do you have events planned as part of your end-of-year fundraising push? MORE
It did yield some money! It can make more money. Making money so that more at-risk children can be reached with a mentor – that is my job. Almost four times as much money! Carry on, Difference Makers! Theresa Casey. MORE
It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. MORE
I want to make money from art. Those are two very different statements. The money will come, if it ever comes, once you get past obscurity. I want to make art. The path to creating and distributing art is as smooth as it has ever been. No permission needed. But the path to generating consistent revenue from those efforts is as complicated and challenging as ever. You can see how those two ideas fit together. MORE
From a marketing perspective, there is no difference. . Both are financial transactions involving an exchange of money in return for something of value. That is actually why too many organizations are so bad at raising money. MORE
I was honored to be among the folks that Network for Good asked to contribute innovative fundraising ideas to this inspiring new e-book, How to Make More Money Now. Give me different options for how to invest with your organization. MORE
I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. The campaign may last for several weeks or even a couple of months, and you go back and forth between the two different asks depending on the campaign schedule, the various communications channels you are using, etc. The no-money ask gives your supporters another way to get involved and engaged in your cause whether they want to give financially or not. MORE
But when it comes to planned giving marketing, I feel that what he’s talking about and what we’re doing are very different. Now, for our marketing planned gifts, the “sale” is very different. Seth Godin is pretty smart. He really understands marketing. MORE
” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Yet even though we all know that, most of us spend a tremendous amount of effort trying not to be different. MORE
When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Sell tickets to take part in activities at the different booths. Add raffle items or a 50-50 raffle to raise even more money. MORE
Every nonprofit organization needs more of two things: time and money. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable. MORE
One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. We were prepared to invest a little money in training if the right horse came along. MORE
Trying to think of ways to inspire them to raise money for you is much harder. Sure, some people will sign up for your event because they’re passionate about your cause and want to raise money to make a difference in the world. So how do you inspire those people to raise money? MORE
We may be trying to raise money from an auction, ticket sales, and sponsorships. This is the way to treat everyone at a social gathering any time and it’s even more important when you are trying to raise money. By Guest Blogger and Fundraising Expert. Gail Perry. MORE
Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. One sends a statement, but it includes a different update each month. MORE
Below are some quick and easy things you can do to raise more money. Tell them what a difference they make. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. MORE
The average person cares about worthy causes and enjoys giving to organizations that are making a different. If you are raising money for a good cause, you’ll need to cast a vision that excites donors and makes them want to give. When raising money for a good cause, get emotional! MORE
The two should be working together and not at cross-purposes, but they require completely different strategies and unique skillsets. These donors have already paid attention to the organization – enough so that they opened up their wallets and gave money! MORE
This step by step description will give you some new ideas, save you time and money, and take some of the guesswork out of designing yours should you decide you like the approach, which converts the report into a simple, user-friendly, online version. What’s different about this method? MORE
Are you trying to get gifts from donors or are you just trying to raise money? There’s a subtle but important difference. Transactional gifts occur when the donor receives something in return for their money. When you buy a box of Thin Mints, you give the girls money and you’re on your way with your yummies. Transformational gifts are different. Don’t just raise money. What kind of donations are you trying to get? MORE
Beginning this month, fragrance maker Scentsy will raise money Alex’s Lemonade Stand Foundation through the sale of the When Life Gives You Lemons warmer. What's the difference? The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. Pin-up. MORE
Same thing, but different words to describe it. Ask Fundraising Secrets Stories asking for money storytellingDuring my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. MORE
I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them. MORE
If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. This will save you money because you won’t be mailing appeals to people who aren’t going to donate. Happy New Year! MORE
We tested on two different clients in both an acquisition and a renewal and while both saw minimal boosts from this formatting (6% revenue boost on an acquisition and 3% revenue boost on a renewal), neither had the overall performance to make the results statistically significant or to rollout for future mailings.&#. And if you take file size up a few notches, to 100,000 or 300,000, it would seem that there’s really big money to be made with this tool. MORE
Turns out that while equal percentages of Dems and Republicans have contributed, their choice of channels differs significantly … 87% of Republican campaign donors have contributed in person, by telephone, or via the mail; 57% of Democratic donors have contributed in this way. OK, it’s over. Time in the US for fundraisers to get back to work. MORE
In a recent post, Who Talks to Your Donors , I mentioned two different styles of fundraising. Related posts: I’m Not Here to Raise Money Who Talks to Your Donors Annual Board Solicitations Characteristics of a Model Board Member Cold Calling or Networking. One style involves board members soliciting donors, and another style involves staff cultivating and soliciting donors. Does your organization primarily use Board Member or Staff to ask for donations? MORE
As a bonus, I love that SU2C has a page on their website entitled: “ Where the Money Goes. For even more ways to make a difference with your holiday shopping, check out: 10 Ways to Shop for Good. photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. MORE
This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . This is one of the cheapest strategies, but one of the most lucrative ways to raise money. The real money in cause marketing is not in the company - it's in their consumers (with the exception of the Facebook "Likes" programs). MORE
Latest cases in point: They’ve explained to donors what they did with money they raised more than a year ago. This is so refreshing and different from what we usually see, which is treating a fundraising campaign like the end of the story (Woo-Hoo! MORE
Stop saying what people expect: that you need money, that we should give, that your cause is the best. Write like you’re making a difference If you want to break through the marketing clutter, stop being a part of it. Cartoon by Tom Fishburne, who inspired this post. MORE
– Your job is to provide others with opportunities to make a difference in the world. – Your job is to facilitate the process of giving money away. Money gets raised after you provide value to your organization’s supporters and make them feel good! MORE
Of all of the research I reference in webinar and conference presentations, the Money for Good studies are a longtime favorite. These are exactly the kind of insights that the Money for Good research offers. MORE
It sounds like a semantic difference – after all, if donors are donors, then their money becomes your money. But it makes all the difference in the world. Here were the conditions: Control: “Our goal in this campaign is to raise money for the projects. MORE
One thing that really resonated with me is that the BI world seems to be very focused on larger companies that have robust IT departments with lots of money to spend on Business Intelligence. So what makes us different? No need to spend lots of time and money explaining Appeals and Packages, Nodes and Locations to a BI consultant. Now, recognizing that each organization is different, there is plenty of flexibility built into Answers. MORE
The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Related Posts: >>Value. MORE
Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Betsy Baker. MORE
They provide critical services that might be the difference between home ownership and homelessness, between prison and freedom, between employment and unemployment. If you ask for less, you'll get less (and work harder on fundraising than on your projects). MORE
A few simple examples of things I have learned to do differently over the last 2 weeks: floss with one hand. The cutbacks are coming and everyone is worried about how they are going to get the same things done with less money. What everyone should be thinking about is how they are going to do things differently to achieve the same (or better) results given their handicap (i.e Two weeks ago I managed to seriously fracture my humerus bone. MORE
Yet, I’ve heard board members or leaders command their staff saying, “Call , she has a lot of money!” I want you to cultivate a relationship with me so I can learn how I can make a difference using my wealth to essentially purchase empowerment.” Keep in mind that every donor call and visit costs your organization money. I’ll help you get squared away quickly and cost-effectively so you can raise more money more efficiently in no time. MORE
People may prefer to give their preference, but does it really make a difference in the real world ?” We know that, given the options, many donors would give more if they could direct where their gift went (see, for example, here and here ). MORE
Here’s what your tab can look like for a specific project (it looks a little different if you are fundraising for the organization overall): Here are a few other changes: You can now set up a customized thank-you note that will go out automatically to your supporters. MORE
iMarketSmart
OCTOBER 4, 2017
Every nonprofit organization needs more of two things: time and money. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable.
iMarketSmart
MAY 4, 2018
The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Related Posts: >>Value.
Get Fully Funded
DECEMBER 15, 2011
One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. We were prepared to invest a little money in training if the right horse came along.
iMarketSmart
JUNE 17, 2016
– Your job is to provide others with opportunities to make a difference in the world. – Your job is to facilitate the process of giving money away. Money gets raised after you provide value to your organization’s supporters and make them feel good!
Get Fully Funded
DECEMBER 15, 2011
One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. We were prepared to invest a little money in training if the right horse came along.
Kivi's Nonprofit Communications Blog
MAY 23, 2017
Trying to think of ways to inspire them to raise money for you is much harder. Sure, some people will sign up for your event because they’re passionate about your cause and want to raise money to make a difference in the world. So how do you inspire those people to raise money?
Public Sector Marketing 2.0
NOVEMBER 6, 2011
A few simple examples of things I have learned to do differently over the last 2 weeks: floss with one hand. The cutbacks are coming and everyone is worried about how they are going to get the same things done with less money. What everyone should be thinking about is how they are going to do things differently to achieve the same (or better) results given their handicap (i.e Two weeks ago I managed to seriously fracture my humerus bone.
iMarketSmart
FEBRUARY 10, 2014
From a marketing perspective, there is no difference. . Both are financial transactions involving an exchange of money in return for something of value. That is actually why too many organizations are so bad at raising money.
iMarketSmart
JULY 16, 2018
Yet, I’ve heard board members or leaders command their staff saying, “Call , she has a lot of money!” I want you to cultivate a relationship with me so I can learn how I can make a difference using my wealth to essentially purchase empowerment.” Keep in mind that every donor call and visit costs your organization money. I’ll help you get squared away quickly and cost-effectively so you can raise more money more efficiently in no time.
Getting Attention
SEPTEMBER 23, 2010
I was honored to be among the folks that Network for Good asked to contribute innovative fundraising ideas to this inspiring new e-book, How to Make More Money Now. Give me different options for how to invest with your organization.
Kivi's Nonprofit Communications Blog
JANUARY 19, 2012
” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Yet even though we all know that, most of us spend a tremendous amount of effort trying not to be different.
iMarketSmart
FEBRUARY 11, 2014
I said that I think the problem with fundraising is that nonprofits think fundraising is “different” from other forms of marketing and sales when it isn’t. It’s time to stop thinking that buying and giving are different.
Kivi's Nonprofit Communications Blog
MAY 7, 2012
This step by step description will give you some new ideas, save you time and money, and take some of the guesswork out of designing yours should you decide you like the approach, which converts the report into a simple, user-friendly, online version. What’s different about this method?
EveryAction
NOVEMBER 6, 2017
Below are some quick and easy things you can do to raise more money. Tell them what a difference they make. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point.
Selfish Giving
JANUARY 25, 2012
I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them.
Ann Green
JANUARY 8, 2019
If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. This will save you money because you won’t be mailing appeals to people who aren’t going to donate. Happy New Year!
Kivi's Nonprofit Communications Blog
OCTOBER 31, 2011
I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. The campaign may last for several weeks or even a couple of months, and you go back and forth between the two different asks depending on the campaign schedule, the various communications channels you are using, etc. The no-money ask gives your supporters another way to get involved and engaged in your cause whether they want to give financially or not.
EveryAction
NOVEMBER 9, 2015
If so, you may be missing out on some key pieces of information about your attendees that may make all the difference in your fundraising goals. Do you have events planned as part of your end-of-year fundraising push?
Kivi's Nonprofit Communications Blog
MAY 16, 2011
Here’s what your tab can look like for a specific project (it looks a little different if you are fundraising for the organization overall): Here are a few other changes: You can now set up a customized thank-you note that will go out automatically to your supporters.
Kivi's Nonprofit Communications Blog
OCTOBER 21, 2014
It did yield some money! It can make more money. Making money so that more at-risk children can be reached with a mentor – that is my job. Almost four times as much money! Carry on, Difference Makers! Theresa Casey.
Ann Green
MARCH 15, 2017
Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year. One sends a statement, but it includes a different update each month.
J Campbell Social Marketing
NOVEMBER 18, 2014
As a bonus, I love that SU2C has a page on their website entitled: “ Where the Money Goes. For even more ways to make a difference with your holiday shopping, check out: 10 Ways to Shop for Good. photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc.
A Small Change
FEBRUARY 24, 2010
In a recent post, Who Talks to Your Donors , I mentioned two different styles of fundraising. Related posts: I’m Not Here to Raise Money Who Talks to Your Donors Annual Board Solicitations Characteristics of a Model Board Member Cold Calling or Networking. One style involves board members soliciting donors, and another style involves staff cultivating and soliciting donors. Does your organization primarily use Board Member or Staff to ask for donations?
Kivi's Nonprofit Communications Blog
JULY 30, 2012
Latest cases in point: They’ve explained to donors what they did with money they raised more than a year ago. This is so refreshing and different from what we usually see, which is treating a fundraising campaign like the end of the story (Woo-Hoo!
J Campbell Social Marketing
MARCH 11, 2016
It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done.
Fundraising Coach
MAY 21, 2019
Same thing, but different words to describe it. Ask Fundraising Secrets Stories asking for money storytellingDuring my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories.
The Agitator
MAY 19, 2011
We tested on two different clients in both an acquisition and a renewal and while both saw minimal boosts from this formatting (6% revenue boost on an acquisition and 3% revenue boost on a renewal), neither had the overall performance to make the results statistically significant or to rollout for future mailings.&#. And if you take file size up a few notches, to 100,000 or 300,000, it would seem that there’s really big money to be made with this tool.
JCA Insights
JANUARY 31, 2011
One thing that really resonated with me is that the BI world seems to be very focused on larger companies that have robust IT departments with lots of money to spend on Business Intelligence. So what makes us different? No need to spend lots of time and money explaining Appeals and Packages, Nodes and Locations to a BI consultant. Now, recognizing that each organization is different, there is plenty of flexibility built into Answers.
iMarketSmart
APRIL 17, 2013
But when it comes to planned giving marketing, I feel that what he’s talking about and what we’re doing are very different. Now, for our marketing planned gifts, the “sale” is very different. Seth Godin is pretty smart. He really understands marketing.
Mission Paradox Blog
MARCH 12, 2012
I want to make money from art. Those are two very different statements. The money will come, if it ever comes, once you get past obscurity. I want to make art. The path to creating and distributing art is as smooth as it has ever been. No permission needed. But the path to generating consistent revenue from those efforts is as complicated and challenging as ever. You can see how those two ideas fit together.
Kivi's Nonprofit Communications Blog
APRIL 10, 2012
Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Betsy Baker.
Selfish Giving
MARCH 20, 2019
Beginning this month, fragrance maker Scentsy will raise money Alex’s Lemonade Stand Foundation through the sale of the When Life Gives You Lemons warmer. What's the difference? The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. Pin-up.
The Agitator
AUGUST 22, 2018
People may prefer to give their preference, but does it really make a difference in the real world ?” We know that, given the options, many donors would give more if they could direct where their gift went (see, for example, here and here ).
Get Fully Funded
OCTOBER 13, 2009
Are you trying to get gifts from donors or are you just trying to raise money? There’s a subtle but important difference. Transactional gifts occur when the donor receives something in return for their money. When you buy a box of Thin Mints, you give the girls money and you’re on your way with your yummies. Transformational gifts are different. Don’t just raise money. What kind of donations are you trying to get?
Selfish Giving
OCTOBER 29, 2017
The average person cares about worthy causes and enjoys giving to organizations that are making a different. If you are raising money for a good cause, you’ll need to cast a vision that excites donors and makes them want to give. When raising money for a good cause, get emotional!
Fundraiser Ideas
DECEMBER 1, 2011
When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Sell tickets to take part in activities at the different booths. Add raffle items or a 50-50 raffle to raise even more money.
Non Profit Marketing 360
AUGUST 21, 2012
They provide critical services that might be the difference between home ownership and homelessness, between prison and freedom, between employment and unemployment. If you ask for less, you'll get less (and work harder on fundraising than on your projects).
Fundraising 123
SEPTEMBER 16, 2011
This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . This is one of the cheapest strategies, but one of the most lucrative ways to raise money. The real money in cause marketing is not in the company - it's in their consumers (with the exception of the Facebook "Likes" programs).
Kivi's Nonprofit Communications Blog
FEBRUARY 23, 2009
We may be trying to raise money from an auction, ticket sales, and sponsorships. This is the way to treat everyone at a social gathering any time and it’s even more important when you are trying to raise money. By Guest Blogger and Fundraising Expert. Gail Perry.
The Agitator
AUGUST 20, 2018
It sounds like a semantic difference – after all, if donors are donors, then their money becomes your money. But it makes all the difference in the world. Here were the conditions: Control: “Our goal in this campaign is to raise money for the projects.
The Agitator
NOVEMBER 6, 2012
Turns out that while equal percentages of Dems and Republicans have contributed, their choice of channels differs significantly … 87% of Republican campaign donors have contributed in person, by telephone, or via the mail; 57% of Democratic donors have contributed in this way. OK, it’s over. Time in the US for fundraisers to get back to work.
Nonprofit Marketing Blog
AUGUST 31, 2015
Of all of the research I reference in webinar and conference presentations, the Money for Good studies are a longtime favorite. These are exactly the kind of insights that the Money for Good research offers.
Nonprofit Marketing Blog
MAY 21, 2012
Stop saying what people expect: that you need money, that we should give, that your cause is the best. Write like you’re making a difference If you want to break through the marketing clutter, stop being a part of it. Cartoon by Tom Fishburne, who inspired this post.
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