The Big Difference Between Marketing and Fundraising and Why It’s Important
J Campbell Social Marketing
APRIL 25, 2017
The two should be working together and not at cross-purposes, but they require completely different strategies and unique skillsets. The post The Big Difference Between Marketing and Fundraising and Why It’s Important appeared first on JCSM. In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator!