Like You’re Talking to a Friend (Do It Differently: Part 2)

Getting Attention

Welcome back to our new Do-It-Differently series , featuring fresh ideas from the field. Branding and Messages Do It Differently messages nonprofit branding Nonprofit Communications nonprofit marketing tone voice

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

The two should be working together and not at cross-purposes, but they require completely different strategies and unique skillsets. The post The Big Difference Between Marketing and Fundraising and Why It’s Important appeared first on JCSM.

Trending Sources

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Now that you are aware of the differences in how your team members work and have a general feel as to which one of the four work styles they gravitate toward respectively, it’s time to leverage the unique strengths that each work style contributes to a team and the organization. Carson Tate.

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee. Tested Turnaround!

Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference

Getting Attention

Don’t leave readers disappointed that the content they are reading is different from the tease that they clicked. Guest blogger Tom Furtwangler manages digital communications and social media for a large international development nonprofit based on the west coast. There’s a headline arms race on the web these days. Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied.

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Photo credit: https://flic.kr/p/7R6ZER. p/7R6ZER. microcontent. Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email.

A View From a Different Window - Curating Content

Social Media Bird Brain

In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships.

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How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

It’s the difference between “interruption” marketing tactics that scream “Look at me! On Tuesday, I shared a Theory of Change for nonprofit marketing. Today, let’s try to clear up some confusion about the terms that are flying around in our field.

Doing things differently in government

Public Sector Marketing 2.0

A few simple examples of things I have learned to do differently over the last 2 weeks: floss with one hand. What everyone should be thinking about is how they are going to do things differently to achieve the same (or better) results given their handicap (i.e Two weeks ago I managed to seriously fracture my humerus bone. I had to have surgery to put a titanium plate with 8 screws into my arm so that the bone could heal properly over the course of the next 6 months.

Why the difference between “we” and “they” is so tremendous?

iMarketSmart

And now, the difference between we and they. That’s when I realized that the difference between “ we ” and “ they ” is a substantial one. The post Why the difference between “we” and “they” is so tremendous? First, a really quick story.

Could Good Photography Make All the Difference for You?

Kivi's Nonprofit Communications Blog

What difference would good photography make in your nonprofit’s marketing strategy? Today at Shelter’s Edge , the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “ Can we save more lives simply by taking better pictures? ” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking.

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Yet even though we all know that, most of us spend a tremendous amount of effort trying not to be different.

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Won’t Make A Difference

The Agitator

Nevertheless, one finding did stand out to me, even though I’ve seen it replicated numerous times … Four out of ten non-donors agreed with this statement: “Any gift I could afford to give to a non-profit organization really isn’t enough to make a difference.”. “I”) make a difference?” But even after using these approaches, I suspect that fundraisers are finding the “Will I make a difference?”

Different Ways to Design an Editorial Calendar – Group Project!

Kivi's Nonprofit Communications Blog

The goal is to get as many different versions of this thing as possible, so all different formats are welcome! How would you show internal deadlines for those different stages? It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

For even more ways to make a difference with your holiday shopping, check out: 10 Ways to Shop for Good. Nonprofits #GivingTuesday gifts made in honor of gifts that make a difference holiday giving holiday shopping photo credit: Rev.

Searching Your Nonprofit’s Web Site—A vs. B Makes a Huge Difference

Getting Attention

This is such a tiny difference.” ” Well, the truth is that tiny differences in layout and design can make a huge difference in your results. I’m a devoted participant in Anne Holland’s blog, Which Test Won.

The difference one can make

Get Fully Funded

One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. It was like they were speaking two different languages. What’s the difference one person makes?

The difference one can make

Get Fully Funded

One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. It was like they were speaking two different languages. What’s the difference one person makes?

Doing The Same. Hoping For A Different Result.

The Agitator

Tom’s pieces on Who’s Fibbing? and Are We Getting Roasted? have triggered a lively dialogue for which both Tom and I are grateful. Vigorous discussion at the Agitator’s family table is always welcome.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

What’s different about this method? The key is that it uses HTML in a different way—each page is a large JPG image. Eileen Fisher. Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit.

The difference between marketing clutter and true connection

Nonprofit Marketing Blog

Write like you’re making a difference If you want to break through the marketing clutter, stop being a part of it. Cartoon by Tom Fishburne, who inspired this post. What do I mean?

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Kivi's Nonprofit Communications Blog

The two pieces are visually incredibly different, but both were effective in their purpose. Guest Post by Lisa Maher, student in Nonprofit Management at NYU. Lisa Maher.

What’s the Difference Between Buying and Giving

iMarketSmart

From a marketing perspective, there is no difference. . Homeless person => nonprofit provides opportunity for donor (customer) to feel that they were involved in a fair exchange since they were provided the opportunity to make a difference (value) in exchange for money.

Learn Storytelling from NBC’s Making a Difference Reports

Kivi's Nonprofit Communications Blog

I’m a regular watcher of the NBC Nightly News with Brian Williams (usually recorded – it’s part of my nightly wind-down routine), and one of my favorite segments is Making a Difference.

Going A Different Route With Your Small Nonprofit's Message

Social Media Bird Brain

Via U of Maryland Center for Environmental Science Very recently, I wrote a post where I said that nearly every piece of social communication you create for your small nonprofit should relate to the key message you're trying to send. The important word in that sentence is nearly. Don't Be a Slave to Your Marketing or Branding Strategy This is where I tell you I don't take my own advice. Since.

Does Election Make A Difference?

The Agitator

And what will you do differently in response? In fundraising terms, does the outcome of the U.S. presidential election matter to your nonprofit? Depending on who wins, are you expecting … A stock market crash, choking off your year-end major gifts?

More About the Difference Between Buying and Donating…

iMarketSmart

I said that I think the problem with fundraising is that nonprofits think fundraising is “different” from other forms of marketing and sales when it isn’t. It’s time to stop thinking that buying and giving are different.

Join Me in a Different Kind of Valentine’s Day this Year

Nonprofit Marketing Blog

Are you hungry? I don’t mean craving food, though you may want a box of chocolates now that I raised the topic. What I mean is, do you approach your work in a mode of devouring or consuming? Are you in the business of taking?

Hey Slacker, high five!

Wild Woman Fundraising

Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh. Am I a slacktivist because I sign petitions but don’t go to advocacy days at the state capitol? What’s the point of slacker bloggers like me? Are you bored of slacktivism?

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INTERVIEW: Lisa Taylor of Challenge Factory Talks Your Career Transition

Wild Woman Fundraising

Mazarine: Lisa, what’s the difference between the Canadian and American job markets? Lisa: In Canada, there are differences in the ways that careers shape themselves, as well as the ways people go about looking for work. We treat them like a totally different culture.

Why selling planned gifts is different (the case for a multi-step cultivation effort)

iMarketSmart

But when it comes to planned giving marketing, I feel that what he’s talking about and what we’re doing are very different. Now, for our marketing planned gifts, the “sale” is very different. Seth Godin is pretty smart. He really understands marketing.

Be More of a Difference

Social Media Bird Brain

What with our own expectations, traditions, and the constant admonition. to make this the "best Christmas EVER!" the whole season can quickly. degenerate into a mass of anxiety-ridden desperation. The quickest way. to help you feel better is to make things better for someone else! Today I'm volunteering tweets to the Adopt a Family Project in Santa Cruz County, California and devoting this. not-for-profits adopt a family small nonprofits thanksgiving donate christmas nonprofits

A Little Different from Your Typical BI Firm

JCA Insights

So what makes us different? Now, recognizing that each organization is different, there is plenty of flexibility built into Answers. I recently attended The Data Warehousing Institute (TDWI) conference in Chicago and heard about the latest trends in the Business Intelligence biz. It was a terrific conference, with lots of new technology initiatives and plenty of BI vendors showing their latest offerings.

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Different Strokes for Different Folks

Ann Green

Spend some time going through your records to get information about your donors and segment them into different groups. Here are some ideas for segmenting your lists and ways to personalize letters for different donor groups. You need different strokes for different folks.

Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

One question that popped up and generated a great deal of good discussion was “ What is the difference between sponsorship and cause marketing? ”. In my perspective, the difference between the two is simple. The difference is clear, but can still be blurry.

Different Shapes And Sizes

The Agitator

When I read the comments Agitator readers make on our posts, I realize the huge diversity of our readership. I just finished ‘moderating’ two recent comments that indicate the huge spread in reader interest and focus. Both are brief, so I’ll re-publish here to underscore a point. Comment #1 from Kristen Smith at People For the American Way (regarding a post on the value of lapsed donors ): “Wow, I’m surprised this has not gotten any comments yet.

Reader Questions: Snow White and the 7 Faces of Philanthropy

Wild Woman Fundraising

Snow White by 12×07 on Deviantart.com. And we’re answering MORE fantastic reader questions today! This person we will call Queen B.

Free nonprofit tools from 10 different experts!

Fundraising Coach

I’m thrilled to be participating in the Nonprofit Goodies Giveaway ! 10 of us have gotten together to offer: 5 free ebooks including the Wild Woman’s Guide to Fundraising and my own Ask Without Fear! , 2 free workbooks, 2 free trainings, and. one free Donor Map.

Are You Making A Difference?

The Agitator

For many people, the value they find in what they do (after the pay raise and reputation gain) is whether they are actually making a difference. Are they improving something — their product, service, work culture, community, the world?