The single difference between above average and below average fundraisers


The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Related Posts: >>Value.

Think Different

Get Fully Funded

This is an old advertisement, but I think it’s appropriate for our series on leadership.

Somehow, 2018 Feels Different

Selfish Giving

2018 is only a few hours old and it already feels different to me.

The difference between wealth screening and wealth appending


I want you to cultivate a relationship with me so I can learn how I can make a difference using my wealth to essentially purchase empowerment.” The post The difference between wealth screening and wealth appending appeared first on MarketSmart, LLC |. First, wealth screening. Over the past 10 to 20 years, wealth screening has become a common practice for fundraising shops. But staff should always remember that wealth screening is just a tool.

Like You’re Talking to a Friend (Do It Differently: Part 2)

Getting Attention

Welcome back to our new Do-It-Differently series , featuring fresh ideas from the field. Branding and Messages Do It Differently messages nonprofit branding Nonprofit Communications nonprofit marketing tone voice

What Happens When Your Boss Has Different Goals?

The Agitator

This manager has a different goal from the organization’s goal. Nonprofits need to exist as long as their issue exists. Most deal with long-term problems. Thus, they need to exist in the long-term.

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Different Ways to Design an Editorial Calendar – Group Project!

Kivi's Nonprofit Communications Blog

The goal is to get as many different versions of this thing as possible, so all different formats are welcome! How would you show internal deadlines for those different stages? It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time.

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How to Use the Different Kinds of Heated Hair Rollers

Non Profit Marketing 360

These different heated hair rollers work on specific hair types and curling needs. The Different Types of Heated Hair Rollers and How to Use Them.

NONPROFIT BRANDING: You Know These Are Different Tools. RIGHT?

NonProfit Branding

Understand the difference. Marketing & Promotion. Not close pals. Distant cousins, though. Usually on speaking terms. Not much more to their relationship. That knowledge will turbocharge your nonprofit career. And help you get the corner office you’ve been lusting after.

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How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Now that you are aware of the differences in how your team members work and have a general feel as to which one of the four work styles they gravitate toward respectively, it’s time to leverage the unique strengths that each work style contributes to a team and the organization. Carson Tate.

You make a difference!

Get Fully Funded

Since it’s back to school time, I thought I’d share this great inspirational video. Even though it specifically talks to teachers, it’s message is applicable to all of us.

You make a difference!

Get Fully Funded

Since it’s back to school time, I thought I’d share this great inspirational video. Even though it specifically talks to teachers, it’s message is applicable to all of us.

Does Election Make A Difference?

The Agitator

And what will you do differently in response? In fundraising terms, does the outcome of the U.S. presidential election matter to your nonprofit? Depending on who wins, are you expecting … A stock market crash, choking off your year-end major gifts?

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

It’s the difference between “interruption” marketing tactics that scream “Look at me! On Tuesday, I shared a Theory of Change for nonprofit marketing. Today, let’s try to clear up some confusion about the terms that are flying around in our field.

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

The two should be working together and not at cross-purposes, but they require completely different strategies and unique skillsets. The post The Big Difference Between Marketing and Fundraising and Why It’s Important appeared first on JCSM.

The difference one can make

Get Fully Funded

One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. It was like they were speaking two different languages. What’s the difference one person makes?

Why the difference between “we” and “they” is so tremendous?


And now, the difference between we and they. That’s when I realized that the difference between “ we ” and “ they ” is a substantial one. The post Why the difference between “we” and “they” is so tremendous? First, a really quick story.

Why you need to know the difference between your donor’s implicit vs. explicit needs


Here’s another way to think about the difference: Implicit needs tend to be wishes while explicit needs are more like desires. Know the difference. You need to know the difference between implicit and explicit needs so you spray and pray less and engage more.

Talking to Different People

A Small Change

Different groups of people respond to radically different kinds of approaches. As we have conversations with different kinds of donors it is really valuable to be attentive to whom you are with. I am painting a broad brushstroke here for the sake of demonstration. When I meet with a business person for the first time they often want to have a short concise meeting that starts on time and ends in 30 to 45 minutes.

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee. Tested Turnaround!

The difference between goals vs. quotas for major gifts and planned gifts fundraisers


Here’s the difference between a goal and a quota. The post The difference between goals vs. quotas for major gifts and planned gifts fundraisers appeared first on MarketSmart, LLC |. I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Goal: The object of a person’s ambition or effort; an aim or desired result.

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What’s the Difference Between Buying and Giving


From a marketing perspective, there is no difference. . Homeless person => nonprofit provides opportunity for donor (customer) to feel that they were involved in a fair exchange since they were provided the opportunity to make a difference (value) in exchange for money.

Thinking Critically, Thinking Differently

A Small Change

Some of the terms we used were different than the terms they used, and it helped to talk from both perspectives. As nonprofit professionals, we have unique and sometimes different perspectives because we are inside the organization. We often know what the actual obstacles are to making a difference, not just the perceived obstacles. A while ago I had a number of high-dollar amount solicitations all within a few weeks of each other.

Six Different Kinds of Nonprofit Blogs

Kivi's Nonprofit Communications Blog

I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do. But I also think that it’s helpful to have one primary direction in mind and to categorize nonprofit blogs based on what your organization hopes to achieve by blogging and how you want your nonprofit to be perceived by your blog’s readers.

If You’re Making a Difference,You Have Stories to Tell

Ann Green

If you’re making a difference, you can. Stories should show your donors how they’re helping you make a difference for the people you serve. How are your donors helping you make a difference or How can your donors help you make a difference?

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Cultural differences –> When comparing the two extremes of Saudi Arabia (61% sharing) to Japan (4% sharing) using Geert Hofstede’s cultural dimensions , a noticeable difference can be found in the “Individualism vs. Collectivism” dimension.

What’s the difference between data and information?

Mission Minded

The post What’s the difference between data and information? The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we help with the 2017 Economic Census by participating in a survey. And it included this fun fact: “We estimate this survey will take on average between 42 minutes and 5 hours 36 minutes to complete.” ” […]. appeared first on Mission Minded.

Doing things differently in government

Public Sector Marketing 2.0

A few simple examples of things I have learned to do differently over the last 2 weeks: floss with one hand. What everyone should be thinking about is how they are going to do things differently to achieve the same (or better) results given their handicap (i.e Two weeks ago I managed to seriously fracture my humerus bone. I had to have surgery to put a titanium plate with 8 screws into my arm so that the bone could heal properly over the course of the next 6 months.

Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference

Getting Attention

Don’t leave readers disappointed that the content they are reading is different from the tease that they clicked. Guest blogger Tom Furtwangler manages digital communications and social media for a large international development nonprofit based on the west coast. There’s a headline arms race on the web these days. Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied.

Be More of a Difference

Social Media Bird Brain

What with our own expectations, traditions, and the constant admonition. to make this the "best Christmas EVER!" the whole season can quickly. degenerate into a mass of anxiety-ridden desperation. The quickest way. to help you feel better is to make things better for someone else! Today I'm volunteering tweets to the Adopt a Family Project in Santa Cruz County, California and devoting this. not-for-profits adopt a family small nonprofits thanksgiving donate christmas nonprofits

More About the Difference Between Buying and Donating…


I said that I think the problem with fundraising is that nonprofits think fundraising is “different” from other forms of marketing and sales when it isn’t. It’s time to stop thinking that buying and giving are different.

One person makes a difference

Get Fully Funded

It reminds me over and over of the difference one person can make. And they made a big difference. What can you do to make a difference today? “Well-behaved women rarely make history.&#. I love this quote! I saw it so clearly recently. I spent the weekend in Savannah, Georgia with my Mama and sister-in-law to celebrate my Mama’s birthday (she’s 74). What I didn’t expect was to learn so much about the role women have played throughout history.

A View From a Different Window - Curating Content

Social Media Bird Brain

In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Image via Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships.

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Photo credit: p/7R6ZER. microcontent. Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email.

Could Good Photography Make All the Difference for You?

Kivi's Nonprofit Communications Blog

What difference would good photography make in your nonprofit’s marketing strategy? Today at Shelter’s Edge , the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “ Can we save more lives simply by taking better pictures? ” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking.

To Make a Difference, Must You Choose?


To make a difference or to bring about the illusive and often intangible “change&# …must we choose? Making a Difference. I feel like we’d all answer this question differently. Life is full of choices–some more important than others.

#Tech: Same Apps With Different Experiences On iPhone (5?) & Android

Non Profit Marketing 360

But: The difference lies in how they do it – and the key reason they are better on Android is because of the widgets. Psych! The rumor mill continues to grind as to whether and when an iPhone 5 will be coming to market, and what improvements it will have.

10 things that can make a big difference in your fundraising strategy


In case you missed it, last month we partnered with our friends over at Guidestar on a webinar about 10 easy and actionable things nonprofits can do to make a big difference in their fundraising strategy. But hey, no worries if you missed it… we’ve got the lineup right here, so let’s dig in. Social

Doing The Same. Hoping For A Different Result.

The Agitator

Tom’s pieces on Who’s Fibbing? and Are We Getting Roasted? have triggered a lively dialogue for which both Tom and I are grateful. Vigorous discussion at the Agitator’s family table is always welcome.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

What’s different about this method? The key is that it uses HTML in a different way—each page is a large JPG image. Eileen Fisher. Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit.

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