The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches.

The Difference Between Assertive and Aggressive

Kivi's Nonprofit Communications Blog

Kivi has shared a few posts in recent weeks on how you can stop being a doormat at your organization. It’s a common problem especially for nonprofit communications staff since so many things can be considered “communications.” ” Communications Directors: “Doormat” Isn’t in Your Job Description Setting Boundaries So You Don’t Get Doormatted. Also see: 7 Ways to Say “No” Without Really Saying It.

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A different look at "Deadlines drive donations"

Fundraising Coach

And that made all the difference. And even more want to make a tangible difference in a world that seems out of control. In these last two days of the fiscal year, will you help them make a difference? Today is the start of the last week of the fiscal year for many nonprofits.

Private Foundation vs Private Operating Foundation: Understanding the Key Differences

Foundation Group

The post Private Foundation vs Private Operating Foundation: Understanding the Key Differences appeared first on Foundation Group®. Education Private Foundation Purpose Starting a nonprofit asset test endowment test income test private foundation Private Operating Foundation support test

Different Strokes for Different Folks

Ann Green

Spend some time going through your records to get information about your donors and segment them into different groups. Here are some ideas for segmenting your lists and ways to personalize letters for different donor groups. A few weeks before you mail your year-end appeal, send them a special thank you email or postcard with a specific example of how they helped you make a difference. You need different strokes for different folks.

The difference one can make

Get Fully Funded

One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. It was like they were speaking two different languages. What’s the difference one person makes? Nina Margetson made a big difference when she decided to start Horse Haven of Tennessee many years ago. Both of these ladies made a difference to this horse, me, and my daughter.

Think Different

Get Fully Funded

This is an old advertisement, but I think it’s appropriate for our series on leadership.

Your Logo and Your Seal. What’s the Difference?

Mission Minded

What’s the Difference? Think of it this way: a seal looks backward while a new logo looks forward. The post Your Logo and Your Seal. appeared first on Mission Minded. Blog Independent Schools Nonprofit Design

Like You’re Talking to a Friend (Do It Differently: Part 2)

Getting Attention

Welcome back to our new Do-It-Differently series , featuring fresh ideas from the field. Branding and Messages Do It Differently messages nonprofit branding Nonprofit Communications nonprofit marketing tone voiceThanks to today’s idea generator—Todd McPherson, development director, IFCS.

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

It’s the difference between “interruption” marketing tactics that scream “Look at me! You share your interesting content and start those conversations on topics you and your participants and supporters care about in many different places, which leads to what’s called “multi-channel” marketing or “integrated” marketing. On Tuesday, I shared a Theory of Change for nonprofit marketing.

Different Ways to Design an Editorial Calendar – Group Project!

Kivi's Nonprofit Communications Blog

The goal is to get as many different versions of this thing as possible, so all different formats are welcome! How would you show internal deadlines for those different stages? It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time. What should my editorial calendar actually look like? Does it need to be online? Which software should we use? And of course, there are a million ways to do it.

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Six Different Kinds of Nonprofit Blogs

Kivi's Nonprofit Communications Blog

I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do. But I also think that it’s helpful to have one primary direction in mind and to categorize nonprofit blogs based on what your organization hopes to achieve by blogging and how you want your nonprofit to be perceived by your blog’s readers.

The single difference between above average and below average fundraisers

iMarketSmart

The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

NONPROFIT BRANDING: You Know These Are Different Tools. RIGHT?

NonProfit Branding

Understand the difference. Marketing & Promotion. Not close pals. Distant cousins, though. Usually on speaking terms. Not much more to their relationship. That knowledge will turbocharge your nonprofit career. And help you get the corner office you’ve been lusting after. Maybe… Marketing, Branding & Management brand management brand protection branding managing news mass media nonprofit branding nonprofit management Nonprofit marketing public relations VisABILITY

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The difference one can make

Get Fully Funded

One person can make a big difference in the lives of others. Today I want to share a story about being on the receiving end of the difference one person makes. It was like they were speaking two different languages. What’s the difference one person makes? Nina Margetson made a big difference when she decided to start Horse Haven of Tennessee many years ago. Both of these ladies made a difference to this horse, me, and my daughter.

Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference

Getting Attention

Don’t leave readers disappointed that the content they are reading is different from the tease that they clicked. Guest blogger Tom Furtwangler manages digital communications and social media for a large international development nonprofit based on the west coast. There’s a headline arms race on the web these days. Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied.

Thinking Critically, Thinking Differently

A Small Change

Some of the terms we used were different than the terms they used, and it helped to talk from both perspectives. As nonprofit professionals, we have unique and sometimes different perspectives because we are inside the organization. We often know what the actual obstacles are to making a difference, not just the perceived obstacles. A while ago I had a number of high-dollar amount solicitations all within a few weeks of each other.

Talking to Different People

A Small Change

Different groups of people respond to radically different kinds of approaches. As we have conversations with different kinds of donors it is really valuable to be attentive to whom you are with. I am painting a broad brushstroke here for the sake of demonstration. When I meet with a business person for the first time they often want to have a short concise meeting that starts on time and ends in 30 to 45 minutes.

The difference between wealth screening and wealth appending

iMarketSmart

I want you to cultivate a relationship with me so I can learn how I can make a difference using my wealth to essentially purchase empowerment.” The post The difference between wealth screening and wealth appending appeared first on MarketSmart, LLC |. First, wealth screening. Over the past 10 to 20 years, wealth screening has become a common practice for fundraising shops. But staff should always remember that wealth screening is just a tool.

You make a difference!

Get Fully Funded

Since it’s back to school time, I thought I’d share this great inspirational video. Even though it specifically talks to teachers, it’s message is applicable to all of us.

You make a difference!

Get Fully Funded

Since it’s back to school time, I thought I’d share this great inspirational video. Even though it specifically talks to teachers, it’s message is applicable to all of us.

The Big Difference Between Branding and Marketing for Your NPO

NonProfit Hub

Branding and marketing are as different as my birthday and Christmas. Both situations may be close, but they serve a different purpose. It’s a little different in the nonprofit sector because you typically have two to three points of view because of your audience and the way your organization is structured. I’m flattered to be juxtaposed with a day of such happiness for kids and families, but my birthday and Christmas are still different.

Somehow, 2018 Feels Different

Life of an Architect

2018 is only a few hours old and it already feels different to me. Ignoring the fact that I am still sitting in my front room writing a blog post right before it is “due”, and ignoring the fact that this will be the first time in 5 years that I haven’t taken a two week vacation during the holiday break, things really do seem different.

One person makes a difference

Get Fully Funded

It reminds me over and over of the difference one person can make. And they made a big difference. What can you do to make a difference today? “Well-behaved women rarely make history.&#. I love this quote! I saw it so clearly recently. I spent the weekend in Savannah, Georgia with my Mama and sister-in-law to celebrate my Mama’s birthday (she’s 74). What I didn’t expect was to learn so much about the role women have played throughout history.

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Her story is particularly powerful for major donors because it shows a different face of hunger—someone who went from living in the wealthiest area in our community to standing in a food line, and now working again and giving back, all thanks to the help of our donors. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee. Tested Turnaround!

What I Commit to Doing Differently

J Campbell Social Marketing

Our new reality is looking very different. But there is nothing threatening about acknowledging the way that you get to walk through life differently than others. Everyone is on a different journey.

Could Good Photography Make All the Difference for You?

Kivi's Nonprofit Communications Blog

What difference would good photography make in your nonprofit’s marketing strategy? Today at Shelter’s Edge , the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “ Can we save more lives simply by taking better pictures? ” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking.

A View From a Different Window - Curating Content

Social Media Bird Brain

In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a. Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships.

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How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Now that you are aware of the differences in how your team members work and have a general feel as to which one of the four work styles they gravitate toward respectively, it’s time to leverage the unique strengths that each work style contributes to a team and the organization. ENSURE DIFFERENT WORK STYLES ARE REPRESENTED ON EACH AND EVERY PROJECT . On the next project team you lead or participate in, ensure that the different work styles are represented. Carson Tate.

Be More of a Difference

Social Media Bird Brain

What with our own expectations, traditions, and the constant admonition. to make this the "best Christmas EVER!" the whole season can quickly. degenerate into a mass of anxiety-ridden desperation. The quickest way. to help you feel better is to make things better for someone else! Today I'm volunteering tweets to the Adopt a Family Project in Santa Cruz County, California and devoting this. not-for-profits adopt a family small nonprofits thanksgiving donate christmas nonprofits

What’s the Difference Between Buying and Giving

iMarketSmart

From a marketing perspective, there is no difference. . Homeless person => nonprofit provides opportunity for donor (customer) to feel that they were involved in a fair exchange since they were provided the opportunity to make a difference (value) in exchange for money. I think the problem with fundraising is that some nonprofit staff think fundraising is “different” from other forms of marketing and sales when it isn’t.

Doing things differently in government

Public Sector Marketing 2.0

A few simple examples of things I have learned to do differently over the last 2 weeks: floss with one hand. What everyone should be thinking about is how they are going to do things differently to achieve the same (or better) results given their handicap (i.e Two weeks ago I managed to seriously fracture my humerus bone. I had to have surgery to put a titanium plate with 8 screws into my arm so that the bone could heal properly over the course of the next 6 months.

How to Use the Different Kinds of Heated Hair Rollers

Non Profit Marketing 360

These different heated hair rollers work on specific hair types and curling needs. The Different Types of Heated Hair Rollers and How to Use Them. By following the tips we have provided and researching on the different curls you can make out of your choice of heated hair rollers, styling up is definitely within your reach.

Why the difference between “we” and “they” is so tremendous?

iMarketSmart

And now, the difference between we and they. That’s when I realized that the difference between “ we ” and “ they ” is a substantial one. The post Why the difference between “we” and “they” is so tremendous? First, a really quick story. I was flying home from a speaking engagement last week when I found myself sitting next to a very sweet, chatty, “mature” lady (about 70 years old) who proceeded to tell me about her vacation plans.

More About the Difference Between Buying and Donating…

iMarketSmart

I said that I think the problem with fundraising is that nonprofits think fundraising is “different” from other forms of marketing and sales when it isn’t. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying). It’s time to stop thinking that buying and giving are different.

Millenials aren’t really that different!

Fundraising Coach

Millenials aren't really different. Millenials aren't very different. Stop freaking out about how "different" the Millenials are. You can read more at: [link] The post Millenials aren’t really that different! Charities just haven't been paying attention! Selfie" by Patrik Nygren. Used with permission. https://flic.kr/p/nk9b1w p/nk9b1w Charities have gotten used to the WORLD WAR II GENERATION 's trust in big social programs.

How and Why Nonprofits Need to Think Differently

NonProfit Hub

There are dozens, maybe hundreds of nonprofit education blogs out there, but we’re trying to make our readers think a little differently. They’re helping me think differently! We aren’t the only ones urging nonprofits to think differently, to be sure. If you have thoughts on how the nonprofit industry can think differently for the better, take them to the comments or shoot us a note at info@nonprofithub.org.

The difference between goals vs. quotas for major gifts and planned gifts fundraisers

iMarketSmart

Here’s the difference between a goal and a quota. The post The difference between goals vs. quotas for major gifts and planned gifts fundraisers appeared first on MarketSmart, LLC |. I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Goal: The object of a person’s ambition or effort; an aim or desired result.

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The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

The two should be working together and not at cross-purposes, but they require completely different strategies and unique skillsets. The post The Big Difference Between Marketing and Fundraising and Why It’s Important appeared first on JCSM. In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator!

Why you need to know the difference between your donor’s implicit vs. explicit needs

iMarketSmart

Here’s another way to think about the difference: Implicit needs tend to be wishes while explicit needs are more like desires. Know the difference. You need to know the difference between implicit and explicit needs so you spray and pray less and engage more. The post Why you need to know the difference between your donor’s implicit vs. explicit needs appeared first on MarketSmart, LLC |. Too often fundraisers make assumptions about what donors want.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Cultural differences –> When comparing the two extremes of Saudi Arabia (61% sharing) to Japan (4% sharing) using Geert Hofstede’s cultural dimensions , a noticeable difference can be found in the “Individualism vs. Collectivism” dimension. I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX.

Are You Making A Difference?

The Agitator

For many people, the value they find in what they do (after the pay raise and reputation gain) is whether they are actually making a difference. Are they improving something — their product, service, work culture, community, the world?

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

What’s different about this method? The key is that it uses HTML in a different way—each page is a large JPG image. Eileen Fisher. Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report.

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