Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

REVOLVING DOOR – Development directors are bouncing around and getting fired all the time. The report finds that high performing fundraising programs promoted a culture of philanthropy. Fund development is viewed and valued as a mission-aligned program of the organization.

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group. 3) It’s really a communications job, with development thrown in.

Trending Sources

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

Our director of development met Kivi at a conference and was introduced to the idea of an editorial calendar. Marketing Staff Build the Plan and Program Staff Can Tweak It. Do you have a success story for getting program staff to participate in editorial planning and management?

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How to rock your development plan: Webinar April 19th

Wild Woman Fundraising

Wild Woman Fundraising: With a One-Page Development Plan! You need a one-page development plan. How do you start planning your major gifts program and prospect research? A sample one page development plan that everyone, from board to executive director to staff will understand!

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Your Chance to Develop a Compelling, Easy-to-Remember Tagline in Under Two Months

Getting Attention

Now you can fix this too-common problem in less than two months, with hands-on guidance from me as I lead you through an 11-step tagline development process — with guaranteed results. Seats are limited to a maximum of 10, and the program starts July 6.

The single worst way to evaluate your planned giving program


I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. By answering those questions and reviewing the metrics, you’d get a good handle on how your planned giving program’s marketing is really doing.

NEW Webinar: How to start your major gifts program with Amy Eisenstein

Wild Woman Fundraising

But luckily this year I’ve managed to get Amy Eisenstein to come and present for us and help us all get over our fears of starting our major gifts program and asking in person for major gifts. NEW Webinar: The Major Gifts Challenge: How to Start (or Grow) Your Major Gifts Program.

How to create a monthly giving program.

A Small Change

Here are three keys to a successful monthly giving program: Invite people to join something (don’t merely ask them to give monthly): Now we’re talking about branding: creating a monthly giving program with a unique name and voice that fits with the mission of your organization.

EveryAction Development: Make Your Fundraising Tools Work For You


With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development. What is EveryAction Development? EveryAction Development is what nonprofits have wanted but didn’t think was possible.

Foursquare Cause Marketing Starts with Loyalty Programs

Selfish Giving

The challenge was Finagle’s traditional loyalty program, the Frequent Finagler , which was expensive and it wasn’t social. With just a bit of guidance from me, Finagle developed a new program that they are testing in a couple stores.

Give a lunch for professional development

Fundraising Coach

I run into so many nonprofit leaders who don’t “have time” for professional development. Invest one lunch per week in professional development. When I was employed by a nonprofit hospital, I made it a habit of investing one lunch a week in professional development.

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

The creators of MINDSPACE, the Behavioural Insights Team (formerly the Behavioural Insights Unit), have recently published a new report in which they admit that the nine elements were difficult for policy-makers to keep in mind when developing alternative solutions to their puzzles.

Fundraising QuickStart Program

Get Fully Funded

ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! The Fundraising QuickStart program is a 6-week webinar series designed to help you zero in on the strategies that are guaranteed to raise the funds your nonprofit needs NOW! That’s what you’ll find in the Fundraising QuickStart program.

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs. Read PART 1 about working with employee groups and setting up a gift acceptance policy.

What Should Nonprofit Leaders Expect from the Development Officer?

Get Fully Funded

As a consultant to nonprofits, my blood just boils when I am asked by executive directors or board members, “So, we are thinking about hiring a development officer, how long it will take before this person is raising more money than the salary we pay them?” This question indicates that these leaders really do not understand development or the role of a development officer in their organization.

Developing a Plan to Approach Companies

Fundraising Coach

operating, capital, endowment, program)? At least you only have one person to research and one major relationship to develop. You can develop a worksheet or use the one in my book to help you determine the information you need to know: Who is the decision maker How accessible is this person? This last item, of course, assumes that you can get to the decision maker, which brings up the subject of gatekeepers—often the bane of a development officer’s existence.

The Folk Dance of Nonprofit Organizational Development

Fundraising Coach

The Folk Dance of Nonprofit Organizational Development. Most beginning nonprofits seem to expect this for their organizational development: the team that launches the organization will be the same team in 10 years. Highly developed pioneers can see their benefit.

Partner with Program Staff & Your Network for More Marketing Impact

Getting Attention

Invest 4 minutes in watching this energizing video from the Kids Count program team at the Annie E. Here program staff Laura Speer and Don Crary discuss their conviction that effective marketing is integral to program success (hallelujah!)

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Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability

Kivi's Nonprofit Communications Blog

Is program sustainability something your nonprofit talks about? More than ever, program sustainability is a concern for nonprofits and the grantmaking organizations that fund them. Promoters of Program Sustainability. “If Kylie Hutchinson.

Master the Nonprofit Message Development Process

Getting Attention

Imagine this: What if you mastered the message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers? What if you were skilled at the .

Communications Mentoring Program – Fundraisers Welcome!

Kivi's Nonprofit Communications Blog

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. So, if you are a development director with major communications responsibilities, we’d love to have you in the program!

[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. Develop a strong team Appoint a matching gift coordinator to effectively get the word out about matching gifts.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. So like I was talking about the number of program participants or the outcomes the program has had over the last ten years. Hey, everybody.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? The post #DEVELOPMENT: How Much Cash Is Required To Land A Donation? What does it cost?

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


In fact, I think all of them might have been developed by the same vendor. I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades).

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6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

Push yourself to develop new skills and go beyond your comfort zone. Flickr image by GinasPics. First off, if you like how I write, you are going to LOVE how I teach. Because then it’s like I’m writing, but you can hear me talk, and then we can have a conversation, too!

Nonprofit Marketing Mentoring Program – Accepting Applications for 2013

Kivi's Nonprofit Communications Blog

That’s why I created the Nonprofit Marketing Guide Mentoring Program : to bring it all together for you, so you can make more strategic, methodical decisions, rather than running around with a new, too-long to-do list every week. See if This Mentoring Program is Right for You !

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Super Retention Program – Cerebral Palsy Alliance

The Agitator

He writes: “Like many developed fundraising countries, face-to-face recruitment of donors is huge in Australia. Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. But I shouldn’t complain; it’s quality that counts. A second superb case study has arrived.

The Nonprofit Marketing Mentoring Program

Kivi's Nonprofit Communications Blog

I believe it’s a high-quality mentoring program that combines the best of both worlds, and that’s what I have tried to create with the Nonprofit Marketing Guide Mentoring Program. See if This Mentoring Program is Right for You !

Goal Setting for Personal and Professional Development

Fundraising Coach

I believe a good goal setting program is really about increasing the quality of your life. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. I just love the week of Thanksgiving. Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals.

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Both delivery models were implemented sub-nationally as 1-year pilot programs, with the aim of informing the design of a scaled-up program.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

These personas or archetypes might be developed for current or desired users of products or services as well as for people who engage in a behavior we are trying to change or who are open to trying a new behavior.

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

The two cases they used to illustrate their approach to incorporating social marketing into public health interventions included charging people nominal fees for participating in community blood cholesterol screening programs and awarding prizes for participating in a quit smoking contest.

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

We know that if we care about the future of our nonprofit, we need to start cultivating major donor relationships, and start our major gift program. How can you start to develop these relationships? We don’t stop developing when we reach adulthood.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Time and time again, I’ve seen consistency across channels, programs and services, and audiences help nonprofits like yours motivate the actions they need. That your organization delivers several programs in your cause area.

Natural Helper Networks in Community Social Marketing Programs

Social Marketing and Social Change

The idea of using informal helping networks in public health programs traces its roots to studies of South African primary health care centers in the 1940s and 1950s. Applying social marketing in the development of a volunteer program.

The Role of the Executive Director in a Development Database

Fundraising Coach

As a database consultant and trainer to non-profits, I am often asked about what role an Executive Director should have in a development database. Today, I’m offering some insights into the role an Executive Director should take when it comes to a development database.

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Integrating channels to spark hot monthly giving programs


No doubt, a robust monthly giving program provides many benefits. One great example of a successful, integrated monthly giving program is PETA’s Investigations and Rescue Fund. And for those that might ask, yes this monthly sustainer program is restricted income.

Next? Nonprofit Communications Jobs

Getting Attention

Communications & Fund Development Manager Yakima Humane Society (Yakima, WA). Development and Marketing Coordinator Adopt A Classroom (Twin Cities, MN). Development and Outreach Manager Land Conservancy of San Luis Obispo County.

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Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

Concepts are the ‘big ideas’ for your campaign or program. They’ll then go on to create materials and programs that feature these activities – or just a single one – and then pretest them. Audience Research Campaigns and Programs Research Methods