Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Develop personas for those people — and where are the best channels to reach them. Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007.

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group. 3) It’s really a communications job, with development thrown in.

Trending Sources

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Aligning your budgets with your strategies will help you: Compel both your leadership and staff to develop a long-term vision. Develop key performance indicators and metrics that are important and worth measuring. One of our clients achieved extraordinary results last year.

How Web Developers Hurt Their Nonprofit Clients

Kivi's Nonprofit Communications Blog

If your web development/design consultant is doing any of these things, they are hurting your organization’s ability to communicate effectively, which is the whole point of having a website. If you are a web developer who does these things, please stop working for nonprofit clients.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

REVOLVING DOOR – Development directors are bouncing around and getting fired all the time. Fund development is viewed and valued as a mission-aligned program of the organization. I’ve written how to hire a development director. Firing Your Development Director?

Behavioral Economics and Policy Development

Social Marketing and Social Change

Behavioral economics has emerged as a major driver of regulatory policy around the world in the past five years.

Your Chance to Develop a Compelling, Easy-to-Remember Tagline in Under Two Months

Getting Attention

Now you can fix this too-common problem in less than two months, with hands-on guidance from me as I lead you through an 11-step tagline development process — with guaranteed results.

#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Non Profit Marketing 360

The Marketing Director at the time, George Wright, heard about the testing and thought the company could develop videos of the blenders taking on various non-food products. Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free.

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Give a lunch for professional development

Fundraising Coach

I run into so many nonprofit leaders who don’t “have time” for professional development. Invest one lunch per week in professional development. When I was employed by a nonprofit hospital, I made it a habit of investing one lunch a week in professional development.

Developing a Plan to Approach Companies

Fundraising Coach

At least you only have one person to research and one major relationship to develop. You can develop a worksheet or use the one in my book to help you determine the information you need to know: Who is the decision maker How accessible is this person? This last item, of course, assumes that you can get to the decision maker, which brings up the subject of gatekeepers—often the bane of a development officer’s existence.

5 Tips for Developing Cause Marketing Partnerships

Selfish Giving

The other day he sent me his bullet points for 5 Tips for Developing Cause Marketing Partnerships. Scott Pansky of Allison + Partners is one of the most knowledge guys I know on cause marketing. Not long ago I said he should write a book.

The Folk Dance of Nonprofit Organizational Development

Fundraising Coach

The Folk Dance of Nonprofit Organizational Development. Most beginning nonprofits seem to expect this for their organizational development: the team that launches the organization will be the same team in 10 years. Highly developed pioneers can see their benefit.

What Should Nonprofit Leaders Expect from the Development Officer?

Get Fully Funded

As a consultant to nonprofits, my blood just boils when I am asked by executive directors or board members, “So, we are thinking about hiring a development officer, how long it will take before this person is raising more money than the salary we pay them?” This question indicates that these leaders really do not understand development or the role of a development officer in their organization.

What Does it Mean to Be a Development Professional?

A Small Change

As fundraisers, we often refer to ourselves as “development professionals” or “development pros.” I like this terminology, because at their best, fundraising staff members, consultants, and development directors are professionals. The True Development Pro. To me, a true development professional is defined by two things: a commitment to the profession, and an ethical and mission-based approach to fundraising.

Master the Nonprofit Message Development Process

Getting Attention

Imagine this: What if you mastered the message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers? What if you were skilled at the .

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? The post #DEVELOPMENT: How Much Cash Is Required To Land A Donation? What does it cost?

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#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is Then follow their merger and development to see how their work can work for you and your organization.

Watch out for bad website developers!

Nonprofit Marketing Blog

There’s a must-read post over at Kivi Leroux Miller’s blog on how less than scrupulous website developers hurt nonprofit clients by making it hard to update websites, add fresh content and otherwise do things easily for themselves. She specifically notes the importance of developers: 1.

Asking foundations to fund development staff is a waste?

Wild Woman Fundraising

Grantees that concentrated on improving fund development capacity reported inferior longer-term outcomes compared to those that focused on strategic planning, organizational learning, or leadership succession.&#.

WordPress as a flexible development platform

DonorDigital

The tools available to web developers for building websites, web tools, apps, sitelets, widgets, etc. Develops Quickly: Through modifying some themes available, building the site in a dynamic fashion, and utilizing powerful third party tools, we are able to build out sites and applications quickly on the WordPress platform. It’s an Open Source project with a very active community of supporters and developers.

8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. Share this post: The post 8 posts that will help you develop a solid planned gift marketing strategy appeared first on MarketSmart |.

Goal Setting for Personal and Professional Development

Fundraising Coach

I just love the week of Thanksgiving. Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing. That’s just normal business– planning 6-12 months out regardless of what year the calendar says it is. I’ve been setting goals since I was a kid.

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How I came to fundraising: Carrie-Ann Goodfellow, Manager of Development

Wild Woman Fundraising

This week we’re taking the journey of Carrie-Ann Goodfellow, manager of development! Here’s our third story from a fellow fundraiser, Carrie-Ann Goodfellow, the Manager of Development for YES Youth Services in Toronto, Canada.

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#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

Steve and Dado's 4 Phases of developing a Social-Media Strategy. Toward the end of the beginning efforts, the authors stress the development of a pilot project or two that focuses as much on intra-organizational engagement as it does on outreach.

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Beyond The Thermometer: Developing a Culture for Your Peer to Peer Campaign

Blue Sky Collaborative

Successful Entrepreneurs will tell you, "You can't be all things to all people." It's cliched, but undeniable. The same principle applies to your peer to peer fundraising campaign. Take a look at these 4 distinct campaigns and their target audiences.

12 More Interview Questions for your Fundraising job interview

Wild Woman Fundraising

Here’s where it gets tricky, because you might be a development department of one, and there’s no institutional memory about the last really good person they had in that position. this photo is by Sofia Ajram on Flickr, with David Alexander.

Get Your Dream Job

Wild Woman Fundraising

Worked my way up in various nonprofits as a development assistant, development associate, development officer, and development director. Did you ever wish someone had taught you in high school how to interview, apply for jobs, and succeed in your first 90 days of a job?

#Development: How To Make A Video And Make It Grow Your Outreach

Non Profit Marketing 360

In the nonprofit world, one of the great developments in media is video. Getting into some of the practical challenges of making a video, and making that video part of a larger strategy of client/donor development strategy, requires a bit more effort.

The Role of the Executive Director in a Development Database

Fundraising Coach

As a database consultant and trainer to non-profits, I am often asked about what role an Executive Director should have in a development database. Today, I’m offering some insights into the role an Executive Director should take when it comes to a development database.

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Fundraising Careers: Kishshana Palmer Interview: Discover your strengths

Wild Woman Fundraising

For over ten years, she has been advising non-profits on donor/board development, internal fundraising operations and strategic planning. And develop 4-5 different strategies that they can tap into and customize for their lives and start use to deal with difficult folks the next day.

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Best and Worst Job Interview Questions for Comm and Development Directors?

Kivi's Nonprofit Communications Blog

Ashlie Hutcherson, Associate Development Director at Almost Home , emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Let’s open this up to Communications Directors and Development Directors.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Developing a comprehensive, easy-to-use editorial and visual identity style guide (with examples) is the best tool I know to ensure consistency. Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet.

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

3 Techniques to Avoid Getting Overwhelmed in 2017

Getting Attention

Professional Development Aliza Sherman beth kanter Happy Healthy Nonprofit management Nonprofit Communications overwhelmed prioritiesGuest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit , a must read for communicators & fundraisers.

10 Shocking Scary Secrets of Working in Fundraising

Wild Woman Fundraising

Today I met a former Development Director at a networking meeting, he laid some knowledge on me about nonprofits which I found PARTICULARLY INTERESTING. The Development Director can raise a ton of money and the Executive Director can say, “I raised that money, goodbye.”

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Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

CALM Leadership Marketing Team Nonprofit Marketing Strategy Professional DevelopmentOn more than a few occasions, I’ve told friends and family that the gift I most want on my birthday or Mother’s Day is to NOT be asked to make a decision.

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Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Content Development Writer and Editor Education Resource Strategies (Watertown, MA). Development and Communications Writer Cultural Data Project (Philadelphia, PA). Director of Development & Communications State Voices (Washington, D.C.).

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5 Ways to Connect Despite Election Frenzy

Getting Attention

Strategy message development Nonprofit Communications nonprofit marketing relevance rulesEvery election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels.

Next? Nonprofit Communications Jobs

Getting Attention

Communications & Fund Development Manager Yakima Humane Society (Yakima, WA). Development and Marketing Coordinator Adopt A Classroom (Twin Cities, MN). Development and Outreach Manager Land Conservancy of San Luis Obispo County.

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To-Die-For Nonprofit Communications Jobs

Getting Attention

Associate Director, Development Communications. Communications & Development Coordinator League of Michigan Bicyclists (Lansing, MI). Director of Development and Marketing Dane County Humane Society (Madison, WI). Please post YOUR nonprofit marketing job here.

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