Demographics: The Second-Best Way to Segment Your File

The Agitator

Yes, demographics are the second-best way to segment. Where you live is not that important.” (Hence inspiring an earlier DonorVoice post Demographics are Garbage.). Demographics and stereotyping would say to market these exclusively to women. Demographic segments don’t do this.

Demographics of Social Network Site Users - 2013

Social Marketing and Social Change

Today Duggan and Brenner (2013) report the demographic characteristics of the users of SNS from the latest Pew Internet and American Life survey. The demographics of social media users – 2012. Audience Research Social Media

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Part II: The Demographic Time Bomb


And right there, sponsored by your neighborhood Wal-Mart is a box telling you that right in your own city there is a walk planned to help raise money for heart research. Well as Greg told me, Gen Y is the Demographic time bomb (LOVE THIS PHRASE) waiting to explode in the nonprofit world.

Demographics of Social Network Users (and Other Audience Research)

Social Marketing and Social Change

Tags: Media Trends Social Media Audience Research Demongraphics Internet USe Social Networks Twitter

Marketing To Changing Demographics

The Agitator

Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. Says Mizrahi: “The most important thing is the internal discussion of what are the possible consequences of this demographic shift. Tags: Don't Miss these Posts Hot Research communications demographic trends fundraising latinos nonprofit management nonprofits

Health Care Social Media Review #30: The Research Edition


Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

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Research Can Tell You Which Words to Use

Kivi's Nonprofit Communications Blog

She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. In our research, we also asked people about their media habits.

Demographics Of Social Nets

The Agitator

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. Meanwhile, in our very own Agitator spot poll (which you can still take here ), 46% of respondents consider Twitter to be a "killer app" with great importance to nonprofits; 32% regard Twitter as marginally useful to nonprofits because of its demographic skew; and 21% regard Twitter as important as skywriting to nonprofits.

Health Care Social Media Review #30: The Research Edition


Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

Review 151

#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet

Non Profit Marketing 360

The latest study, The Demographics of Social Media Users — 2012 , points to a few new developments we’d like to highlight this week. Finally, but quite unsurprisingly, Pew Research demonstrates the fact that Facebook leads all other social-networking platforms by quite a margin.

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Bureau of Labor Statistics projects that organizations and institutions across both public and private sectors “will … increasingly use market research to ensure that program resources are being used effectively.” Research provides vital data about your efforts and impact.

Who Does Purchase Research Online?

The Agitator

In our Heart of the Donor post earlier this month, we reported on a Russ Reid donor study indicating that online research was the #1 precursor to an individual making a contribution to a new organization.

Treasure Chest From Pew Research

The Agitator

Regular readers of The Agitator will know how impressed I am with the research and analysis provided by Pew Research, especially with regard to online trends, media habits, and the confluence of media and politics/advocacy. I think Pew Research does very solid work, and so I generally use their data as my touchstone when considering what other polls and surveys report.

Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages


You do research—either directly with audience members (surveys, interviews, or focus groups) or through online resources (like those listed below) that can help you draw a more generalized picture of your target markets. The internet is a wonderland of free, DIY audience research tools.

Make Your Websites Friendly to Seniors (a.k.a. Donors)

Non Profit Marketing 360

Aging Community Design Major Gift Marketing Nonprofit Philanthropy Research Technology Web and Print Web Design Baby Boomer demographics elderly Jakob Nielsen nielsen Nielsen Norman Group research Seniors trends United States Usability Web usability website

Transformative Consumer Research and 'At Risk' Populations

Social Marketing and Social Change

What insights, opportunities and projects does transformative consumer research offer people and organizations who work to improve the lives of people identified as being in an 'at risk' group ? That was the assignment for our small group that met at the Second Annual Transformative Research Conference. in ongoing intellectual exchange, research collaborations, and/or projects aimed at social change.

3 Truths And 1 Lie About Online And Offline Donors

The Agitator

He dissected both demographic and donation data for. Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there.

Time To Take Notice Of Millennials?

The Agitator

Here’s Pew Research on the shift. Demographics Fundraising philosophy/profession Innovation Nonprofit management Research premiumA few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. And of course the tide will steadily build as old buggers like me die off.

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Hispanic Trends

The Agitator

Pew Research, my favorite source for US demographic and attitudinal trends, analyzes and publishes heaps of data on the US Hispanic population. demographic trends latinos premium

2016 Giving Trends: The Warning Signs

The Agitator

Board Meeting Swipe File Breaking Out of the Status Quo Demographics Fundraising analytics / data Nonprofit management Research premiumThe Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here.

How Does Your Donor Behavior Compare To Canada?

The Agitator

Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research. Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium

Myanmar Tops In Giving

The Agitator

Demographics Fundraising analytics / data Research premiumThe Charities Aid Foundation (UK) has published its World Giving Index, which uses three simple questions to measure ‘giving’ around the world.

Where Are Your Hispanic Donors?

The Agitator

According to Pew Research : “The number of Hispanic eligible voters has grown at one of the fastest clips of any group over the past eight years and is projected to be 40% higher in 2016 than in 2008, according to a new Pew Research Center analysis of government data.

More On Millennials: 6 Ways To Entice Them.

The Agitator

Communications Demographics Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Online fundraising and marketing Research premium

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Get Your Millennial Audience Off My Lawn

The Agitator

Even if you were going to ignore yesterday’s post and segment on demographics, age is one of the least predictive. So, in summary: Demographics are pretty much garbage for creating audiences.

Fishing For The Same Fish?

The Agitator

Looking specifically at the US now, I’m thinking about the shifting demographics of the population, and asking: Are changing demographics markedly decreasing. Acquisition demographic trends Don''t Miss these Posts fundraising nonprofit management research premium

Has Generosity Peaked?

The Agitator

As reported in this Fast Company article , Demographics Donor acquisition Donor retention / loyalty / commitment Research premiumCall me Chicken Little, but I’m afraid. And maybe you should be too. For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Their newly released data is here — Generosity for Life.

Ode To Age

The Agitator

Acquisition Boomers demographic trends Don''t Miss these Posts fundraising research premium “Not long ago, the best way to get young people to donate was to wait thirty years.”

Aging 94

Your Donors Are Old! Celebrate!

The Agitator

Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium

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Climate Change And The Small Gift Donor

The Agitator

Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Major donors Nonprofit management Research premiumTen years ago, in Danger Ahead , Tom and I warned of steady decline in the overall number of smaller gift donors.

Making The Most Of Your Agitator Subscription

The Agitator

Many Agitator have been with us for our entire 10 year history. Many others are recent subscribers, and there are lots of folks in between. AND … some readers haven’t yet subscribed. You can remedy that egregious oversight right here.

Don’t Be the Next Blockbuster

The Agitator

She also understands that this level of insight can’t be found in the conventional RFM spreadsheet or a demographic append.

A Changing Fundraising Marketplace

The Agitator

Despite presidential candidate histrionics, Americans should be proud of the nation’s immigration history … and its demographic future. And in the next fifty years, if current demographic trends continue, future immigrants and their descendants are projected to account for 88% of the US population increase, or 103 million people, as the nation grows to 441 million. According to this brilliant report from Pew Research : “The combined population.

14 things you must know about your donors to win major gifts (including planned gifts)


11- What are their demographics (especially their capacity to make a large gift and age)? Fundraising Major Giving Planned Giving cultivation for major gifts donor cultivation engagement fundraising major donor fundraising major gift fundraising plan template top five prospect research tools

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A New Fundraising Classic

The Agitator

Researched and written by Steve MacLaughlin, Blackbaud’s Director of Analytics, Data Driven Nonprofits is to the ‘science’ of fundraising what Ken Burnett’s Relationship Fundraising is to the ‘art’ of fundraising.

Introducing TrueAppend for Fundraisers

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get a demographic overview of your donor database. Now fundraisers, analysts and researchers can simply cut to the chase, go online and quickly download only what they need. Match your list against demographics data. Create demographic profiles using your new data, or enhance your existing profiles. Today we’re adding TrueAppend to The Agitator Toolbox.

Latinas Have The Purchasing Power

The Agitator

demographic trends Don''t Miss these Posts Hot Research latinos premium That’s not a typo. Hispanic women are the growing powerhouse of consumer spending in the US.

A Better Or Worse World?

The Agitator

Demographics Fundraising philosophy/profession Nonprofit management Research premiumAs I worked on last week’s post Making the Most of a Charged Political Climate I couldn’t help but wonder if the world has really become as cold, cruel and dangerous as many of the presidential candidates are claiming. Or, to put it another way, is the world really going to hell in a hand basket? Are those of us who work to make a better world wasting our time? Does our work even matter?

The Next America

The Agitator

The book is grounded in boatloads of well-organized data about America’s shifting demographics and the cultural and political attitudes of our various population segments, as well as their economic prospects, gleaned from the extensive studies of the Pew Research Center. Boomers communications creativity demographic trends Don''t Miss these Posts Hot Research pew internet project premium

Research: Just how much do faith, ethnicity, politics and age affect giving?

Nonprofit Marketing Blog

“In fact, donors who attend religious services are more likely to have given toward disaster relief (68%), domestic hunger or poverty relief (66%), helping people with disabilities (56%), health care or medical research (54%), and veterans’ causes (52%) than they are to have supported specifically religious work,&# the study notes. Making sweeping assumptions about donors and activists is dangerous.

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Adults Increase Social Net Use

The Agitator

Pew Research is reporting strong usage of social networking sites by US online adults. Don't Miss these Posts Hot Research communications demographic trends media usage new media online activism online advocacy online fundraising online publishing

Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Board Meeting Swipe File Demographics Direct mail Fundraising analytics / data Integrated fundraising and marketing Research premiumOver the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. And neither have a good many of our readers.

Pew Looks At Asian Americans

The Agitator

We’ve been featuring Pew Research’s insights into America’s Hispanic population lately. demographic trends Don't Miss these Posts fundraising pew internet project research