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Are Demographics Garbage?

The Agitator

Breaking Out of the Status Quo Demographics DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premium

Demographics And Coleman Sweeney

The Agitator

Forgive me, I still scratching my head as I write, trying to absorb the implications of Roger’s post last week on eschewing demographics as a targeting tool and then yesterday’s praising “The World’s Biggest A **e” , a film supposedly aimed at Millennials, a classic case of demographic targeting. Or is it?

Demographics of Social Network Site Users - 2013

Social Marketing and Social Change

Today Duggan and Brenner (2013) report the demographic characteristics of the users of SNS from the latest Pew Internet and American Life survey.

Giving By Generations

The Agitator

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US.

Fundraising Change Is Like Climate Change

The Agitator

In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo.

Our Donors Are Dying

The Agitator

Demographics premiumIt’s mid-year for many organizations and fundraising projections are being adjusted for the second half. For other organizations, it’s the start of a new fiscal year and fundraisers have just finished rationalizing and justifying the numbers in the new budget. As I think back over the decades of board.

What Do You Do With An Envelope?

The Agitator

Communications Demographics Direct mail Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium” I’d say the same about my 22-year-old daughter. Among other handicaps, she doesn’t have a checkbook.

Hispanic Trends

The Agitator

Pew Research, my favorite source for US demographic and attitudinal trends, analyzes and publishes heaps of data on the US Hispanic population.

WARNING: You’re Prohibited From Contacting Donors After 1/1/17

The Agitator

Agitator Disclosure: Those consultants, Demographics Donor retention / loyalty / commitment Nonprofit management Online fundraising and marketing premium“We regret to inform you that as of January 1, 2017 nonprofits will not be permitted to contact their donors without the express written consent of each donor.”

How’s Your Fundraising Robot Doing?

The Agitator

Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium

2016 Giving Trends: The Warning Signs

The Agitator

Board Meeting Swipe File Breaking Out of the Status Quo Demographics Fundraising analytics / data Nonprofit management Research premiumin 2016.

Part II: The Demographic Time Bomb


Well as Greg told me, Gen Y is the Demographic time bomb (LOVE THIS PHRASE) waiting to explode in the nonprofit world. Just not after 7:30 p.m.)

Fighting the Fundraising Excuse Machine. Seeking Ultimate Answers

The Agitator

Communications Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Integrated fundraising and marketing Nonprofit management premiumTom tossed the first piece of tinder on the fire with his post Who’s Fibbing and Are We Getting Roasted indicating that no one really knows why we’re doing so miserably.

A Better Or Worse World?

The Agitator

Demographics Fundraising philosophy/profession Nonprofit management Research premiumAs I worked on last week’s post Making the Most of a Charged Political Climate I couldn’t help but wonder if the world has really become as cold, cruel and dangerous as many of the presidential candidates are claiming. Does our work even matter?

Fundraising In A Multi-Cultural Context

The Agitator

fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. Demographics premium We have been agitating for U.S. See here and here.]

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Donor Trends For 2015

The Agitator

Last week, Fundraising Success ran 4 Nonprofit Donor Demographics Trends for 2015 in which four fundraisers offered their prognostications. Communications Demographics Media usage / trends premium Actually, most of the comments were more about the future in general, as opposed to 2015 per se.

Breakdown In Trust Is A Good Thing

The Agitator

The result of this failure manifested itself most recently in the massive outcry—and consequent demands for “reform”— in U.K.

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Best Of The Agitator – 2015 – Trends and Predictions

The Agitator

Here’s our wrap-up of the most read and shared Agitator posts of 2015. Roger and Tom.

Marketing To Changing Demographics

The Agitator

Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. Says Mizrahi: “The most important thing is the internal discussion of what are the possible consequences of this demographic shift. Some of the factoids: 62% of Hispanics are under the age of 34.

Ode To Age

The Agitator

Acquisition Boomers demographic trends Don''t Miss these Posts fundraising research premium

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Can’t Fight The Demographics

The Agitator

That said, one can’t deny the demographics. Today I want to make a different point about this chart. reliably raises money) today.

Where Are Your Hispanic Donors?

The Agitator

Breaking Out of the Status Quo Communications Demographics Donor acquisition Research premium” About 11.2 million Latino votes were.

Read. Repeat.

The Agitator

Communications Demographics Donor retention / loyalty / commitment Integrated fundraising and marketing Online fundraising and marketing Social media premiumAgitator r eaders in the U.S. who took last Monday off to celebrate Presidents’ Day missed a real gem.

Fishing For The Same Fish?

The Agitator

Acquisition demographic trends Don''t Miss these Posts fundraising nonprofit management research premium A factor that no nonprofit can control.

Demographics Of Social Nets

The Agitator

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. 5% of Americans online use Twitter, while 48% use Facebook or MySpace. No surprise … usage goes up with education, and down with age. The corresponding figures for Twitter are 8% and 1%.

Your Donors Are Old! Celebrate!

The Agitator

A quick glance at this pie chart taken from the Blackbaud study should make your budget priorities crystal clear. Baby Boomers — folks.

Time To Take Notice Of Millennials?

The Agitator

Demographics Fundraising philosophy/profession Innovation Nonprofit management Research premiumA few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift.

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Starting Over #4: Understanding Donor Identity

The Agitator

Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Starting Over premiumIn his post, Is There A ‘Donor Journey’? Nor do they have the slightest.

Myanmar Tops In Giving

The Agitator

Demographics Fundraising analytics / data Research premiumThe Gallup polling organization asked these questions in 145 countries during 2014.

Fundraising By Stereotype: The Quick Path To No Revenue

The Agitator

Demographics Fundraising analytics / data Fundraising philosophy/profession Nonprofit management premiumEditors’ Note: Periodically we reference the wit and wisdom of Jeff Brooks over at FutureFundraisingNow and occasionally run a few snippets. Roger and Tom “How are we going to replace our dying donors?”

Aging 15

Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Board Meeting Swipe File Demographics Direct mail Fundraising analytics / data Integrated fundraising and marketing Research premiumOver the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. And neither have a good many of our readers.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

Until now, our urgings have been based on the demographic realities of a shifting national population, with Hispanics growing in both numbers and purchasing power. demographic trends direct mail latinos premium No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. According to.

Radar for Attrition

The Agitator

Demographics Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Research premiumThe loss of donors — especially newly acquired donors — is silent and deadly. There’s no screaming or shouting. No door slamming. Seldom any advance notice.

Ode To Boomers

The Agitator

Versus those other demographic groups! On the other hand, the Boomers today represent a veritable demographic earthquake ready to help nonprofits transform the world: Boomers have the greatest economic clout of any generational cohort. Boomers demographic trends Don't Miss these Posts fundraisingThe 28th is my birthday. Kn Moy.

How To Attract Hispanic Donors

The Agitator

It’s set for Thursday, Communications Demographics Fundraising philosophy/profession premium The Agitator doesn’t often plug fundraising webinars, but only because we are inundated with them … too many to choose from. For starters, see Fresh Opportunity for Direct Mail Fundraisers and the links therein.)

Don’t Blame The Boomers … It’s Our Fault

The Agitator

Some five million of us, born between 1946 and 1965, have already died, to be replaced by Boomer immigrants, thus, raising the number to 80 million … which makes us the largest demographic in U.S. In 2010, the trailing edge of Boomers (1955-1965) was spending more online than any other demographic. So here goes …. history. you ask.

Climate Change And The Small Gift Donor

The Agitator

Ten years ago, in Danger Ahead , Tom and I warned of steady decline in the overall number of smaller gift donors.

How Does Your Donor Behavior Compare To Canada?

The Agitator

Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Need some averages to start the discussion?

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Who Is This Person?

The Agitator

That’s all extremely valuable and will guide marketing decisions you make along the donor journey, Communications Copywriting / creative Demographics Donor acquisition premium The assumption of course is that you’re seeking clones of that donor. There are several ways you can know your donor.