Are Demographics Garbage?
AUGUST 4, 2016
I was struck by the headline on a piece in Fortune that reads: Netflix says Geography, Age and Gender are “Garbage” for Predicting Taste The point of the article: Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant.
Demographics And Coleman Sweeney
AUGUST 8, 2016
Forgive me, I still scratching my head as I write, trying to absorb the implications of Roger’s post last week on eschewing demographics as a targeting tool and then yesterday’s praising “The World’s Biggest A **e” , a film supposedly aimed at Millennials, a classic case of demographic targeting. Communications Copywriting / creative Demographics DonorTrends / DonorVoice Innovation premium
Demographics of Social Network Site Users - 2013
Social Marketing and Social Change
FEBRUARY 14, 2013
Today Duggan and Brenner (2013) report the demographic characteristics of the users of SNS from the latest Pew Internet and American Life survey. The demographics of social media users – 2012.
Giving By Generations
APRIL 11, 2016
Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. Communications Demographics premium
Fundraising Change Is Like Climate Change
MARCH 14, 2016
In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. As I move around speaking, Board Meeting Swipe File Demographics Fundraising philosophy/profession Innovation Nonprofit management Uncategorized premium
JUNE 5, 2014
Pew Research, my favorite source for US demographic and attitudinal trends, analyzes and publishes heaps of data on the US Hispanic population. demographic trends latinos premium
Our Donors Are Dying
JULY 16, 2015
Demographics premiumIt’s mid-year for many organizations and fundraising projections are being adjusted for the second half. For other organizations, it’s the start of a new fiscal year and fundraisers have just finished rationalizing and justifying the numbers in the new budget.
What Do You Do With An Envelope?
JUNE 6, 2016
Communications Demographics Direct mail Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premiumIn a recent, reasonably intelligent Adweek article reviewing giving by millennials, Dennis McCarthy at Blackbaud commented: “My 23-year-old son wouldn’t know what to do with an envelope.” ” I’d say the same about my 22-year-old daughter. Among other handicaps, she doesn’t have a checkbook.
WARNING: You’re Prohibited From Contacting Donors After 1/1/17
MAY 12, 2016
Agitator Disclosure: Those consultants, Demographics Donor retention / loyalty / commitment Nonprofit management Online fundraising and marketing premium“We regret to inform you that as of January 1, 2017 nonprofits will not be permitted to contact their donors without the express written consent of each donor.”
How’s Your Fundraising Robot Doing?
MARCH 6, 2016
Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium
Part II: The Demographic Time Bomb
AUGUST 6, 2008
Well as Greg told me, Gen Y is the Demographic time bomb (LOVE THIS PHRASE) waiting to explode in the nonprofit world.
Fighting the Fundraising Excuse Machine. Seeking Ultimate Answers
MAY 15, 2016
Communications Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Integrated fundraising and marketing Nonprofit management premiumTom and I had a productive last week with our series of posts on ‘what’ or ‘who’ is at fault when it comes to the issue of holding on to and enhancing — or destroying — the value of donors.
Fundraising In A Multi-Cultural Context
JULY 30, 2014
fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. Demographics premium We have been agitating for U.S. See here and here.] But I must confess to being asleep at the switch myself.
Donor Trends For 2015
MARCH 10, 2015
Last week, Fundraising Success ran 4 Nonprofit Donor Demographics Trends for 2015 in which four fundraisers offered their prognostications. Communications Demographics Media usage / trends premium Actually, most of the comments were more about the future in general, as opposed to 2015 per se. I love to bounce my own speculation against other crystal-ballers, so here goes.
A Better Or Worse World?
JANUARY 10, 2016
Demographics Fundraising philosophy/profession Nonprofit management Research premiumAs I worked on last week’s post Making the Most of a Charged Political Climate I couldn’t help but wonder if the world has really become as cold, cruel and dangerous as many of the presidential candidates are claiming. Or, to put it another way, is the world really going to hell in a hand basket? Are those of us who work to make a better world wasting our time? Does our work even matter?
Breakdown In Trust Is A Good Thing
AUGUST 13, 2015
Communications Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Social media Transparency premium
Best Of The Agitator – 2015 – Trends and Predictions
DECEMBER 27, 2015
Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Media usage / trends Nonprofit management Planned giving / legacy marketing Social media premiumHere’s our wrap-up of the most read and shared Agitator posts of 2015.
Ode To Age
JUNE 2, 2014
Acquisition Boomers demographic trends Don''t Miss these Posts fundraising research premium “Not long ago, the best way to get young people to donate was to wait thirty years.”
Marketing To Changing Demographics
SEPTEMBER 1, 2010
Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. Says Mizrahi: “The most important thing is the internal discussion of what are the possible consequences of this demographic shift. Tags: Don't Miss these Posts Hot Research communications demographic trends fundraising latinos nonprofit management nonprofits
2016 Giving Trends: The Warning Signs
FEBRUARY 27, 2017
Board Meeting Swipe File Breaking Out of the Status Quo Demographics Fundraising analytics / data Nonprofit management Research premiumThe Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here.
Can’t Fight The Demographics
JUNE 3, 2010
That said, one can’t deny the demographics. Tags: Boomers Don't Miss these Posts charities demographic trends direct mail direct marketing email marketing fundraising media usage new media nonprofit management nonprofits online fundraising social networking
Fishing For The Same Fish?
MAY 26, 2014
Looking specifically at the US now, I’m thinking about the shifting demographics of the population, and asking: Are changing demographics markedly decreasing. Acquisition demographic trends Don''t Miss these Posts fundraising nonprofit management research premium
Where Are Your Hispanic Donors?
AUGUST 2, 2016
Breaking Out of the Status Quo Communications Demographics Donor acquisition Research premiumHispanics are now the fastest growing voter block in the US, including in most swing states.
FEBRUARY 18, 2016
Communications Demographics Donor retention / loyalty / commitment Integrated fundraising and marketing Online fundraising and marketing Social media premiumAgitator r eaders in the U.S. who took last Monday off to celebrate Presidents’ Day missed a real gem. So first thing today, go back and read Tom’s post, Become a Youtility , based on Claire Axelrad’s brilliant piece in NonProfit Pro.
Demographics Of Social Nets
MAY 6, 2009
Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. Meanwhile, in our very own Agitator spot poll (which you can still take here ), 46% of respondents consider Twitter to be a "killer app" with great importance to nonprofits; 32% regard Twitter as marginally useful to nonprofits because of its demographic skew; and 21% regard Twitter as important as skywriting to nonprofits.
Your Donors Are Old! Celebrate!
AUGUST 11, 2013
Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium
Time To Take Notice Of Millennials?
OCTOBER 5, 2016
Demographics Fundraising philosophy/profession Innovation Nonprofit management Research premiumA few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off.
Starting Over #4: Understanding Donor Identity
JULY 5, 2016
Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Starting Over premiumIn his post, Is There A ‘Donor Journey’? Tom raises a key question and some of our most thoughtful readers answered, in essence, course there is, BUT … in the case of many organizations that journey is mighty flawed.
Myanmar Tops In Giving
NOVEMBER 12, 2015
Demographics Fundraising analytics / data Research premiumThe Charities Aid Foundation (UK) has published its World Giving Index, which uses three simple questions to measure ‘giving’ around the world.
Fundraising By Stereotype: The Quick Path To No Revenue
OCTOBER 14, 2015
Demographics Fundraising analytics / data Fundraising philosophy/profession Nonprofit management premiumEditors’ Note: Periodically we reference the wit and wisdom of Jeff Brooks over at FutureFundraisingNow and occasionally run a few snippets. Today we’re featuring an unabridged guest post by Jeff on the pitfalls of relying on myth and stereotype — sadly an all-too-common affliction with many fundraisers. Roger and Tom “How are we going to replace our dying donors?”
Best Of The Agitator – 2015 – Direct Mail Still Not Dead
DECEMBER 28, 2015
Board Meeting Swipe File Demographics Direct mail Fundraising analytics / data Integrated fundraising and marketing Research premiumOver the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. And neither have a good many of our readers.
Fresh Opportunity For Direct Mail Fundraisers
JULY 8, 2014
Until now, our urgings have been based on the demographic realities of a shifting national population, with Hispanics growing in both numbers and purchasing power. demographic trends direct mail latinos premium No direct mail isn’t dead. It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US. Still, if you need some encouragement about the future of direct mail, read on.
Radar for Attrition
MARCH 27, 2016
Demographics Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Research premiumThe loss of donors — especially newly acquired donors — is silent and deadly. There’s no screaming or shouting. No door slamming. Seldom any advance notice. One day they’re just gone.
Partisan Purse Strings
APRIL 12, 2017
Demographics Fundraising analytics / data Media usage / trends Mobile marketing and fundraising Nonprofit management premium
Ode To Boomers
JANUARY 27, 2013
Versus those other demographic groups! On the other hand, the Boomers today represent a veritable demographic earthquake ready to help nonprofits transform the world: Boomers have the greatest economic clout of any generational cohort. Boomers demographic trends Don't Miss these Posts fundraisingThe 28th is my birthday.
How To Attract Hispanic Donors
SEPTEMBER 1, 2014
It’s set for Thursday, Communications Demographics Fundraising philosophy/profession premium The Agitator doesn’t often plug fundraising webinars, but only because we are inundated with them … too many to choose from. But I’m making an exception today, because the topic is one that we prod our readers about regularly — getting our arms around the donor potential of the US Hispanic community.
How Does Your Donor Behavior Compare To Canada?
SEPTEMBER 17, 2013
Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud.
Don’t Blame The Boomers … It’s Our Fault
MARCH 20, 2013
Some five million of us, born between 1946 and 1965, have already died, to be replaced by Boomer immigrants, thus, raising the number to 80 million … which makes us the largest demographic in U.S. In 2010, the trailing edge of Boomers (1955-1965) was spending more online than any other demographic. And that pond will be well stocked — as you mentioned — for the next two decades as Boomers progress through the demographic pipeline of life.
Climate Change And The Small Gift Donor
JANUARY 23, 2017
Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Major donors Nonprofit management Research premiumTen years ago, in Danger Ahead , Tom and I warned of steady decline in the overall number of smaller gift donors.
Who Is This Person?
APRIL 7, 2015
That’s all extremely valuable and will guide marketing decisions you make along the donor journey, Communications Copywriting / creative Demographics Donor acquisition premium Yesterday, writing about the donor acquisition phase of the ‘donor journey’ , I suggested that the very first step to understanding the path your donor prospect was following was to, well, know your current donor. The assumption of course is that you’re seeking clones of that donor.