Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. Says Mizrahi: “The most important thing is the internal discussion of what are the possible consequences of this demographic shift. Tags: Don't Miss these Posts Hot Research communications demographic trends fundraising latinos nonprofit management nonprofits MORE

Breaking Out of the Status Quo Communications Demographics Donor Centricity Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Uncategorized premiumIn my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand “why” a donor gives you’re more likely than not to miss the mark. MORE

Personas are usually created from cluster analysis of demographic and transactional factors with psychological and attitudinal constructs mapped on top. You are given a name and a cluster, but the data is all demographic and transactional. MORE

I returned to the subject pointing out that segmentation by RFM alone is not good enough, but focused most of my concern (ire) on the use of stereotypes or “personas” that base segmentation on similar demographic or transactional behavior. MORE

Communications Demographics Direct mail Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premiumIn a recent, reasonably intelligent Adweek article reviewing giving by millennials, Dennis McCarthy at Blackbaud commented: “My 23-year-old son wouldn’t know what to do with an envelope.” ” I’d say the same about my 22-year-old daughter. Among other handicaps, she doesn’t have a checkbook. MORE

I was struck by the headline on a piece in Fortune that reads: Netflix says Geography, Age and Gender are “Garbage” for Predicting Taste The point of the article: Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant. MORE

Until now, our urgings have been based on the demographic realities of a shifting national population, with Hispanics growing in both numbers and purchasing power. demographic trends direct mail latinos premium No direct mail isn’t dead. It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US. Still, if you need some encouragement about the future of direct mail, read on. MORE

Demographics Fundraising philosophy/profession Innovation Nonprofit management Research premiumA few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off. MORE

Today Duggan and Brenner (2013) report the demographic characteristics of the users of SNS from the latest Pew Internet and American Life survey. The demographics of social media users – 2012. MORE

Breaking Out of the Status Quo Communications Demographics Donor Centricity Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management premiumIn my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand ‘why’ a donor gives you’re more likely than not to miss the mark. MORE

It comes from the ‘unofficial Facebook blog’ AllFacebook and is aptly named Facebook Demographic Statistics. Tags: Social networking Online fundraising Facebook demographics Facebook Pages nptech Online advocacy Facebook fundraising Web 2.0 MORE

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. Communications Demographics premium MORE

Behavioral Science Breaking Out of the Status Quo Communications Demographics Donor Centricity Donor Identity Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Integrated fundraising and marketing Media usage / trends Metrics Nonprofit branding Nonprofit management Research Social media Starting Over Uncategorized premiumI wanted to find another book to talk about today. But the problem wasn’t finding a book; it was narrowing it down to just one. MORE

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As one alternative approach, some organizations with healthy budgets seem willing to spend tens of thousands of donor $ or € on expensive ‘personas’ or ‘donor profiling’ demographics. The problem with using behavior/transactional/donation or demographic data in whole or part is that it tells us nothing about the ‘why’ of donors’ support or their organization-specific interests and needs (identity). MORE

Even if you were going to ignore yesterday’s post and segment on demographics, age is one of the least predictive. So, in summary: Demographics are pretty much garbage for creating audiences. MORE

Pew Research, my favorite source for US demographic and attitudinal trends, analyzes and publishes heaps of data on the US Hispanic population. demographic trends latinos premium MORE

Many Agitator have been with us for our entire 10 year history. Many others are recent subscribers, and there are lots of folks in between. AND … some readers haven’t yet subscribed. You can remedy that egregious oversight right here. MORE

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. Meanwhile, in our very own Agitator spot poll (which you can still take here ), 46% of respondents consider Twitter to be a "killer app" with great importance to nonprofits; 32% regard Twitter as marginally useful to nonprofits because of its demographic skew; and 21% regard Twitter as important as skywriting to nonprofits. MORE

She also understands that this level of insight can’t be found in the conventional RFM spreadsheet or a demographic append. MORE

Board Meeting Swipe File Breaking Out of the Status Quo Demographics Fundraising analytics / data Nonprofit management Research premiumThe Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here. MORE

Communications Demographics Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Online fundraising and marketing Research premium MORE

Demographics Fundraising analytics / data Media usage / trends Mobile marketing and fundraising Nonprofit management premium MORE

That said, one can’t deny the demographics. Tags: Boomers Don't Miss these Posts charities demographic trends direct mail direct marketing email marketing fundraising media usage new media nonprofit management nonprofits online fundraising social networking MORE

Aging Community Design Major Gift Marketing Nonprofit Philanthropy Research Technology Web and Print Web Design Baby Boomer demographics elderly Jakob Nielsen nielsen Nielsen Norman Group research Seniors trends United States Usability Web usability website MORE

Despite presidential candidate histrionics, Americans should be proud of the nation’s immigration history … and its demographic future. And in the next fifty years, if current demographic trends continue, future immigrants and their descendants are projected to account for 88% of the US population increase, or 103 million people, as the nation grows to 441 million. Demographics premium MORE

Well as Greg told me, Gen Y is the Demographic time bomb (LOVE THIS PHRASE) waiting to explode in the nonprofit world. MORE

Yes, demographics are the second-best way to segment. Where you live is not that important.” (Hence inspiring an earlier DonorVoice post Demographics are Garbage.). Demographics and stereotyping would say to market these exclusively to women. Demographic segments don’t do this. MORE

Forgive me, I still scratching my head as I write, trying to absorb the implications of Roger’s post last week on eschewing demographics as a targeting tool and then yesterday’s praising “The World’s Biggest A **e” , a film supposedly aimed at Millennials, a classic case of demographic targeting. Communications Copywriting / creative Demographics DonorTrends / DonorVoice Innovation premium MORE

Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Media usage / trends Nonprofit management Planned giving / legacy marketing Social media premiumHere’s our wrap-up of the most read and shared Agitator posts of 2015. MORE

Advocacy Fundraising Communications Demographics Donor acquisition Donor Centricity Fundraising analytics / data Integrated fundraising and marketing Research Uncategorized premium“I’m not a rageful person. But things going on right now have elicited rage. MORE

Breaking Out of the Status Quo Communications Demographics Donor acquisition Research premiumHispanics are now the fastest growing voter block in the US, including in most swing states. MORE

This easy-to-use tool enables you to go online and quickly— and without charge – get a demographic overview of your donor database. Match your list against demographics data. Create demographic profiles using your new data, or enhance your existing profiles. Breaking Out of the Status Quo Demographics Donor Identity Fundraising analytics / data Nonprofit management Planned giving / legacy marketing Research Segmentation Uncategorized premium MORE

As reported in this Fast Company article , Demographics Donor acquisition Donor retention / loyalty / commitment Research premiumCall me Chicken Little, but I’m afraid. And maybe you should be too. For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Their newly released data is here — Generosity for Life. MORE

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Demographics Fundraising philosophy/profession Innovation premiumMuch is written and fretted about these days regarding the ‘differences’ — some real, some imagined — between Boomers (and older) donors and the younger generations of donors, especially Millennials. MORE

Breaking Out of the Status Quo Demographics Fundraising analytics / data Integrated fundraising and marketing Nonprofit management premiumThis morning the publisher officially released Data Driven Nonprofits , a book I believe will become a classic in our sector. MORE

Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Major donors Nonprofit management Research premiumTen years ago, in Danger Ahead , Tom and I warned of steady decline in the overall number of smaller gift donors. MORE

fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. Demographics premium We have been agitating for U.S. See here and here.] But I must confess to being asleep at the switch myself. MORE

There is always a better way to segment other than resorting to the use of demographics. . But the core reason is that demographics are an attribute of a person. To many this may sounds like a great application for a demographic segmentation. MORE

He dissected both demographic and donation data for. Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there. MORE

Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website. MORE

In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. As I move around speaking, Board Meeting Swipe File Demographics Fundraising philosophy/profession Innovation Nonprofit management Uncategorized premium MORE