INDUSTRY INSIGHTS YOUR PEERS ARE READING
Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. Says Mizrahi: “The most important thing is the internal discussion of what are the possible consequences of this demographic shift. Tags: Don't Miss these Posts Hot Research communications demographic trends fundraising latinos nonprofit management nonprofits MORE
Looking specifically at the US now, I’m thinking about the shifting demographics of the population, and asking: Are changing demographics markedly decreasing. Acquisition demographic trends Don''t Miss these Posts fundraising nonprofit management research premium MORE
Personas are usually created from cluster analysis of demographic and transactional factors with psychological and attitudinal constructs mapped on top. You are given a name and a cluster, but the data is all demographic and transactional. MORE
I returned to the subject pointing out that segmentation by RFM alone is not good enough, but focused most of my concern (ire) on the use of stereotypes or “personas” that base segmentation on similar demographic or transactional behavior. MORE
I was struck by the headline on a piece in Fortune that reads: Netflix says Geography, Age and Gender are “Garbage” for Predicting Taste The point of the article: Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant. MORE
Until now, our urgings have been based on the demographic realities of a shifting national population, with Hispanics growing in both numbers and purchasing power. demographic trends direct mail latinos premium No direct mail isn’t dead. It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US. Still, if you need some encouragement about the future of direct mail, read on. MORE
Boomers celebrities communications demographic trends fundraising planned giving premium MORE
Demographics Fundraising philosophy/profession Innovation Nonprofit management Research premiumA few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off. MORE
Today Duggan and Brenner (2013) report the demographic characteristics of the users of SNS from the latest Pew Internet and American Life survey. The demographics of social media users – 2012. MORE
Breaking Out of the Status Quo Communications Demographics Donor Centricity Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management premiumIn my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand ‘why’ a donor gives you’re more likely than not to miss the mark. MORE
It comes from the ‘unofficial Facebook blog’ AllFacebook and is aptly named Facebook Demographic Statistics. Tags: Social networking Online fundraising Facebook demographics Facebook Pages nptech Online advocacy Facebook fundraising Web 2.0 MORE
Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. Communications Demographics premium MORE
Communications Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Social media Transparency premium MORE
Even if you were going to ignore yesterday’s post and segment on demographics, age is one of the least predictive. So, in summary: Demographics are pretty much garbage for creating audiences. MORE
Acquisition Boomers demographic trends Don''t Miss these Posts fundraising research premium “Not long ago, the best way to get young people to donate was to wait thirty years.” MORE
Pew Research, my favorite source for US demographic and attitudinal trends, analyzes and publishes heaps of data on the US Hispanic population. demographic trends latinos premium MORE
Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. Meanwhile, in our very own Agitator spot poll (which you can still take here ), 46% of respondents consider Twitter to be a "killer app" with great importance to nonprofits; 32% regard Twitter as marginally useful to nonprofits because of its demographic skew; and 21% regard Twitter as important as skywriting to nonprofits. MORE
Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium MORE
She also understands that this level of insight can’t be found in the conventional RFM spreadsheet or a demographic append. MORE
Board Meeting Swipe File Breaking Out of the Status Quo Demographics Fundraising analytics / data Nonprofit management Research premiumThe Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here. MORE
Communications Demographics Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Online fundraising and marketing Research premium MORE
Demographics Fundraising analytics / data Media usage / trends Mobile marketing and fundraising Nonprofit management premium MORE
Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud. MORE
Demographics Fundraising analytics / data Fundraising philosophy/profession Nonprofit management premiumEditors’ Note: Periodically we reference the wit and wisdom of Jeff Brooks over at FutureFundraisingNow and occasionally run a few snippets. Today we’re featuring an unabridged guest post by Jeff on the pitfalls of relying on myth and stereotype — sadly an all-too-common affliction with many fundraisers. Roger and Tom “How are we going to replace our dying donors?” MORE
That said, one can’t deny the demographics. Tags: Boomers Don't Miss these Posts charities demographic trends direct mail direct marketing email marketing fundraising media usage new media nonprofit management nonprofits online fundraising social networking MORE
Despite presidential candidate histrionics, Americans should be proud of the nation’s immigration history … and its demographic future. And in the next fifty years, if current demographic trends continue, future immigrants and their descendants are projected to account for 88% of the US population increase, or 103 million people, as the nation grows to 441 million. Demographics premium MORE
Aging Community Design Major Gift Marketing Nonprofit Philanthropy Research Technology Web and Print Web Design Baby Boomer demographics elderly Jakob Nielsen nielsen Nielsen Norman Group research Seniors trends United States Usability Web usability website MORE
Well as Greg told me, Gen Y is the Demographic time bomb (LOVE THIS PHRASE) waiting to explode in the nonprofit world. MORE
Yes, demographics are the second-best way to segment. Where you live is not that important.” (Hence inspiring an earlier DonorVoice post Demographics are Garbage.). Demographics and stereotyping would say to market these exclusively to women. Demographic segments don’t do this. MORE
Forgive me, I still scratching my head as I write, trying to absorb the implications of Roger’s post last week on eschewing demographics as a targeting tool and then yesterday’s praising “The World’s Biggest A **e” , a film supposedly aimed at Millennials, a classic case of demographic targeting. Communications Copywriting / creative Demographics DonorTrends / DonorVoice Innovation premium MORE
Demographics Fundraising analytics / data Research premiumThe Charities Aid Foundation (UK) has published its World Giving Index, which uses three simple questions to measure ‘giving’ around the world. MORE
Advocacy Fundraising Communications Demographics Donor acquisition Donor Centricity Fundraising analytics / data Integrated fundraising and marketing Research Uncategorized premium“I’m not a rageful person. But things going on right now have elicited rage. MORE
Breaking Out of the Status Quo Communications Demographics Donor acquisition Research premiumHispanics are now the fastest growing voter block in the US, including in most swing states. MORE
Demographics Fundraising philosophy/profession premium MORE
As reported in this Fast Company article , Demographics Donor acquisition Donor retention / loyalty / commitment Research premiumCall me Chicken Little, but I’m afraid. And maybe you should be too. For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Their newly released data is here — Generosity for Life. MORE
Last week, Fundraising Success ran 4 Nonprofit Donor Demographics Trends for 2015 in which four fundraisers offered their prognostications. Communications Demographics Media usage / trends premium Actually, most of the comments were more about the future in general, as opposed to 2015 per se. I love to bounce my own speculation against other crystal-ballers, so here goes. MORE
Breaking Out of the Status Quo Demographics Fundraising analytics / data Integrated fundraising and marketing Nonprofit management premiumThis morning the publisher officially released Data Driven Nonprofits , a book I believe will become a classic in our sector. MORE
Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Major donors Nonprofit management Research premiumTen years ago, in Danger Ahead , Tom and I warned of steady decline in the overall number of smaller gift donors. MORE
fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. Demographics premium We have been agitating for U.S. See here and here.] But I must confess to being asleep at the switch myself. MORE
There is always a better way to segment other than resorting to the use of demographics. . But the core reason is that demographics are an attribute of a person. To many this may sounds like a great application for a demographic segmentation. MORE
He dissected both demographic and donation data for. Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there. MORE
Demographics premiumIt’s mid-year for many organizations and fundraising projections are being adjusted for the second half. For other organizations, it’s the start of a new fiscal year and fundraisers have just finished rationalizing and justifying the numbers in the new budget. MORE
Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website. MORE
In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. As I move around speaking, Board Meeting Swipe File Demographics Fundraising philosophy/profession Innovation Nonprofit management Uncategorized premium MORE
Demographics Related Topics The Agitator
AUGUST 4, 2016
I was struck by the headline on a piece in Fortune that reads: Netflix says Geography, Age and Gender are “Garbage” for Predicting Taste The point of the article: Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant.
The Agitator
JANUARY 24, 2018
Yes, demographics are the second-best way to segment. Where you live is not that important.” (Hence inspiring an earlier DonorVoice post Demographics are Garbage.). Demographics and stereotyping would say to market these exclusively to women. Demographic segments don’t do this.
The Agitator
AUGUST 8, 2016
Forgive me, I still scratching my head as I write, trying to absorb the implications of Roger’s post last week on eschewing demographics as a targeting tool and then yesterday’s praising “The World’s Biggest A **e” , a film supposedly aimed at Millennials, a classic case of demographic targeting. Communications Copywriting / creative Demographics DonorTrends / DonorVoice Innovation premium
Social Marketing and Social Change
FEBRUARY 14, 2013
Today Duggan and Brenner (2013) report the demographic characteristics of the users of SNS from the latest Pew Internet and American Life survey. The demographics of social media users – 2012.
The Agitator
JUNE 3, 2010
That said, one can’t deny the demographics. Tags: Boomers Don't Miss these Posts charities demographic trends direct mail direct marketing email marketing fundraising media usage new media nonprofit management nonprofits online fundraising social networking
The Agitator
SEPTEMBER 1, 2010
Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. Says Mizrahi: “The most important thing is the internal discussion of what are the possible consequences of this demographic shift. Tags: Don't Miss these Posts Hot Research communications demographic trends fundraising latinos nonprofit management nonprofits
GenerationYGive
AUGUST 6, 2008
Well as Greg told me, Gen Y is the Demographic time bomb (LOVE THIS PHRASE) waiting to explode in the nonprofit world.
Giving in a Digital World
JANUARY 28, 2009
It comes from the ‘unofficial Facebook blog’ AllFacebook and is aptly named Facebook Demographic Statistics. Tags: Social networking Online fundraising Facebook demographics Facebook Pages nptech Online advocacy Facebook fundraising Web 2.0
Social Marketing and Social Change
FEBRUARY 23, 2009
Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website.
The Agitator
JUNE 5, 2014
Pew Research, my favorite source for US demographic and attitudinal trends, analyzes and publishes heaps of data on the US Hispanic population. demographic trends latinos premium
The Agitator
JULY 29, 2018
There is always a better way to segment other than resorting to the use of demographics. . But the core reason is that demographics are an attribute of a person. To many this may sounds like a great application for a demographic segmentation.
The Agitator
JULY 9, 2017
He dissected both demographic and donation data for. Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there.
The Agitator
APRIL 11, 2016
Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. Communications Demographics premium
The Agitator
SEPTEMBER 29, 2015
Despite presidential candidate histrionics, Americans should be proud of the nation’s immigration history … and its demographic future. And in the next fifty years, if current demographic trends continue, future immigrants and their descendants are projected to account for 88% of the US population increase, or 103 million people, as the nation grows to 441 million. Demographics premium
The Agitator
OCTOBER 5, 2016
Demographics Fundraising philosophy/profession Innovation Nonprofit management Research premiumA few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off.
The Agitator
APRIL 12, 2017
Demographics Fundraising analytics / data Media usage / trends Mobile marketing and fundraising Nonprofit management premium
The Agitator
AUGUST 7, 2018
Personas are usually created from cluster analysis of demographic and transactional factors with psychological and attitudinal constructs mapped on top. You are given a name and a cluster, but the data is all demographic and transactional.
The Agitator
MARCH 14, 2016
In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. As I move around speaking, Board Meeting Swipe File Demographics Fundraising philosophy/profession Innovation Nonprofit management Uncategorized premium
The Agitator
JULY 30, 2014
fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. Demographics premium We have been agitating for U.S. See here and here.] But I must confess to being asleep at the switch myself.
The Agitator
SEPTEMBER 5, 2016
Breaking Out of the Status Quo Demographics Fundraising analytics / data Integrated fundraising and marketing Nonprofit management premiumThis morning the publisher officially released Data Driven Nonprofits , a book I believe will become a classic in our sector.
The Agitator
AUGUST 13, 2015
Communications Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Social media Transparency premium
The Agitator
FEBRUARY 27, 2017
Board Meeting Swipe File Breaking Out of the Status Quo Demographics Fundraising analytics / data Nonprofit management Research premiumThe Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here.
Non Profit Marketing 360
JUNE 25, 2013
Aging Community Design Major Gift Marketing Nonprofit Philanthropy Research Technology Web and Print Web Design Baby Boomer demographics elderly Jakob Nielsen nielsen Nielsen Norman Group research Seniors trends United States Usability Web usability website
The Agitator
JANUARY 25, 2018
Even if you were going to ignore yesterday’s post and segment on demographics, age is one of the least predictive. So, in summary: Demographics are pretty much garbage for creating audiences.
The Agitator
MAY 26, 2014
Looking specifically at the US now, I’m thinking about the shifting demographics of the population, and asking: Are changing demographics markedly decreasing. Acquisition demographic trends Don''t Miss these Posts fundraising nonprofit management research premium
The Agitator
NOVEMBER 12, 2015
Demographics Fundraising analytics / data Research premiumThe Charities Aid Foundation (UK) has published its World Giving Index, which uses three simple questions to measure ‘giving’ around the world.
The Agitator
JULY 8, 2014
Until now, our urgings have been based on the demographic realities of a shifting national population, with Hispanics growing in both numbers and purchasing power. demographic trends direct mail latinos premium No direct mail isn’t dead. It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US. Still, if you need some encouragement about the future of direct mail, read on.
The Agitator
AUGUST 23, 2017
Communications Demographics Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Online fundraising and marketing Research premium
The Agitator
JULY 16, 2015
Demographics premiumIt’s mid-year for many organizations and fundraising projections are being adjusted for the second half. For other organizations, it’s the start of a new fiscal year and fundraisers have just finished rationalizing and justifying the numbers in the new budget.
The Agitator
SEPTEMBER 17, 2013
Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud.
The Agitator
OCTOBER 22, 2017
As reported in this Fast Company article , Demographics Donor acquisition Donor retention / loyalty / commitment Research premiumCall me Chicken Little, but I’m afraid. And maybe you should be too. For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Their newly released data is here — Generosity for Life.
The Agitator
APRIL 22, 2018
Advocacy Fundraising Communications Demographics Donor acquisition Donor Centricity Fundraising analytics / data Integrated fundraising and marketing Research Uncategorized premium“I’m not a rageful person. But things going on right now have elicited rage.
The Agitator
AUGUST 2, 2016
Breaking Out of the Status Quo Communications Demographics Donor acquisition Research premiumHispanics are now the fastest growing voter block in the US, including in most swing states.
The Agitator
JANUARY 6, 2014
Boomers celebrities communications demographic trends fundraising planned giving premium
The Agitator
MARCH 10, 2015
Last week, Fundraising Success ran 4 Nonprofit Donor Demographics Trends for 2015 in which four fundraisers offered their prognostications. Communications Demographics Media usage / trends premium Actually, most of the comments were more about the future in general, as opposed to 2015 per se. I love to bounce my own speculation against other crystal-ballers, so here goes.
The Agitator
JUNE 2, 2014
Acquisition Boomers demographic trends Don''t Miss these Posts fundraising research premium “Not long ago, the best way to get young people to donate was to wait thirty years.”
The Agitator
OCTOBER 25, 2017
Breaking Out of the Status Quo Communications Demographics Donor Centricity Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management premiumIn my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand ‘why’ a donor gives you’re more likely than not to miss the mark.
The Agitator
AUGUST 11, 2013
Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium
The Agitator
JANUARY 23, 2017
Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Major donors Nonprofit management Research premiumTen years ago, in Danger Ahead , Tom and I warned of steady decline in the overall number of smaller gift donors.
The Agitator
JULY 30, 2018
She also understands that this level of insight can’t be found in the conventional RFM spreadsheet or a demographic append.
The Agitator
OCTOBER 14, 2015
Demographics Fundraising analytics / data Fundraising philosophy/profession Nonprofit management premiumEditors’ Note: Periodically we reference the wit and wisdom of Jeff Brooks over at FutureFundraisingNow and occasionally run a few snippets. Today we’re featuring an unabridged guest post by Jeff on the pitfalls of relying on myth and stereotype — sadly an all-too-common affliction with many fundraisers. Roger and Tom “How are we going to replace our dying donors?”
The Agitator
MARCH 18, 2018
I returned to the subject pointing out that segmentation by RFM alone is not good enough, but focused most of my concern (ire) on the use of stereotypes or “personas” that base segmentation on similar demographic or transactional behavior.
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