Are Demographics Garbage?

The Agitator

I was struck by the headline on a piece in Fortune that reads: Netflix says Geography, Age and Gender are “Garbage” for Predicting Taste The point of the article: Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant.

Demographics: The Second-Best Way to Segment Your File

The Agitator

Yes, demographics are the second-best way to segment. Where you live is not that important.” (Hence inspiring an earlier DonorVoice post Demographics are Garbage.). Demographics and stereotyping would say to market these exclusively to women. Demographic segments don’t do this.

Demographics And Coleman Sweeney

The Agitator

Forgive me, I still scratching my head as I write, trying to absorb the implications of Roger’s post last week on eschewing demographics as a targeting tool and then yesterday’s praising “The World’s Biggest A **e” , a film supposedly aimed at Millennials, a classic case of demographic targeting. Communications Copywriting / creative Demographics DonorTrends / DonorVoice Innovation premium

Part II: The Demographic Time Bomb

GenerationYGive

Well as Greg told me, Gen Y is the Demographic time bomb (LOVE THIS PHRASE) waiting to explode in the nonprofit world.

Can’t Fight The Demographics

The Agitator

That said, one can’t deny the demographics. Tags: Boomers Don't Miss these Posts charities demographic trends direct mail direct marketing email marketing fundraising media usage new media nonprofit management nonprofits online fundraising social networking

Handy demographics application for Facebook Fundraisers

Giving in a Digital World

It comes from the ‘unofficial Facebook blog’ AllFacebook and is aptly named Facebook Demographic Statistics. Tags: Social networking Online fundraising Facebook demographics Facebook Pages nptech Online advocacy Facebook fundraising Web 2.0

Demographics of Social Network Users (and Other Audience Research)

Social Marketing and Social Change

Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website.

3 Truths And 1 Lie About Online And Offline Donors

The Agitator

He dissected both demographic and donation data for. Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there.

Giving By Generations

The Agitator

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. Communications Demographics premium

Raging All The Way To The Bank

The Agitator

Advocacy Fundraising Communications Demographics Donor acquisition Donor Centricity Fundraising analytics / data Integrated fundraising and marketing Research Uncategorized premium“I’m not a rageful person. But things going on right now have elicited rage.

Get Your Millennial Audience Off My Lawn

The Agitator

Even if you were going to ignore yesterday’s post and segment on demographics, age is one of the least predictive. So, in summary: Demographics are pretty much garbage for creating audiences.

Partisan Purse Strings

The Agitator

Demographics Fundraising analytics / data Media usage / trends Mobile marketing and fundraising Nonprofit management premium

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Time To Take Notice Of Millennials?

The Agitator

Demographics Fundraising philosophy/profession Innovation Nonprofit management Research premiumA few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off.

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Hispanic Trends

The Agitator

Pew Research, my favorite source for US demographic and attitudinal trends, analyzes and publishes heaps of data on the US Hispanic population. demographic trends latinos premium

Fantasyland Fundraising

The Agitator

I returned to the subject pointing out that segmentation by RFM alone is not good enough, but focused most of my concern (ire) on the use of stereotypes or “personas” that base segmentation on similar demographic or transactional behavior.

Fundraising Change Is Like Climate Change

The Agitator

In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. As I move around speaking, Board Meeting Swipe File Demographics Fundraising philosophy/profession Innovation Nonprofit management Uncategorized premium

A New Fundraising Classic

The Agitator

Breaking Out of the Status Quo Demographics Fundraising analytics / data Integrated fundraising and marketing Nonprofit management premiumThis morning the publisher officially released Data Driven Nonprofits , a book I believe will become a classic in our sector.

2016 Giving Trends: The Warning Signs

The Agitator

Board Meeting Swipe File Breaking Out of the Status Quo Demographics Fundraising analytics / data Nonprofit management Research premiumThe Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here.

More On Millennials: 6 Ways To Entice Them.

The Agitator

Communications Demographics Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Online fundraising and marketing Research premium

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Has Generosity Peaked?

The Agitator

As reported in this Fast Company article , Demographics Donor acquisition Donor retention / loyalty / commitment Research premiumCall me Chicken Little, but I’m afraid. And maybe you should be too. For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Their newly released data is here — Generosity for Life.

Introducing TrueAppend for Fundraisers

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get a demographic overview of your donor database. Match your list against demographics data. Create demographic profiles using your new data, or enhance your existing profiles. Breaking Out of the Status Quo Demographics Donor Identity Fundraising analytics / data Nonprofit management Planned giving / legacy marketing Research Segmentation Uncategorized premium

Celebrate!

The Agitator

Demographics Fundraising philosophy/profession premium

More…About Me

The Agitator

Breaking Out of the Status Quo Communications Demographics Donor Centricity Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management premiumIn my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand ‘why’ a donor gives you’re more likely than not to miss the mark.

Make Your Websites Friendly to Seniors (a.k.a. Donors)

Non Profit Marketing 360

Aging Community Design Major Gift Marketing Nonprofit Philanthropy Research Technology Web and Print Web Design Baby Boomer demographics elderly Jakob Nielsen nielsen Nielsen Norman Group research Seniors trends United States Usability Web usability website

Where Are Your Hispanic Donors?

The Agitator

Breaking Out of the Status Quo Communications Demographics Donor acquisition Research premiumHispanics are now the fastest growing voter block in the US, including in most swing states.

Climate Change And The Small Gift Donor

The Agitator

Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Major donors Nonprofit management Research premiumTen years ago, in Danger Ahead , Tom and I warned of steady decline in the overall number of smaller gift donors.

Stories Or Metrics?

The Agitator

Demographics Fundraising philosophy/profession Innovation premiumMuch is written and fretted about these days regarding the ‘differences’ — some real, some imagined — between Boomers (and older) donors and the younger generations of donors, especially Millennials.

A Changing Fundraising Marketplace

The Agitator

Despite presidential candidate histrionics, Americans should be proud of the nation’s immigration history … and its demographic future. And in the next fifty years, if current demographic trends continue, future immigrants and their descendants are projected to account for 88% of the US population increase, or 103 million people, as the nation grows to 441 million. Demographics premium

More…About Me

The Agitator

Breaking Out of the Status Quo Communications Demographics Donor Centricity Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Uncategorized premiumIn my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand “why” a donor gives you’re more likely than not to miss the mark.

Making The Most Of Your Agitator Subscription

The Agitator

Many Agitator have been with us for our entire 10 year history. Many others are recent subscribers, and there are lots of folks in between. AND … some readers haven’t yet subscribed. You can remedy that egregious oversight right here.

Flying Blind Fundraising

The Agitator

As one alternative approach, some organizations with healthy budgets seem willing to spend tens of thousands of donor $ or € on expensive ‘personas’ or ‘donor profiling’ demographics. The problem with using behavior/transactional/donation or demographic data in whole or part is that it tells us nothing about the ‘why’ of donors’ support or their organization-specific interests and needs (identity).

Fundraising In A Multi-Cultural Context

The Agitator

fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. Demographics premium We have been agitating for U.S. See here and here.] But I must confess to being asleep at the switch myself.

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Best Of The Agitator – 2015 – Trends and Predictions

The Agitator

Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Media usage / trends Nonprofit management Planned giving / legacy marketing Social media premiumHere’s our wrap-up of the most read and shared Agitator posts of 2015.

WANTED: VP of Video Game Fundraising

The Agitator

Communications Demographics Innovation Integrated fundraising and marketing Media usage / trends Uncategorized premiumChances are your organization doesn’t have a fundraiser in charge of video game fundraising. Does this mean you may already be missing out on some pretty big bucks and an even bigger future? I ask the question only because of the remarkably meteoric rise of online recreational gaming and its fundraising potential.

Fishing For The Same Fish?

The Agitator

Looking specifically at the US now, I’m thinking about the shifting demographics of the population, and asking: Are changing demographics markedly decreasing. Acquisition demographic trends Don''t Miss these Posts fundraising nonprofit management research premium

Breakdown In Trust Is A Good Thing

The Agitator

Communications Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Social media Transparency premium

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What Do You Do With An Envelope?

The Agitator

Communications Demographics Direct mail Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premiumIn a recent, reasonably intelligent Adweek article reviewing giving by millennials, Dennis McCarthy at Blackbaud commented: “My 23-year-old son wouldn’t know what to do with an envelope.” ” I’d say the same about my 22-year-old daughter. Among other handicaps, she doesn’t have a checkbook.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

Until now, our urgings have been based on the demographic realities of a shifting national population, with Hispanics growing in both numbers and purchasing power. demographic trends direct mail latinos premium No direct mail isn’t dead. It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US. Still, if you need some encouragement about the future of direct mail, read on.

How’s Your Fundraising Robot Doing?

The Agitator

Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium

Fundraising And ‘Connected Spenders’

The Agitator

Communications Demographics Innovation Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premiumDo you need to know the latest consumer spending behavior in Indonesia, Pakistan and Nigeria? Probably not a lot of those addresses on your donor list … nor on any mailing list!