Are Demographics Garbage?

The Agitator

I was struck by the headline on a piece in Fortune that reads: Netflix says Geography, Age and Gender are “Garbage” for Predicting Taste The point of the article: Netflix uses one predictive algorithm worldwide, and it treats demographic data as almost irrelevant.

Demographics And Coleman Sweeney

The Agitator

Forgive me, I still scratching my head as I write, trying to absorb the implications of Roger’s post last week on eschewing demographics as a targeting tool and then yesterday’s praising “The World’s Biggest A **e” , a film supposedly aimed at Millennials, a classic case of demographic targeting. Communications Copywriting / creative Demographics DonorTrends / DonorVoice Innovation premium

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Demographics of Social Network Site Users - 2013

Social Marketing and Social Change

Today Duggan and Brenner (2013) report the demographic characteristics of the users of SNS from the latest Pew Internet and American Life survey. The demographics of social media users – 2012.

Giving By Generations

The Agitator

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. Communications Demographics premium

Fundraising Change Is Like Climate Change

The Agitator

In fact, in this era of rapid change and shifting demographics there is almost nothing as risky as sticking with the status quo. As I move around speaking, Board Meeting Swipe File Demographics Fundraising philosophy/profession Innovation Nonprofit management Uncategorized premium

Our Donors Are Dying

The Agitator

Demographics premiumIt’s mid-year for many organizations and fundraising projections are being adjusted for the second half. For other organizations, it’s the start of a new fiscal year and fundraisers have just finished rationalizing and justifying the numbers in the new budget.

Hispanic Trends

The Agitator

Pew Research, my favorite source for US demographic and attitudinal trends, analyzes and publishes heaps of data on the US Hispanic population. demographic trends latinos premium

What Do You Do With An Envelope?

The Agitator

Communications Demographics Direct mail Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premiumIn a recent, reasonably intelligent Adweek article reviewing giving by millennials, Dennis McCarthy at Blackbaud commented: “My 23-year-old son wouldn’t know what to do with an envelope.” ” I’d say the same about my 22-year-old daughter. Among other handicaps, she doesn’t have a checkbook.

WARNING: You’re Prohibited From Contacting Donors After 1/1/17

The Agitator

Agitator Disclosure: Those consultants, Demographics Donor retention / loyalty / commitment Nonprofit management Online fundraising and marketing premium“We regret to inform you that as of January 1, 2017 nonprofits will not be permitted to contact their donors without the express written consent of each donor.”

How’s Your Fundraising Robot Doing?

The Agitator

Communications Demographics Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Integrated fundraising and marketing Mobile marketing and fundraising Nonprofit management Social media Telemarketing Transparency premium

Part II: The Demographic Time Bomb


Well as Greg told me, Gen Y is the Demographic time bomb (LOVE THIS PHRASE) waiting to explode in the nonprofit world.

Fundraising In A Multi-Cultural Context

The Agitator

fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. Demographics premium We have been agitating for U.S. See here and here.] But I must confess to being asleep at the switch myself.

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Donor Trends For 2015

The Agitator

Last week, Fundraising Success ran 4 Nonprofit Donor Demographics Trends for 2015 in which four fundraisers offered their prognostications. Communications Demographics Media usage / trends premium Actually, most of the comments were more about the future in general, as opposed to 2015 per se. I love to bounce my own speculation against other crystal-ballers, so here goes.

Fighting the Fundraising Excuse Machine. Seeking Ultimate Answers

The Agitator

Communications Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Integrated fundraising and marketing Nonprofit management premiumTom and I had a productive last week with our series of posts on ‘what’ or ‘who’ is at fault when it comes to the issue of holding on to and enhancing — or destroying — the value of donors.

A Better Or Worse World?

The Agitator

Demographics Fundraising philosophy/profession Nonprofit management Research premiumAs I worked on last week’s post Making the Most of a Charged Political Climate I couldn’t help but wonder if the world has really become as cold, cruel and dangerous as many of the presidential candidates are claiming. Or, to put it another way, is the world really going to hell in a hand basket? Are those of us who work to make a better world wasting our time? Does our work even matter?

Marketing To Changing Demographics

The Agitator

Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. Says Mizrahi: “The most important thing is the internal discussion of what are the possible consequences of this demographic shift. Tags: Don't Miss these Posts Hot Research communications demographic trends fundraising latinos nonprofit management nonprofits

Breakdown In Trust Is A Good Thing

The Agitator

Communications Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Social media Transparency premium

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Ode To Age

The Agitator

Acquisition Boomers demographic trends Don''t Miss these Posts fundraising research premium “Not long ago, the best way to get young people to donate was to wait thirty years.”

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Can’t Fight The Demographics

The Agitator

That said, one can’t deny the demographics. Tags: Boomers Don't Miss these Posts charities demographic trends direct mail direct marketing email marketing fundraising media usage new media nonprofit management nonprofits online fundraising social networking

Best Of The Agitator – 2015 – Trends and Predictions

The Agitator

Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Media usage / trends Nonprofit management Planned giving / legacy marketing Social media premiumHere’s our wrap-up of the most read and shared Agitator posts of 2015.

Fishing For The Same Fish?

The Agitator

Looking specifically at the US now, I’m thinking about the shifting demographics of the population, and asking: Are changing demographics markedly decreasing. Acquisition demographic trends Don''t Miss these Posts fundraising nonprofit management research premium

Read. Repeat.

The Agitator

Communications Demographics Donor retention / loyalty / commitment Integrated fundraising and marketing Online fundraising and marketing Social media premiumAgitator r eaders in the U.S. who took last Monday off to celebrate Presidents’ Day missed a real gem. So first thing today, go back and read Tom’s post, Become a Youtility , based on Claire Axelrad’s brilliant piece in NonProfit Pro.

Where Are Your Hispanic Donors?

The Agitator

Breaking Out of the Status Quo Communications Demographics Donor acquisition Research premiumHispanics are now the fastest growing voter block in the US, including in most swing states.

Demographics Of Social Nets

The Agitator

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. Meanwhile, in our very own Agitator spot poll (which you can still take here ), 46% of respondents consider Twitter to be a "killer app" with great importance to nonprofits; 32% regard Twitter as marginally useful to nonprofits because of its demographic skew; and 21% regard Twitter as important as skywriting to nonprofits.

2016 Giving Trends: The Warning Signs

The Agitator

Board Meeting Swipe File Breaking Out of the Status Quo Demographics Fundraising analytics / data Nonprofit management Research premiumThe Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here.

Your Donors Are Old! Celebrate!

The Agitator

Boomers database marketing demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research mobile advocacy online fundraising social networking telemarketing premium

Starting Over #4: Understanding Donor Identity

The Agitator

Breaking Out of the Status Quo Demographics Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Starting Over premiumIn his post, Is There A ‘Donor Journey’? Tom raises a key question and some of our most thoughtful readers answered, in essence, course there is, BUT … in the case of many organizations that journey is mighty flawed.

Myanmar Tops In Giving

The Agitator

Demographics Fundraising analytics / data Research premiumThe Charities Aid Foundation (UK) has published its World Giving Index, which uses three simple questions to measure ‘giving’ around the world.

Time To Take Notice Of Millennials?

The Agitator

Demographics Fundraising philosophy/profession Innovation Nonprofit management Research premiumA few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off.

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Fundraising By Stereotype: The Quick Path To No Revenue

The Agitator

Demographics Fundraising analytics / data Fundraising philosophy/profession Nonprofit management premiumEditors’ Note: Periodically we reference the wit and wisdom of Jeff Brooks over at FutureFundraisingNow and occasionally run a few snippets. Today we’re featuring an unabridged guest post by Jeff on the pitfalls of relying on myth and stereotype — sadly an all-too-common affliction with many fundraisers. Roger and Tom “How are we going to replace our dying donors?”

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Partisan Purse Strings

The Agitator

Demographics Fundraising analytics / data Media usage / trends Mobile marketing and fundraising Nonprofit management premium

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

Until now, our urgings have been based on the demographic realities of a shifting national population, with Hispanics growing in both numbers and purchasing power. demographic trends direct mail latinos premium No direct mail isn’t dead. It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US. Still, if you need some encouragement about the future of direct mail, read on.

Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Board Meeting Swipe File Demographics Direct mail Fundraising analytics / data Integrated fundraising and marketing Research premiumOver the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. And neither have a good many of our readers.

Radar for Attrition

The Agitator

Demographics Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Research premiumThe loss of donors — especially newly acquired donors — is silent and deadly. There’s no screaming or shouting. No door slamming. Seldom any advance notice. One day they’re just gone.

Ode To Boomers

The Agitator

Versus those other demographic groups! On the other hand, the Boomers today represent a veritable demographic earthquake ready to help nonprofits transform the world: Boomers have the greatest economic clout of any generational cohort. Boomers demographic trends Don't Miss these Posts fundraisingThe 28th is my birthday.

How To Attract Hispanic Donors

The Agitator

It’s set for Thursday, Communications Demographics Fundraising philosophy/profession premium The Agitator doesn’t often plug fundraising webinars, but only because we are inundated with them … too many to choose from. But I’m making an exception today, because the topic is one that we prod our readers about regularly — getting our arms around the donor potential of the US Hispanic community.

Don’t Blame The Boomers … It’s Our Fault

The Agitator

Some five million of us, born between 1946 and 1965, have already died, to be replaced by Boomer immigrants, thus, raising the number to 80 million … which makes us the largest demographic in U.S. In 2010, the trailing edge of Boomers (1955-1965) was spending more online than any other demographic. And that pond will be well stocked — as you mentioned — for the next two decades as Boomers progress through the demographic pipeline of life.

How Does Your Donor Behavior Compare To Canada?

The Agitator

Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud.

Who Is This Person?

The Agitator

That’s all extremely valuable and will guide marketing decisions you make along the donor journey, Communications Copywriting / creative Demographics Donor acquisition premium Yesterday, writing about the donor acquisition phase of the ‘donor journey’ , I suggested that the very first step to understanding the path your donor prospect was following was to, well, know your current donor. The assumption of course is that you’re seeking clones of that donor.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. We get questions all the time about the frequency with which nonprofits should be communicating.