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Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Key Definitions & Examples. While the most common definitions of social media tend to primarily revolve around the tools themselves, the disruption created by these tools has led to new concepts and terms gaining popularity across various organizations.

A Consensus Definition of Social Marketing

Social Marketing and Social Change

The International Social Marketing Association , European Social Marketing Association , and the Australian Association of Social Marketing have endorsed a consensus definition of social marketing. This definition is the result of an on-going and inclusive process that began in February 2012.

The Definitive Menu of Engagement Fundraising Marketing Channels

iMarketSmart

The post The Definitive Menu of Engagement Fundraising Marketing Channels appeared first on MarketSmart. We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars).

I shoulda known!

Wild Woman Fundraising

Uncategorized definition do I need an mba hindsight bias definition locus of control locus of control what is it mazarine treyz shoulda known the personal MBA

Social Media Defined

Public Sector Marketing 2.0

This definitely also applies to professionals working in the social media field such as myself. More on that in my rant on “ Social media experts, gurus, consultants and strategists “ Definition Insight Social Media definition engagement social media defined tools Web 2.0Once in a while I like to go back to the basics.

Stop fundraising (the way you always have)

Wild Woman Fundraising

The definition of insanity is doing the same thing you’ve always done and expecting the different results. There are definitely bad fundraising ideas. We’ve all heard this at one time or another.

Cause Marketing Resolution for 2009

Cause Related Marketing

Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone

Definitive Study On Millennials

The Agitator

If you are trying to figure out Millennials (the 18-29 year old generation), here from Pew Research is the study you’ve been waiting for. The Millennials: Confident. Connected. Open to Change looks at Millennials across all dimensions — lifestyle, technology use, social and political attitudes — often including comparisons to older generations. The study is too rich in information to summarize here.

Definitions for All of the Different Types of Grants

Seeking Grant Money Today

The list shows the names and definitions for all of the different types of grants that exist, by name, and what they are used for. The information on their list is good for any grant donor and the definition of any grant being offered most anywhere (not just those offered in the Foundation Center database). Tags: grant writing how to types of grants grant definitions

#TECH: Fuzebox Offers a Wealth of Online Meeting Options if You’re Mobile

Non Profit Marketing 360

Communications iDevice iPad/Tablet Nonprofit Technology Tools Video Webinar Adobe Connect Android Fuze Box Fuzebox High-definition video iPad Web conferencing WebexAs mobility becomes more critical to our day-to-day work activities, it’s great to see that the folks at Fuzebox realize this too. They’ve created apps for iPad and Android tablets that allow both hosts and attendees to attend online meetings with little more than the need for an iPad and a broadband WiFi connection.

Blurred Definitions of Social Good Organizations

A. Fine Blog

Nancy Scola of TechPresident sent me a link to her post, “Why Should Non-Profits Get a Break?&# which asks interesting questions about the differences, and different treatments of, socially responsible businesses and nonprofits. Nancy makes an excellent point when she writes, “the nature of work is changing faster than our old categories for what it [.].

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Both programs are definitely worth checking out and exploring for your nonprofit.

I’m so smart, you should definitely read this post

Nonprofit Marketing Blog

What if I went on to say, “And I wrote a really good book about nonprofit marketing that you should definitely buy. I’d definitely feel better with the latter experience. This is my April Fundraising Success column. How are you feeling about that headline? It’s a work of staggering genius.”. More than likely, you’d feel more than a little skeptical. You might wonder, “Who the heck is this show-off?”

Here are the tools you should have in your capital campaign toolbox

Wild Woman Fundraising

Just joining us? Learn how much money should you have pledged before you go live with your capital campaign ? Learn the 4 steps for pre-campaign planning , the 5 steps of a capital campaign , and why you can’t just get 1,000 $1K gifts. Learn the answers in the first 2 parts of this interview.

INTERVIEW: Starting your capital campaign with Andrea Kihlstedt

Wild Woman Fundraising

Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I am so, so pleased to do my very first interview – hopefully there will be more – with Andrea Kihlstedt, who is the head of Capital Campaign Masters, who’s written a book on capital campaigns.

Need a Good Day? Focus on Your Little Wins

Kivi's Nonprofit Communications Blog

Nonprofits are built for meaningful work almost by definition. Three of these four are definite problems in the nonprofit sector.

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

It’s definitely still worth joining. Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. And 95% of the time, I assure her I’ve heard it before.

Do Your Organization’s Values and Brand Intersect?

Mission Minded

Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Does your brand reflect your values? To be effective, it must. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […]. The post Do Your Organization’s Values and Brand Intersect? appeared first on Mission Minded.

Brand 20

Best of 2016: More Gold For The Lapsed Donor Mine

The Agitator

You should definitely include these in your personal Agitator archives! We sifted through our posts for a few of the ‘most-read’ of 2016. Perhaps as the year closes, you’re regretting losing as many donors as you did. Can they be retrieved?

Best 31

Health Care Social Media Review #14: Health Literacy Gems and Treasures

SocialButterfly

Scholars recently conducted a recent review of 17 definitions of health literacy and developed a new definition that “captures the essence” of these definitions found in the literature. Can you believe there were 17 different definitions to begin with? photo by Robin M.

Media 84

What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip?

Faith 66

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

How to Use the Internet to Win in 2016: The Definitive Online Campaigning Guide for Candidates, Activists and Advocates. Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action.

7 ways your competitors are stealing your gifts

iMarketSmart

Planned gifts are often the largest gifts a donor ever makes to a nonprofit, and they are certainly counted among the largest gifts many nonprofits ever receive.

Plan 69

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

The rules for getting that coverage have definitely changed with the advent of digital media. Are you having trouble getting the media to cover your nonprofit? Stop relying on old press releases and learn how to connect with today’s generation of journalists.

Media 52

So Excited About The Wordifier – And You Should Be Too

Kivi's Nonprofit Communications Blog

It also tells you the definition of the word, a breakdown of nonprofits who use that word, and a list of synonyms. I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all.

Guesswork: The Enemy of Retention

The Agitator

Getting to the point where you can definitively state ‘why’ donors stay or go and ‘what’ steps your organization can take to retain them is likely to require a change in mindset, metrics. The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year.

Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

Let’s begin with the basic definition of mobile fundraising. The Definition of Mobile Fundraising. With the basic definition of mobile fundraising under your belt, it’s now time to explore the definitions of other popular terms associated with mobile. John Killoran.

What is a 'Replacement' Campaign in Cause-Related Marketing?

Cause Related Marketing

As an outsider, it can be hard to definitively identify a replacement program. In commenting on Tuesday’s posting about the “Five Flavors of Cause-Related Marketing," Carolyn asks: “Can you give an example of a ‘replacement’ campaign?As

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

” That’s not as good as using an actual name, but a definite step up from “unknown” or even a blank. Call me “Unknown” one more time. You absolutely need to include contact information in your emails (and other forms of communication).

Mobile Giving 101

Fundraising Coach

We’ll explore everything from the definition of mobile fundraising to its inherent benefits and beyond. The Definition of Mobile Giving and More ! #2. The Definition of Mobile Giving and More! Mobile giving is one of the hottest topics in town.

Cut the Glut! Part II – Redundancies to Eliminate from Your Writing

Kivi's Nonprofit Communications Blog

definite decision = decision. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.” ” Today, we are going to cover redundant phrases.

Use Today to Prep for #GivingTuesday 2016

Getting Attention

You’re likely to find some strong retention models in follow-ups to your gifts, and some definite don’ts. Today’s the day: #GivingTuesday 2015. “We have a day for giving thanks. We have two for getting deals.

How WE Do It! The Best Video Ever

Getting Attention

That’s definitely me! Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). Is it you? This video from Make It Work —a community making things better for hardworking women, men and families across the country—works wonders.

Want Better Payoffs From Your Donor Communication? Start Customizing It

Kivi's Nonprofit Communications Blog

While you cannot take their loyalty for granted, they definitely are happy with your current communication style. This is an important segment, and definitely needs special attention. Somya Qureshi.

Why Nonprofit Marketing Matters

Getting Attention

Most importantly, here’s a clear, compelling definition that you can use in your discussions (a.k.a. Please share your definitions, marketing habits (or lack thereof) and other comments here. Directions for use: You know what I’m going to say, or a variant of it, and that’s why you’re reading this. But some fine-tuning may help you focus your marketing work.

The importance of “context”

Public Sector Marketing 2.0

Hence why any good debate always starts with a definition and contextual setting. Tags: Advice context definition Government Presentation seth godin Social Media speaking twitter It’s official, “context&# is my favourite word of the year. This old classic has had a huge comeback for me. I’ve noticed myself using it more and more in all of my various presentations.

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

>> The Definitive List of Engagement Fundraising Channels. >> If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness. Surveys. Quizzes. Invitations to join a board or committee. Games. Polls. Videos. Advocacy or activism opportunities. Podcasts. Testimonials. Online chat tools. Webinars. Streaming live events. Question and answer sessions. Tell your story opportunities.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

” You discover that a full 40% of your list — 4,000 people — fit that definition. Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.

Email 95

My Year-End Advice? Use real words. Mostly verbs. Not too much.

Kivi's Nonprofit Communications Blog

Definitely keep this: Make an urgent case for giving NOW. Photo credit: https://www.flickr.com/photos/28681973@N00/15053486347/. OK, copywriters. Listen up. It’s year-end fundraising time.

Words 135

You Still Have Time to Try These 7 Giving Tuesday Tactics 

Kivi's Nonprofit Communications Blog

You’ll be grateful for a little auto-pilot help on this day, but definitely leave room for spontaneous updates, reactions, and demonstrations of appreciation. Giving Tuesday is 12 days away. Are you ready?