Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Key Definitions & Examples. While the most common definitions of social media tend to primarily revolve around the tools themselves, the disruption created by these tools has led to new concepts and terms gaining popularity across various organizations.

The Definitive Menu of Engagement Fundraising Marketing Channels

iMarketSmart

The post The Definitive Menu of Engagement Fundraising Marketing Channels appeared first on MarketSmart. We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars).

A Consensus Definition of Social Marketing

Social Marketing and Social Change

The International Social Marketing Association , European Social Marketing Association , and the Australian Association of Social Marketing have endorsed a consensus definition of social marketing. This definition is the result of an on-going and inclusive process that began in February 2012.

Definitive Study On Millennials

The Agitator

If you are trying to figure out Millennials (the 18-29 year old generation), here from Pew Research is the study you’ve been waiting for. The Millennials: Confident. Connected. Open to Change looks at Millennials across all dimensions — lifestyle, technology use, social and political attitudes — often including comparisons to older generations. The study is too rich in information to summarize here.

Why you need to focus on the most qualified donors

iMarketSmart

Fundraising strategy best practices for fundraising building major gifts pipeline charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor pipeline definition donor prospect list template fundraising pipeline definition fundraising pipeline template fundraising tips give focus to Philanthropy philanthropy blog qualifying major gift prospectsFocus. Because… the world is quickly becoming one that has fewer donors giving more.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer.

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog donor centered communications donor centered fundraising definition donor centered philosophy donor centric communications donor centric language donor cultivation donor-centricity Philanthropy StrategyIt ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s.

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Life is too short for bullsh#t!

iMarketSmart

Fundraising leadership in nonprofit organizations non profit leadership development nonprofit challenges nonprofit leadership definition nonprofit leadership skills strengths and weaknesses of non profit organizations what will happen to nonprofits in the futureWhy do they fail? I’ve met with hundreds of organizations since I began helping nonprofits and I can tell you that I’ve seen all kinds of poor performers.

Content Offers Donors Love – Episode 6

iMarketSmart

Podcast charity blog content offer definition content offer examples content offer hubspot content offer ideas content offer metrics cultivation for major gifts determine the best content offer format Fundraising fundraising tips major gift fundraising open rate smart goals

7 reasons why wealth screening your donor list might be an incredibly foolish activity.

iMarketSmart

Fundraising strategy best practices for fundraising best wealth screening tools charity blog donor search vs wealthengine donorsearch pricing how much does wealth screening cost major gift fundraising Philanthropy Strategy wealth screening companies wealth screening definition wealth screening vendorsBefore you send me angry responses to this headline, know these two things first: What I’ve written is NOT coming just from me.

Is donor retention really where you should focus your time and money?

iMarketSmart

Fundraising average donor retention rate 2017 best practices for fundraising charity blog donor attrition donor cultivation donor retention and stewardship donor retention best practices donor retention definition donor retention statistics donor retention strategies how to retain donors major gift fundraising Philanthropy philanthropy blog StrategyThe market/sector has been ‘flooded’ with people talking about donor retention for many years now.

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Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here.

Donors 169

Can charities outflank Apple?

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving charity blog Philanthropy share of customer definition share of customer examples share of wallet analytics share of wallet survey questions size of wallet size of wallet marketing StrategyThink about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so far. Maybe more. So guess what?

Blurred Definitions of Social Good Organizations

A. Fine Blog

Nancy Scola of TechPresident sent me a link to her post, “Why Should Non-Profits Get a Break?&# which asks interesting questions about the differences, and different treatments of, socially responsible businesses and nonprofits. Nancy makes an excellent point when she writes, “the nature of work is changing faster than our old categories for what it [.].

5 interesting videos that promote legacy giving

iMarketSmart

Fundraising Planned Giving best practices for planned giving charity blog cultivation for planned giving donor cultivation how to ask for a planned gift how to talk to donors about planned giving legacy gift definition legacy gift ideas legacy giving brochure planned giving form Planned Giving Marketing planned giving marketing language planned giving messagesHere are 5 videos for promoting legacy giving. According to LegacyVoice these 5 are the best. I’m not so sure about that.

3 simple steps to get more money from donor-advised funds (DAF’s)

iMarketSmart

Fundraising Planned Giving strategy best donor advised funds charity blog donor advised fund definition donor advised fund minimum donor advised funds fidelity donor advised funds irs donor cultivation fidelity donor advised fund fees list of donor advised funds major gift fundraising Philanthropy Strategy vanguard donor advised fundSTEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.).

Donors 100

I’m so smart, you should definitely read this post

Nonprofit Marketing Blog

What if I went on to say, “And I wrote a really good book about nonprofit marketing that you should definitely buy. I’d definitely feel better with the latter experience. This is my April Fundraising Success column. How are you feeling about that headline? It’s a work of staggering genius.”. More than likely, you’d feel more than a little skeptical. You might wonder, “Who the heck is this show-off?”

Introducing the “FOUR SELFs” of Engagement Fundraising

iMarketSmart

When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about most to treat me better. I wanted them to be more respectful of me. I wanted them to send me messages that were relevant and interesting to me.

7 simple ways to engender fondness among your supporters for yourself and your nonprofit’s cause

iMarketSmart

Fundraising Major Giving Planned Giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor retention fundraising tips likeability book likeability factor likeability factor definition likeability merriam webster likeability or likability likeability psychology likeability synonym major gift fundraising Philanthropy philanthropy blogPeople are more likely to be persuaded by people we like.

Social Media Defined

Public Sector Marketing 2.0

This definitely also applies to professionals working in the social media field such as myself. More on that in my rant on “ Social media experts, gurus, consultants and strategists “ Definition Insight Social Media definition engagement social media defined tools Web 2.0Once in a while I like to go back to the basics.

I shoulda known!

Wild Woman Fundraising

Uncategorized definition do I need an mba hindsight bias definition locus of control locus of control what is it mazarine treyz shoulda known the personal MBA

Here are the tools you should have in your capital campaign toolbox

Wild Woman Fundraising

Just joining us? Learn how much money should you have pledged before you go live with your capital campaign ? Learn the 4 steps for pre-campaign planning , the 5 steps of a capital campaign , and why you can’t just get 1,000 $1K gifts. Learn the answers in the first 2 parts of this interview.

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Definition Mobile mobile instant messaging mobile messaging sms text messaging texting wechat whatsapp

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INTERVIEW: Starting your capital campaign with Andrea Kihlstedt

Wild Woman Fundraising

Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I am so, so pleased to do my very first interview – hopefully there will be more – with Andrea Kihlstedt, who is the head of Capital Campaign Masters, who’s written a book on capital campaigns.

Stop fundraising (the way you always have)

Wild Woman Fundraising

The definition of insanity is doing the same thing you’ve always done and expecting the different results. There are definitely bad fundraising ideas. We’ve all heard this at one time or another.

P2P 130

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

As a result, I have now included a page of definitions in my Social Media Engagement Workbook, for the sole purpose of setting context. Tags: Advice Marketing Rant advertising brand branding communications context definitions engagement marketing semantics Social Media

#TECH: Fuzebox Offers a Wealth of Online Meeting Options if You’re Mobile

Non Profit Marketing 360

Communications iDevice iPad/Tablet Nonprofit Technology Tools Video Webinar Adobe Connect Android Fuze Box Fuzebox High-definition video iPad Web conferencing WebexAs mobility becomes more critical to our day-to-day work activities, it’s great to see that the folks at Fuzebox realize this too. They’ve created apps for iPad and Android tablets that allow both hosts and attendees to attend online meetings with little more than the need for an iPad and a broadband WiFi connection.

Mobile 100

The importance of “context”

Public Sector Marketing 2.0

Hence why any good debate always starts with a definition and contextual setting. Tags: Advice context definition Government Presentation seth godin Social Media speaking twitter It’s official, “context&# is my favourite word of the year. This old classic has had a huge comeback for me. I’ve noticed myself using it more and more in all of my various presentations.

Cause Marketing Resolution for 2009

Cause Related Marketing

Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone

It doesn't *have* to be complex

CrowdRise

Someone sort of famous once said that “the definition of genius is taking the complex and making it simple.”. Marketing

Social fundraising guide - Chapter Four: Go beyond the donation

CrowdRise

Getting donations is great and definitely something to seek out. But, what if the end result of successful fundraising was more holistic? What if fundraising had much more impact on your cause and the multiple goals your organization’s trying to tackle everyday. Fundraising Social Marketing

Guide 52

Before and After Annual Reports from our Annual Reports Masterclass

Wild Woman Fundraising

She definitely made better graphic design choices, and the storytelling was stronger. Are you wondering what an annual report that can get you donations looks like? Check out the annual reports below! Leslie writes, .

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Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and standards that govern how people behave. While that definition may seem simple, of course, culture is complicated.

Build 170

How Nonprofit Comms Staff Are Getting Training

Kivi's Nonprofit Communications Blog

For the 5% of you that did not participate in any training at all last year, you definitely need to make a change in 2018! We asked a new set of questions about professional development for communications staff in the 2018 Nonprofit Communications Trends Report Survey this year.

3 reasons why you should post a campaign update at the end of the year

CrowdRise

But it’s definitely all the more reason to send a campaign update towards the end of the year. End-of-year giving is such a crucial moment in a nonprofit’s annual fundraising strategy. We know this isn’t anything new or revolutionary. Fundraising Marketing

What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip?

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Fascinating secrets of Facebook and gaming revealed

Nonprofit Marketing Blog

This is definitely worth watching DS Games - E3 2010 - Guitar Hero 5.

The Event's a Success - Or Is It?

Social Media Bird Brain

I know I definitely used to think that way - that success within the community was the whole definition of success for a nonprofit. So you've raised some good money and your attendees had a good time. Your nonprofit event is a success, right? Maybe. But I learned better, and recently an article by CEO Nancy Lublin of Do Something reminded me. Even if everyone attending the event was happy.

PR 100

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Both programs are definitely worth checking out and exploring for your nonprofit.

Health Care Social Media Review #14: Health Literacy Gems and Treasures

SocialButterfly

Scholars recently conducted a recent review of 17 definitions of health literacy and developed a new definition that “captures the essence” of these definitions found in the literature. Can you believe there were 17 different definitions to begin with? photo by Robin M.

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