Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Key Definitions & Examples. While the most common definitions of social media tend to primarily revolve around the tools themselves, the disruption created by these tools has led to new concepts and terms gaining popularity across various organizations.

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A Consensus Definition of Social Marketing

Social Marketing and Social Change

The International Social Marketing Association , European Social Marketing Association , and the Australian Association of Social Marketing have endorsed a consensus definition of social marketing. This definition is the result of an on-going and inclusive process that began in February 2012.

Trending Sources

The Definitive Menu of Engagement Fundraising Marketing Channels

iMarketSmart

The post The Definitive Menu of Engagement Fundraising Marketing Channels appeared first on MarketSmart. We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars).

How big is the average major gift?

iMarketSmart

“What’s your average?” ” I found myself asking that question in meetings with clients all the time. What surprised me was that most didn’t know the answer. Most businesses know their numbers. Nonprofits usually know their overall average donation size.

5 interesting videos that promote legacy giving

iMarketSmart

Fundraising Planned Giving best practices for planned giving charity blog cultivation for planned giving donor cultivation how to ask for a planned gift how to talk to donors about planned giving legacy gift definition legacy gift ideas legacy giving brochure planned giving form Planned Giving Marketing planned giving marketing language planned giving messagesHere are 5 videos for promoting legacy giving. According to LegacyVoice these 5 are the best. I’m not so sure about that.

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7 simple ways to engender fondness among your supporters for yourself and your nonprofit’s cause

iMarketSmart

Fundraising Major Giving Planned Giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor retention fundraising tips likeability book likeability factor likeability factor definition likeability merriam webster likeability or likability likeability psychology likeability synonym major gift fundraising Philanthropy philanthropy blogPeople are more likely to be persuaded by people we like.

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Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

As a result, I have now included a page of definitions in my Social Media Engagement Workbook, for the sole purpose of setting context. Tags: Advice Marketing Rant advertising brand branding communications context definitions engagement marketing semantics Social Media

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Introducing the “FOUR SELFs” of Engagement Fundraising

iMarketSmart

When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about most to treat me better. I wanted them to be more respectful of me. I wanted them to send me messages that were relevant and interesting to me.

Stop fundraising (the way you always have)

Wild Woman Fundraising

The definition of insanity is doing the same thing you’ve always done and expecting the different results. There are definitely bad fundraising ideas. We’ve all heard this at one time or another.

P2P 21

Cause Marketing Resolution for 2009

Cause Related Marketing

Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone

Definitive Study On Millennials

The Agitator

If you are trying to figure out Millennials (the 18-29 year old generation), here from Pew Research is the study you’ve been waiting for. The Millennials: Confident. Connected. Open to Change looks at Millennials across all dimensions — lifestyle, technology use, social and political attitudes — often including comparisons to older generations. The study is too rich in information to summarize here.

Definitions for All of the Different Types of Grants

Seeking Grant Money Today

The list shows the names and definitions for all of the different types of grants that exist, by name, and what they are used for. The information on their list is good for any grant donor and the definition of any grant being offered most anywhere (not just those offered in the Foundation Center database). Tags: grant writing how to types of grants grant definitions

#TECH: Fuzebox Offers a Wealth of Online Meeting Options if You’re Mobile

Non Profit Marketing 360

Communications iDevice iPad/Tablet Nonprofit Technology Tools Video Webinar Adobe Connect Android Fuze Box Fuzebox High-definition video iPad Web conferencing WebexAs mobility becomes more critical to our day-to-day work activities, it’s great to see that the folks at Fuzebox realize this too. They’ve created apps for iPad and Android tablets that allow both hosts and attendees to attend online meetings with little more than the need for an iPad and a broadband WiFi connection.

Content Offers Donors Love – Episode 6

iMarketSmart

Podcast charity blog content offer definition content offer examples content offer hubspot content offer ideas content offer metrics cultivation for major gifts determine the best content offer format Fundraising fundraising tips major gift fundraising open rate smart goals

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Both programs are definitely worth checking out and exploring for your nonprofit.

Blurred Definitions of Social Good Organizations

A. Fine Blog

Nancy Scola of TechPresident sent me a link to her post, “Why Should Non-Profits Get a Break?&# which asks interesting questions about the differences, and different treatments of, socially responsible businesses and nonprofits. Nancy makes an excellent point when she writes, “the nature of work is changing faster than our old categories for what it [.].

Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here.

I’m so smart, you should definitely read this post

Nonprofit Marketing Blog

What if I went on to say, “And I wrote a really good book about nonprofit marketing that you should definitely buy. I’d definitely feel better with the latter experience. This is my April Fundraising Success column. How are you feeling about that headline? It’s a work of staggering genius.”. More than likely, you’d feel more than a little skeptical. You might wonder, “Who the heck is this show-off?”

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

It’s definitely still worth joining. Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. And 95% of the time, I assure her I’ve heard it before.

CROWDFUNDING: Who’s Giving…To What and Where

Kivi's Nonprofit Communications Blog

A few definitions: Everyday Giving – donations made via your website for general funds, monthly giving and tribute gifts. Peer pressure works. Strangers make the smallest gifts. And love ‘em or hate ‘em, matches and prizes drive donations.

P2P 75

Health Care Social Media Review #14: Health Literacy Gems and Treasures

SocialButterfly

Scholars recently conducted a recent review of 17 definitions of health literacy and developed a new definition that “captures the essence” of these definitions found in the literature. Can you believe there were 17 different definitions to begin with? photo by Robin M.

What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip?

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Need a Good Day? Focus on Your Little Wins

Kivi's Nonprofit Communications Blog

Nonprofits are built for meaningful work almost by definition. Three of these four are definite problems in the nonprofit sector.

Best of 2016: More Gold For The Lapsed Donor Mine

The Agitator

You should definitely include these in your personal Agitator archives! We sifted through our posts for a few of the ‘most-read’ of 2016. Perhaps as the year closes, you’re regretting losing as many donors as you did. Can they be retrieved?

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Here are the tools you should have in your capital campaign toolbox

Wild Woman Fundraising

Just joining us? Learn how much money should you have pledged before you go live with your capital campaign ? Learn the 4 steps for pre-campaign planning , the 5 steps of a capital campaign , and why you can’t just get 1,000 $1K gifts. Learn the answers in the first 2 parts of this interview.

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

How to Use the Internet to Win in 2016: The Definitive Online Campaigning Guide for Candidates, Activists and Advocates. Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action.

INTERVIEW: Starting your capital campaign with Andrea Kihlstedt

Wild Woman Fundraising

Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I am so, so pleased to do my very first interview – hopefully there will be more – with Andrea Kihlstedt, who is the head of Capital Campaign Masters, who’s written a book on capital campaigns.

Fundraising Metrics That Matter

The Agitator

By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.

Do Your Organization’s Values and Brand Intersect?

Mission Minded

Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Does your brand reflect your values? To be effective, it must. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […]. The post Do Your Organization’s Values and Brand Intersect? appeared first on Mission Minded.

So Excited About The Wordifier – And You Should Be Too

Kivi's Nonprofit Communications Blog

It also tells you the definition of the word, a breakdown of nonprofits who use that word, and a list of synonyms. I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all.

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What planned and major gifts officers can learn from Shark Tank

iMarketSmart

You’ll definitely want to read her details , but the bullet-points from her post are below. I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

The rules for getting that coverage have definitely changed with the advent of digital media. Are you having trouble getting the media to cover your nonprofit? Stop relying on old press releases and learn how to connect with today’s generation of journalists.

Make Your Brand Values Active!

Mission Minded

It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. Yet, solitary words as brand values often lack individuality and impact. They […]. The post Make Your Brand Values Active! appeared first on Mission Minded.

Guesswork: The Enemy of Retention

The Agitator

Getting to the point where you can definitively state ‘why’ donors stay or go and ‘what’ steps your organization can take to retain them is likely to require a change in mindset, metrics. The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year.

Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

Let’s begin with the basic definition of mobile fundraising. The Definition of Mobile Fundraising. With the basic definition of mobile fundraising under your belt, it’s now time to explore the definitions of other popular terms associated with mobile. John Killoran.

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

” That’s not as good as using an actual name, but a definite step up from “unknown” or even a blank. Call me “Unknown” one more time. You absolutely need to include contact information in your emails (and other forms of communication).

How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

Let’s take a closer look at this new definition. Communications work is complicated enough as it is. When you aren’t exactly sure who is responsible for what, it gets even more complicated.

7 ways your competitors are stealing your gifts

iMarketSmart

Planned gifts are often the largest gifts a donor ever makes to a nonprofit, and they are certainly counted among the largest gifts many nonprofits ever receive.

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Use Today to Prep for #GivingTuesday 2016

Getting Attention

You’re likely to find some strong retention models in follow-ups to your gifts, and some definite don’ts. Today’s the day: #GivingTuesday 2015. “We have a day for giving thanks. We have two for getting deals.

How WE Do It! The Best Video Ever

Getting Attention

That’s definitely me! Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). Is it you? This video from Make It Work —a community making things better for hardworking women, men and families across the country—works wonders.

Video 97