3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communications

December is Over, but Fundraising Shouldn’t Be

Kivi's Nonprofit Communications Blog

The end of the year isn’t the only time to fundraise. A few strategic, seasonal campaigns can help you not only boost fundraising throughout the year but also help you test techniques, strategies and messaging for next December. These Seasonal Fundraising Campaigns.

Trending Sources

Could December be the month when you will LOSE the most donors?

iMarketSmart

I’m worried about fundraisers who get too excited about Giving Tuesday. That led me to wonder if December might be when nonprofits end up losing a ton of donors as a result of their abuse of the permission bestowed upon them by their donors (investors).

December’s Online Fundraising Blizzard

The Agitator

Online fundraisers lose all restraint when it comes to the month of December, participating en masse in the year-end feeding frenzy. This extravaganza has become part of the ingrained biological clock of nonprofits and their fundraisers … like whales gathering off South Africa each season for krill. Online fundraising and marketing premium

4 Tips for Successful Online Fundraising this December

Fundraising Coach

Are you looking at the next 3 weeks as time wasted for fundraising? A recent seven year analysis of online giving conducted by Network for Good indicates that over 30% of all online giving happens in December. 4 of the most important things to do this December.

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

OK, online fundraisers, nap time is OVER! The December fundraising season has come and gone. I asked a few in-the-trenches practitioners — from nonprofits large and small — to share reflections on their December online fundraising campaigns.

100 New Donors by December 3rd

Fundraising Coach

How are your fundraising goals going? Could you use 100 new donors by December 3rd? What would that many new donors do for your year end fundraising? c) The Fundraising Coach, LLC. Other Possibly Related posts: Extreme Fundraising Special Edition—December 29, 2003.

Double December Giving with #GivingTuesday!

Nonprofit Marketing Blog

For all fundraisers, November and December are the playoffs and Superbowl. If you could invest energy in a program that could double the growth of your December giving, of course you’d do it, right? It’s game time! What a great time of year! Success in the next seven weeks will provide the financial foundation for the impact that can be made on those we serve in 2015.

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. The first thing I always recommend in year-end fundraising planning? Here’s what going on in December: Dec.

Dec 109

Year-End Fundraising Resources for You

Kivi's Nonprofit Communications Blog

Year-End Fundraising Season. This year you will OWN year-end fundraising. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign. How to Write Amazing Year-End Fundraising Appeals by Network for Good. Create urgency in your fundraising posts.

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Want to get donors all jazzed up before an online fundraising campaign? For AHA ’s year-end online fundraising campaign, we began with a Thanksgiving email thanking donors for their support and inviting them to see what good their gift did that year. Photo credit: https://flic.kr/p/7Q2CdQ.

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Kivi's Nonprofit Communications Blog

Fundraising goal established. Sounds like your year-end online fundraising campaign is off to a solid start. Try one of these 4 tactics to boost your online fundraising this December. Help your fellow fundraisers and share your experience in the comments section.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. Pinterest is the perfect medium to fundraise around this holiday, because moms congregate there.

3 ways to make the most of the last days of December

Fundraising Coach

This is typically an odd time for fundraisers: we’re stuck between the sense that everyone is celebrating a holiday and the reality that a large percentage of gifts are yet to come in. What theme will you use in your fundraising letters next year? c) The Fundraising Coach, LLC.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.

The Fundraising Cliff

The Agitator

Fundraisers face a similarly long-term financial problem, although there’s no December 31 st deadline. That’s why I urge you to read Steve McLaughlin’s post — Are We Approaching the Fundraising Cliff? Campaign fundraising has no apparent impact on overall individual giving.

How to Set Your Year-End Fundraising Goal

Fundraising 123

Is your year-end fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don't approach year-end fundraising with clear, concrete goals. Keep these key pointers in mind: Set a specific goal for your year-end fundraising campaign. . For a year-end fundraising campaign, the last one is already covered -- typically the year-end campaign window is from Thanksgiving through December 31.

How to Plan For Fundraising Success in 2014

Wild Woman Fundraising

When you plan your fundraising, you know what’s coming up, and you can achieve a less stressful job! A fundraising plan can help you plan to succeed, by laying out your goals and working backwards. Have you ever wished for more direction in your fundraising program? A fundraising plan can guide you into taking little bites out of the big tasks that are on your plate every day! Have you ever made a fundraising plan?

It’s Never Too Early To Start Your Year-End Fundraising Campaigns

J Campbell Social Marketing

September is the ideal time to begin your end-of-year fundraising campaign. Donations jump 163% in December, and the average gift size increases by 36%! How does your nonprofit prepare for the end-of-year fundraising push? .

Wanted: Young Fundraising Writers

The Agitator

After all, both of us are nearing our sell-by date … The Agitator is edited from New Zealand and the US … and both of us care a bunch about encouraging the next generation of fundraising agitators. Communications Copywriting / creative Fundraising philosophy/profession premium

Death Of A Fundraising Pioneer

The Agitator

Russ Reid, a pioneer in monthly giving and direct response television (DRTV), died Saturday, December 7 at his home in Sierra Madre, California. Tom’s call brought forth a flood of memories reminding us how much good in the world one, hard-driving, committed fundraiser can truly accomplish.

What are you planning for? Fundraising Predictions for 2012

Wild Woman Fundraising

Fundraising Predictions 2012. The Atlas of Giving is different than Giving USA in that it gives you PREDICTIONS when your fundraising is most likely to do well. Here are some highlights of the Atlas of Giving report for December 2011.

Fundraising on Film: What Hollywood Thinks of Fundraising?

Kivi's Nonprofit Communications Blog

Here’s a little holiday surprise for you, courtesy of my friend, movie buff, and fundraiser extraordinaire, Rob Blizard. I suspect many of us will be watching some old movies on the holiday break, and Rob gives you his take on a few of them with fundraising at the core of their plots.

Don't put off fundraising planning to the fall!

Fundraising Coach

But taking a break from fundraising in the summer can kill your fundraising. Like finding out that extra fundraising appeal you're adding to the calendar will drop when the already scheduled event invitation does.) So we put of good fundraising tasks until the fall.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

You never know what marketing and fundraising strategies and tactics will work best until you test them. For instance, by December (the biggest fundraising month of the year), you’ll want to have tested your donation forms thoroughly so you are serving the most optimized version.

Happy new (fundraising) year

Nonprofit Marketing Blog

We’re still tabulating results at Network for Good, but a first look at the numbers suggests December was good to most nonprofits. While the average number of online donations per nonprofit looks flat compared to 2011, the average size of gift is larger, so most of the thousands of organizations that fundraise through our platform saw about 10% more dollars this December than last. Happy New Year!

7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

Year-end fundraising is a bountiful time in the life of the nonprofit. With a little tweaking, you can adapt these practices to your year-round fundraising. Fundraise with products. Boost peer-to-peer fundraising campaigns. Fundraise with products.

Want to learn fundraising or social media? Check Out These New November Webinars & Workshops!

Wild Woman Fundraising

November 30th, Mega-Fundraising with Volunteers ! “We are a grassroots organization doing our fifth fundraising event next year. I’ve learned so much about fundraising and marketing! Want to learn fundraising or social media?

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

The Fundraising Effectiveness Project (FEP) has released its findings in inforgraphic form from their latest survey. Heard the recent rumblings that year-end fundraising season is a myth? Happy Friday, everyone!

Is September the new December?

Sea Change Strategies

The leaves haven’t started changing, and here I am talking about year-end fundraising. Here are four tips to prep you for December now in September. (1) The post Is September the new December? Fundraising General Interest

Fundraising Year In Review

The Agitator

As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% Giving in November (+0.4%) and the December forecast (+0.2%) are worrisome portends for 2012. Much like the CIA once monitored the wheat harvest in the old Soviet Union, Ethan Boldt over at DirectMarketingIQ reports the top 5 fundraising direct mail trends in 2011. Is the fact that premium use doubled in the fundraising sector significant?

Mail 20

5 things to do now for year-end fundraising success

Nonprofit Marketing Blog

Pumpkin spice lattes are back and we’ve been experiencing cool, fall-like mornings here in DC, two signs that year-end fundraising season is almost here. Proper planning now is like insurance for a strong fundraising finish in 2013. Take a close look at response rates from this year, and revisit last year’s December giving patterns. Check out these tips for setting a fundraising goal.

A 2-step fundraising letter audit

Fundraising Coach

Pull out your most recent fundraising letter. You have one queued up for late November/early December, right?). ” If the green is more prominent than the red, you’re writing your fundraising letters correctly. And how your fundraising goals are going.

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

Kivi's Nonprofit Communications Blog

How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? Fundraising Measuring Success Nonprofit Communications Nonprofit Marketing Strategy Publication Management

Customer Spotlight: How The Contributor Achieved Fundraising Success

Fundraising 123

Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration

Year-End Fundraising

The Agitator

Writing at Connection Cafe recently, Sara Spivey offered these suggestions for getting your year-end fundraising act together … now! To graduate to Year-End 201, you must also be thinking about your entire contact stream, especially over the November-December period. database marketing Don't Miss these Posts fundraisingAs Sara outlines … September.

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Or, they may not see your fundraising email in their ever growing inbox. The rest of December and beyond. Keep sending reminders throughout December.

Sample Online Fundraising Plan

Fundraising 123

While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar. The goals of this online fundraising plan are to: Open an online channel of communication with direct mail donors who want it. At the same time we will use our direct mail (and telephone) program to offer online communications to those donors and to integrate online communication with other fundraising communications.

Freebie: No More Fundraising Thermometers

Kivi's Nonprofit Communications Blog

No More Fundraising Thermometers. I’m sick of fundraising thermometers, aren’t you? . This new free download was created to help you think more creatively about ways to show fundraising progress. The deal ends on December 31st so act now.