3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

For most of you, December is the biggest online fundraising month of the year. Diving straight into a barrage of e-appeals in December is BAD FORM. Source: https://flic.kr/p/8q7cDb. p/8q7cDb.

Could December be the month when you will LOSE the most donors?

iMarketSmart

That led me to wonder if December might be when nonprofits end up losing a ton of donors as a result of their abuse of the permission bestowed upon them by their donors (investors). I’m worried because: December seems to be when too many nonprofits spam like crazy.

Trending Sources

December is Over, but Fundraising Shouldn’t Be

Kivi's Nonprofit Communications Blog

A few strategic, seasonal campaigns can help you not only boost fundraising throughout the year but also help you test techniques, strategies and messaging for next December. The end of the year isn’t the only time to fundraise.

What’s Happening this December?

SocialButterfly

December is a big month already–full of holidays and reflection as we prepare for the next year. Where will you be this December? December Events. Yet there’s also a lot happening in the world of good–in more ways than one. Individual Events and Observances. World AIDS Day. 1, 2010, Worldwide. Service Design and Innovation Conference. 1-3, 2010, Linköping, Sweden. Healthy People 2020 Launches. 2, 2010, United States.

Dec 30

December’s Online Fundraising Blizzard

The Agitator

Online fundraisers lose all restraint when it comes to the month of December, participating en masse in the year-end feeding frenzy. This extravaganza has become part of the ingrained biological clock of nonprofits and their fundraisers … like whales gathering off South Africa each season for krill. Video here drives home the point!]

What’s Up in December

Kivi's Nonprofit Communications Blog

Buy the Annual All-Access Pass during the month of December and save $100. FREE Live Webinar – December 12: Preview of 2013 Nonprofit Communications Trends Report. Kivi will be presenting two webinars with our training partner Charity How To.com this month: December 11: How to Create a Nonprofit Annual Report People Will Actually Read ($89.99). December 17: FREE: Free Webinar: How To Report Back To Donors: From Newsletters to Annual Reports (Free).

The Final Word on Year-End Fundraising: Five Things You Can Still Do to Boost Your December Income

Fundraising 123

Strategically, you really only have two things to do between now and December 31 st. Tack that list up next to your computer until December 31 st and send that list, with very little added, in an email as a way of telling your donors why you are inspired by what you do. . This year, send emails on December 27 th , December 29 th and December 31 st. Most of the money you are going to raise online in December is going to come in that last week of the year.

100 New Donors by December 3rd

Fundraising Coach

Could you use 100 new donors by December 3rd? Other Possibly Related posts: Extreme Fundraising Special Edition—December 29, 2003. It’s September! How are your fundraising goals going? I know that sounds like “hype” that a snake oil salesman would use.

How to do telephone fundraising in December

Fundraising Coach

December 31st is a crucial deadline for fundraising. At this point in the year, you’ve already sent your direct mail fundraising letter. You have, haven’t you?) So this can be an awful time, marked by nail biting and incessantly looking at database reports to see if anyone has given.

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

The December fundraising season has come and gone. I asked a few in-the-trenches practitioners — from nonprofits large and small — to share reflections on their December online fundraising campaigns. These five donors gave in December as opposed to May and June.

Double December Giving with #GivingTuesday!

Nonprofit Marketing Blog

For all fundraisers, November and December are the playoffs and Superbowl. If you could invest energy in a program that could double the growth of your December giving, of course you’d do it, right? It’s game time! What a great time of year! Success in the next seven weeks will provide the financial foundation for the impact that can be made on those we serve in 2015.

3 ways to make the most of the last days of December

Fundraising Coach

Other Possibly Related posts: 100 New Donors by December 3rd. For most of the thousands of people receiving this email newsletter, there are only 5 or 6 business days left in 2012.

Is September the new December?

Sea Change Strategies

While December still reigns supreme as transactional prime time for online giving — when typically 60-70% of digital revenue is raised — fundraisers must start planning now to nurture and feed donors and prospects in the lead up to that most wonderful time of the fundraising year.

Friday Futures – Nonprofit Marketing Jobs – December 16, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Coordinator , Mental Health Association of NYC, Inc. , (New York, NY). 2) Communications Manager , Community Catalyst , (Boston, MA).

Friday Futures – Nonprofit Marketing Jobs – December 2, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Coordinator (part-time), Harriet Beecher Stowe Center , (Hartford, CT). 2) Communications Manager , United to End Genocide , (Washington, D.C.). 3) Communications Officer and Intern, Public Affairs , John D. and Catherine T. MacArthur Foundation , (Chicago, IL).

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

Kivi's Nonprofit Communications Blog

How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program.

November/December Fundraising Tasks

Fundraising Breakthroughs

Here are the notes I made for the last two months of the calendar year: November: End of year solicitations Tie up outstanding projects Special thank yous December: Holiday or New Year cards Close remaining open major gift asks Update mailing lists Design one really new fundraising activity for next year Light a green candle and hope for peace, renewal, triumph, and the magical return of the sun.

Seven Incredible Hours in December: How to Make the Most of Year-End Giving

Fundraising 123

It probably comes as no surprise to you that December is the biggest month for giving. But what you may not realize is that 15% of December's donations happen on the 31 st of the month. December is a busy month for everyone. So if you want the folks giving in December to keep giving, you need to take care of them. Access the recording of the webinar here: Seven Incredible Hours in December: How to Make the Most of Year-End Giving Online.

YOUR Next Nonprofit Marketing Job

Getting Attention

Nonprofit Marketing & Communications Jobs—December 15, 2014. Nonprofit Marketing & Communications Jobs—December 8, 2014. Nonprofit Marketing & Communications Jobs—December 1, 2014. Please post your nonprofit marketing jobs here.

Take 10 Minutes: Get Data to Do Comms Right

Getting Attention

Deadline is tomorrow, December 2! Take 10 minutes NOW to share your voice and perspective on all things nonprofit communications in the 2017 Trends Survey , open only through tomorrow, December 2.

Guide 78

Less IS More, but Harder

Getting Attention

Malala Fund (@MalalaFund) December 10, 2014. 17-year-old Malala Yousafzai gave an unforgettable speech as she accepted her Nobel Peace Prize today. Despite her youth, Malala’s words show her insight and communications finesse! In fact, this core message from the speech is an unbeatable combo of passion, specificity and brevity. Use this triad as a checklist for your organization’s messages. Less IS more— much harder to craft but totally worth it.

Brand 68

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

December is coming. DECEMBER IS COMING! Here’s what going on in December: Dec. For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready? . Next week, on Oct.

Plan 109

2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

Nonprofits who sign up now for givn ’s 90-day free trial can compete for cash prizes through #GivingTuesday (December 1 ). Winners will be announced December 7, 2015 , with prizes awarded by December 31, 2015.

The Big Squeeze

The Agitator

The Big Squeeze has begun, fittingly with a December 1st ‘Giving Tuesday’ December is the month when all ‘good’ fundraisers try to squeeze every last bit of coin they can from current donors, using the most intensive, intrusive and organization-centric techniques possible. December has nothing whatsoever to do with building donor relationships.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Mar 02: Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns with Kerri Karvetski (Registration is $50 or free with an All-Access Pass ). Happy Friday! Join me for some Mixed Links… Have you done your year-end fundraising debrief yet?

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Submit Your Photos for the 2017 Trends Report

Kivi's Nonprofit Communications Blog

Can you help by submitting your photos by next Friday, December 30? Jeanine Marlow, Director of Communications & Marketing at Cornerstone Preparatory Academy, submitted several great photos for the Trends Report. You should too!

2014 Year-End Giving Results in Big Win Online for Nonprofits

Nonprofit Marketing Blog

Last year was no exception and we saw a lot of “generous procrastinators” giving big online in December 2014. When we looked at organizations who received donations on the Network for Good platform in both December 2013 and December 2014, we saw an 18% increase in total donation volume year over year. In December 2014, 22% more donations were made to charities through Network for Good compared to December 2013. raised on December 2.

Ooh! Aah! Jobs for Nonprofit Communicators

Getting Attention

Nonprofit Marketing & Communications Jobs—December 8, 2014. Nonprofit Marketing & Communications Jobs—December 1, 2014. Please post your open nonprofit marketing positions here. Change Communications Specialist and Employee Communications Specialist Howard Hughes Medical Institute (Chevy Chase, MD). Chief Communications Director Nurse-Family Partnership (Denver, CO). Communications Coordinator Bright Focus Foundation. Clarksburg, MD).

My Year-End Advice? Use real words. Mostly verbs. Not too much.

Kivi's Nonprofit Communications Blog

You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. Now, let’s also agree on the length of those late December emails. Photo credit: https://www.flickr.com/photos/28681973@N00/15053486347/. OK, copywriters.

25 OMG Nonprofit Communications Jobs: Moving Up Monday

Getting Attention

Nonprofit Marketing & Communications Jobs—December 22, 2014. Nonprofit Marketing & Communications Jobs—December 15, 2014. Please post your nonprofit marketing jobs here. Advocacy/Editorial Officer AJC/Jacob Blaustein (New York, NY).

Social Media Is Not a Marketing Strategy

SocialButterfly

” As December nears, I’m starting time for reflection early and designating all of December a time to ponder on the past, step back from the present and imagine tomorrow. There, I said it. Social media in and of itself is not a strategy (gasp).

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

From mid-September to mid-December, we raised the open rate to an average of 17% — a great improvement over 11%. Then we started using longer subject lines — more along the lines of 7-8 words — from mid-December through the end of January.

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

BONUS: As a survey respondent, you’ll be among the first to get the results (via a preview webinar on December 16).

Social Media Is Not a Marketing Strategy

SocialButterfly

” As December nears, I’m starting time for reflection early and designating all of December a time to ponder on the past, step back from the present and imagine tomorrow. There, I said it. Social media in and of itself is not a strategy (gasp).

Landmark study reveals online giving hat trick: donor experience, December and disaster

Nonprofit Marketing Blog

The Online Giving Study , from Network for Good and TrueSense Marketing and sponsored by AOL, found generous procrastinators donate in droves on December 30 and 31. Online giving spikes during the month of December and large-scale disasters.

3 things to do now that #GivingTuesday is over

Fundraising Coach

A recording of that interview is at: [link] Keep asking There's still plenty of December left. Don't close the office Many coaching clients see around 30% of their total donations come in December. Blackbaud reports the national average is 17% of annual donations come in December.).

You Still Have Time to Try These 7 Giving Tuesday Tactics 

Kivi's Nonprofit Communications Blog

In a DonorsChoose.org experiment last December, when the org tested sending an email promoting the Gates Foundation as the match donor, the emails that mentioned the Gates Foundation converted 43 percent better than the control. GirlsOnTheRun STL (@gotrstl) December 1, 2015.

5 Storytelling Tips for Your #GivingTuesday Campaign

Getting Attention

You’ve got a short lead in to December 2, and then you have 24 hours (less if you think about when people are awake and online) to inspire people to give. You’re asking people to give in December: Does your organization have special needs at this time of year? We’re borrowing Apple’s old slogan, but it really does fit the occasion; consider December 2 an experimental day and try a tactic or tool to tell your story that you’ve been eyeing.

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

December is done. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. Leave December for your biggest fundraiser.

Most Important Social Media Sites to Nonprofits in 2015

Kivi's Nonprofit Communications Blog

You’ll be invited to a special Preview Webinar on December 11, only for people who complete the survey. More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+).