A Nonprofit by Any Other Name

Fundraising 123

" And for those who didn't already know the organization, he adds, "the acronym suggested everything from writing a check to the Czech Republic." The organization was able to grab the domain healthychild.org, which Cronan calls "a real triumph in the world of naming." may find sweeter results, as the Children's Health Environmental Coalition discovered after changing its name to Healthy Child Healthy World.