Cause Marketing Customer Satisfaction Surveys
Cause Related Marketing
APRIL 15, 2011
At the bottom of the receipt was an 800-number keyed to a customer satisfaction survey. Cause marketing all about encouraging certain human behaviors in exchange for helping a cause that people care about. Framed that way customer satisfaction surveys qualify as natural fit for cause marketing. Online customer satisfaction surveys represent another chance to do some cause marketing and, perhaps, some marketing for the cause.