How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

Facebook restart?

iMarketSmart

I haven’t been much of a fan of Facebook for my business. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook? Let your customers (and donors) engage with you as they want on their terms. Be customer-centric (donor-centric). The post Facebook restart? I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it.

Trending Sources

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. Stop Drinking the Facebook Kool-Aid.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

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Book Review: “The Facebook Marketing Book”

Cause Related Marketing

I’ve known about Facebook since the time when it was still limited to college-aged students. I joined Facebook pretty early, too. But I doubt if there’s anyone with the reach of these words that uses Facebook less than me. Simply put, Facebook leaves me cold.

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Add an email option form to your Facebook Page.

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

A lot of people ask us whether Facebook ads are a good idea or not. They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months.

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). I still firmly believe that fundraising should not be your primary goal for using Facebook and social media.

Let Your Clients (Customers, Consumers, Constituents) Tell Your Story

Kivi's Nonprofit Communications Blog

Whether you call them clients, customers, consumers, or something entirely different, your organization will benefit if you, dear organizational leader/employee/volunteer, get out of your own way (as Mama loves to say) and let the constituency you serve tell your story for you. Jubi Headley.

Customer Spotlight: How The Contributor Achieved Fundraising Success

Fundraising 123

For social networking they use Facebook and Twitter. Facebook is used for getting information out to the community at large and Twitter for sending out news blips. Employ Facebook and Twitter for social networking. The Contributor is a newspaper about and for the homeless.

Blogs vs. Facebook for Nonprofits

ImpactMax

Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. With limited funds and staff time—where do each of these nonprofits begin branching out to more social media: a blog or Facebook?

Facebook’s latest response to Google+

Public Sector Marketing 2.0

Sure enough, today Facebook rolled out its latest privacy changes allowing users to easily control who sees their posts from within the status update input box. One thing I haven’t determined yet is whether or not I can save a custom group for use later on.

Cause Marketing Customer Satisfaction Surveys

Cause Related Marketing

At the bottom of the receipt was an 800-number keyed to a customer satisfaction survey. Framed that way customer satisfaction surveys qualify as natural fit for cause marketing. The retailer could probably even run the survey through Facebook and garner all the data it gathers. Online customer satisfaction surveys represent another chance to do some cause marketing and, perhaps, some marketing for the cause. The other day I bought a paper icon at a chain drugstore.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

2) Nathan Latka – 6 Easy Ways to Turn Fans Into Paying Customers. He showed the audience step-by-step how to create great Facebook giveaways and contests. 10) Nick Unsworth & Rick Mulready - How to Generate Real Business from Facebook. With Jillian Vorce at #AOC2014.

Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

Not using Facebook or Instagram ads? Using Facebook and Instagram Ads, but they aren’t working? How to create a Facebook Ad campaign that aligns with your fundraising strategy. How to use Custom Audiences to reach previous and current donors.

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How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

Having a Facebook Page is pretty much a must these days. If you need to have a dialogue with a number of people related to your cause, you might want to consider a Facebook Group (or many different groups) in addition to your nonprofit’s official Facebook Page.

Social Media Creates Customer/Brand "Miracle" Partnerships

Diva Marketing Blog

No high pressuring and forcing the customer to take something he doesn't want. No, it's not a new social media customer service strategy. it is all about our customer. The insights from our customers come wrapped in many ways.

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

And it leveraged the strong relationship it has with its community online… I was pleased to hear from Planned Parenthood almost immediately after the news hit, via Facebook. Planned Parenthood’s use of Facebook for immediate and ongoing outreach — positioning the action as part of a de-funding attach, reinforcing its own values and focus, asking for support, pledging to do the right thing — motivated strong and vocal support for the organization.

The Customer Survey as Cause Marketing Fundraiser

Cause Related Marketing

At the bottom of the receipt was an 800-number keyed to a customer satisfaction survey. to the cause in question whenever someone completes their customer satisfaction survey?’ Framed that way customer satisfaction surveys are a natural fit for cause marketing. The retailer could certainly run the survey through Facebook. Online customer satisfaction surveys represent another chance to do some cause marketing and, perhaps, some marketing for the cause.

Interview with Becky Carroll Author of The Hidden Power of Your Customers

Diva Marketing Blog

Traditionally customer service has been perceived as a necessary business function whose purpose is to appease unhappy customers. She thinks customers rock and caring for your customer is one of the joys of doing businss. . Relvancy and customer service. Facebook.

The Value of Facebook “Likes”

A. Fine Blog

There is a fascinating current conversation in the blogosphere about the value to a company or nonprofit of people who like Facebook pages. I started with this post, Proof That Facebook Fans are Worth More to Brands. Do Facebook fans spend more, or do people who spend more become fans?”

Where to Go for Help with Facebook

Kivi's Nonprofit Communications Blog

Facebook changes the way it works so often that I can’t keep up. So while I will occasionally offer a webinar or two on Facebook basics, I’ve decided to partner with people who actually like keeping up with the changes and who are focused on helping nonprofits with social media: John Haydon and CharityHowTo. Facebook Foundations for Nonprofits – Critical Tactics for Success. Creating Custom Facebook Tabs for Your Nonprofit Facebook Page.

How to use the new fundraising tab on Facebook pages

Nonprofit Marketing Blog

Causes.com recently launched a new Facebook Page tab that helps nonprofits inspire their online supporters to give. More than 700 nonprofits adopted the tab in the first week, indicating just how excited nonprofits are to tap into peer-to-peer fundraising on Facebook.

Facebook Face Off: Military vs. Health

SocialButterfly

Twice as many fans engage on Military Facebook pages than pages from the U.S. To benchmark government Facebook use, DK Web Consulting looked at 16 Military and 66 HHS agency Facebook pages to provide insight on how social media efforts compare across government.

Facebook Face Off: Military vs. Health

SocialButterfly

Twice as many fans engage on Military Facebook pages than pages from the US. To benchmark government Facebook use, DK Web Consulting looked at Facebook pages by Military agencies and the U.S. 26 of the 66 (39%) HHS agencies don’t allow fans to post on their Facebook walls.

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

I believe even more strongly that social media helps develop & nurture stronger real relationships between customers/prospects/other stakeholders and the people within the organization. We tackled many issues including -- How to increase your Facebook following.

4 go-to resources for mastering the new Facebook timeline

Nonprofit Marketing Blog

Just when you thought you had Facebook figured out, it’s time for the new Facebook pages. Since surveys show 90% of nonprofits are on Facebook , this news likely affects you. So I want to point you to the best resources I’ve seen this week on how to make a successful shift to the new format on Facebook. Get oriented. First off, here’s a 101 on the new pages and what yours will look like.

Big Brand Customer Intimacy Without Brand Conversations

Diva Marketing Blog

to their customers and other stakeholders. can a Big Brand create customer intimacy with millions by using the tools of the social media world? Without that initial direct to brand customer conversation, can a brand still create customer intimacy through social media?

#SM4NP: How Is Facebook’s Timeline Doing In Drawing New Traffic?

Non Profit Marketing 360

Now that the Timeline feature has been up-and-out on Facebook’s individual and on organizational and business pages for a week or so, people are starting to dig into the metrics about how useful and/or successful Timeline has been. We all like to be liked.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

New customers (if it's that kind of campaign). Customer opinion surveys measured against prior years. Social Bookmarking Facebook Children's Miracle Network Telethon Evaluating a cause-related marketing campaign Twitter Digg Delicious

#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Even more so than Facebook, Twitter can turn a pithy announcement into a viral retweet. The logo/image is the easiest thing to customize and can be done right within Twitter. If you want to take your customization to the next level ?

#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Even more so than Facebook, Twitter can turn a pithy announcement into a viral retweet. The logo/image is the easiest thing to customize and can be done right within Twitter. If you want to take your customization to the next level ?

#TECH: Google+ Gets Redesign To Emphasize Visuals & Customizations

Non Profit Marketing 360

But that ribbon can be customized and/or hidden, which suggests Google will be encouraging third-parties to develop applications whose launch buttons will go there: Apps can also be rearranged in one’s personal order of importance, or completely hidden from plain sight.

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.

7 Tips To Rockin' Facebook Engagement A La Frank Somerville

Diva Marketing Blog

especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. If people like you it will carry over to your brand creating a win-win-win (for your customer, the brand and you).

Nonprofits: Create “customer pathways” to build loyalty

ImpactMax

Wheeler talks a lot about AHA’s growing customer focus, both the methods it employs to understand customer needs and how it uses that information in designing programs and communications. The goal— very satisfied customers. flickr/eggonstilts.

Get Ready to Grab Your Org's Custom Facebook Address for Pages and Profiles!

Getting Attention

Some call them vanity URLs, other Facebook user names but you can grab your organization's moniker starting starting at 12:01 a.m. At that point, you'll be able to choose a username on a first-come, first-serve basis for your personal profile (many folks have a personal profile that's work oriented or doubles as personal and professional) AND the Facebook Pages that you administer (only those established by May 31, 2009 and with 1,000 fans or more).

#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

When I talk about being donor-centric with my clients, I always start with, ‘Share with me a customer-centered experience you’ve had, a brilliantly marvelous one. Because people really do understand customer-centered.

#SOCIALNETWORKS: Facebook Opens Timeline To Organizations

Non Profit Marketing 360

On Leap-Day Wednesday Facebook took a leap to the social-media future for nonprofits and businesses by opening up features that had hitherto been accessible only to individuals. Speaking for myself (and perhaps millions of others), Facebook has never been an aesthetic draw.

#HOWTO: Setup New Facebook Pages & The Types Available For You

Non Profit Marketing 360

With the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages ? Facebook updates its interface and algorithms periodically. Facebook Profiles can now be converted into Business (Fan) Pages.