Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

Groupon produced a second ad with a save the whales theme and featuring Cuba Gooding Jr. Tibet Cuba Gooding Jr. Holy crap, what was Groupon thinking?!

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How can you deal with a rapidly changing world?

Wild Woman Fundraising

For example a nonprofit that helps birds in the Caribbean was going to have a conference in Cuba in 2017, and they still did it, but it was much reduced because of a lack of government funding. It’s hard out there right now.

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It’s Plethora Monday!

A. Fine Blog

So, here goes: Open Cuba was created by Orbitz [.]. Tags: Social Media Annie Leonard Beth Kanter Open Cuba Stephanie Strom Valdes Krebs Not sure what happened over the weekend, but woke up to a Plethora of amazing social media stories! Too many really great ones to choose from, so here are a bunch. We’re living in an amazing time — If we could just get rid of this darn recession.

Take Diana Nyad’s Marketing Advice

Getting Attention

Diana Nyad’s epic 110-mile uncaged swim ( video here ) from Cuba to Key West was a tremendous achievement. But even more remarkable than setting this record was 64-year-old Nyad’s perseverance in reaching her goal (this was her fifth attempt in 35 years).

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What Life Looks Like 8 Years after saying Goodbye to My Fundraising Job.

Wild Woman Fundraising

This year for example I will be going to Cuba, Colorado, Florida, and San Francisco to speak. 8 years ago, I walked out of my fundraising office for the last time. I clutched my grant folders, my bike helmet, and my dignity, and opened the door, with tears in my eyes. It was hard.

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