Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

Groupon produced a second ad with a save the whales theme and featuring Cuba Gooding Jr. Tibet Cuba Gooding Jr. Holy crap, what was Groupon thinking?! The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. It was no better.)

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It’s Plethora Monday!

A. Fine Blog

So, here goes: Open Cuba was created by Orbitz [.]. Tags: Social Media Annie Leonard Beth Kanter Open Cuba Stephanie Strom Valdes Krebs Not sure what happened over the weekend, but woke up to a Plethora of amazing social media stories! Too many really great ones to choose from, so here are a bunch. We’re living in an amazing time — If we could just get rid of this darn recession.


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Take Diana Nyad’s Marketing Advice

Getting Attention

Diana Nyad’s epic 110-mile uncaged swim ( video here ) from Cuba to Key West was a tremendous achievement. But even more remarkable than setting this record was 64-year-old Nyad’s perseverance in reaching her goal (this was her fifth attempt in 35 years). There’s so much nonprofit communicators like us can learn from her.

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Five Words: Maria Sharapova and Cause Marketing

Cause Related Marketing

The wonderfully watchable actress Regina King spoke those lines as Marcee Tidwell in the 1996 Tom Cruise, Renee Zellweger, Cuba Gooding Jr. “Now I don’t know what you do for your five-percent, but this man my husband has a whole plan, an image. we majored in marketing, Jerry, and when you put him in a Waterbed Warehouse commercial, excuse me, you are making him common.

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The Worst Cause Marketing of 2011

Cause Related Marketing

The second ad with a save the whales theme and featuring Cuba Gooding Jr. Pathology, that is trying to figure out what went wrong, is both fun and entertaining. Jerry Bruckheimer, producer of the CSI franchise on television among many other production credits, personally made $113 million! in 2011 thanks in part to our fascination with the pathology of crime. Even when it comes to cause marketing this fascination with the bad is strong.