Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

If you’ve been reading this week, you probably already have guessed that a priming statement like “we thought you might be interested because of how hangnails have affected your life” increased preference for a communication (which translates to response rate, CTR, etc.)

Google Giveth and Google Taketh Away

The Agitator

For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. But the massive change is this: Google now requires you to have a click-through rate (CTR) of 5% instead of 1%. (Lest I get into rant-ish territory again, I’ll simply state that for-profit advertisers are not being held to the same standards and leave it at that.).