3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

Digital Marketing Direct Marketing Fundraising email click through rates email CTR's Email Marketing email marketing best practices email marketing metrics email marketing stats you should be tracking email open rates Inbound phone calls Number of pages visitedFirst, a short story.

Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

If you’ve been reading this week, you probably already have guessed that a priming statement like “we thought you might be interested because of how hangnails have affected your life” increased preference for a communication (which translates to response rate, CTR, etc.)

Google Giveth and Google Taketh Away

The Agitator

But the massive change is this: Google now requires you to have a click-through rate (CTR) of 5% instead of 1%. (Lest I get into rant-ish territory again, I’ll simply state that for-profit advertisers are not being held to the same standards and leave it at that.). Also, raising the $2 limit as long as you optimize toward conversions, while requiring the ad account to optimize toward a high CTR standard, makes no sense.

A potpourri of updates

The Agitator

Also, raising the $2 limit as long as you optimize toward conversions, while requiring the ad account to optimize toward a high CTR standard, makes no sense. To meet 5% CTR, most nonprofits have slashed their keywords, spend, and reach to hit this arbitrary threshold. Acquisio looked at the average click-through rates for various industries: As you can see, industries like Legal, Education + Employment, and Financial are well below the 5% CTR that Google is asking of nonprofits.

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A Meeting of the Mind behind 501derful.com

Wild Woman Fundraising

Date: Monday, June 21st, 2010 Time: 5:30pm - 7:00pm Location: Austin Free-Net in the DeWitty Ctr 2209 Rosewood Ave Austin, TX 78702 Item! David J. Neff hooked me up with what's going down! Check it! The 501 Tech Club! Meets 3rd Mondays in Austin! Nonprofit Bar Camp on August 21st! realtime web social media austin Austin Social Media Club daveiam.com David J. Neff [link] Lights Camera Help mazarine treyz Nonprofit Bar Camp NTEN texas twitter

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The Terrifying Freedom of a Blank Sheet of Paper

The Agitator

In the day-to-day, we can get wrapped up in CTA, CTR, and CPM until we can’t C straight. It’s a yearly exercise – take what you did for your direct marketing program last year, replace some controls with the tests that beat them, and set up your tests and tweaks for the next year. Lather, rinse, repeat. This system has advantages. You know what each communication is capable of, and what it isn’t. The communications in most need of fixing get the most attention.

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Lesson In Higher Ed Marketing

The Agitator

lift in opens, a 102% lift in CTR, and a 558% lift in the application rate (i.e. This post isn’t about fundraising directly, but it does shed some light on marketing higher ed institutions via email. And The Agitator has a lot of higher ed (and other) readers trying to reach a younger demographic.

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Advocacy Fundraising #3: Finding and Converting Advocates

The Agitator

While it’s harder to stay compliant with Google, advocacy pages will often have high click-through rates and can help you stay above 5% CTR with your ads. You’ve defined your Advocate Identity. And you know the slacktivism traps.

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The Joys of Google Grants, Part 2

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and had a CTR was 2.17% and a conversion rate of 4.40%. In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started.

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