3 big reasons why email open rates don’t matter (and what you should measure instead)


Digital Marketing Direct Marketing Fundraising email click through rates email CTR's Email Marketing email marketing best practices email marketing metrics email marketing stats you should be tracking email open rates Inbound phone calls Number of pages visitedFirst, a short story.

Google Giveth and Google Taketh Away

The Agitator

But the massive change is this: Google now requires you to have a click-through rate (CTR) of 5% instead of 1%. (Lest I get into rant-ish territory again, I’ll simply state that for-profit advertisers are not being held to the same standards and leave it at that.). Also, raising the $2 limit as long as you optimize toward conversions, while requiring the ad account to optimize toward a high CTR standard, makes no sense.

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Ep202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing

Selfish Giving

CTR - EP202. Today on CauseTalk Radio , Megan and I talk to co-founders Matt Sharp and John Rougeux at Causely , a service that helps businesses use cause marketing to grow and build community.

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A Meeting of the Mind behind 501derful.com

Wild Woman Fundraising

Date: Monday, June 21st, 2010 Time: 5:30pm - 7:00pm Location: Austin Free-Net in the DeWitty Ctr 2209 Rosewood Ave Austin, TX 78702 Item! David J. Neff hooked me up with what's going down! Check it! The 501 Tech Club! Meets 3rd Mondays in Austin! Nonprofit Bar Camp on August 21st! realtime web social media austin Austin Social Media Club daveiam.com David J. Neff [link] Lights Camera Help mazarine treyz Nonprofit Bar Camp NTEN texas twitter

Using Email Metrics to Determine Success

Non Profit Marketing 360

There are three email metrics that help us derive value: Open rate , which is the estimated amount of views on an email, click-through-rate (CTR) , which measures clicks of various links inside the email, and unsubscribes and subscribes. The next metric we’ll look at is click-through rate, or CTR , clicks from the email to some other destination based on the web such as printable versions of a coupon or other pages on your Website.