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A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Relationships built through text messaging have been found to have a higher chance of generating donations than those created over the phone. Many people are most likely to respond to text messages over phone calls or emails, which often result in genuine and personal exchanges.

Get More from Your Donor Database

Getting Attention

That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Welcome to guest blogger, James Porter.