Storytelling for Nonprofits: The Creativity Plot

Kivi's Nonprofit Communications Blog

Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Today we look at: The Creativity Plot Creativity stories create those big “Aha!” For a good creativity plot, you need a well-understood problem and a standard response that just doesn’t work. Storytelling

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

My brand new program, Storytelling That Sticks, is OPEN FOR ENROLLMENT until 5/31! Social media and storytelling play an integral part in these four steps. My brand new program, Storytelling That Sticks, is OPEN FOR ENROLLMENT until 5/31!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Storytelling for Nonprofits: The Challenge Plot

Kivi's Nonprofit Communications Blog

In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have very basic elements that anyone can use especially if you are just starting out with storytelling. Start with these formulas and then let your creativity lead the way! Storytelling

10 Ways to Use Visual Storytelling In Your #GivingTuesday Campaign

J Campbell Social Marketing

In a year of unprecedented hardship and loss, storytelling connects us. Since the dawn of time, storytelling has been used as a way for humans to comfort each other, debate issues, form social alliances . Set up a storytelling landing page with Exposure.

Storytelling for Nonprofits: The Connection Plot

Kivi's Nonprofit Communications Blog

We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. You’ll see heartfelt connections between the people in the stories and also between the storyteller and the reader. Storytelling

Successful Nonprofit Storytelling: Stay Humble

Getting Attention

Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As a program officer preparing a presentation for our board, I search for one answer: “What is the common thread in the successful video nonprofit storytelling projects this board has funded?” Is it the creative consultant or firm? Children’s Mentoring Connection (CMC) has used short video storytelling with success in its campaign targeted to garner more mentors.

How To Fill Out A Nonprofit Digital Storytelling Calendar

J Campbell Social Marketing

Storytelling Summer School is in session! In this week’s lesson, I walk you through the topics and ideas to enter into your Digital Storytelling Calendar. Here are just 5 benefits of using a formal, filled out Digital Storytelling Calendar for your nonprofit: 1) It will ensure that nothing falls through the cracks, especially when you have important, time sensitive campaigns like online fundraisers, event promotions, and awareness campaigns.

8 Ways That Nonprofit Digital Storytelling Can Advance Your Cause

J Campbell Social Marketing

This is the second part in a multi-part series on nonprofit storytelling designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. . There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff. Social media and storytelling play an integral part in these four steps.

10 Ways to Become A Stellar Nonprofit Storyteller

J Campbell Social Marketing

This is the third part in a multi-part series on nonprofit storytelling designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. Now that you understand some of the benefits of combining the powerful one-two punch of great stories and social media, what qualities do you need to be an effective storyteller? Great storytellers have a few characteristics in common.

Better Nonprofit Storytelling – Free Webinar

Kivi's Nonprofit Communications Blog

The Creativity Plot. Creativity stories create those big “Aha!” For a good creativity plot, you need a well-understood problem and a standard response that just doesn’t work. Nonprofit Communications StorytellingIt’s time for another free webinar, and this time it’s our ever-popular “Three Stories Every Nonprofit Should Be Telling” on Wednesday, October 24. Space is limited, to reserve your spot now.

Social Media Storytelling for Nonprofits

Fundraising 123

Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action. Here are a few creative ways to frame your content: • Invite your supporters on a journey. Social Networking Nonprofit Storytelling 101: Getting Started Inspiration When coupled with a compelling story and a n integrated marketing plan, s ocial me dia is an easy wa y to promote stories about your cause.

Free digital storytelling tools for nonprofits

ImpactMax

This time I’d like to cover five other storytelling tools–Animoto for a Cause,VuVox, MixBook, SmileBox, ZooBurst, and Masher. Using MixBook , you can make very creative free digital scrapbooks customized with your colors/wordmark etc. Creative Commons photo: mysza831. Uncategorized donor cultivation freetools photography presentations sharingknowledge storytelling tips trends videoFlickr/mysza831. A little holiday gift for you!

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff. Social media and storytelling play an integral part in these four steps. Great nonprofit storytelling requires creativity. Storytelling forces nonprofits to be transparent, which I love.

Storytelling In The Digital Age

The Agitator

Even though Tom persuaded me to give up working with cave art and stone tablets when we ‘modernized’ the Agitator offices, we’ve never lost interest in the power and importance of storytelling. Over the years we’ve honored the importance of storytelling in various posts — Top 10 Secrets of Successful StorytellingStorytelling vs. Data.

Aging 66

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

J Campbell Social Marketing

As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause. I have detailed the three most common challenges that nonprofits face in storytelling, along with my suggested solutions. Creating a culture of storytelling requires training, coaching and professional development for everyone involved in the organization – staff and volunteers. Solution – Get creative.

Creative or Consistent? How About Both.

Mission Minded

If your organization creates campaigns year after year, you know the challenge: How do you make sure your creative stays true to your brand, while also bringing something fresh and new to the table? Blog Nonprofit Branding Nonprofit Design Storytelling On the one hand, each season brings new offerings for your audiences and new goals for your team—this is especially true […].

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. Blogs Campaigns Communications Cross-Post Development Donor Acquisition E-Mail eNewsletter Fundraising Grants Grants and Funding Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Publications Design relationships Storytelling Writing advertising Advertising mail Blog Domain Group Don Akchin Internet marketing Nonprofit organization Social Media

Storytelling Works: Capturing Success Stories and Sharing Them

Kivi's Nonprofit Communications Blog

This guest post by Allison Monnell demonstrates not only the power of storytelling in nonprofit communications, but just how beneficial it can be to your nonprofit when you integrate a culture of story sharing into your everyday work, as the Chemung ARC has done with its Stringer Success Stories. Allison shared her story with me when I presented my storytelling workshop for the AFP Finger Lakes Chapter, and she graciously agreed to share it with you. Allison Monnell.

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

J Campbell Social Marketing

The best way to earn and to keep attention is through thoughtful and authentic digital storytelling. The key to becoming a great storyteller is understanding that you are not entitled to attention, you must earn it. They created a logo that inspired empathy and concern: In what’s been called the first visual storytelling campaign, they also created an infographic that showed the horrific conditions on the slave ships. . 4) Think Creatively.

Storytelling is for fundraising NOT for nonprofit marketing!

Fundraising Coach

I''m shocked at how people looking for solid fundraising tactics, simply blow off storytelling. It''s as though there is some cosmic organizational chart in the sky that has storytelling is on one side (the "marketing" side) and fundraising is on the other. Divorcing storytelling from fundraising will reduce your fundraising success! These are really good researchers, so I knew I needed to have my data about storytelling right! More on storytelling for fundraising.

Storytelling Vs. Data. Which Is More Important?

The Agitator

Check out Nick Ellinger’s post over at the DonorVoice Blog , where he tackles the age-old debate over the power of storytelling versus data when it comes to fundraising success. Challenging a common thesis that that Democrats lost the 2016 presidential election because they focused on data-driven marketing, rather than traditional storytelling and narrative. Communications Copywriting / creative Fundraising analytics / data Integrated fundraising and marketing Research premium

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People , a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. For a few reasons, mostly because I was not able to be constant in my storytelling, the traffic Invisible People generated had taken a slump. Be creative!

Top 10 Secrets Of Successful Storytelling

The Agitator

In his Tiny Essential of Writing for Fundraising , George offered this observation on the importance of being succinct, relevant and engaging when it comes to storytelling … “This”, says George, “is the age of B t. Communications Copywriting / creative premium Included in my personal pantheon of great copywriters and curmudgeons is the late, great British copywriter George Smith.

3 cool, creative, FREE communications tools for nonprofits

ImpactMax

What a terrific storytelling medium for sharing your work or interviewing the beneficiaries of it. But this could be a creative, engaging way to issue event invitations or say thanks to your supporters, among other things. Creative Commons photo credit: marcmo Flickr/marcmo. It’s been too long since I’ve posted about free online tools, and there are some recent ones that deserve your attention.

Digital Storytelling Challenge

Care2

The second annual TechSoup Digital Storytelling Challenge is coming up on January 31 st. Create a digital story (60 seconds or less video or 5-panel picture story) that conveys your nonprofit’s mission and work in a compelling and creative way. Tools for Digital Storytelling. Check out the Digital Storytelling Challenge for more information. Here’s how it works.

Tips to help you start practicing storytelling today

Sea Change Strategies

” That’s exactly why I think there’s more talk about storytelling in non profit circles than practice. It takes creativity. It takes an understanding of the basic structures of storytelling. Sea Change is committed to celebrating the craft and practice of storytelling — particularly in the non profit space. Here’s a quick overview of what we covered — the DNA of storytelling — and one of the stories written by a participant.

Experts Break Down the Science of Nonprofit Storytelling

EveryAction

Lately, we've been obsessed with storytelling. From capturing an audience's attention to inspiring listeners to action, telling great stories is equal parts creative and scientific. For nonprofits, great storytelling, especially in the digital space, is changing donor behavior in all of the best ways (think: more action, deeper connection, and higher donation rates.). Watch the full discussion below or continue reading for tips on how to crack the science of storytelling!

8 Tips for Writing a Better Story

Kivi's Nonprofit Communications Blog

Content Curation Content Marketing Creative Ideas Guest Bloggers Nonprofit Communications Storytelling We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Is Your Content Too Wordy? Consider These 6 Alternative Formats

Kivi's Nonprofit Communications Blog

Replace the walls of text with some creative narrative styles and you’ll see greater engagement (and you’ll have a lot more fun creating the content, as well). And that brings me to my final point — which is simply to be creative when you think about your content. Content Marketing Creative Ideas StorytellingNonprofit leaders often complain about limited resources — and with good reason.

Another Brilliant Marketing Idea You Can Steal

Kivi's Nonprofit Communications Blog

Creative Ideas E-Newsletters Fundraising Nonprofit Communications Storytelling Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email.). You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause.

Ideas 161

Producing Nonprofit Video: Q&A with WithinReach, Part 1

Kivi's Nonprofit Communications Blog

Content Marketing Creative Ideas Online Marketing Photography Social Networking Storytelling VideoWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Video 145

4 Ways To Make A Story Come Alive

Kivi's Nonprofit Communications Blog

Guest blogger extraordinaire Laurel Dykema is back with us to share how you can change up your storytelling technique. This type of storytelling (coming from the person’s own lips) can be very powerful. Creative Ideas Guest Bloggers Nonprofit Communications Storytelling Laurel Dykema. Guest Post by Laurel Dykema of Mission India. As nonprofit writers, we share stories about real people … their struggles, victories, and joys.

India 160

#MixedLinks for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Aplos has started a funny new blog series on creative approaches to fundraising. Pam Grow’s latest edition of What’s in My Mailbox focuses on small shop storytelling. Creative Ideas Fundraising Graphic Design Mixed Links Nonprofit Blog Carnival Nonprofit Communications Social Networking Storytelling Thank-You Letters

Producing Nonprofit Video: Q&A with WithinReach, Part 2

Kivi's Nonprofit Communications Blog

Content Marketing Creative Ideas Nonprofit Communications Photography Storytelling VideoWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Video 129

Photos to Fire Up Year-End & Protect Privacy

Getting Attention

Here are two creative examples of memorable photos that protect client dignity and privacy , from Advocates, Inc.’s Follow this 7-point checklist for ethical storytelling to shape photo-illustrated stories that meet client privacy standards and spur your people to donate and spread the word. storytelling Advocates client confidentiality client photo ethical storytelling fundraising Inc. Flickr: AFGE.

Photos 146

Steal these 42 Creative Pinterest Ideas for Nonprofits

Care2

Pinterest has a lot of potential, especially for organizations whose stories lend themselved to visual storytelling. I’m always intrigued to see how nonprofits find creative ways to use new social media tools, but I didn’t think seriously about Pinterest’s potential for nonprofits until I read Joe Waters and Beth Kanter’s thoughts. A Creative Opportunity. Steal these 42 Creative Pinterest Ideas for Nonprofits.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

While you may not be able to get Morgan Freeman to lend his voice to your cause, you can use Autism Speaks creative year-end fundraising campaign as an inspiration to try something new. Lifehacker shares The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains. Content Marketing Copywriting Creative Ideas Mixed Links Nonprofit Communications StorytellingHappy Friday!

Link 139

5 Story Starters You Can Steal

Kivi's Nonprofit Communications Blog

Copywriting Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Storytelling Laurel Dykema. When we get stuck for blog post ideas, it’s nice to have Laurel Dykema around to step in for us with her great posts. If you don’t have a Laurel in your life, try these story starters to get your ideas flowing. Kristina. Guest Post by Laurel Dykema of Mission India. A blinking cursor. A blank page.

India 164

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Roberto Blake’s channel got me thinking differently about creativity, production, and distribution. Today, Mark is known for his work in transmedia storytelling, social media, cause marketing and content marketing. Mark is the founder of Invisible People, a unique digital storytelling organization that uses video and social media to change the story of homelessness and gives a voice to those who are too often overlooked.

View 154

Crowdfunding for Nonprofits: 5 Stories to Tell In Your Fundraising Campaign

J Campbell Social Marketing

In reality, planning for and launching a wildly successful nonprofit crowdfunding campaign involves preparation, creativity, organization, and coordination. . How To Use Storytelling In Your Crowdfunding Campaign. The 5 types of story ideas that you should collect to share throughout a Digital Storytelling Campaign are: Client Story. Your donors are low-hanging storytelling fruit.

nonprofits, especially web newbies, shouldn't miss this free webinar series on storytelling and social media

Studio 501c

This free five-part webinar series on storytelling and social media from TechSoup Global and NTEN looks like an excellent introduction for beginners as well as a great resource for those who are more advanced. Plus, it integrates storytelling, the proven technique for communicating. And thanks to Many Cats 4 Me for permission to use this photo via a Creative Commons license.)

Chad 48

Should Your Nonprofit Use Pinterest?

Kivi's Nonprofit Communications Blog

Ian Haisley, Director of Online Strategy for Opportunity International says this about the decision to use Pinterest: For Opportunity International, storytelling through pictures is key to communicating our mission. Creative Ideas Nonprofit Communications Photography Social Networking Storytelling pinterestShould your nonprofit be using Pinterest?

My Favorite Post-Sandy Email

Kivi's Nonprofit Communications Blog

Creative Ideas E-Newsletters Fundraising Marketing Team Nonprofit Communications StorytellingI received lots of post-Sandy email from nonprofits, with content all over the map, from direct pleas for assistance for those affected, to educational and advocacy emails tying severe weather to climate change. In looking through them all, one stands out: This email I received the day after the storm passed through Washington, DC from the Washington Humane Society.

Email 157