Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

What about CPM? I hope you had a great week! Let’s dive into some Mixed Links… The Nonprofit Blog Carnival is taking submissions for this month until April 25th. This month’s theme is Advice to your younger-fundraising-self.

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Facebook Ads – Are They Right For Your Nonprofit?

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You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.

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CPM math Help. 6 Tips For Discovering The Ideal Tutor. There are several used transport for sale this paying someone to do your homework time of the year. That’s why we ought to study in a group as an alternative alone.

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Shifting from Campaign to Cause


“Marketing campaigns are not about winning awards for creative, building the flashiest websites, gaming Google for higher rankings, generating mounds of media coverage, or negotiating the lowest ost per thousand (CPM) in order to interrupt the largest audience.

I still think a penny is worth something


So your CPM was ZERO. I hate it when I have to do math, but all this negative chatter I have been hearing here and there about " Causes ," poo-pooing the $2.5 million it raised in its first year has forced me to whip out my calculator. Here is how it goes: sure, "Causes" may have raised $2.5 million, but with 12 million members, that comes to just a little more than 20 cents per member. Twenty cents! Why that's nothing! Who needs 20 cents, right? Well, I do. And my clients do.

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The Terrifying Freedom of a Blank Sheet of Paper

The Agitator

In the day-to-day, we can get wrapped up in CTA, CTR, and CPM until we can’t C straight. It’s a yearly exercise – take what you did for your direct marketing program last year, replace some controls with the tests that beat them, and set up your tests and tweaks for the next year. Lather, rinse, repeat. This system has advantages. You know what each communication is capable of, and what it isn’t. The communications in most need of fixing get the most attention.

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