Google Giveth and Google Taketh Away

The Agitator

But the massive change is this: Google now requires you to have a click-through rate (CTR) of 5% instead of 1%. (Lest I get into rant-ish territory again, I’ll simply state that for-profit advertisers are not being held to the same standards and leave it at that.). Also, raising the $2 limit as long as you optimize toward conversions, while requiring the ad account to optimize toward a high CTR standard, makes no sense.

The Ultimate Guide To The Google Ad Grants


When you select your keywords, you choose a maximum cost-per-click (CPC) you are willing to pay for that keyword – this becomes your bid in the auction for this keyword. For Ad Grant users, your maximum CPC bid is set at $2 (roughly £1.60). Archives. by Zoe Allen.

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