Cause Marketing Earth Day at Lowe's
Cause Related Marketing
APRIL 20, 2011
What if registrants instead could be entered into a sweepstakes for ecotourism vacation to Costa Rica? When I saw this circular in yesterday’s mailbox from Lowe’s I was puzzled. It looks like cause marketing effort themed to Earth Day, but there was no further explanation anywhere in the circular. My first reaction was, “please, Lowe's, don’t do this on your own. You won’t get it right."