Cause Marketing Earth Day at Lowe's

Cause Related Marketing

What if registrants instead could be entered into a sweepstakes for ecotourism vacation to Costa Rica? When I saw this circular in yesterday’s mailbox from Lowe’s I was puzzled. It looks like cause marketing effort themed to Earth Day, but there was no further explanation anywhere in the circular. My first reaction was, “please, Lowe's, don’t do this on your own. You won’t get it right."

Faith in Facebook: A Success Story

A Small Change

For each individual who posts Lil Green Patch on their profile a small donation is made to protect rain forests in Costa Rica. Yes, it’s still growing and to date, $162,125 in donations are directly supporting the Nature Conservancy’s Adopt an Acre in Costa Rica. I love intelligent comments on my posts that disagree with what I have to say because it brings so much more wisdom to the table.

Faith 104

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Grants for Governments, Nonprofits, Regional Organizations, Individuals, Private Sector Creating Small and Large Scale Fisheries Management Solutions

Seeking Grant Money Today

Prize winners will be flown to the 2013 Global Fisheries Enforcement Training Workshop in Costa Rica, where they will be honored with monetary prizes. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].

The Future of Social Marketing: Craig's Happiness Talk

Social Marketing and Social Change

Costa Rica is well-known for being the greenest country in the world — an example of holistic and environmentally responsible development. This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL.

Matching Grants for Sea Turtle Research, or Assessment, or Bycatch Reduction and Conservation Projects in the Western Hemisphere

Seeking Grant Money Today

The first priority area relates to three populations of sea turtles: Northwest Atlantic loggerhead (bycatch assessment of the Canadian longline fishery and bycatch mitigation in trawl and longline fisheries); North Atlantic leatherback (assess and reduce harvest/bycatch in Panama and Costa Rica); and East Pacific leatherback (development of a business plan for the population). From The Foundation Center. [If

Social Media Puts F-U-N In Non Profit Fund Raising

Diva Marketing Blog

The money donated to The Nature Conservancy ties into our Adopt an Acre program (more can be found about this program at ) and helps to protect the lush rainforest sanctuary of the Osa Peninsula in Costa Rica (more info can be found at ) Toby/Diva Marketing : I noticed in addition to the Facebook app there are also cute (Lil) Green Patch widgets.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Methods : PASMO surveyed MSM in 10 cities across Guatemala, El Salvador, Nicaragua, Costa Rica, and Panama in 2012 using respondent-driven sampling. Keeping up with the evolution of social marketing research and practice can be a tough problem. To help you out, this is my fourth annual review of papers that document in the peer-reviewed literature how the field is developing (here are the links to the 2011 , 2012 , and 2013 selections).