The Best of Social Marketing in 2014
Social Marketing and Social Change
JANUARY 14, 2015
Methods : PASMO surveyed MSM in 10 cities across Guatemala, El Salvador, Nicaragua, Costa Rica, and Panama in 2012 using respondent-driven sampling. Keeping up with the evolution of social marketing research and practice can be a tough problem. To help you out, this is my fourth annual review of papers that document in the peer-reviewed literature how the field is developing (here are the links to the 2011 , 2012 , and 2013 selections).