The Ultimate Guide to Social Media for Nonprofits


What does it cost? The cost of advertising will of course vary depending on your chosen platform, the complexity of your ad, and how many people you want to reach. There are several different ways you can be charged for social media advertising: Pay-per-click (PPC) or Cost-per-click (CPC) – you pay a cost every time someone clicks on your ad. Cost-per-view (CPV) – for videos, you pay every time the video is watched.

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