Facebook Ads – Are They Right For Your Nonprofit?

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You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.

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The Ultimate Guide to Social Media for Nonprofits

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What does it cost? The cost of advertising will of course vary depending on your chosen platform, the complexity of your ad, and how many people you want to reach. Cost-per-view (CPV) – for videos, you pay every time the video is watched. by Zoe Allen.

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