Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

They were able to combine mission outreach – helping people with a greater likelihood of hangnails manage their risk and get diagnosed – with their development efforts using an online lead generation campaign. Yes, I used the word “programmatic” here intentionally – it can be classified as such on your cost allocations.) Nonetheless, the click-through rate was five percent and the cost-per-click was $.31,

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Native Advertising: Can It Be More Than Clickbait?

The Agitator

The theory behind the test is that this type of lead generation advertising can create an interested constituent for the organization while providing value for the recipient. 83 Cost-Per-Click (CPC) the campaign got about 2400 clicks.