Facebook Ads – Are They Right For Your Nonprofit?

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Cody suggests (and I agree) that you pick a goal much more in depth than simple clicks to your website. You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid).

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Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

If you pay to promote content that is doing well organically, you will find that it spreads much more quickly and costs much less overall to accomplish your goal. For example, if your objective is to gather event RSVPs, cost per action (CPA) is your best choice. Drew Bernard.

The Ultimate Guide to Social Media for Nonprofits

Twenti

You can pay to have your content show up in people’s feeds, encouraging them to watch a video, engage with a post or click through to your website. Use calls to action to ask the people who see your posts to click through to your website or to donate to your cause. What does it cost?

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The Joys of Google Grants, Part 1

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Google AdWords charges are calculated on a cost-per-click basis. So to spend the full $10,000 monthly budget we'd been granted, we would have to generate $330 worth of clicks every day. Each click can cost up to $1, and we couldn't imagine that our ads would ever generate 330 clicks in a single day. But a few months later, we were seeing our AdWords click-through rates of 600 per day.

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