Facebook Ads – Are They Right For Your Nonprofit?

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Cody suggests (and I agree) that you pick a goal much more in depth than simple clicks to your website. You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid).

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The Ultimate Guide to Social Media for Nonprofits


You can pay to have your content show up in people’s feeds, encouraging them to watch a video, engage with a post or click through to your website. Use calls to action to ask the people who see your posts to click through to your website or to donate to your cause. What does it cost?

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