Facebook Ads – Are They Right For Your Nonprofit?

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Cody suggests (and I agree) that you pick a goal much more in depth than simple clicks to your website. You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid).

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Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

If you pay to promote content that is doing well organically, you will find that it spreads much more quickly and costs much less overall to accomplish your goal. For example, if your objective is to gather event RSVPs, cost per action (CPA) is your best choice. Drew Bernard.

Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

Yes, I used the word “programmatic” here intentionally – it can be classified as such on your cost allocations.) Nonetheless, the click-through rate was five percent and the cost-per-click was $.31,

Native Advertising: Can It Be More Than Clickbait?

The Agitator

83 Cost-Per-Click (CPC) the campaign got about 2400 clicks. And when you are aiming to keep your cost-per-click low, those are the sites you’ll be placed on.

The Ultimate Guide To The Google Ad Grants


If your organisation is based in another country, you can click here to check that Google operates in your country and see the country’s charity eligibility requirements. Users clicks on your ad. This means you usually cannot bid on keywords that cost more than $2.00

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Google Grants for Nonprofits: Getting Started

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While paid placement may seem cost prohibitive to nonprofits, there is a way to secure in-kind paid placement for your organization through the Google Grants program. Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC).

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Some useful insight into what is and isn’t working in Facebook and Twitter marketing

Giving in a Digital World

Down at the bottom of the Facebook effectiveness list lies ‘Targeted cost per click ads’ – which makes sense, as I haven’t heard many Facebook advertising success stories (although there are exceptions – such as last year’s Scouts volunteer recruitment activity ).

The Ultimate Guide to Social Media for Nonprofits


You can pay to have your content show up in people’s feeds, encouraging them to watch a video, engage with a post or click through to your website. Use calls to action to ask the people who see your posts to click through to your website or to donate to your cause. What does it cost?

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Google Giveth and Google Taketh Away

The Agitator

There’s some good news: the $2 cost-per-click limit has been lifted for those who are optimizing toward conversions. (You There’s some bad news: they are phasing out the $40,000 per month version of the program, making it so you can only spend a maximum of $10,000 per month.

The Joys of Google Grants, Part 1

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Google AdWords charges are calculated on a cost-per-click basis. So to spend the full $10,000 monthly budget we'd been granted, we would have to generate $330 worth of clicks every day. Each click can cost up to $1, and we couldn't imagine that our ads would ever generate 330 clicks in a single day. But a few months later, we were seeing our AdWords click-through rates of 600 per day.

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