Facebook Ads – Are They Right For Your Nonprofit?

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Cody suggests (and I agree) that you pick a goal much more in depth than simple clicks to your website. You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid).

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Google Giveth and Google Taketh Away

The Agitator

There’s some good news: the $2 cost-per-click limit has been lifted for those who are optimizing toward conversions. (You There’s some bad news: they are phasing out the $40,000 per month version of the program, making it so you can only spend a maximum of $10,000 per month.

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Trending Sources

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

If you pay to promote content that is doing well organically, you will find that it spreads much more quickly and costs much less overall to accomplish your goal. For example, if your objective is to gather event RSVPs, cost per action (CPA) is your best choice. Drew Bernard.

Google Grants for Nonprofits: Getting Started

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While paid placement may seem cost prohibitive to nonprofits, there is a way to secure in-kind paid placement for your organization through the Google Grants program. Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC).

Some useful insight into what is and isn’t working in Facebook and Twitter marketing

Giving in a Digital World

Down at the bottom of the Facebook effectiveness list lies ‘Targeted cost per click ads’ – which makes sense, as I haven’t heard many Facebook advertising success stories (although there are exceptions – such as last year’s Scouts volunteer recruitment activity ).