How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. 3:00: Corporate prospects are checking out your site before they ever pick up the phone or email you.

Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

UBIT Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on registration and reporting requirements. Karen has broken the questions into two groups: “Company” questions and “Charity” questions.

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Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Over the next few months, Karen and I will be releasing a four-part series on the four key legal issues for which you requested guidance.

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Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth. We're really excited about this book because Darren is proposing a new, bold vision of philanthropy that is truly transformative and world-changing. Hit reply and share!

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. And how might your organization benefit from their philanthropic programs?

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I call it good old-fashioned marketing. My friends at Boston’s Hubspot have a better name for it: Inbound Marketing. They define the practice as any marketing tactic that relies on earning people’s attention as opposed to buying it with advertising.

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The survey included interviews with 50 nonprofits with corporate alliance teams.

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. And the timing is right for several reasons.

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance. I was impressed, and you will be too! In the drop-down box, I clicked on Become a Corporate Partner.

Newsletter: How Big Changes in Social Media Will Impact Corporate Partnerships ; How to Talk Your Corporate Partner Out of Starting a Foundation ; Drink a Beer, Save a Deer

Selfish Giving

Last week we talked about SEO for corporate partnerships. To prepare for Q1, 2020 and the rollout of new features from the social media giants, particularly Facebook, Jay suggests to think more about "what you would do if 'social media' allowed you to reach only a few people at a time.

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. There’s also a gift shop in the visitor’s center and proceeds from the sales of items there also benefits the Foundation. I’ve done the division and that amounts to an average of $1754.71

REVEALED: Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?

Selfish Giving

The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). Scroll down to the bottom and see what I have to say! For larger companies, we do hold to that $5k line to make sure its worth everyone's time, and some have proceeded, others have moved on.”

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. By taking a lesson from how marketer’s branded products, people could successful manage their careers. . However, social media and social networks have added an interesting dimension. .

Newsletter: How to Process Point-of-Sale Donations ; Rival Clubs Offer Charity Donations to Customers That Abandon SoulCycle ??? ; Five Nonprofit Chatbots That are Worth Talking To

Selfish Giving

Here's the question and my answer. However, these businesses don't know how to set this up and neither do we? Here's the key with point-of-sale fundraisers. Other questions on point-of-sale fundraisers? Marketing Your Cause. partner summit ), content marketing (e.g.

Corporate Do-Gooding the Social Way

GenerationYGive

Marketing through corporate "do-gooding" is not a new concept. Honda has been running a commercial on TV showing a father and son donating food for Thanksgiving: "Keep doing what you do best, and we'll keep doing what we do." and hopefully, buy a Big Mac in the process).

Newsletter: You Should Adopt This Creepy Phone Tactic from Wayfair ; Sales of Mr. Rogers’ Iconic Sweater Support Namesake’s Charity ; The Best Charity CEO on Twitter

Selfish Giving

You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Wayfair's calls are spammy and unwanted. But calling a few select people after they visit your site and/or sign-up for email updates isn't such a bad idea. Marketing Your Cause 1.

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? Share this with your corporate partners as an FYI. This company is growing sales by being spicy. ??This

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? Share this with your corporate partners as an FYI. This company is growing sales by being spicy. ??This

Newsletter: 3 Legs of Cause Marketing Success; City Year Talks Corporate Partnerships; Meet Jane Walker

Selfish Giving

I talk so much about content marketing that people often ask if it's the only thing they need to do to be successful at cause marketing. And I suggest they revisit point #3 in this article on the three legs of cause marketing : research, content marketing and sales.

Ep225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships

Selfish Giving

Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices. The research results that surprised Mollye and her team.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Steve Casimiro , writing in Adventure Journal , is downright angry: "What a sad day, when America's best idea has to whore itself for a few dollars here and there." Photo via mkfeeney on Flickr.

Newsletter: In Which States Should Your Corporate Partner Register? ; 25 Most Philanthropic Companies in Arizona ; How to Monitor Your Competitors

Selfish Giving

This week, Karen is answering your questions on registration and reporting requirements. She has separated the questions into two groups: Company questions and Charity questions. They are transparent, efficient, lucrative and highly visible! Marketing Your Cause 1.

Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank. Creating website content that ranks in Google is critical for B2B sales success.

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The People Who Communicate Corporate Social Responsibility Can't Make a Business Case For It

Cause Related Marketing

The poll, from Ragan Communications and Pollstream follows a 2008 study from IBM ( covered in this space ), that reported that corporate executives want to see more CSR, too, and were devoting resources to it. Not that marketing is a perfect fit.

Newsletter: How Much Do Corporate Partnership Pros Make? ; DoorDash Supports Immigrant-Founded Restos; Boobs Bomb London on Mother's Day

Selfish Giving

Have you ever wondered how much nonprofit corporate partnership professionals are paid??? I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make!

Cause Marketing Resolution for 2009

Cause Related Marketing

This post is endorsed by 'President Barack Obama,' 'Oprah Winfrey,' 'Hillary Clinton,' 'Coldplay' and other high-ranking search terms in Google. Professionally I set a series of goals each year including sales and profitability goals.

Cause Marketers, You Got Some 'Splainin' to Do

Cause Related Marketing

A new survey of corporate communicators finds that most companies spend no more than 10 percent of their communications budget telling the world about their CSR efforts, and fifty percent of their communications outreach is media relations and internal audiences like employees. Thirty percent believe that impact of their CSR is to their corporate reputation; just 6 percent think that it positively affects sales. percent); waste and recycling (12.7

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Communications Portfolio Manager Insight Systems Corporation for USAID. Development and Communications Associate Preterm (Cleveland, OH). Director of Marketing and Communications Barberton Community Foundation (Barberton, OH).

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Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.).

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(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.

The Cause Marketing Proposal

Cause Related Marketing

The production of a cause marketing proposal is a very big topic. Today’s piece of it; "preparing for every contingency in your cause marketing proposal." Let’s say hypothetically that you’ve made your best cause marketing pitch to a would-be sponsor. It’s smart, strategically appropriate, and well activated across new media and old. You’re certain your prospect’s customers will get it and respond. Do that right and you won’t sound desperate.

Impious Cause Marketing?

Cause Related Marketing

I saw a recent post on Just Means critical of Kellogg’s new cause marketing campaign called ‘ Share Your Breakfast ’ and I wondered, should sinners or the impious be permitted to pray? Again, it contains HFCS and 11 gms of sugar. It also makes and sells unhealthy food.

10 Commandments of Cause Marketing

Selfish Giving

Having escaped the bonds of traditional philanthropy, cause marketers set forth for the land of milk and honey. During their journey, a tribe among the cause marketers, called Komen, made a great golden [deep-fried] chicken and they worshiped it. Marketing is.

Friday Futures – Nonprofit Marketing Jobs – September 16, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Communications, Outreach and Events Manager , New Yorkers for Parks , (New York, NY). 6) Director of Marketing and Communications , Global Partnerships , (Seattle, WA).

More on corporate sponsorship: Good news and a warning

Nonprofit Consultant Blog

Last week, I reported about how mergers and changing corporate priorities can put nonprofit funding at risk. Today, I've got some good news to help you retain those corporate sponsors. There's new data that demonstrates that businesses that donate to charities earn back $6 in sales for every $1 they contribute. This is likely because these companies can and do advertise their giving to the general public.

In nonprofit fundraising, marketing is key to success

Get Fully Funded

Marketing is something that many people think they understand, yet few really do. In nonprofit fundraising, marketing is key to success. It’s not necessarily about sales, although that’s one part. And it’s not just about advertising.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

Because most companies have twin agendas when they support a cause: doing good and doing well. The longest-standing partnerships are those that not only provide value to the nonprofit but also to the company’s philanthropic AND business agendas.

Cause Marketing Google Glass

Cause Related Marketing

Google Glass is basically a computer that allows you to take a picture or record video of whatever you’re seeing using voice commands, and then send it off to your social network. Google is holding an essay contest on Twitter and Google+ to recruit beta testers.

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Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. The 510 Loft stores have clerks trained to sell and fit women.

Nordstrom's Nonprofit Concept Store

Blue Sky Collaborative

From 3blmedia.com and posted by Olivia Khalili [link] Apparently Nordstrom has a concept store in the works that will donate some portion of proceeds to charities. All the socially responsible marketing campaigns and product sales in the recent. Tags: Corporate Social Responsibility Online Fundraising Social Media and Nonprofits

How Businesses Can Help Oklahoma Tornado Victims (Hint: Learn from Boston)

Selfish Giving

But like everyone else I heard the sad news about the tornados in Oklahoma and the terrible loss of life and property. And after seeing how businesses responded after the tragedy in my hometown of Boston, I have a few suggestions.

In nonprofit fundraising, marketing is key to success

Get Fully Funded

Marketing is something that many people think they understand, yet few really do. In nonprofit fundraising, marketing is key to success. It’s not necessarily about sales, although that’s one part. And it’s not just about advertising.