4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online.

The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy.

Trending Sources

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation.

Forget Corporate Giving, Focus On Individuals

Selfish Giving

Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies.

From Cause Marketing to Corporate Causes

Selfish Giving

Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. You do really great work. In fact, you tell people about it all of the time (be honest).

Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

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A response to “Bad Nonprofit Consultants” from Inside Philanthropy

Wild Woman Fundraising

Todd Cohen, editor of the Philanthropy Journal, wrote a blog post on how bad nonprofit consultants can be. One consultant cannot transfer 10 relationships with corporations to a nonprofit to get those sponsorships.

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? The question was prompted by a press release I saw recently announcing a new cause marketing effort from Godiva, the high-end chocolatier owned by the Turkish company Yildiz Holding, and headlined ‘Godiva Launches Philanthropy Program.’ Companies that do cause marketing should also be active donors to nonprofits, whether through a corporate foundation or by just writing checks.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.

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Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. Watch now to learn how Teva refined its corporate philanthropy efforts by interacting directly with its customers.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Information About Corporate Giving Programs. Information About Corporate Giving Programs. Many of your donors and volunteers likely work for companies that have extensive corporate philanthropy programs. Guest blog by Adam Weinger.

Do you have people from the community you help on your board?

Wild Woman Fundraising

Today I’m responding to Lucy Bernholz at Philanthropy 2173. So it turned out that my version of high impact philanthropy, to distribute condoms, would have been a really bad idea because of religious and cultural values. What about high impact philanthropy?

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Joe puts the difference between Sponsorship, Cause Marketing and Philanthropy as a difference of involvement. At one end of the spectrum, Sponsorship, nonprofits do all the work and the corporation just shows up. Cause Marketing for Dummies by Joe Waters and Joanna MacDonald.

A challenge for the fundraisers of the world…


Some work from their kitchen tables and others from corporate offices. Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy

Cause Talk Radio Ep59: Reinventing Philanthropy: Choosing Impact Over Emotion

Selfish Giving

and chats with Eric Friedman , author of the forthcoming book, Reinventing Philanthropy. In the book, Friedman challenges traditional donor-driven philanthropy and contends that decisions made emotionally may not be the most effective use of personal or corporate contributions to charities.

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

Aside from Corporations taking over art’s right to dissent from The Free Free School : “Corporations who refuse to pay £billions in taxes are fêted for their relatively paltry largess and are awarded privileged access to events and policymaking.



Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. America’s individuals, estates, foundations, and corporations gave $373.3

Developing a Plan to Approach Companies

Fundraising Coach

It could be the CEO, or it could be a community relations director, or head of a corporate foundation. Once you’ve determine if there is a corporate foundation, you can focus your research efforts on the foundation. Determining the Company’s Areas of Interest The information you’ve filled in on you grid for those companies that have a corporate foundation will help make it easier to determine whether the company’s interests match your organization’s needs.

The New Face of Corporate Philanthropy

Cause Related Marketing

On October 2, 2008 OfficeMax surprised 1,300 teachers in the neediest classrooms nationwide with $1,000 gift of school supplies. The teachers were chosen in conjunction with the charity Adopt-A-Classroom.(The

Wired Workforce, Networked CSR: Employee Involvement in the Age of Social Media

A. Fine Blog

Howard Greenstein of NYU’s Heyman Center on Philanthropy and Tom Watson of CauseWired have written a white paper on the state of corporate philanthropy in a wired world. Wired Workforce is a terrific snapshot on the state of corporate philanthropy right now.

Wrap-Up: AFP Mass Conference on Philanthropy

Selfish Giving

Remember, you can join Hubspot and me on Thursday at 1pm for a FREE webinar on how to use inbound marketing (blogging, social media, SEO) to recruit more sponsors and corporate partners. Thanks to everyone who came out to my presentation today! It was fun.

How to create a culture of philanthropy at your nonprofit

Wild Woman Fundraising

And she’ll be speaking about how to create a culture of philanthropy at your nonprofit. He asked me if I would serve on the university’s annual corporate appeal, and I said sure, and that was my first introduction into a real full blown development office.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

And a notably generous tech corporation to boot. Google is the great behemoth of web searching and video hosting. Google.com is default homepage in millions of browsers and YouTube has inspired citizen journalists in war-torn Syria and video mashups of cute kittens in suburbia.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

The report includes rich information on consumer attitudes to corporate responsibility (CR) and it’s definitely worth a full read. This study has important takeaways for nonprofits, especially as you are often on-the-ground partners facilitating corporate responsibility (CR) efforts.

CauseTalk Radio Ep68: Finally! An Employee Giving Platform for Small Organizations

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Bill Horne , Chairman, President and CEO of Truist , a leader in web-based corporate philanthropy platforms for employee giving and volunteerism. CauseTalk Radio Podcast cause marketing corporate philanthropy employee giving truist

#GRANTS: Sony USA Offers Year-Long Support To Many Types Of Nonprofits

Non Profit Marketing 360

Many of the tech corporations who design and build the cameras, computers, smartphones, and tablets for nonprofits also offer grants and other avenues of support for those nonprofits and charities. History of previous support from Sony Corporation of America or any other Sony business unit.

Get Your Dream Job

Wild Woman Fundraising

She is sought after by the Chronicle of Philanthropy and Fundraising Success Magazine for her expertise in helping new fundraisers succeed. Did you ever wish someone had taught you in high school how to interview, apply for jobs, and succeed in your first 90 days of a job?

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Fast Ways to Find Funding Sources

Get Fully Funded

Foundationcenter.org is a similar resource, but offers information about grants from private foundations, public foundations, and corporations throughout the United States. This is the website of the Foundation Center, a nonprofit organization that has become the leading authority on organized philanthropy in the United States. It maintains the most comprehensive database on grant making foundations and corporations in the U.S. foundations and corporate donors.

New York Times Takes Google To Task for Taking Philanthropy Lightly, Despite Many Attempts to Get It Right

Seeking Grant Money Today

In The New York Times ' January 29, 2011 Business Day feature, Google Finds It Hard To Reinvent Philanthropy , Stephanie Strom and Miguel Helft reflect on Google's charitable arm's giving, since 2004 when one of Google's founders, Larry Page, described what that charitable arm, called Google.org , now just DotOrg , upon its launch, would do. For years it has befuddled many of us professionals working in philanthropy.

#Philanthropy: As Steve Jobs The CEO Retires, Will Steve Jobs The Philanthropist Step Forward?

Non Profit Marketing 360

Mr. Sorkin speculates (with contextual evidence) that Steve Jobs has never needed the image-polishing that others have hoped to enjoy after some timely philanthropy (for example, Mark Zuckerberg’s gifts just before the movie The Social Network tarnished a bit of his luster).

Disaster Fundraising: Hurricane Sandy The Perfect Storm

The Agitator

Chronicle of Philanthropy. The CDP works mainly with institutional donors — private foundations, community foundations, corporate foundations and high net worth individuals.

Why do people at work treat me this way?

Wild Woman Fundraising

And what would you be giving up to work at a corporation? Are you a Catwoman? So often, as fundraisers, we are charged with raising all of this money. And we run up against people’s concepts of money, every day. It colors how our co-workers interact with us.

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How do you turn an accidental donor into an ally? Part 2

Wild Woman Fundraising

Where is a place you can go to get corporate donations? First off, if you haven’t read the first part of this post yet, I would go there. This shit will make a LOT more sense if you do.

#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities

Non Profit Marketing 360

It would rearrange the tax code to shrink loopholes for wealthy individuals and corporations, while rearranging the tax base for those with low-paying jobs. quote from The Chronicle of Philanthropy ). As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week.

An invitation I had to decline

Wild Woman Fundraising

“The Career Education Corporation” and “The Education Finance Council.” Vince Sampson, of the Education Finance Council. Recently I received an invitation to “a lively discussion” at the National Press Club in Washington DC between Jeffrey J.

400 Americans have more wealth than half of all Americans combined.

Wild Woman Fundraising

NOT the Corporate States of America. And that, my friends, is Corporate America’s fatal mistake. Conflict Fundraising Leadership Philanthropy america mazarine treyz michael moore speech transcript union-busting wealth wisconsinDid you see this speech? Transcript below.

Making Your Case for Support for the Arts

Wild Woman Fundraising

” The findings dispel the myth that the nonprofit arts and culture sector is an economic “black hole” and provide proof that when people, corporations, foundations, and governments support the nonprofit arts, they are also supporting economic and community development.

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How Will Hurricane Harvey Affect Year-End Giving?

The Agitator

billion in donations and pledges from individual citizens, foundations, and corporations, according to the 2007 Giving USA report, an annual snapshot of American philanthropy. In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5

Managing up when your boss is not a fundraiser!

Wild Woman Fundraising

Show them that they’ll get the best bang for their buck from major gifts, and individuals, and the least from foundations, corporations, and events. There are graphs from Giving USA and Philanthropy Reports that go into detail about where most of the money comes from for nonprofits.