4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson.

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The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? Which creates the conundrum of corporate gifts Which leads to the conundrum.

You Can Save the Corporations

Wild Woman Fundraising

They don’t want to give their money to big corporate conglomerates that hurt the earth. Want a big list of which big conglomerates own which organic food companies? organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently.

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Hashtags are used by everyone from individuals with 10 followers to big corporations and celebrities with millions of followers. You probably know that hashtags are words or phrases with the hash symbol (#) in front of them.

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

I know I’m not the only one since this is a much discussed problem among various organizations in our field. Our consulting organization CEPSM has a Twitter account ( @cepsm ); and so do nearly all of the consultants that work here. mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. I’m having a challenge.

Are you attacked for not being corporate enough?

Wild Woman Fundraising

Have you ever been told to be more “corporate” or “professional” at work? In general, her opponents felt that she was too incremental, too ensconced in academic culture, and too unwilling to bring top-down, corporate-style governance to the university.

Help your corporate partners be brainiac cause marketers

Nonprofit Marketing Blog

While the findings are geared toward a corporate audience, the lessons still apply to those of us who work in nonprofit marketing. Plus this is a great resource to share with your corporate partners. image via the Sparkologist.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Back in the ‘90’s Peters presented an innovative concept that employees could position themselves, within their organizations, as though they were a brand. His idea was employees were more than cogs in a corporate wheel.

Some people find me abrasive. Here’s why.

iMarketSmart

If not, please get out of the way because this sector must change for the good of donors everywhere, for the good of the beneficiaries of your donors’ gifts, for the good of the staff at your organization, and for the good of millions of organizations around the world. Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short.

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. And how might your organization benefit from their philanthropic programs?

Three tips for dealing with corporate partners

Nonprofit Marketing Blog

Yesterday, I posted on four things you need to know before pitching a corporate partner. So encourage company-level support - it’s better for their business - and for your organization because of the broader support. 3) Companies don’t want to appear self-serving with their corporate social responsibility, because that can backfire. I cited some interesting new research on how consumers feel about the products of companies that support charity.

4 Steps to Awesome #GivingTuesday Corporate-Cause Partnerships

Nonprofit Marketing Blog

How will your organization celebrate? To ensure you create a winning partnership, take the time to make sure there’s a good fit between your mission and the corporate partner’s brand identity and goals. Luna’s Pure Prevention campaign provides a great example of nonprofit-corporate alignment. Assets are any resources that you and your corporate partner bring to the table. Don’t be one of those organizations. #GivingTuesday is December 3rd.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.

Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

Needless to say, they have no large donors, no database, no corporate sponsors, etc. 2) Getting your foot into large major corporations – noone on the board is well connected. If you want in-depth ways to get corporations to sponsor your nonprofit, I’m having a webinar coming up this week on how to get corporations to sponsor you, it’s September 6th, here’s the link: [link]. Step 1: So, really, first you have to get organized.

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

ISO 14001, says Wikipedia, “is a family of standards related to environmental management that exists to help organizations (a) minimize how their operations (processes, etc.) Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

If you want to engage corporate partners, it’s important to understand both. So over the next three days, I’m going to share some interesting new research into how corporate social responsibility (CSR) and cause marketing can do that.

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Illustrated videos are very popular right now with everyone from big corporations to small nonprofits. Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do. Jessica Pullano.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Has your organization hashtagged something recently? Information About Corporate Giving Programs. Check out the ten essential social media posts your organization should be sending out to donors and volunteers. Information About Corporate Giving Programs.

Cause Marketing for Healthcare Organizations

Selfish Giving

NEAHP – Cause Marketing for Health Care Organizations. 8 Reasons Healthcare Organizations Should Do Cause Marketing. Cause Marketing Forum offers a one day Hospital Corporate Development Summit that I co-lead with two other excellent presenters.

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. In times of disaster, your organization may be called upon to provide much needed relief and rebuilding assistance. But you have to build a strong relationship with those corporate partners in advance to be in a position to truly guide their donations. . .

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Are you pressuring your board? Guest post by Alexandra Peters

Wild Woman Fundraising

And yet somehow we continue to believe that these volunteers – who are, by the way, willing to take on the liability and accountability for an organization – can be transformed into askers who will ceaselessly pound their well heeled friends for money. Their roles as individuals are rarely critical to the life of the organization, but the organization is completely reliant on their decisions as a group.

CauseTalk Radio Ep68: Finally! An Employee Giving Platform for Small Organizations

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Bill Horne , Chairman, President and CEO of Truist , a leader in web-based corporate philanthropy platforms for employee giving and volunteerism. CauseTalk Radio Podcast cause marketing corporate philanthropy employee giving truist

Customer Feedback, Corporate Style

The Agitator

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector

Fundraising 123

Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. This session will provide a road map into the corporate world and help you convince a business that you are a worthwhile partner. Download the presentation slides below Related Documents!

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

So I could get a fair trade organic box of green tea? Like freedom to organize. Parks and schools find it difficult to withstand commercialization as cities and states lose their tax revenues ( from giving massive tax cuts to corporations to come to their locales -Mazarine ).

Are You Ready for the Future of Corporate Partnerships?

Selfish Giving

I’m excited to be speaking at The Future of Corporate Partnerships Conference in London on May 16th! How does it differ from sponsorship and other forms of corporate giving? FULL ACCESS to over 4,000 examples of cause marketing partnerships, organized by partnership type.

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

But this book got me excited, thinking about possibilities for some organizations I’m currently doing work for. At one end of the spectrum, Sponsorship, nonprofits do all the work and the corporation just shows up. Cause Marketing for Dummies by Joe Waters and Joanna MacDonald.

#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Non Profit Marketing 360

Sherry Truhlar, President of Red Apple Auctions , conducts benefit auctions for nonprofit organizations throughout the U.S. She founded the company after more than a decade in corporate sales, marketing and event management.

#GRANTS: Sony USA Offers Year-Long Support To Many Types Of Nonprofits

Non Profit Marketing 360

Nonprofits depend on technology for communication, internal organization, and creative outreach. Many of the tech corporations who design and build the cameras, computers, smartphones, and tablets for nonprofits also offer grants and other avenues of support for those nonprofits and charities.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

The report includes rich information on consumer attitudes to corporate responsibility (CR) and it’s definitely worth a full read. This study has important takeaways for nonprofits, especially as you are often on-the-ground partners facilitating corporate responsibility (CR) efforts.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? If you’re a big corporation, you might invest in Radian6 or SpredFast.

New Advanced Webinar: Seven proven steps for highly successful corporate partnerships

Wild Woman Fundraising

Webinar title: Seven proven steps for highly successful corporate partnerships. Do you want to move beyond sponsorships and take your relationships with your corporate donors to the next level? Worksheets to help you organize your prospective partners.

Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. It could be the CEO, or it could be a community relations director, or head of a corporate foundation. Once you’ve determine if there is a corporate foundation, you can focus your research efforts on the foundation. You can make up a grid using the following questions: Does this foundation support our type of organization?

Get Your Dream Job

Wild Woman Fundraising

Five minutes after placing the order the phone rang and I was called to come in for an interview with an organization that would be a wonderful next step in my career.

Jobs 43

A few useful widgets from CMHC

Public Sector Marketing 2.0

Whenever I work with a new client, I always enjoy the “internal document/material review&# phase quite a bit as I get to learn a great deal about the organization in a short period of time. In the case of the Canada Mortgage and Housing Corporation (CMHC) , among numerous other things, I managed to find some useful consumer home buying widgets: Household Budget Calculator : Compare your income with your current or planned expenses and debt payments and see what you can afford.

Defining Your Organization’s Story

SocialButterfly

But as an organization– how do you get everyone on the same page? The simple, bullet format provided offers insight into the values Patagonia has, the position it takes and how it translates both into business.When done reading, try the exercise out for your own organization.