4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.

The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy.

Trending Sources

You Can Save the Corporations

Wild Woman Fundraising

They don’t want to give their money to big corporate conglomerates that hurt the earth. It may be cliche, but it’s true. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently. 1,375 consumers, and 575 senior executives from major corporations. Show the corporations that YOU are there to help THEM succeed.

You may have noticed…

Wild Woman Fundraising

Chris Hedges writes, in an article entitled: “ Colonized by Corporations “: “The danger the corporate state faces does not come from the poor. Chris Hedges continues: “ This is why the Occupy movement frightens the corporate elite.”

May 49

Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility?

Why you may need to reboot

Nonprofit Marketing Blog

In Ctrl Alt Delete Mitch Joel issues a wake-up call for those that may find themselves lost in a rapidly evolving landscape of technology, media, and marketing. If you’re only broadcasting messages focused on your organization’s needs, you may need a reboot.

May 35

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Industry knowledge transfer which may decrease training costs.

Are you attacked for not being corporate enough?

Wild Woman Fundraising

Have you ever been told to be more “corporate” or “professional” at work? In general, her opponents felt that she was too incremental, too ensconced in academic culture, and too unwilling to bring top-down, corporate-style governance to the university.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.

Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

Needless to say, they have no large donors, no database, no corporate sponsors, etc. 2) Getting your foot into large major corporations – noone on the board is well connected. If you want in-depth ways to get corporations to sponsor your nonprofit, I’m having a webinar coming up this week on how to get corporations to sponsor you, it’s September 6th, here’s the link: [link]. Do you have another way you like to reach out to corporate donors?

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Information About Corporate Giving Programs. Information About Corporate Giving Programs. Guest blog by Adam Weinger.

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

In fact, this may represent a kind of Pascal’s wager. Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing

Firm 11

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

If you want to engage corporate partners, it’s important to understand both. So over the next three days, I’m going to share some interesting new research into how corporate social responsibility (CSR) and cause marketing can do that. Consumers may think not.

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. In times of disaster, your organization may be called upon to provide much needed relief and rebuilding assistance. But you have to build a strong relationship with those corporate partners in advance to be in a position to truly guide their donations. . . Seek corporate partners who: .

PR 9

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? Now Godiva almost certainly didn’t write the headline for the release I saw, but a quick reading made it clear that what Godiva was announcing was more a cause marketing than a corporate philanthropy effort. In time for Mother’s Day in the United States, Sunday May, 13, 2012, you can buy FEED tote bags… made by women in Liberia… online and at Godiva stores for $25.

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

Aside from Corporations taking over art’s right to dissent from The Free Free School : “Corporations who refuse to pay £billions in taxes are fêted for their relatively paltry largess and are awarded privileged access to events and policymaking.

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

Nonprofit marketing friends: This is great fodder for corporate partnership pitches. Here’s a fascinating question: Which of the following is more motivating? A bonus you spend on yourself. A bonus you spend on someone else. And the answer is… b, according to several studies profiled in this Washington Post piece.

VIDEO: Nonprofit Professional, You’re my only hope

Wild Woman Fundraising

Listen to the whole thing, there’s a lot in there about dead zones like Camden NJ, and West Virginia, and South Dakota, that have become economic sacrifice zones, and how they may hold our future, wherever we live. I encourage you to watch this interview.

Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

Are you updating a website or blog for your nonprofit, charity, or corporation? That wussy white dude may be a punching bag, but I don’t want him to stand for all community managers! Are you tweeting for your cause or company? Are you posting on facebook for your cause?

Are You Ready for the Future of Corporate Partnerships?

Selfish Giving

I’m excited to be speaking at The Future of Corporate Partnerships Conference in London on May 16th! How does it differ from sponsorship and other forms of corporate giving? That’s what makes May 16th such a great opportunity for corporate fundraisers.

Do you have people from the community you help on your board?

Wild Woman Fundraising

” Treat people you’re helping like human beings who may be able to offer real solutions, rather than “othering” them by keeping them off your board and out of your program strategy sessions.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

The report includes rich information on consumer attitudes to corporate responsibility (CR) and it’s definitely worth a full read. This study has important takeaways for nonprofits, especially as you are often on-the-ground partners facilitating corporate responsibility (CR) efforts.

Get Your Dream Job

Wild Woman Fundraising

Once you get in, there may have been no one in that position for six months or more! Your nonprofit leadership and colleagues may be wary that you will leave quickly too. There’s also a recorded webinar in the last week that may take a little more time.

Jobs 43

10 Ways to Win a Corporate Partner | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Email: First Name: Last Name: 10 Ways to Win a Corporate Partner Print this Article By Katya Andresen: Mar 17, 2008 Average: 4.45455 Your rating: Select rating Give it 1/5 Give it 2/5 Give it 3/5 Give it 4/5 Give it 5/5 Put yourself in the shoes of a corporation or small business for a moment.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. Some of these firms may have done cause marketing that I’m unaware of. Likewise Texas Instruments… number 15… is almost certainly a generous corporate philanthropist.

Tough Decision Made In The Best Interest Of Constituents May Be A Good Solution In This Economy

Seeking Grant Money Today

This may be where the organization learns who is a team player and who is focused on the best for the organization's mission statement; and who is not. Keeping with the difficult economy that nonprofits are facing we are taking a temporary break from discussing grant writing, specifically, in Seeking Grant Money Today , to provide nonprofits with what we're calling "free consultations" right now.

Nonprofits have two missions to balance–cause and corporate


You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money.

How to work with corporate partners at times of emergency

Nonprofit Marketing Blog

How to Help: 5 Steps to Effective Corporate Disaster Relief Campaigns provides insights gleaned from ten years of powering disaster donations for nonprofits and corporate partners at Network for Good. While this eGuide is intended for a corporate audience, it’s worth a peek. In times of disasters, whether local or international, companies may want to work with your organization to provide assistance. And Kate offers these tips for picking your corporate partners.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

things corporations might have the resources to take advantage of. If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. Jarden Corporation’s total revenue in 2010 was $6.3

The economy may be down, but online giving is up

Fundraising 123

The economy has been sluggish for over a year, but the financial crisis on September 15, 2008, shook consumer confidence and set off another round of corporate layoffs. This may be a sign of the weakening economy, as many donors continue to give online but in smaller amounts. And the fact that growth was slower in October of 2008 may be a sign of things to come. Nonetheless, nonprofits may want to lower their expectations for end of year fundraising.

Attention Corporate Newcomers

Sea Change Strategies

You are a corporate marketing hotshot or your organization is thinking about hiring a corporate hotshot for a senior marketing, fundraising, or external affairs position. Non-profits impute great wisdom and skill to corporate execs. Corporate execs assume that the transition to non-profits will involve less work, be more meaningful, and will free up spare time to raise kids, pursue hobbies, or whatever. Is this you?

Helpful Tips To Raise Corporate Grants

Seeking Grant Money Today

There are many different kinds of foundations; corporate, family, community, private, etc. Corporate foundations are typically the community or charity arm of a corporation. Many corporations have them such as Home Depot, Coke a Cola, Microsoft, and others. While it's easy to cynically typify all corporations as only providing community assistance to simply increase their bottom line; it isn't always the case. Follow the corporate foundation's giving guidelines.

Perfect opportunity for a corporate ask?

Fundraising Coach

A: Well that seems perfect for corporate sponsorship! But automotive parts stores and car dealerships may be a cool fit for this project. asking for money corporate giving corporate philanthropy cub scouts questionmarc Q: Hi Marc!

One Quarter of All Nonprofits May Lose Their Charitable Status With the I.R.S. This May

Seeking Grant Money Today

million American nonprofits, including trade associations and membership groups, will lose their official "charity" status with the Internal Revenue Service, at midnight on May 15, and thereby lose their tax exemption status. Donors may transfer IRA assets as donations, avoiding the early withdrawal penalty, to nonprofit organizations, without having to account for the funds as income and, as such, no income tax is incurred on these transfers. You may find ways to contact the I.R.S.

Law 0

The Cause Marketing Proposal

Cause Related Marketing

Everybody back at corporate loves the proposal,” she says. You may or may not ever be able to get the rest of your body in the door with said prospect. Here's a for instance: A friend in Atlanta has worked in corporate giving offices for no less than three Fortune 500 companies. If not, you may have burned not just one but three bridges. General Electric Corporate Foundations Cause Marketing Proposal Activation Cause Marketing Proposals

More on corporate sponsorship: Good news and a warning

Nonprofit Consultant Blog

Last week, I reported about how mergers and changing corporate priorities can put nonprofit funding at risk. Today, I've got some good news to help you retain those corporate sponsors. Many organizations have already made strong points of refusing tobacco or alcohol money, but there may be other, less obvious compatibility issues you should consider. Tags: corporate sponsorships ethics Nonprofit fundraising

The Power of Zilch: An interview with Nancy Lublin

Nonprofit Consultant Blog

Yes, there's much that each sector can learn from the best examples in other sectors of the economy, but I've always believed that the corporate sector should be learning from us when it comes to efficiency and getting the most out of limited resources.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Due to poor sales, Macy's is closing 63 stores this spring, and may close another 34 stores before the years is out. They'll deliver it to your inbox the moment it's out in May 2017. Watch your inbox in May for the report.