Trending Sources

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Promote corporate giving programs online. Guest blog by Adam Weinger.

You Can Save the Corporations

Wild Woman Fundraising

They don’t want to give their money to big corporate conglomerates that hurt the earth. It may be cliche, but it’s true. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently.

You may have noticed…

Wild Woman Fundraising

Chris Hedges continues: “ This is why the Occupy movement frightens the corporate elite.” political in the last year. Libraries?

May 49

Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? there may be something here for cause marketers.

May 18th Webinar: How to get Mega-Sponsorships!

Wild Woman Fundraising

I did a webinar on May 5th for CharityHowTo , and it was SO POPULAR that I thought I’d offer it again here, for you! Wednesday May 18th.

May 65

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Photo via mkfeeney on Flickr. Changes with permission.

Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

Needless to say, they have no large donors, no database, no corporate sponsors, etc. 2) Getting your foot into large major corporations – noone on the board is well connected. Getting corporations to sponsor you is really tricky and takes lots of work. Do you have another way you like to reach out to corporate donors?

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

In fact, this may represent a kind of Pascal’s wager. The authors, Magali A. The answer is no. That's Pascal at the left.

Firm 11

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

If you want to engage corporate partners, it’s important to understand both. Consumers may think not.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy.

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? Now Godiva almost certainly didn’t write the headline for the release I saw, but a quick reading made it clear that what Godiva was announcing was more a cause marketing than a corporate philanthropy effort. Here’s why.

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

It’s just being held by the biggest corporations. Yesterday I wrote about inequality being the thing that holds nonprofits back. Welcome!

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. In times of disaster, your organization may be called upon to provide much needed relief and rebuilding assistance. Seek corporate partners who:

PR 9

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Like it or not, this is the future of corporate giving for businesses large and small. Long live corporate philanthropy.

Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

Nonprofit marketing friends: This is great fodder for corporate partnership pitches. Here’s a fascinating question: Which of the following is more motivating? A bonus you spend on yourself. A bonus you spend on someone else. And the answer is… b, according to several studies profiled in this Washington Post piece. The bottom line?

VIDEO: Nonprofit Professional, You’re my only hope

Wild Woman Fundraising

It’s become a thing that we do, as a career, currying favor with corporate oligarchs with corporate foundations and sponsorships.

Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

Are you updating a website or blog for your nonprofit, charity, or corporation? Are you tweeting for your cause or company? This guy? Or her?

Are You Ready for the Future of Corporate Partnerships?

Selfish Giving

I’m excited to be speaking at The Future of Corporate Partnerships Conference in London on May 16th! Photo via Miradortigre on Flickr.

Do you have people from the community you help on your board?

Wild Woman Fundraising

I’ve written before about how quotas for women on our boards can help change the face of management, and how naive aid to africa is misplaced.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

The report includes rich information on consumer attitudes to corporate responsibility (CR) and it’s definitely worth a full read. Expectations.

Get Your Dream Job

Wild Woman Fundraising

Once you get in, there may have been no one in that position for six months or more! I, like most of you, fell into fundraising. They want you!

Jobs 43

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. Some of these firms may have done cause marketing that I’m unaware of. Sheesh!" Now, this is admittedly idiosyncratic.

How to work with corporate partners at times of emergency

Nonprofit Marketing Blog

How to Help: 5 Steps to Effective Corporate Disaster Relief Campaigns provides insights gleaned from ten years of powering disaster donations for nonprofits and corporate partners at Network for Good. While this eGuide is intended for a corporate audience, it’s worth a peek.

10 Ways to Win a Corporate Partner | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Simply stop treating corporate folks as sources of money and start treating them as an audience. Tis the season for email marketing. Find an in.

Tough Decision Made In The Best Interest Of Constituents May Be A Good Solution In This Economy

Seeking Grant Money Today

This may be where the organization learns who is a team player and who is focused on the best for the organization's mission statement; and who is not. This week - we want to list for nonprofits who are in tight spots some options and alternatives to operating as normal. Decisions do not have to be about the economy. We're in this together.

Nonprofits have two missions to balance–cause and corporate


You have two missions —a cause mission to change society and a corporate mission to sustain your organization.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. a pound. billion.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

things corporations might have the resources to take advantage of. Perhaps success can be measured in hard, but not precise, numbers.

Perfect opportunity for a corporate ask?

Fundraising Coach

A: Well that seems perfect for corporate sponsorship! But automotive parts stores and car dealerships may be a cool fit for this project. asking for money corporate giving corporate philanthropy cub scouts questionmarc Q: Hi Marc! I need a jump start. TY Katherine. I’m sure you can use the extra money for something.

Attention Corporate Newcomers

Sea Change Strategies

You are a corporate marketing hotshot or your organization is thinking about hiring a corporate hotshot for a senior marketing, fundraising, or external affairs position. Non-profits impute great wisdom and skill to corporate execs. Is this you? I have seen the scenario many many times. Wrong. These assumptions are wrong.

The economy may be down, but online giving is up

Fundraising 123

The economy has been sluggish for over a year, but the financial crisis on September 15, 2008, shook consumer confidence and set off another round of corporate layoffs. This may be a sign of the weakening economy, as many donors continue to give online but in smaller amounts. What are other nonprofits doing to stay the course?

Helpful Tips To Raise Corporate Grants

Seeking Grant Money Today

There are many different kinds of foundations; corporate, family, community, private, etc. Corporate foundations are typically the community or charity arm of a corporation. Many corporations have them such as Home Depot, Coke a Cola, Microsoft, and others. Follow the corporate foundation's giving guidelines.

The Cause Marketing Proposal

Cause Related Marketing

Everybody back at corporate loves the proposal,” she says. You may or may not ever be able to get the rest of your body in the door with said prospect. Here's a for instance: A friend in Atlanta has worked in corporate giving offices for no less than three Fortune 500 companies. The prospect apologizes all over herself.

4 Myths About Fundraising You Need to Stop Believing

Wild Woman Fundraising

MBAs and corporate people with no experience in fundraising are better at fundraising than the Development Associate/Assistant that we currently have.

One Quarter of All Nonprofits May Lose Their Charitable Status With the I.R.S. This May

Seeking Grant Money Today

million American nonprofits, including trade associations and membership groups, will lose their official "charity" status with the Internal Revenue Service, at midnight on May 15, and thereby lose their tax exemption status. You may find ways to contact the I.R.S. As many as one quarter of 1.6 In 2007, the I.R.S. annually.

Law 0

More on corporate sponsorship: Good news and a warning

Nonprofit Consultant Blog

Last week, I reported about how mergers and changing corporate priorities can put nonprofit funding at risk. Today, I've got some good news to help you retain those corporate sponsors. Tags: corporate sponsorships ethics Nonprofit fundraising Yes, this is good data to bring to your meetings with potential sponsors.

The Power of Zilch: An interview with Nancy Lublin

Nonprofit Consultant Blog

So, I hope the folks in the marble-lined corporate boardrooms listen. In an office, they may say "yes" just to get you out of the office.

More About Bill & Melinda Gates Foundation's Corporate Investing Practices

Seeking Grant Money Today

One last thought on the news that the Bill & Melinda Gates Foundation has invested in businesses that may practice poor ethics.even poor ethics in conflict with the Foundation's own mission and values. Interestingly, the imagination behind one of the largest corporations in the Pacific Northwest, stands firm on available health care.

Cause Marketing With Sex Appeal

Cause Related Marketing

But then again, that approach is true to MAC's brand and corporate ethos. The hooded sweatshirt retails on the STU2C website for $46.99