4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. This only means that I have to get creative with my marketing and communications efforts. Cynamon Frierson.

Trending Sources

You Can Save the Corporations

Wild Woman Fundraising

They don’t want to give their money to big corporate conglomerates that hurt the earth. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently. That means, well, to start, they should sponsor you every year, but also, why not think about a cause marketing partnership? Author of Cause Marketing for Dummies.

From Cause Marketing to Corporate Causes

Selfish Giving

Sometimes those business people are asked to partner with your organization through cause marketing—thus creating a win-win-win for the not-for-profit, the business, and the community. You do really great work. In fact, you tell people about it all of the time (be honest).

Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility? I am, however, a marketer.

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? have to do with strategic marketing, digital engagement, social media, etc…).

Are You Flirting With A Corporate Partner?

The Agitator

Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Of course it’s a two-way street … even the most benevolent of businesses is looking for a tangible return on its ‘investment’ That’s why businesses refer to such relationships as ’cause-related marketing ‘, after all.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.

NEW: These 6 Questions Will Help You Get That Corporate Sponsorship

Wild Woman Fundraising

6 questions you need to ask to help get that corporate sponsorship. HOW do these corporations justify giving your nonprofit money, from a bottom line perspective? No, they do it for SO MUCH MORE, including: Sales goals, Highlighting their products in connection with your cause, Keeping their employees motivated, Getting into new consumer markets, and MORE! Maybe they want to urgently communicate about their new products, their mission, or initiatives into new markets.

Corporate Social Responsibilty and the Affluent Traveler

Cause Related Marketing

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Cause-Related Marketing does a world of good.

New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. By taking a lesson from how marketer’s branded products, people could successful manage their careers. . For instance it strengthens corporate branding both internally and externally.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I call it good old-fashioned marketing. My friends at Boston’s Hubspot have a better name for it: Inbound Marketing. They define the practice as any marketing tactic that relies on earning people’s attention as opposed to buying it with advertising.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors.

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. And it does smart cause marketing. Cause-Related Marketing does a world of good.

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation.

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA).

Jobs 92

New Resources for Nonprofits Focused on Cause Marketing, Corporate Partnerships

Selfish Giving

I’m always looking for the latest information on cause marketing, sponsorship and corporate partnerships. Cause Marketing Forum has three new resources and a webinar TOMORROW you should sign up for. A daily newsletter that looks at new cause marketing campaigns.

URL 25

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.

Cause Marketing Resolution for 2009

Cause Related Marketing

Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Selfish Giving

Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Director, Marketing and Communications StoryCorps (Brooklyn, NY). Director of Marketing and Public Relations Round House Theatre (Maryland or Washington, D.C.). Marketing Specialist Dallas Zoo (Dallas, TX).

Jobs 96

Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

Needless to say, they have no large donors, no database, no corporate sponsors, etc. 2) Getting your foot into large major corporations – noone on the board is well connected. If you want in-depth ways to get corporations to sponsor your nonprofit, I’m having a webinar coming up this week on how to get corporations to sponsor you, it’s September 6th, here’s the link: [link]. Do you have another way you like to reach out to corporate donors?

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Portfolio Manager Insight Systems Corporation for USAID. Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). Director of Marketing and Communications Barberton Community Foundation (Barberton, OH).

Jobs 74

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. We might assume that the AG was speaking only to marketers with malintent (to use the neologism). But being clear and understandable can also be a problem for marketers with good intent too. Doesn''t that more clearly describe the cause marketing promotion? Cause-Related Marketing does a world of good.

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. Joe puts the difference between Sponsorship, Cause Marketing and Philanthropy as a difference of involvement.

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? The question was prompted by a press release I saw recently announcing a new cause marketing effort from Godiva, the high-end chocolatier owned by the Turkish company Yildiz Holding, and headlined ‘Godiva Launches Philanthropy Program.’ Cause marketing is like one of those 7-layer chocolate cakes. Cause marketing can raise tons of money (and awareness).

Great Marketing Jobs at Nonprofit Orgs

Getting Attention

Associate Director of Email Marketing , NARAL Pro Choice America (Washington, DC). Communications & Marketing Coordinator , Tuesday’s Children (Manhasset, NY). Digital Marketing Specialist , Southern Poverty Law Center (Montgomery, AL). Director of Marketing & Communications , The Contemporary Jewish Museum. Marketing Coordinator , Wisconsin Foundation and Alumni Association (Madison, WI). Marketing Manager , Jackson River (Washington, DC).

Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.).

22 Terrific Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Assistant Director – Marketing and Communications URJ Greene Family Camp (Austin, TX). Associate Communications & Marketing Manager Point Foundation (New York, NY). Director of Digital Marketing & Regional Marketing Consultant Citizen Schools. Donor Relations and Marketing Associate Jewish Communal Fund (New York, NY). Marketing Coordinator Broadway Cares (New York, NY).

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

If you want to engage corporate partners, it’s important to understand both. So over the next three days, I’m going to share some interesting new research into how corporate social responsibility (CSR) and cause marketing can do that.

Great Nonprofit Marketing Jobs: Monday Matters!

Getting Attention

Please post your open nonprofit marketing positions here. Communications/Marketing Associate , ACLU (New York, NY). Digital Marketing Manager , Skoll Foundation (Palo Alto, CA). Digital Organizer , Corporate Accountability International (Boston, MA). Nonprofit Marketing Jobs—September 15, 2014. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention blog & e-news.

Cause Marketing With Sex Appeal

Cause Related Marketing

Certainly other cause marketing campaigns use sex in their campaigns. But then again, that approach is true to MAC's brand and corporate ethos. Cause-Related Marketing does a world of good.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.

Cause Marketing in Nigeria

Cause Related Marketing

I asked him to address the topic of Cause Marketing in Nigeria. Cause marketing is not new to any tribe (industry, nation, state, or professional association). Today, telecommunication and few oil and gas brands remain the most visible brands involved in cause involvement and marketing.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.

Some people find me abrasive. Here’s why.

iMarketSmart

Less spray and pray marketing. Fundraising Philosophy/motivation best practices for fundraising charitable giving donor retention engagement fundraising managing change in nonprofit organizations non profit core values non profit work culture nonprofit corporate culture organizational culture non profit organizationsRecently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1.

To-Die-For Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications and Marketing Manager Community Food Centres Canada (Toronto, ONT). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Director of Communications, Marketing and Appeals Cambridge in America. Director, Digital and Integrated Marketing UJA-Federation (New York, NY). Email Marketing Coordinator—Contract Exponent Philanthropy (Washington, D.C.).

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Start a cause marketing program.