4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson.

Trending Sources

You Can Save the Corporations

Wild Woman Fundraising

They don’t want to give their money to big corporate conglomerates that hurt the earth. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently. Or a bunch of their volunteers coming and helping you do things related to your mission? 1,375 consumers, and 575 senior executives from major corporations.

Help your corporate partners be brainiac cause marketers

Nonprofit Marketing Blog

When we translate this empathy into helping another person, our brains have another reaction: We’re rewarded with happy feelings, thanks to a dopamine dose to our brain’s pleasure center. Plus this is a great resource to share with your corporate partners. image via the Sparkologist.

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How Millennials can help you boost corporate sponsorships

Nonprofit Marketing Blog

While the guide focuses on helping companies understand how social good can help them win over young talent, this ebook is packed with facts that nonprofits use to better engage Gen Y supporters, staff, and volunteers—as well as strengthen their value proposition to corporate sponsors.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words.

Are you attacked for not being corporate enough?

Wild Woman Fundraising

Have you ever been told to be more “corporate” or “professional” at work? In general, her opponents felt that she was too incremental, too ensconced in academic culture, and too unwilling to bring top-down, corporate-style governance to the university.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.

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Do you have people from the community you help on your board?

Wild Woman Fundraising

I’ve written before about how quotas for women on our boards can help change the face of management, and how naive aid to africa is misplaced. She writes, “The People affected by the problem have to help define the solution.”

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. your employer helped you develop your personal brand to the benefit of both you and them? For instance it strengthens corporate branding both internally and externally.

Three tips for dealing with corporate partners

Nonprofit Marketing Blog

Yesterday, I posted on four things you need to know before pitching a corporate partner. 3) Companies don’t want to appear self-serving with their corporate social responsibility, because that can backfire. So if your partners have genuinely advanced your cause and made a difference, help them tell that story. I cited some interesting new research on how consumers feel about the products of companies that support charity.

4 Steps to Awesome #GivingTuesday Corporate-Cause Partnerships

Nonprofit Marketing Blog

To ensure you create a winning partnership, take the time to make sure there’s a good fit between your mission and the corporate partner’s brand identity and goals. Luna’s Pure Prevention campaign provides a great example of nonprofit-corporate alignment. Assets are any resources that you and your corporate partner bring to the table. A partnership is not just about getting access to corporate philanthropic dollars: It’s about true collaboration.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

Hold corporations accountable for fair treatment of women and mothers and for ensuring the safety of their products. Can You Point to a Specific Outcome It Has Helped to Produce? Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9.

71 sessions to help your hospital fundraising – for free!

Fundraising Coach

CORPORATE PHILANTHROPY & SPONSORSHIP. Clemence, Abby: Eight Easy Steps to Turn Cold Calls into Corporate Partners. Weisman, Carol: Help Your Physicians Become Productively Involved in Fundraising (Q&A).

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Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

Needless to say, they have no large donors, no database, no corporate sponsors, etc. 2) Getting your foot into large major corporations – noone on the board is well connected. If you want in-depth ways to get corporations to sponsor your nonprofit, I’m having a webinar coming up this week on how to get corporations to sponsor you, it’s September 6th, here’s the link: [link]. Do you have another way you like to reach out to corporate donors?

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

They threw in another database to help determine employee productivity. ISO 14001, says Wikipedia, “is a family of standards related to environmental management that exists to help organizations (a) minimize how their operations (processes, etc.)

How Employee Matching Gifts Can Help Your Fundraising Team Succeed

Ann Green

This guest post by Adam Weinger gives you some great tips to help you incorporate matching gifts into your fundraising. The following three tips can help your nonprofit’s fundraising efforts go from good to great with an assist from matching gifts! Guest Post by Adam Weinger.

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New Browser Plug-In Helps you Avoid Products Made With Child Labor

Cause Related Marketing

Back in November 2011, after reading the horrifying book “Half the Sky” by Nicholas Kristof and Sheryl WuDunn, I committed to help the plight of girls and women in the developing world with this blog and in other ways. Help the World's Women and Girls Active Against Child Labour Corporate Social Responsibility Help the World's Women Girls Advocacy Cause Marketing Half the Sky ethical consumption cause marketing

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Information About Corporate Giving Programs. Picture this: you’re a volunteer that’s just helped clean up a local river. Information About Corporate Giving Programs. Many of your donors and volunteers likely work for companies that have extensive corporate philanthropy programs.

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Some people find me abrasive. Here’s why.

iMarketSmart

Imagine how much good could be done if we helped the revenues from charitable gifts grow to just 2.5% That could add almost another $100 billion to help others! Could the majority of them, perhaps, feel that they don’t need to donate since they already work hard all day helping to make an impact? Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short.

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Seek corporate partners who: .

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

As a former fundraiser for Children’s Miracle Network , he helped raise tens of millions of dollars with paper icons. Here are three sources that will help you join the six-figure club of charity pinup fundraisers. The corporate checkbook is small. Paul R.

Why do people at work treat me this way?

Wild Woman Fundraising

What if there was a book that could help you ask the right questions to explore your unexamined concepts about money? We need to examine our own concepts so we can help donors examine theirs. Examining what you believe about money can help you be a better fundraiser.

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Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

VIDEO: Nonprofit Professional, You’re my only hope

Wild Woman Fundraising

If you’ve ever been to an occupy protest, this interview will help you see your efforts in a larger context. We started out fundraising because we wanted to help our causes and frankly, we needed the money. I encourage you to watch this interview.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands. Please consider this opportunity to help.

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. [Audio clip: view full post to listen].

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May 18th Webinar: How to get Mega-Sponsorships!

Wild Woman Fundraising

A step-by-step guide to raising money via corporate sponsorships. Do you know how much corporations spend per year on sponsorships? How do you approach them, anticipate their questions, and make your event irresistible to their marketing or corporate social responsibility department?

Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector

Fundraising 123

Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. Going beyond the basic philanthropic request will help you develop successful long-term partnerships. Download the presentation slides below Related Documents!

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

To prep for the talk, I reached out to a few women, who hold corporate jobs and are using social media to build and promote their personal brands. Meet the women who graciously shared their insights about personal branding in the corporate word.

How big data can help nonprofits raise more money

Nonprofit Marketing Blog

Over the past few years, there has been a lot of talk about “big data” and how using the plethora of information we now have at our fingertips will help fuel efficiencies and make businesses and causes more successful. In the nonprofit sector, organizations often face three key challenges that data can help solve: 1) Optimizing the board. ?. Relationship capital can help fundraisers identify people who might be good prospective donors,” explains Josh. “By

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How Businesses Can Help Oklahoma Tornado Victims (Hint: Learn from Boston)

Selfish Giving

I know businesses are going to want to help. Cause Practices boston marathon bombing business giving cause marketing corporate giving oklahoma tornados I’m away this week speaking at the New Strategies Conference in Charleston, S.C.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

What I was curious to explore was what women who work in a corporate world think of personal branding and how they use it to build their reputations inside of their job and outside as well. . In Part 1 of Social Media Can "Help" Build & Promote Your Personal Brand Amanda, Em.

My Blue Sky Audit From Rocky Mountain Power

Cause Related Marketing

Tags: Corporate Social Responsibility Rocky Mountain Power Green Cause Marketing

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How Corporate Citizenship Can Help HR Build a Better Workforce

Cause Related Marketing

Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc. Tags: SHRM Crossroads Conference Alden Keene and Associates Corporate Citizenship

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

The report includes rich information on consumer attitudes to corporate responsibility (CR) and it’s definitely worth a full read. You can access the report here , but the headline is, consumers globally believe companies have an explicit responsibility to help change the world.

Get Your Dream Job

Wild Woman Fundraising

I decided to create this e-course called Get Your Dream Job to help you, the fundraising professional, succeed in every aspect of your job search and in your first 90 days in a new job. I can help you communicate better with your boss.

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New Advanced Webinar: Seven proven steps for highly successful corporate partnerships

Wild Woman Fundraising

Webinar title: Seven proven steps for highly successful corporate partnerships. Do you want to move beyond sponsorships and take your relationships with your corporate donors to the next level? Worksheets to help you organize your prospective partners.