4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.

The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy.

Trending Sources

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson.

You Can Save the Corporations

Wild Woman Fundraising

They don’t want to give their money to big corporate conglomerates that hurt the earth. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently. 1,375 consumers, and 575 senior executives from major corporations. Show the corporations that YOU are there to help THEM succeed.

Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility?

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand.

Are you attacked for not being corporate enough?

Wild Woman Fundraising

Have you ever been told to be more “corporate” or “professional” at work? In general, her opponents felt that she was too incremental, too ensconced in academic culture, and too unwilling to bring top-down, corporate-style governance to the university.

Are You Flirting With A Corporate Partner?

The Agitator

Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the.

Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

Help your corporate partners be brainiac cause marketers

Nonprofit Marketing Blog

While the findings are geared toward a corporate audience, the lessons still apply to those of us who work in nonprofit marketing. Plus this is a great resource to share with your corporate partners. image via the Sparkologist.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.

Big Blue’s Case for Corporate Social Responsibility

Cause Related Marketing

Tags: Zietgeist IBM Jeff Hittner Corporate Social Responsibility Strategic Philanthropy George Pohle

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NEW: These 6 Questions Will Help You Get That Corporate Sponsorship

Wild Woman Fundraising

6 questions you need to ask to help get that corporate sponsorship. HOW do these corporations justify giving your nonprofit money, from a bottom line perspective? If you can show the corporation that you can help them with two or more of the above, you’ve probably made a better case than half of your competitors who are out for those same sponsorship dollars. It’s the holidays! Here’s my present to you.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ?

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation.

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jenny Davis-Peccoud , a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims.

Corporate Social Responsibilty and the Affluent Traveler

Cause Related Marketing

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility.

New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum

3 steps to better corporate partnerships

Nonprofit Marketing Blog

If you don’t drive business value for your corporate partner, the partnership is always at risk. While social good is an aim that all of us - including our corporate partners - support, the partnerships that last are those that drive business results beyond a brand halo.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors.

How Millennials can help you boost corporate sponsorships

Nonprofit Marketing Blog

While the guide focuses on helping companies understand how social good can help them win over young talent, this ebook is packed with facts that nonprofits use to better engage Gen Y supporters, staff, and volunteers—as well as strengthen their value proposition to corporate sponsors.

Three tips for dealing with corporate partners

Nonprofit Marketing Blog

Yesterday, I posted on four things you need to know before pitching a corporate partner. 3) Companies don’t want to appear self-serving with their corporate social responsibility, because that can backfire. I cited some interesting new research on how consumers feel about the products of companies that support charity. To summarize: 1) A company that does good is perceived to have better products. 2) Consumer mindset dictates when “good” matters.

4 Steps to Awesome #GivingTuesday Corporate-Cause Partnerships

Nonprofit Marketing Blog

To ensure you create a winning partnership, take the time to make sure there’s a good fit between your mission and the corporate partner’s brand identity and goals. Luna’s Pure Prevention campaign provides a great example of nonprofit-corporate alignment. Assets are any resources that you and your corporate partner bring to the table. A partnership is not just about getting access to corporate philanthropic dollars: It’s about true collaboration.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.

Reader question: How do I get a corporate grant?

Nonprofit Marketing Blog

Today, I’m answering another reader question: What are your suggestions for approaching corporations about giving to our non-profit? Do your homework on the corporation and frame your issue according to what you learn about the company’s top philanthropic and business agendas. The ones with grants have specific request methods. Others give to charities, but it often seems sort of a random process, such as who has the ear of the president this week.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.

Tools 24

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Selfish Giving

Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.

Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

Needless to say, they have no large donors, no database, no corporate sponsors, etc. 2) Getting your foot into large major corporations – noone on the board is well connected. If you want in-depth ways to get corporations to sponsor your nonprofit, I’m having a webinar coming up this week on how to get corporations to sponsor you, it’s September 6th, here’s the link: [link]. Do you have another way you like to reach out to corporate donors?

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing

Firm 11

New Resources for Nonprofits Focused on Cause Marketing, Corporate Partnerships

Selfish Giving

I’m always looking for the latest information on cause marketing, sponsorship and corporate partnerships. What resources for cause marketing and corporate partnerships are your favorite?

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

If you want to engage corporate partners, it’s important to understand both. So over the next three days, I’m going to share some interesting new research into how corporate social responsibility (CSR) and cause marketing can do that.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Information About Corporate Giving Programs. Information About Corporate Giving Programs. Many of your donors and volunteers likely work for companies that have extensive corporate philanthropy programs. Guest blog by Adam Weinger.

Some people find me abrasive. Here’s why.

iMarketSmart

Fundraising Philosophy/motivation best practices for fundraising charitable giving donor retention engagement fundraising managing change in nonprofit organizations non profit core values non profit work culture nonprofit corporate culture organizational culture non profit organizationsRecently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short.

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? Now Godiva almost certainly didn’t write the headline for the release I saw, but a quick reading made it clear that what Godiva was announcing was more a cause marketing than a corporate philanthropy effort. Companies that do cause marketing should also be active donors to nonprofits, whether through a corporate foundation or by just writing checks.

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

Aside from Corporations taking over art’s right to dissent from The Free Free School : “Corporations who refuse to pay £billions in taxes are fêted for their relatively paltry largess and are awarded privileged access to events and policymaking.

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners.

PR 9

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

Cause Marketing Resolution for 2009

Cause Related Marketing

Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

[Audio clip: view full post to listen]. In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving.