Smart Strategies to Build Corporate Partnerships – Moving Beyond Events

J Campbell Social Marketing

Join me and my friends at Thread Strategies for a free webinar on June 16: Smart Strategies to Build Corporate Partnerships! Once upon a time, corporate funding for nonprofits came mainly in the form of sponsorship for special events, such as galas and walks.

Thanking Corporate Sponsors: 20 Ways to Thank Virtual Event Sponsors

J Campbell Social Marketing

Without in-person events, how can we adequately and recognize our corporate sponsors? Bonus points for incorporating something in the video with the corporate logo on it – their t-shirt, tote bag, pen, for example. With 1.5


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4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Your nonprofit can’t afford to miss out on the benefits that come with corporate philanthropy. Here are the top four ways to use corporate philanthropy to boost your online fundraiser. Promote corporate giving programs online. Guest blog by Adam Weinger.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Here are 5 BETTER ways you can show love and appreciation to your biggest and best corporate sponsors, no matter your budget: 1. Bonus points for incorporating something in the video with the corporate logo on it – their t-shirt, tote bag, pen, for example.

The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy. Which creates the conundrum of corporate gifts Which leads to the conundrum. Whenever I've listened to corporate donors, they seem to always say, "We don't want to just cut a check."

How to start a corporate philanthropy program

Nonprofit Marketing Insights by GlobalOwls

How to start a corporate philanthropy program. A guest post by Kara Whittaker about how you can start a corporate giving program. It’s a great way for companies to promote both corporate culture and values, as well as support the community.

Corporate Philanthropy: Adapting to a Changing World

NonProfit Hub

Thus, corporate philanthropy is on the rise. National corporations used to fill this need by having foundations that donate to nonprofits. Why do corporations start their own foundations? One incentive for corporations to start their own foundations is that the funding comes entirely from their business revenue. Corporations also receive some internal pressure from employees to be directly involved in charitable giving.

Corporate Partnerships & The Law: Contracts ??

Selfish Giving

Corporate Partnerships & The Law: Contracts 1. In a recent Forbes article , corporate partnerships expert, Maureen Carlson, highlighted a trend to watch for in 2020, in which companies are looking to more clearly define their social and environmental commitment.

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The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility.

Corporate Social Responsibilty and the Affluent Traveler

Cause Related Marketing

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand.

Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility? Fleishman-Hillard, a public relations firm and division of media giant Omnicom, in conjunction with the National Consumers League conducted three studies on the subject of corporate social responsibility from 2005 to 2007.

Forget Corporate Giving, Focus On Individuals

Selfish Giving

Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies. My conclusion: forget corporate giving, focus on individuals. Causerants cause marketing corporate giving curt weeden new strategies forum I’m in Charleston, South Carolina this week teaching at the New Strategies Forum.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. I started out on the agency side doing search engine optimization and after about three years, I transitioned to the corporate side and expanded to doing more with digital marketing. Nonprofits tend to have more resource limitations than corporate organizations when it comes to dedicated staff and budgets.

Corporate Social Responsibility 2.0: ASK's 5th Annual Fun Walk & 5K

Blue Sky Collaborative

Cash-conscious corporations are reluctant to give handouts in the name of Social Responsibility. Tags: Corporate Social Responsibility Free Resources for Nonprofits Fundraising Tips Online Fundraising Software for Nonprofits Walkathon software Amidst the doom and gloom in the nonprofit sector, we're happy to share some success stories. Nonprofit leaders will tell you that sponsorships/handouts are not happening anymore.

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketingA professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership. Read the complete Komen-KFC case study to learn how to stay out of this kind of mess when selecting corporate partners and how not to fail crisis communications 101. Your feedback by May 7 please!

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing

Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

Charities (in coordination with their corporate partners) should only report CCV promotions in states where the promotion is actively being conducted. This is the second-part of a four-part series on the four key legal issues you - my readers!

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Private, Corporate, or Government Grants?

Get Fully Funded

Here’s a quick-and-dirty explanation of private, corporate, and government grants. Next I go after corporate foundations. When it comes to grantwriting, it can be confusing to decide which kinds of grants to go after. Typically, I like to go after private foundation grant opportunities first. They tend to be the easiest to apply for and the easiest to follow up on.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors. Good cause marketing can be a signal that companies are good corporate citizens.

Corporate Partnerships & The Law: Unrelated Business Income Tax (UBIT)

Selfish Giving

Corporate Partnerships & Unrelated Business Income Tax (UBIT) This FAQ explains key considerations for evaluating whether and when a nonprofit must pay “unrelated business income tax” (UBIT) on the payments it receives in connection with its corporate partnerships.

How corporations can make the most impact with donations to charity for disaster relief


Corporate ResponsibilityWhen disaster strikes, a timely response can make a huge difference - not just in getting resources to those in need, but also sharing with your customers what’s important to your organization.

New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forumI first shared this post with my email newsletter subscribers last week. But I got such great feedback on it I want to share it with all my readers! Subscribers to my email newsletter receive unique content from me twice a month.

Four Rules that Apply to Nonprofit Corporations

NonProfit Hub

Nonprofit corporations are a crucial part of our economy and serve a variety of individuals and interests. Nonprofits operate differently than for-profit LLCs and Corporations. Here are some of the rules that apply to nonprofit corporations and make them unique. Operation as a Non-Stock Corporation. A nonprofit corporation falls into the category of a non-stock corporation, which means that it does not issue shares of stock and is owned by members.

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Customer Feedback, Corporate Style

The Agitator

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Nonprofits have two missions to balance–cause and corporate


You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money. Before I start talking about strategic communications planning in coming weeks, I want to point out a fact that most nonprofits vaguely sense but few clearly articulate.

Corporate Volunteering: Turning Phil-entropy into Philanthropy

NonProfit Hub

Recently, the Boston Globe ran an article lambasting corporate volunteering days as more trouble than they’re worth. The Globe received a lot of criticism for the article from corporations and nonprofits alike. However, while the Globe may have oversimplified the relationships between corporations and nonprofits as parasitic spectacles meant only to buff up the business’ appearance, they also brought up a major issue with corporate volunteerism.

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Improved corporate brand perception which can positively affect not only marketing goals, but improve recruiting top people to the organization by becoming a more desirable place to work. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ?

Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Corporate Partnerships & The Law: Advertising Disclosures 1. Some of our corporate partners think they are just “suggestions.” Advertising disclosure problems only present a real legal risk to the corporate partner, not the charity, right?

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Are You Flirting With A Corporate Partner?

The Agitator

Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the.

Corporate Philanthropy Trends Affecting Nonprofits in 2016

NonProfit Hub

He worked for companies that offered generous corporate giving programs, but most employees had no idea. 2016 is also looking to be a great year for corporate philanthropy and nonprofits. From matching gifts and payroll giving to fundraising events and mobile giving, corporate philanthropy is going to be all the rage in 2016. Check out the following five corporate philanthropy trends that will affect nonprofits in 2016.

Corporate Do-Gooding the Social Way


Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. However, in recent months, with the economic news, it seems that corporations are falling all over themselves to show us just how "good" they are in order to gain our business. With corporations so actively fundraising on the social networks for their favorite causes, are they directly competing with the causes themselves?

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Scott’s prompt was Nestle SA Chairman Peter Brabeck-Letmathe’s recent remarks that he’s against corporate philanthropy because it could lead to a misuse of funds. (I Long live corporate philanthropy.

How Corporate Citizenship Can Help HR Build a Better Workforce

Cause Related Marketing

Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc. Tags: SHRM Crossroads Conference Alden Keene and Associates Corporate Citizenship

Hospital Corporate Development Summit

Selfish Giving

Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular. Tags: Hospital Cause Marketing cause marketing halloween town boston hospcorpdev hospital corporate development iparty ocean state job lot

Newsletter: How to Build Global Partnerships ; Mastering Google Searches for Partner Prospecting ; Stewarding Corporate Donors on Social Media ???

Selfish Giving

Russ has over two decades of experience building win-win corporate partnerships with some of the largest brands in the world for a global non-profit. How Feeding America and The Global FoodBanking Network steward their corporate donors on social media. The Cause Docs are back!

How To Fundraise For Corporate Donations Using Passive Income Practices

NonProfit Hub

When seeking corporate sponsorship, nonprofits often split up into two camps. I have noticed that smaller nonprofits especially, don’t always have the organization or funding to develop programs that appeal to corporate donors; or they worry that they’re not big enough for corporate dollars. The post How To Fundraise For Corporate Donations Using Passive Income Practices appeared first on Nonprofit Hub.

Perfect opportunity for a corporate ask?

Fundraising Coach

A: Well that seems perfect for corporate sponsorship! asking for money corporate giving corporate philanthropy cub scouts questionmarc Q: Hi Marc! You seem to know much about fundraising…any great ideas on a fundraiser for Cub Scouts…we need to raise $1500 for a new pinewood derby track…however the pack is in an area that the people don’t have tons of money…HELP! I need a jump start. TY Katherine.

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners. In the drop-down box, I clicked on Become a Corporate Partner. This page had some great information, including how Marie Curie would support the corporate partner.

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners. I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships.

Why Nonprofits Shouldn’t Imitate the Art of Corporate Branding

NonProfit Hub

In the case of nonprofits imitating corporate brand management, however, it’s not a matter of esthetics. Nonprofits shouldn’t imitate corporate branding. Second, The Brand IDEA by Nathalie Laidler-Kylander and Julia Shepard Stenzel argues today’s brands must uphold mission impact by building trust, cohesion, capacity and impact, not necessarily qualities for which corporate brands strive.