4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy.

Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

Charities (in coordination with their corporate partners) should only report CCV promotions in states where the promotion is actively being conducted. This is the second-part of a four-part series on the four key legal issues you - my readers!

Law 56

Forget Corporate Giving, Focus On Individuals

Selfish Giving

Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies.

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation.

Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Corporate Partnerships & The Law: Advertising Disclosures 1. Some of our corporate partners think they are just “suggestions.”

Law 56

New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson.

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility.

Corporate Social Responsibilty and the Affluent Traveler

Cause Related Marketing

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing

How corporations can make the most impact with donations to charity for disaster relief

CrowdRise

Corporate ResponsibilityWhen disaster strikes, a timely response can make a huge difference - not just in getting resources to those in need, but also sharing with your customers what’s important to your organization.

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors.

Hospital Corporate Development Summit

Selfish Giving

Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners.

Newsletter: How Big Changes in Social Media Will Impact Corporate Partnerships ; How to Talk Your Corporate Partner Out of Starting a Foundation ; Drink a Beer, Save a Deer

Selfish Giving

Last week we talked about SEO for corporate partnerships. You ask, "How will this impact my corporate partnership efforts?" Speaking of corporate foundations.?? Is your corporate partner considering establishing a foundation?

Nonprofits have two missions to balance–cause and corporate

ImpactMax

You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money.

REVEALED: Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?

Selfish Giving

The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). For our low level Business Ambassador Program, commitment begins at $2,500 - for a corporate partnership with access to our logo the minimum commitment is $25,000.

Newsletter: A "Batty" Idea to Attract a Cauldron of Corporate Partners; Corporate Giving Jumps 11% ; Blue Pumpkin Buckets Raise Awareness of Trick-Or-Treaters with Autism  

Selfish Giving

Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. Corporate giving jumped 11% between 2016 and 2018.

From Cause Marketing to Corporate Causes

Selfish Giving

Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. You do really great work. In fact, you tell people about it all of the time (be honest).

Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ?

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing

Private, Corporate, or Government Grants?

Get Fully Funded

Here’s a quick-and-dirty explanation of private, corporate, and government grants. Next I go after corporate foundations. When it comes to grantwriting, it can be confusing to decide which kinds of grants to go after. Typically, I like to go after private foundation grant opportunities first. They tend to be the easiest to apply for and the easiest to follow up on.

Newsletter: Top 10 Corporate Partnership Posts of 2019 ; 5 Resolutions for Corporate Partnership Managers; Content Marketing Lessons from NASCAR

Selfish Giving

Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners? Corporate Partnerships & The Law: Advertising Disclosures 9. How Corporate Foundations and CSR Need to Evolve to be More Effective Partners with Nonprofits 10. Happy New Year!

Customer Feedback, Corporate Style

The Agitator

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Selfish Giving

Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.

Corporate Do-Gooding the Social Way

GenerationYGive

Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. With corporations so actively fundraising on the social networks for their favorite causes, are they directly competing with the causes themselves?

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!"

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners.

Newsletter: In Which States Should Your Corporate Partner Register? ; 25 Most Philanthropic Companies in Arizona ; How to Monitor Your Competitors

Selfish Giving

Corporate Gifts Officer, Detroit Historical Society (Detroit) 4. The holiday gifts ??are are coming three weeks early thanks to Karen Wu at Perlman & Perlman ! Karen just finished the second installment of her four-part series on the four key legal issues you - my readers!

Newsletter: SEO for Corporate Partnerships ; Liquid Death Murders Plastics in the Ocean ; Next Big Nonprofit Fundraiser is…Mermaiding? ???

Selfish Giving

What does this mean for you and your corporate partnership program? What's a corporate partnership pro to do? Are you leaving corporate money on the table? How much should you ask a corporate partner for? Senior Associate, Corporate Partnerships, UNICEF (NYC) 2.

SEO 56

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.

More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. And NPF was a finalist for best corporate brand by the Licensing Industry Merchandisers’ Association.

Ep225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships

Selfish Giving

Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices.

Corporate Social Responsibility 2.0: ASK's 5th Annual Fun Walk & 5K

Blue Sky Collaborative

Cash-conscious corporations are reluctant to give handouts in the name of Social Responsibility. Tags: Corporate Social Responsibility Free Resources for Nonprofits Fundraising Tips Online Fundraising Software for Nonprofits Walkathon software Amidst the doom and gloom in the nonprofit sector, we're happy to share some success stories. Nonprofit leaders will tell you that sponsorships/handouts are not happening anymore.

Are You Flirting With A Corporate Partner?

The Agitator

Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the.

Ep263: Partnership for a Healthier America on Growing, Managing a Successful Corporate Partnership Program

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Adrienne Weil , Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both.

Newsletter: Cause Marketing vs Corporate Giving ??; Are Dollars Stores the Next Tobacco Companies? ; Newsjacking the New Aquaman Movie

Selfish Giving

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? First, corporate giving is the smallest slice of the pie. Don't get me wrong: corporate giving is great.