INDUSTRY INSIGHTS YOUR PEERS ARE READING
Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular. MORE
A: Well that seems perfect for corporate sponsorship! asking for money corporate giving corporate philanthropy cub scouts questionmarc Q: Hi Marc! You seem to know much about fundraising…any great ideas on a fundraiser for Cub Scouts…we need to raise $1500 for a new pinewood derby track…however the pack is in an area that the people don’t have tons of money…HELP! I need a jump start. TY Katherine. MORE
You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money. MORE
The Reputation Institute and the Boston College Center for Corporate Citizenship recently released their list of the top 50 companies in the United States in terms of corporate social responsibility.In MORE
Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum MORE
Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc. Tags: SHRM Crossroads Conference Alden Keene and Associates Corporate Citizenship MORE
Just about every day someone asks for my opinion on something related to corporate partnerships. Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. MORE
Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson. MORE
His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? MORE
Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors. MORE
Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies. MORE
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy. MORE
Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. With corporations so actively fundraising on the social networks for their favorite causes, are they directly competing with the causes themselves? MORE
Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. You do really great work. In fact, you tell people about it all of the time (be honest). MORE
Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership. MORE
Cash-conscious corporations are reluctant to give handouts in the name of Social Responsibility. Tags: Corporate Social Responsibility Free Resources for Nonprofits Fundraising Tips Online Fundraising Software for Nonprofits Walkathon software Amidst the doom and gloom in the nonprofit sector, we're happy to share some success stories. Nonprofit leaders will tell you that sponsorships/handouts are not happening anymore. MORE
Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger. MORE
Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy. MORE
Here’s a quick-and-dirty explanation of private, corporate, and government grants. Next I go after corporate foundations. When it comes to grantwriting, it can be confusing to decide which kinds of grants to go after. Typically, I like to go after private foundation grant opportunities first. They tend to be the easiest to apply for and the easiest to follow up on. MORE
Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. This session will provide a road map into the corporate world and help you convince a business that you are a worthwhile partner. Download the presentation slides below Related Documents! MORE
If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners. MORE
Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Corporate Partnerships & The Law: Advertising Disclosures 1. Some of our corporate partners think they are just “suggestions.” MORE
The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing MORE
In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.” MORE
The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). For our low level Business Ambassador Program, commitment begins at $2,500 - for a corporate partnership with access to our logo the minimum commitment is $25,000. MORE
Corporate ResponsibilityWhen disaster strikes, a timely response can make a huge difference - not just in getting resources to those in need, but also sharing with your customers what’s important to your organization. MORE
What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing MORE
Finding the formula involves, first, defining the different layers to corporate stewardship, and, second, analyzing the percentage of time that needs to be spent in each layer. Your current corporate partnerships should make up about 80% of your annual revenue. Too small? MORE
We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words. MORE
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation. MORE
Tags: Zietgeist IBM Jeff Hittner Corporate Social Responsibility Strategic Philanthropy George Pohle MORE
mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand. MORE
Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners. MORE
What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility? MORE
Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!" MORE
What does this mean for you and your corporate partnership program? What's a corporate partnership pro to do? Are you leaving corporate money on the table? How much should you ask a corporate partner for? Senior Associate, Corporate Partnerships, UNICEF (NYC) 2. MORE
Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. Corporate giving jumped 11% between 2016 and 2018. MORE
Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives. MORE
No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support. MORE
I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital. MORE
Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the. MORE
It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility. MORE
Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing MORE
Last week we talked about SEO for corporate partnerships. You ask, "How will this impact my corporate partnership efforts?" Speaking of corporate foundations.?? Is your corporate partner considering establishing a foundation? MORE
Corporate Related Topics J Campbell Social Marketing
OCTOBER 27, 2015
Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.
J Campbell Social Marketing
JUNE 21, 2017
We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words.
Fundraising Coach
MAY 25, 2017
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy.
Non Profit Marketing 360
SEPTEMBER 7, 2011
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation.
Cause Related Marketing
APRIL 22, 2011
What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility?
Selfish Giving
OCTOBER 2, 2019
Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Corporate Partnerships & The Law: Advertising Disclosures 1. Some of our corporate partners think they are just “suggestions.”
Kivi's Nonprofit Communications Blog
JUNE 13, 2016
Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson.
CrowdRise
AUGUST 29, 2018
Corporate ResponsibilityWhen disaster strikes, a timely response can make a huge difference - not just in getting resources to those in need, but also sharing with your customers what’s important to your organization.
Cause Related Marketing
MARCH 16, 2012
It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility.
Cause Related Marketing
JUNE 25, 2012
What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing
Cause Related Marketing
SEPTEMBER 20, 2012
Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing
Public Sector Marketing 2.0
AUGUST 9, 2010
mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand.
Getting Attention
MAY 4, 2010
Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.
Cause Related Marketing
OCTOBER 18, 2011
Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors.
Selfish Giving
APRIL 1, 2013
Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum
ImpactMax
AUGUST 11, 2009
You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money.
Diva Marketing Blog
MARCH 20, 2012
His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ?
Get Fully Funded
JUNE 10, 2010
Here’s a quick-and-dirty explanation of private, corporate, and government grants. Next I go after corporate foundations. When it comes to grantwriting, it can be confusing to decide which kinds of grants to go after. Typically, I like to go after private foundation grant opportunities first. They tend to be the easiest to apply for and the easiest to follow up on.
Cause Related Marketing
APRIL 8, 2013
The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing
Selfish Giving
OCTOBER 23, 2019
Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. Corporate giving jumped 11% between 2016 and 2018.
The Agitator
JUNE 8, 2017
In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”
GenerationYGive
DECEMBER 7, 2008
Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. With corporations so actively fundraising on the social networks for their favorite causes, are they directly competing with the causes themselves?
Selfish Giving
APRIL 29, 2019
Finding the formula involves, first, defining the different layers to corporate stewardship, and, second, analyzing the percentage of time that needs to be spent in each layer. Your current corporate partnerships should make up about 80% of your annual revenue. Too small?
Selfish Giving
SEPTEMBER 4, 2019
Last week we talked about SEO for corporate partnerships. You ask, "How will this impact my corporate partnership efforts?" Speaking of corporate foundations.?? Is your corporate partner considering establishing a foundation?
Selfish Giving
MAY 8, 2017
If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners.
Selfish Giving
JUNE 2, 2010
Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.
Selfish Giving
AUGUST 21, 2019
The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). For our low level Business Ambassador Program, commitment begins at $2,500 - for a corporate partnership with access to our logo the minimum commitment is $25,000.
Selfish Giving
MAY 17, 2010
Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.
Fundraising 123
AUGUST 14, 2012
Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners.
Selfish Giving
FEBRUARY 5, 2017
Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. You do really great work. In fact, you tell people about it all of the time (be honest).
Selfish Giving
NOVEMBER 28, 2011
I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.
The Agitator
JUNE 22, 2015
Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the.
Blue Sky Collaborative
APRIL 22, 2010
Cash-conscious corporations are reluctant to give handouts in the name of Social Responsibility. Tags: Corporate Social Responsibility Free Resources for Nonprofits Fundraising Tips Online Fundraising Software for Nonprofits Walkathon software Amidst the doom and gloom in the nonprofit sector, we're happy to share some success stories. Nonprofit leaders will tell you that sponsorships/handouts are not happening anymore.
Cause Related Marketing
SEPTEMBER 16, 2009
Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc. Tags: SHRM Crossroads Conference Alden Keene and Associates Corporate Citizenship
Cause Related Marketing
FEBRUARY 22, 2008
Tags: Zietgeist IBM Jeff Hittner Corporate Social Responsibility Strategic Philanthropy George Pohle
Selfish Giving
MAY 9, 2013
Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.
Selfish Giving
DECEMBER 15, 2017
Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!"
Selfish Giving
AUGUST 28, 2019
What does this mean for you and your corporate partnership program? What's a corporate partnership pro to do? Are you leaving corporate money on the table? How much should you ask a corporate partner for? Senior Associate, Corporate Partnerships, UNICEF (NYC) 2.
Fundraising Coach
FEBRUARY 16, 2010
A: Well that seems perfect for corporate sponsorship! asking for money corporate giving corporate philanthropy cub scouts questionmarc Q: Hi Marc! You seem to know much about fundraising…any great ideas on a fundraiser for Cub Scouts…we need to raise $1500 for a new pinewood derby track…however the pack is in an area that the people don’t have tons of money…HELP! I need a jump start. TY Katherine.
Selfish Giving
JULY 24, 2018
Just about every day someone asks for my opinion on something related to corporate partnerships. Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership.
Cause Related Marketing
NOVEMBER 11, 2008
The Reputation Institute and the Boston College Center for Corporate Citizenship recently released their list of the top 50 companies in the United States in terms of corporate social responsibility.In
Fundraising 123
MAY 11, 2009
Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. This session will provide a road map into the corporate world and help you convince a business that you are a worthwhile partner. Download the presentation slides below Related Documents!
Selfish Giving
MAY 11, 2016
No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.
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