INDUSTRY INSIGHTS YOUR PEERS ARE READING
Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular. MORE
You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money. MORE
From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? First, corporate giving is the smallest slice of the pie. Don't get me wrong: corporate giving is great. MORE
Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum MORE
Just about every day someone asks for my opinion on something related to corporate partnerships. Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. MORE
Today on CauseTalk Radio , Megan and I talk to Adrienne Weil , Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both. MORE
Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson. MORE
His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? MORE
Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors. MORE
Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies. MORE
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy. MORE
Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. With corporations so actively fundraising on the social networks for their favorite causes, are they directly competing with the causes themselves? MORE
Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. You do really great work. In fact, you tell people about it all of the time (be honest). MORE
Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership. MORE
Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger. MORE
Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy. MORE
Here’s a quick-and-dirty explanation of private, corporate, and government grants. Next I go after corporate foundations. When it comes to grantwriting, it can be confusing to decide which kinds of grants to go after. Typically, I like to go after private foundation grant opportunities first. They tend to be the easiest to apply for and the easiest to follow up on. MORE
If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners. MORE
Webinar title: Seven proven steps for highly successful corporate partnerships. Do you want to move beyond sponsorships and take your relationships with your corporate donors to the next level? Checklists to help you find the best corporate partner. MORE
In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.” MORE
The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing MORE
Rocket Social Impact's September Trends Report 10 emerging industries nonprofits should target for corporate partnerships DOWNLOAD NOW Marketing your cause 1. Senior Director, Philanthropy & Corporate Fundraising, Reading is Fundamental (Washington, DC) 2. Tomorrow's my birthday! MORE
Have you ever been told to be more “corporate” or “professional” at work? In general, her opponents felt that she was too incremental, too ensconced in academic culture, and too unwilling to bring top-down, corporate-style governance to the university. MORE
Finding the formula involves, first, defining the different layers to corporate stewardship, and, second, analyzing the percentage of time that needs to be spent in each layer. Your current corporate partnerships should make up about 80% of your annual revenue. Too small? MORE
Corporate ResponsibilityWhen disaster strikes, a timely response can make a huge difference - not just in getting resources to those in need, but also sharing with your customers what’s important to your organization. MORE
What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing MORE
He’ll reveal what corporations really want to see in a nonprofit partner, and will give you invaluable tools to succeed! I developed a partnership in 1975 between the Mariott Corporation and the March of Dimes and raised $2.5M MORE
They don’t want to give their money to big corporate conglomerates that hurt the earth. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently. 1,375 consumers, and 575 senior executives from major corporations. Show the corporations that YOU are there to help THEM succeed. MORE
We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words. MORE
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation. MORE
Have you ever wondered how much nonprofit corporate partnership professionals are paid??? I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make! MORE
mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand. MORE
Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners. MORE
What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility? MORE
Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!" MORE
Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives. MORE
No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support. MORE
I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital. MORE
Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. And NPF was a finalist for best corporate brand by the Licensing Industry Merchandisers’ Association. MORE
Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the. MORE
6 questions you need to ask to help get that corporate sponsorship. HOW do these corporations justify giving your nonprofit money, from a bottom line perspective? If you can show the corporation that you can help them with two or more of the above, you’ve probably made a better case than half of your competitors who are out for those same sponsorship dollars. It’s the holidays! Here’s my present to you. MORE
It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility. MORE
Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing MORE
But the timing is also right to declutter our corporate partnership programs. For corporate outreach and development, I would focus on two things: email marketing and case studies. Development Manager, Corporate Partnerships, Grameen America (NYC) 2. MORE
Corporate Related Topics Wild Woman Fundraising
APRIL 17, 2012
They don’t want to give their money to big corporate conglomerates that hurt the earth. By aligning themselves with your nonprofit, corporations show that people have more of a reason to buy from them. Consumers want to see the corporation is committed to giving back consistently. 1,375 consumers, and 575 senior executives from major corporations. Show the corporations that YOU are there to help THEM succeed.
J Campbell Social Marketing
OCTOBER 27, 2015
Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.
Fundraising Coach
MAY 25, 2017
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy.
J Campbell Social Marketing
JUNE 21, 2017
We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words.
Selfish Giving
OCTOBER 8, 2013
Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies.
Wild Woman Fundraising
JUNE 11, 2014
Webinar title: Seven proven steps for highly successful corporate partnerships. Do you want to move beyond sponsorships and take your relationships with your corporate donors to the next level? Checklists to help you find the best corporate partner.
Non Profit Marketing 360
SEPTEMBER 7, 2011
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation.
Wild Woman Fundraising
DECEMBER 23, 2011
6 questions you need to ask to help get that corporate sponsorship. HOW do these corporations justify giving your nonprofit money, from a bottom line perspective? If you can show the corporation that you can help them with two or more of the above, you’ve probably made a better case than half of your competitors who are out for those same sponsorship dollars. It’s the holidays! Here’s my present to you.
Public Sector Marketing 2.0
AUGUST 9, 2010
mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand.
Cause Related Marketing
APRIL 22, 2011
What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility?
Selfish Giving
APRIL 1, 2013
Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum
Kivi's Nonprofit Communications Blog
JUNE 13, 2016
Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson.
CrowdRise
AUGUST 29, 2018
Corporate ResponsibilityWhen disaster strikes, a timely response can make a huge difference - not just in getting resources to those in need, but also sharing with your customers what’s important to your organization.
The Agitator
JUNE 8, 2017
In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”
Wild Woman Fundraising
SEPTEMBER 20, 2012
Have you ever been told to be more “corporate” or “professional” at work? In general, her opponents felt that she was too incremental, too ensconced in academic culture, and too unwilling to bring top-down, corporate-style governance to the university.
Selfish Giving
MAY 8, 2017
If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners.
Cause Related Marketing
MARCH 16, 2012
It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility.
Cause Related Marketing
JUNE 25, 2012
What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing
Cause Related Marketing
SEPTEMBER 20, 2012
Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing
Getting Attention
MAY 4, 2010
Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.
Selfish Giving
JUNE 2, 2010
Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.
Cause Related Marketing
OCTOBER 18, 2011
Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors.
Selfish Giving
FEBRUARY 5, 2017
Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. You do really great work. In fact, you tell people about it all of the time (be honest).
ImpactMax
AUGUST 11, 2009
You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money.
Selfish Giving
MAY 17, 2010
Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.
The Agitator
JUNE 22, 2015
Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the.
Diva Marketing Blog
MARCH 20, 2012
His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ?
Get Fully Funded
JUNE 10, 2010
Here’s a quick-and-dirty explanation of private, corporate, and government grants. Next I go after corporate foundations. When it comes to grantwriting, it can be confusing to decide which kinds of grants to go after. Typically, I like to go after private foundation grant opportunities first. They tend to be the easiest to apply for and the easiest to follow up on.
Selfish Giving
NOVEMBER 28, 2011
I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.
Wild Woman Fundraising
JUNE 9, 2014
He’ll reveal what corporations really want to see in a nonprofit partner, and will give you invaluable tools to succeed! I developed a partnership in 1975 between the Mariott Corporation and the March of Dimes and raised $2.5M
Cause Related Marketing
APRIL 8, 2013
The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing
Selfish Giving
DECEMBER 15, 2017
Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!"
GenerationYGive
DECEMBER 7, 2008
Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. With corporations so actively fundraising on the social networks for their favorite causes, are they directly competing with the causes themselves?
Selfish Giving
JULY 24, 2018
Just about every day someone asks for my opinion on something related to corporate partnerships. Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership.
Selfish Giving
JANUARY 9, 2019
From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? First, corporate giving is the smallest slice of the pie. Don't get me wrong: corporate giving is great.
Selfish Giving
MAY 9, 2013
Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.
Selfish Giving
JANUARY 23, 2019
But the timing is also right to declutter our corporate partnership programs. For corporate outreach and development, I would focus on two things: email marketing and case studies. Development Manager, Corporate Partnerships, Grameen America (NYC) 2.
Fundraising 123
AUGUST 14, 2012
Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners.
Selfish Giving
APRIL 3, 2019
Have you ever wondered how much nonprofit corporate partnership professionals are paid??? I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make!
Selfish Giving
SEPTEMBER 11, 2017
Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. And NPF was a finalist for best corporate brand by the Licensing Industry Merchandisers’ Association.
Selfish Giving
MAY 11, 2016
No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.
Selfish Giving
MAY 1, 2018
Today on CauseTalk Radio , Megan and I talk to Adrienne Weil , Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both.
Selfish Giving
SEPTEMBER 26, 2018
Rocket Social Impact's September Trends Report 10 emerging industries nonprofits should target for corporate partnerships DOWNLOAD NOW Marketing your cause 1. Senior Director, Philanthropy & Corporate Fundraising, Reading is Fundamental (Washington, DC) 2. Tomorrow's my birthday!
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