4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Promote corporate giving programs online. Guest blog by Adam Weinger.

The conundrum of corporate gifts

Fundraising Coach

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Film a short video of the corporate sponsor, in their words.

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. an affiliate of Novartis Pharmaceuticals Corporation.

Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility?

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. On the corporate side, things can become routine and repetitive. Cynamon Frierson.

Forget Corporate Giving, Focus On Individuals

Selfish Giving

Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies.

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility.

Corporate Social Responsibilty and the Affluent Traveler

Cause Related Marketing

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketing

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors.

New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum

Newsletter: How Big Changes in Social Media Will Impact Corporate Partnerships ; How to Talk Your Corporate Partner Out of Starting a Foundation ; Drink a Beer, Save a Deer

Selfish Giving

Last week we talked about SEO for corporate partnerships. You ask, "How will this impact my corporate partnership efforts?" Speaking of corporate foundations.?? Is your corporate partner considering establishing a foundation?

Nonprofits have two missions to balance–cause and corporate

ImpactMax

You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money.

REVEALED: Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?

Selfish Giving

The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). For our low level Business Ambassador Program, commitment begins at $2,500 - for a corporate partnership with access to our logo the minimum commitment is $25,000.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ?

Private, Corporate, or Government Grants?

Get Fully Funded

Here’s a quick-and-dirty explanation of private, corporate, and government grants. Next I go after corporate foundations. When it comes to grantwriting, it can be confusing to decide which kinds of grants to go after. Typically, I like to go after private foundation grant opportunities first. They tend to be the easiest to apply for and the easiest to follow up on.

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing

Stewardship: The Key to Keeping Corporate Partners Coming Back for Decades [SPONSORED]

Selfish Giving

Finding the formula involves, first, defining the different layers to corporate stewardship, and, second, analyzing the percentage of time that needs to be spent in each layer. Your current corporate partnerships should make up about 80% of your annual revenue. Too small?

Customer Feedback, Corporate Style

The Agitator

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Corporate Do-Gooding the Social Way

GenerationYGive

Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. With corporations so actively fundraising on the social networks for their favorite causes, are they directly competing with the causes themselves?

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners.

Hospital Corporate Development Summit

Selfish Giving

Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

How to Work with Corporate Partners for Disaster Response Giving

Fundraising 123

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners.

From Cause Marketing to Corporate Causes

Selfish Giving

Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. You do really great work. In fact, you tell people about it all of the time (be honest).

Newsletter: SEO for Corporate Partnerships ; Liquid Death Murders Plastics in the Ocean ; Next Big Nonprofit Fundraiser is…Mermaiding? ???

Selfish Giving

What does this mean for you and your corporate partnership program? What's a corporate partnership pro to do? Are you leaving corporate money on the table? How much should you ask a corporate partner for? Senior Associate, Corporate Partnerships, UNICEF (NYC) 2.

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Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships. Here’s how I used inbound marketing to recruit corporate partners for cause marketing programs at a Boston hospital.

Are You Flirting With A Corporate Partner?

The Agitator

Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the.

Corporate Social Responsibility 2.0: ASK's 5th Annual Fun Walk & 5K

Blue Sky Collaborative

Cash-conscious corporations are reluctant to give handouts in the name of Social Responsibility. Tags: Corporate Social Responsibility Free Resources for Nonprofits Fundraising Tips Online Fundraising Software for Nonprofits Walkathon software Amidst the doom and gloom in the nonprofit sector, we're happy to share some success stories. Nonprofit leaders will tell you that sponsorships/handouts are not happening anymore.

Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank.

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How Corporate Citizenship Can Help HR Build a Better Workforce

Cause Related Marketing

Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc. Tags: SHRM Crossroads Conference Alden Keene and Associates Corporate Citizenship

Big Blue’s Case for Corporate Social Responsibility

Cause Related Marketing

Tags: Zietgeist IBM Jeff Hittner Corporate Social Responsibility Strategic Philanthropy George Pohle

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!"

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Selfish Giving

Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.

Perfect opportunity for a corporate ask?

Fundraising Coach

A: Well that seems perfect for corporate sponsorship! asking for money corporate giving corporate philanthropy cub scouts questionmarc Q: Hi Marc! You seem to know much about fundraising…any great ideas on a fundraiser for Cub Scouts…we need to raise $1500 for a new pinewood derby track…however the pack is in an area that the people don’t have tons of money…HELP! I need a jump start. TY Katherine.

New Research Explodes 3 Myths Hurting Your Corporate Partnership Efforts [SPONSORED]

Selfish Giving

Just about every day someone asks for my opinion on something related to corporate partnerships. Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership.

Want a Reputation as a Good Corporate Citizen? Do Some Cause Marketing

Cause Related Marketing

The Reputation Institute and the Boston College Center for Corporate Citizenship recently released their list of the top 50 companies in the United States in terms of corporate social responsibility.In

Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector

Fundraising 123

Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. This session will provide a road map into the corporate world and help you convince a business that you are a worthwhile partner. Download the presentation slides below Related Documents!

More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. And NPF was a finalist for best corporate brand by the Licensing Industry Merchandisers’ Association.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Before Steve and other park lovers throw themselves off the North Rim, let's be clear on what companies want and what the National Parks Service (NPS) would be losing by not prioritizing corporate support.