J Campbell Social Marketing

MAY 1, 2020

Without in-person events, how can we adequately and recognize our corporate sponsors? Whether they are helping to fund a gala, walk, run, dance-a-thon, or something else, corporate sponsors want two things: Meaningful exposure to and interaction with your audience, and to make a difference on a problem that they care about. . Bonus points for incorporating something in the video with the corporate logo on it – their t-shirt, tote bag, pen, for example. With 1.5

Corporate 197

Corporate Skype Cards Sample 197

J Campbell Social Marketing

OCTOBER 27, 2015

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Your nonprofit can’t afford to miss out on the benefits that come with corporate philanthropy. Here are the top four ways to use corporate philanthropy to boost your online fundraiser. Promote corporate giving programs online. Guest blog by Adam Weinger.

Corporate 187

Corporate Philanthropy Banner Companies 187

J Campbell Social Marketing

JUNE 21, 2017

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Here are 5 BETTER ways you can show love and appreciation to your biggest and best corporate sponsors, no matter your budget: 1. Bonus points for incorporating something in the video with the corporate logo on it – their t-shirt, tote bag, pen, for example.

Corporate 195

Corporate Social Media Skype Sample 195

Fundraising Coach

MAY 25, 2017

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. Seeking corporate gifts? When deciding how to ask for money , finding out about a prospect - corporate or individual - is just common courtesy. Which creates the conundrum of corporate gifts Which leads to the conundrum. Whenever I've listened to corporate donors, they seem to always say, "We don't want to just cut a check."

Corporate 51

Corporate Business Attitudes Team 51

Selfish Giving

FEBRUARY 29, 2020

Corporate Partnerships & The Law: Contracts 1. In a recent Forbes article , corporate partnerships expert, Maureen Carlson, highlighted a trend to watch for in 2020, in which companies are looking to more clearly define their social and environmental commitment. UBIT is the subject of the next post in this “Corporate Partnerships & The Law” series, so stay tuned.) This is the third-part of a four-part series on the four key legal issues you - my readers!

Law 43

Law Corporate South Carolina Arkansas 43

Cause Related Marketing

APRIL 22, 2011

What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility?

Corporate 183

Corporate Social Africa Charitable 183

Selfish Giving

OCTOBER 8, 2013

Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies. My conclusion: forget corporate giving, focus on individuals. Causerants cause marketing corporate giving curt weeden new strategies forum I’m in Charleston, South Carolina this week teaching at the New Strategies Forum.

Corporate 87

Corporate South Carolina Companies America 87

Non Profit Marketing 360

SEPTEMBER 7, 2011

In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. Some argue that CR (Corporate Responsibility) departments actually diffuse problems rather than solve them and corporations should put their resources to better, profit-driven, uses for the betterment of all. an affiliate of Novartis Pharmaceuticals Corporation.

Corporate 122

Corporate Philanthropy Donors Healthcare 122

Selfish Giving

JUNE 21, 2020

Corporate Partnerships & Unrelated Business Income Tax (UBIT) This FAQ explains key considerations for evaluating whether and when a nonprofit must pay “unrelated business income tax” (UBIT) on the payments it receives in connection with its corporate partnerships. UBIT affects traditional corporate sponsorships (e.g., $X has a corporate partner, Cool Products Co., UBIT is assessed at the standard corporate tax rate, which is currently 21%.[2]

Income 43

Income Law Corporate Trade 43

Cause Related Marketing

MARCH 16, 2012

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. But the corporate environment has changed. Now companies like Starbucks have altered consumer expectations and demands of what corporate social responsibility means. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility.

Corporate 124

Corporate Green Nike Faith 124

Cause Related Marketing

JUNE 25, 2012

What do affluent travelers want from airlines, hotels, resorts, tour operators and cruise lines when it comes to corporate social responsibility? What all this suggests to me is that companies in the travel business need to put their environmental, corporate social responsibility and cause marketing bona fides closer to the decision point. Corporate Social Responsibility Seal Campaigns Cause Marketing to the Affluent Conde Nast Traveler Cause Marketing Research cause marketing

Corporate 124

Corporate Environment Social Display 124

Public Sector Marketing 2.0

AUGUST 9, 2010

mikekujawski ) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts? RISK: No official corporate account is not good for web presence and visibility of the brand.

Corporate 148

Corporate Twitter Aggregator Solution 148

Selfish Giving

APRIL 1, 2013

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The founder of NSF is a leader in corporate giving. Cause Marketing News cause marketing corporate giving curt weeden new strategies forumI first shared this post with my email newsletter subscribers last week. But I got such great feedback on it I want to share it with all my readers! Subscribers to my email newsletter receive unique content from me twice a month.

Corporate 76

Corporate South Carolina Strategy Spring 76

Getting Attention

MAY 4, 2010

Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. Over the last couple of weeks, I’ve been watching, sometimes mouth agape, an ill-conceived and poorly handled corporate partnership.

Corporate 186

Corporate Brand Branding Kentucky 186

CrowdRise

AUGUST 29, 2018

Corporate ResponsibilityWhen disaster strikes, a timely response can make a huge difference - not just in getting resources to those in need, but also sharing with your customers what’s important to your organization.

Corporate 52

Corporate Custom Customer Resources 52

Selfish Giving

JUNE 2, 2010

Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.

Corporate 68

Corporate Develop RSS Sales And Marketing 68

Selfish Giving

MAY 17, 2010

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

Corporate 86

Corporate Philanthropy North America ROI 86

Selfish Giving

OCTOBER 2, 2019

Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Corporate Partnerships & The Law: Advertising Disclosures 1. Some of our corporate partners think they are just “suggestions.” Advertising disclosure problems only present a real legal risk to the corporate partner, not the charity, right?

Law 43

Law Advertisement Advertising Vermont 43

Kivi's Nonprofit Communications Blog

JUNE 13, 2016

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. I started out on the agency side doing search engine optimization and after about three years, I transitioned to the corporate side and expanded to doing more with digital marketing. Nonprofits tend to have more resource limitations than corporate organizations when it comes to dedicated staff and budgets.

Corporate 156

Corporate North Carolina Nonprofit Communications Search Engine 156

ImpactMax

AUGUST 11, 2009

You have two missions —a cause mission to change society and a corporate mission to sustain your organization. Too often, the bulk of nonprofit communications resources are channeled into supporting corporate mission —raising money.

Mission 212

Mission Corporate Raising Money Opinions 212

Blue Sky Collaborative

APRIL 22, 2010

Cash-conscious corporations are reluctant to give handouts in the name of Social Responsibility. Tags: Corporate Social Responsibility Free Resources for Nonprofits Fundraising Tips Online Fundraising Software for Nonprofits Walkathon software Amidst the doom and gloom in the nonprofit sector, we're happy to share some success stories. Nonprofit leaders will tell you that sponsorships/handouts are not happening anymore.

Corporate 100

Corporate Social Software Free 100

Cause Related Marketing

SEPTEMBER 20, 2012

Sanja Pekovic Corporate Social Responsibility Pascal's Wager Blaise Pascal Magali Delmas cause marketingA professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t.

Corporate 134

Corporate Product Practices Green 134

Cause Related Marketing

APRIL 8, 2013

The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing

Corporate 116

Corporate Foundation Utah Charity 116

Get Fully Funded

JUNE 10, 2010

Here’s a quick-and-dirty explanation of private, corporate, and government grants. Next I go after corporate foundations. When it comes to grantwriting, it can be confusing to decide which kinds of grants to go after. Typically, I like to go after private foundation grant opportunities first. They tend to be the easiest to apply for and the easiest to follow up on.

Government 100

Government Corporate Workbook Foundation 100

Cause Related Marketing

OCTOBER 18, 2011

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Americans want corporations who are better actors. Good cause marketing can be a signal that companies are good corporate citizens.

Corporate 124

Corporate Companies Ethics Government 124

Selfish Giving

MAY 8, 2017

If I was a potential corporate partner visiting their web site for the first I would definitely think I was on the right track. Most nonprofits don't think of their websites as calling cards for their donors - and especially not for potential corporate partners. In the drop-down box, I clicked on Become a Corporate Partner. This page had some great information, including how Marie Curie would support the corporate partner.

Corporate 67

Corporate United Kingdom Funnel Websites 67

GenerationYGive

DECEMBER 7, 2008

Marketing through corporate "do-gooding" is not a new concept. Corporate-charitable partnerships are not new to direct marketing either. With corporations so actively fundraising on the social networks for their favorite causes, are they directly competing with the causes themselves?

Corporate 130

Corporate Commercial Social Facebook 130

The Agitator

JUNE 8, 2017

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Custom 46

Custom Customer Corporate Commercial 46

Selfish Giving

FEBRUARY 19, 2020

I sent polite emails (“perhaps the check had a dba corporate name on it & we missed it,”) and I sent a more forceful letter with a SASE envelope.and got nothing.

Wisconsin 56

Wisconsin Illinois Indiana Corporate 56

Fundraising 123

AUGUST 14, 2012

Your organization performs a vital role in the corporate responsibility ecosystem: you extend the reach of your corporate partners into the community and facilitate their good works. As an organization on the ground, you have a deeper understanding of the need and scope of the response for the disaster at hand and are in a position to advise corporate partners on how they can help in the most effective way. Here’s how to build a deeper relationship with corporate partners.

Corporate 110

Corporate Work How To PR 110

Selfish Giving

FEBRUARY 5, 2017

Taking Another Slice of the Corporate Giving Pie Many businesses have taken an extra step to setup charity foundations designed specifically to help not-for-profits. So, if you are already reaching out to businesses for support, why not go ahead and see if their corporate office provides philanthropy through grants. You do really great work. In fact, you tell people about it all of the time (be honest). You tell family, friends, colleagues, donors, and potential donors.

Corporate 48

Corporate Federal Not For Profit Awards 48

Selfish Giving

NOVEMBER 28, 2011

Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners. I’m sure this approach is new to most development professionals who work in sponsorship, cause marketing and corporate partnerships.

Corporate 75

Corporate Sales And Marketing SEO Boston 75

Diva Marketing Blog

MARCH 20, 2012

His idea was employees were more than cogs in a corporate wheel. For instance it strengthens corporate branding both internally and externally. Improved corporate brand perception which can positively affect not only marketing goals, but improve recruiting top people to the organization by becoming a more desirable place to work. Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ?

Corporate 81

Corporate Personalization Brand Branding 81

The Agitator

JUNE 22, 2015

Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth. Corporates have perceived the benefits of ‘social responsibility’ in terms of wrapping themselves in goodwill (creating a bit of a hedge against the inevitable corporate image hiccup, creating ‘warm fuzzies’ for employees, and perhaps assisting indirectly in the.

Corporate 67

Corporate Global Business Relationship 67

Selfish Giving

MAY 9, 2013

Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives. For the real deal from the guy who knows how to get employees to participate in corporate volunteering programs, tune in now!…

Corporate 65

Corporate Radio Mobile Companies 65

Selfish Giving

SEPTEMBER 4, 2019

Last week we talked about SEO for corporate partnerships. You ask, "How will this impact my corporate partnership efforts?" Speaking of corporate foundations.?? Is your corporate partner considering establishing a foundation? Corporate Citizenship Coordinator, Cracker Barrel (Lebanon, TN) Have your cause-related job featured here for FREE. This week let's chat about social media. One of my favorite experts on the subject is Jay Baer of Convince & Convert.

Lebanon 46

Lebanon Arizona Virginia Corporate 46

Selfish Giving

AUGUST 21, 2019

The survey results are in on asking corporate partners for a minimum revenue commitment (MRC). For our low level Business Ambassador Program, commitment begins at $2,500 - for a corporate partnership with access to our logo the minimum commitment is $25,000. We’ve found that nearly ALL of the industry-leading nonprofit organizations with the largest corporate partner portfolios do, and many of you are taking notice and looking to follow suit.

Corporate 52

Corporate Survey Companies Non-profit 52

Cause Related Marketing

SEPTEMBER 16, 2009

Hi Gang:What follows is my 9-15-2009 presentation to the Crossroads Conference, the annual conference of Utah state chapter of the Society for Human Resource Management.Warm regards,PaulHow Corporate Citizenship Can Help HR Build a Better WorkforceView more presentations from Alden Keene and Associates, Inc. Tags: SHRM Crossroads Conference Alden Keene and Associates Corporate Citizenship

Corporate 103

Corporate Utah Build Help 103

Cause Related Marketing

FEBRUARY 22, 2008

Tags: Zietgeist IBM Jeff Hittner Corporate Social Responsibility Strategic Philanthropy George Pohle

Corporate 130

Corporate Feb Case Survey 130

Selfish Giving

DECEMBER 15, 2017

Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!" 3:00: Corporate prospects are checking out your site before they ever pick up the phone or email you.

Sales And Marketing 43

Sales And Marketing Funnel Sales Corporate 43

Selfish Giving

OCTOBER 23, 2019

Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. Corporate giving jumped 11% between 2016 and 2018. Manager, Corporate Partnerships & Engagement, Safe Horizon (NYC) 3. Corporate Engagement Manager, United Way (Jacksonville, FL) Have your cause-related job featured here for FREE.

Microsite 40

Microsite Jacksonville Iowa Corporate 40

Fundraising Coach

FEBRUARY 16, 2010

A: Well that seems perfect for corporate sponsorship! asking for money corporate giving corporate philanthropy cub scouts questionmarc Q: Hi Marc! You seem to know much about fundraising…any great ideas on a fundraiser for Cub Scouts…we need to raise $1500 for a new pinewood derby track…however the pack is in an area that the people don’t have tons of money…HELP! I need a jump start. TY Katherine.

Corporate 47

Corporate Cost Business Studies 47

Selfish Giving

SEPTEMBER 26, 2018

Rocket Social Impact's September Trends Report 10 emerging industries nonprofits should target for corporate partnerships DOWNLOAD NOW Marketing your cause 1. Senior Director, Philanthropy & Corporate Fundraising, Reading is Fundamental (Washington, DC) 2. Tomorrow's my birthday!

Industry 71

Industry Channel Nike Europe 71