Nonprofits and Copyrights: What You Need to Know

Mission Minded

The Temporality of Digital Knowledge and Copyright Bozos

The Nonprofit Consultant

Pam suggests downloading and saving the information you need, rather than rely on bookmarks or tags, but acknowledges the ethical problems regarding copyrights. I also found Pam's posting relevant in relation to a book I'm reading currently, called Freedom of Expression®: Overzealous Copyright Bozos and Other Enemies of Creativity by Kembrew McLeod (follow the title link for a free pdf download or instructions for ordering in print).

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#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Non Profit Marketing 360

Pheed could make a streaming seminar or other educational video or post as easy as posting said information and clicking the copyright/subscription button. But note the ‘Copyright this pheed’ to the left. Let’s be honest: the opportunities to lift unattributed material from your Pheed account still clearly exists (and surely will be done: I found an account of a 20-something claiming he had copyrighted images of Marilyn Monroe).

#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Non Profit Marketing 360

Pheed could make a streaming seminar or other educational video or post as easy as posting said information and clicking the copyright/subscription button. But note the ‘Copyright this pheed’ to the left. Let’s be honest: the opportunities to lift unattributed material from your Pheed account still clearly exists (and surely will be done: I found an account of a 20-something claiming he had copyrighted images of Marilyn Monroe).

Resources: Brain-Bending Books

Non Profit Marketing 360

Communications Copyrighting E-Mail Education: Technology eNewsletter Fundraising How-to Marketing Newspaper Article Nonprofit Publications Social Media Technology Web and Print Writing advice communication direct mail donors email Jeff Brooks mobile phones Non-profit organization online fundraising publications webIt’s back-to-school time, and since learning is lifelong, here are some recent books to expand your horizons within the nonprofit world.

#INTERVIEW: Sean Triner, Co-Founder and Chief Evangelist of Pareto Fundraising

Non Profit Marketing 360

Blogs Communications Community Copyrighting Cross-Post Development Donor Acquisition E-Mail eNewsletter Grants Major Gift Major Gifts Newsletter Nonprofit Perspectives Publications relationships Storytelling Writing Amnesty International Australia Hong Kong New Zealand Nonprofit organization Southeast Asia United States Violence Against Women

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Advertising Advice Blogs Branding Campaigns Communications Community Copyrighting Cross-Post Development Direct Mail Donor Acquisition E-Mail eNewsletter Facebook Grants Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Philanthropy Publications Storytelling Tweets Twitter Writing Advertising mail Cause marketing DonorsChoose Fundraising Google Mal Warwick Michael Nick Allen Non-profit organization Rainforest Action Network Social Media TechSoup World Wide Web

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Advertising Advice Blogs Branding Campaigns Communications Community Copyrighting Cross-Post Development Direct Mail Donor Acquisition E-Mail eNewsletter Facebook Grants Marketing Skills Newsletter Nonprofit Permission Marketing Perspectives Philanthropy Publications Storytelling Tweets Twitter Writing Advertising mail Cause marketing DonorsChoose Fundraising Google Mal Warwick Michael Nick Allen Non-profit organization Rainforest Action Network Social Media TechSoup World Wide Web

How Do You Define Good Journalism?

SocialButterfly

Tags: Ethics and Legality journalism content copyright ethics Journalists Creed media missouri school of journalism public service Valerie Maltoni values Walter Williams

FB, Hashtags, and Your Small Nonprofit

Social Media Bird Brain

Copyright Jon Hart Studios So Facebook is now allowing hashtags. People who have hated seeing them in their newsfeeds, claiming the Twitter phenomenon had no place in Facebook land, will now have to suffer more of them. But actually, this is a good thing for your small nonprofit. Really. It can enhance your social communications. Well, first let''s look at what a hashtag is and does.

Pinterest Primer for Nonprofits

ImpactMax

It’s important to acknowledge that there are still copyright issues related to Pinterest, despite the fact that they announced policy changes last month. The best advice (from the linked copyright article) is to: pin from the source. Flickr: stevegarfield. My name is Gayle Thorsen…and I’m a Pinterest addict. Me and 21 million other users, more and more of whom are nonprofit organizations.

Curating Content Versus Stealing It

Kivi's Nonprofit Communications Blog

“Fair Use” in US copyright laws allows you to copy brief excerpts of copyrighted material for purposes such as criticism, news reporting, teaching, or research, without the need for permission from the copyright holder. But copying and pasting large sections of an article or blog post is called “scraping” content, and in most cases, is violating copyright laws.

Before You Reprint This Blog Post.

Kivi's Nonprofit Communications Blog

While we are flattered that people like our work, and the work of our guest bloggers, and want to share it with their own communities, we must insist that “fair use” copyright rules are followed. It means you may use our blog and other people’s writing for a limited and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work. In these cases, you do not need permission from the copyright owner.

Anniversary - Remember More Than the Date

Social Media Bird Brain

Image copyright The Mitikin RevolutionIt's September 11th again.It's s likely that in the future, this date will be marked the way Labor Day is now - with picnics and barbecues, speeches and retail sales, the bloody past smoothed over with words like "sacrifice" and patched with potato salad. But not yet.No one likes to be reminded that, no matter how many precautions are taken and no matter how.

How to get great fundraising advice without reading an entire book

iMarketSmart

The materials you see online ARE copyrighted. I love to sit down and read about marketing and fundraising. I often find myself ordering books from Amazon because I like the titles and I truly want to read the books. But, unfortunately, I don’t have enough time. Here’s a trick I learned that helps me get great fundraising advice without reading an entire book: I go to Slideshare ! LinkedIn owns Slideshare. It’s a site that houses tons of slide presentations for free.

You Too Can YouTube

Fundraising 123

Not sure how to include music in your videos without getting into copyright issues? With a good story as the foundation for your video, your organization can use YouTube to spread your mission and raise money online. Here are some tips for nonprofits venturing into the world of online video: . No video camera? No problem. Videos created with still images, audio, and text can be just as powerful as moving images.

Don’t Get Suckered By This Facebook Myth

J Campbell Social Marketing

There are several reasons posting a status update like this won’t work, laid out by Snopes.com (where I always look first when I see something like this): As a Facebook user, you are not able to retroactively revoke the privacy and copyright terms that you agreed upon when you signed up for your account.

Copy and Paste Cause Marketing

Cause Related Marketing

Well copyright laws notwithstanding, nothing could be easier to steal. Like the look and feel of a webpage? Open the webpage’s source code and there it all is.From a distance it looks like Dannon Yogurt’s newish label campaign benefiting the National Breast Cancer Foundation opened the source code to Yoplait’s longstanding effort for Susan G. Komen for the Cure and just copied and pasted.Both. Susan G.

Write for Fundraising123!

Fundraising 123

Copyright is retained by the writer. With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work provided they give you credit — and only on the conditions you specify. Network for Good welcomes submissions of bylined contributions from outside writers.

Own the Room–Some great presentation advice

ImpactMax

The example given in the book is: “China has a history of disregarding copyrights. Of all the products whose copyrights are infringed where do you think the most violations are found? But you point out: “The number one copyright infringement sin China involves Prozac.&# flickr/constantly-Jair. Lots of us tend to underestimate the potential ROI from a great presentation.

5 Visual Marketing Tips for Small Nonprofits

J Campbell Social Marketing

It is just in bad taste, and even worse, you could be fined if you are found guilty of copyright infringement. The best part of creating your own images and graphics is that you do not have to worry about copyright infringement, as you can add your logo and branding to help spread awareness of your nonprofit even further. There is no doubt that visual marketing rules the social web.

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4 things to check as you begin 2016

Fundraising Coach

Check your copyright While you're on your website, go ahead and look at the copyright notice down in the footer (at the bottom of your pages). I find it so easy to keep looking for the new thing, pressing toward the next deadline, looking for the next big "win," that I tend to forget routine maintenance systems. But just like our cars need routine maintenance or they'll fall apart, so do our fundraising systems. As we begin 2016, here are some places to check.

#TECH: Megauploads Shut Down, Highlighting Concerns Of Cloud Computing

Non Profit Marketing 360

The legal issue with Megauploads (and many other such sites) was that customers willfully uploaded copyrighted material (especially movies and music) to share ? violating copyright laws. But what about all the legal files on the servers? The move toward cloud computing has numerous benefits , including a place to back up your organization’s most important files and offering access to such files from any mobile device.

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#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360

The blackout is meant, in part, to call attention to the powers SOPA offers internet service providers (ISPs) and media corporations to shut down sites they believe are dealing with copyrighted material. According to Elana Levin’s blog on Advomatic.com, SOPA should be stopped because ISPs and media groups could stop any site they deem as trafficking copyrighted information. (As Could SOPA chill free speech?

Nonprofit Video – What’s It Really Worth?

Kivi's Nonprofit Communications Blog

Copyright and finding free music, stock video and photography. Aaron Bramley. Videos are a great way to engage and inspire your supporters and Lights. Camera. Help. is a nonprofit organization that encourages other nonprofits to use film and video to tell their stories. You may know them from their Lights. Camera. Film Festival. They are currently conducting a survey of nonprofits about their use of video.

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#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Copyright, MKCREATIVE, LLC 2012. Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. Mark began an earlier blog, Houtlist, in 2005 as a personal collection of nonprofit ads. Overwhelmed by the response, he began Osocio in 2007 with more than a dozen regular contributors. He has kept his day job.

Frustrated with Flickr

Marketing for Nonprofits

I GO TO FLICKR ALL THE TIME FOR INSPIRATION but for the life of me I can't figure out the copyright rules. Here's my beef. I LOVE FLICKR. I LOVE MANY OF THE AMAZING PHOTOS ON FLICKR. I know. The rules are listed here. But what exactly do they mean? Can I cut and paste any photo I see as long as I acknowledge the photographer or is sharing only approved for photos under Creative Commons license? I'd appreciate any feedback.

Cause Marketers: Protect Your Intellectual Property!

Cause Related Marketing

Oh, the logos were trademarked and in the United States copyright protection occurs when something is published. One of the things that Children’s Miracle Network learned early on in its production of its eponymous Telethon was that it had to tell specific stories of the individuals who benefited from its efforts: sick children.

Newsletter: Let’s Meet at #E4G2019 ; Alexa, Walgreens, TikTok Support Red Nose Day ; How Much Should You Pay Influencers?

Selfish Giving

Ease your fears about copyright by using the new Creative Commons search engine. I'm in Chicago at the Engage for Good Conference ! Be sure to follow the conference hashtag (#EFG2019) on Twitter. While I'm here, I'm moderating two panels at the conference, and you can learn from them whether you're in Chicago or not! Today at 4:15PM CT, Karen Wu and I are presenting the 10 Commandments of Cause Marketing Law.

Detective Work First, Message Launch Second

Getting Attention

Beyond that, you may be infringing on copyright or trademark protections. Developing messaging that works is a sweaty, laborious process. So it's all the more frustrating when it turns out your message is exactly the same as used by an organization your target audiences are likely to know. If that's the situation, you're late to the party, and there's no way that your org's messaging will have the desired impact. When it's heard, your base is likely to think of the other org.

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Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

Copyright laws aside, we’re now able to play whatever we wanted as folks hold. I’m thrilled to welcome Holly Ross, our newest guest blogger. Holly has spent seven+ years at the Nonprofit Technology Network (NTEN), working with community members to identify technology trends – from ubiquitous access to technology leadership — that will reshape the nonprofit sector. Full Disclosure: I’m an NTEN board member and a huge fan.

What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways

Cause Related Marketing

Komen for the Cure would almost certainly consider the phrase “Bowl for The Cure” a copyright and/or a trademark violation. A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. Where to start? There was, my friend said, no indication in the bowling alley of who the benefiting charity is, aside from the pink ribbon, which denotes the fight against breast cancer. Susan G.

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#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Non Profit Marketing 360

Copyrighted material must be accredited as such, according to the ‘Terms and Conditions’ you agreed to when you opened your account. We talked about Pinterest last week when we discussed the fact that the social-media platform has been opened to the public , who no longer need to wait for an invitation. The incredible growth of the platform, already the fastest growing social network in the brief history of such networks, is likely only to continue over the next few years.

Fundraising like Linus: what security blanket are you clinging to?

Fundraising Coach

I’d post a picture here but I don’t want to violate copyright laws. Last week, I sent out a fundraising coaching email to Fundraising Kick subscribers asking them if they were fundraising like Linus. My grandfather loved Charles Schulz's Peanuts comics. Everytime we went to his house, we’d see lots of Peanuts characters: Charlie Brown, Snoopy, Lucy, Pigpen. And Linus. Do you remember Linus? Linus was the one who walked everywhere with his blue security blanket. And often sucking his thumb.

Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

The basic intent of the post was to provide you with download links to various white papers, presentations, reports and studies on social media that I had accumulated to date and that I could freely distribute (without violating any policies or copyrights). About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time.

Guidestar.org's August Newsletter Includes Two GREAT Articles: The Future of Fundraising, and Questions for Potential Board Members

Seeking Grant Money Today

August 6, 2007 article in August 2007 edition of the Guidestar.org Newsletter; Copyright 2007, Kintera Inc.) What You Must Know to Excel at Fundraising Today (August 6, 2007 article in August 2007 edition of the Guidestar.org Newsletter; Copyright 2006, Emerson & Church, Publishers). I strongly recommend these two articles from Guidestar.org 's August, 2007 Newsletter.

A Sample Government Blogging Policy

Public Sector Marketing 2.0

Respect copyright, fair use and financial disclosure laws. Due to the Treasury Board’s current focus on internal social media initiatives, I have recently received an influx of requests to help public servants develop external social media engagement guidelines, particularly ones to do with blogging. Government departments need to stop waiting for an official policy to come from TBS; It won’t anytime soon.

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One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

The Crown in Canada has copyright of gov docs, whereas in the US it’s public by default. This post features my key takeaways and notes from two events I attended earlier this month here in Ottawa. 1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.”

A guide to telling your story in pictures

Nonprofit Marketing Blog

It explores how nearly 140 local nonprofits are currently using photography in their communications efforts and offers best practices on capturing a variety of must-have images, working with professional or volunteer photographers, navigating copyright and privacy issues, and creatively using photos on both online and offline platforms.

99Designs -- Get a New Logo for a Bargain Price

Getting Attention

The designer will send you their completed design along with copyright to the original artwork. . Need a new logo but don't have much of a budget? Turn to 99Designs to run a design contest sourcing your logo or other design challenge from a vast array of emerging graphic designers.All you need is a clear idea of what you want designed and how much you're prepared to pay for it.

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How to Write Posts People Will Remember

Fundraising Coach

Image copyright Christopher Nuzzaco – Fotolia.com. I’m honored to introduce you to Darren Rowse , uber-blogger. I’ve learned alot from Darren over the years and finally got to meet him last week at BlogWorld Expo in Los Angeles. This post seemed perfectly suited to help your nonprofit retool your blog so Darren’s graciously let me republish this it here. You can find him on Twitter @problogger. by Darren Rowse.

New Social Media Network Road Map

Diva Marketing Blog

For Pinterest that might include: Terms of service, copyright, pinabilty of your own visuals. . How will you manage Terms of Service and copyright? Recently Jay Baer asked a question on his blog that led to over 100 comments. Based on an interview that Guy Kawasaki conducted with INC Magaine , Jay wanted to know, "Is social media strategy required or redundant?" As I began to join the comment thread, I realized that my response was a "post" and not a "comment."

Tips for Sharing Curated Content (the Good Stuff You Find)

Kivi's Nonprofit Communications Blog

In many cases, you’ll be violating copyright laws. You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information. But once you’ve found a bunch of great stuff to share, how do you actually go about doing that? Adding Value to What You’ve Found.