Inclusive Conversations: Confrontation versus Conversations

Kivi's Nonprofit Communications Blog

Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. Please keep us posted as to how your conversation goes.

Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

The Denver Community Foundations said it best: Charitable giving is an exchange of values in which a donor essentially says: “I value the mission of your organization, therefore, I give you my money. Tools for keeping your allies— allied during these difficult conversations.

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9 Tips to Help You Start and Maintain a Major or Legacy Giving Conversation

iMarketSmart

Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Then, ask them what they hope to get out of the conversation you’re having. ” Remember, the “ask” is much easier when the donor is comfortable and sees that their exchange of money will provide them with some type of value. Focusing on starting and maintaining conversations might even result in gifts without uncomfortable hard asks.

CDC Asks You to Name That Blog

SocialButterfly

Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). I feel it’s catchy, frames the conversation for health, is action-oriented and can umbrella a number of topics.

Here are my IN’s & OUT’s for 2019… what do you think about them?

iMarketSmart

Collaborative conversations leading to proposals. Facilitating an exchange of value (fundraising). Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging).

When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece.

Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

Look at this brief email exchange with Meghan: Again, keep in mind, I have never donated to LCRF. The conversation was emotional and rewarding, the connection I felt with her and the organization grew deeper. There’s a theme to major and legacy gift fundraising.

Social Media Defined

Public Sector Marketing 2.0

and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.

Nonprofit Blog Carnival: Handling Objections

A Small Change

and how to start a fruitful conversation. Related posts: Carnival Submissions: Handling Objections Nonprofit Blog Carnival Nonprofit Carnival: Day in the Life The Fundraising Coach: Nonprofit Blog Exchange Round #10 Carnival of Nonprofit Consultants.

Direct Mail Survives At American Cancer Society

The Agitator

Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.) Remove the American Cancer Society direct mail donors from all exchange universes. In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization.

A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

A new breed of “peer to peer” texting apps allow nonprofits to carry on thousands of individual text conversations, keep track of replies and answer questions from potential donors. Guest post by Amanda Peterson, Enlightened Digital.

Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.

Get More from Your Donor Database

Getting Attention

If possible, it’s best to have this conversation before implementing the database. Welcome to guest blogger, James Porter.

How to Spot & Gather Strong Stories

Getting Attention

Tell me about a long-term donor you had a great conversation or email exchange with this week. When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Compile information on interests and more via every single conversation (make it easy for your team to share the insights they gather) and active transaction (giving, volunteer sign up, event registration) pages, e-mail, and social. Flickr: Robyn Anderson.

25 Social Engagement Ideas

Diva Marketing Blog

I find it fascinating that so many of the words we bring into "social media talk" e.g. humanize, conversation, community, listen support that this is a people first approach to marketing. Jump start conversation e.g. ask a question. please participate in conversations.

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The 2016 Best Nonprofit Conferences Calendar

EveryAction

The Monumental Fundraising Conference is a two-day event where you will exchange innovative marketing and fundraising ideas, generate insightful solutions and think creatively to help you make the relationship with your donors even stronger.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

What you can do with this information: Find out if there is a specific online content positioning strategy that you can take by filling a conversation gap. their data in exchange for a service).

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How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

I couldn’t find a place for a genuine exchange or interaction on its website. In a number of ways their audience can join in on a dynamic digital conversation.

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#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

61 (exchanging to about US$.56). We hope you will join us for our ongoing conversation with a successful thought leader in the world of fundraising! Forever stamps still good after the 27th.

Nonprofit Blog Carnival

A Small Change

Matt with Matt’s Fundraising Blog started a great conversation on his blog about choosing your CEO and what to look for, Don’t Be Afraid to Tell Me What You Want. I am hosting this month’s Nonprofit Blog Carnival ( last month’s carnival ).

Why Aren't More Nonprofits Using Pop-Ups on Their Websites?

Selfish Giving

The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%. The average conversion rate for all pop-ups is 3.09%.

Grow your email list without spending money

DonorDigital

Example from No Kid Hungry (click to enlarge): List exchange. List exchange is a technique whereby like-minded nonprofits will each send a message to their lists on behalf of one another.

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Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

I look forward to many more conversations on the future of social marketing.] In thinking about the future, I can't help but look back at what the field has become since I first wrote about it in 1988 ( Social Marketing and Public Health Intervention , pdf).

How to Spot & Gather Strong Stories

Getting Attention

Tell me about a long-term donor you had a great conversation or email exchange with this week. When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Non Profit Marketing 360

The hard fact is, the best-known social platforms might just be too big for that kind of conversation. And we might just be witnessing the start of a tidal shift away from the bigger-is-better mantra of social outreach toward niche conversations among like minds.

Bitcoins for Donations

A. Fine Blog

This month’s Social Good Podcast is a conversation with the Executive Director of the Bitcoin Foundation, Peter Vessenes. Rather, exchanges based on very complex algorithms create and set the rates for the currency. And then the community could exchange the AFine dollars for these services throughout the year. Note: OK, I didn''t exactly make this idea up, it''s called a Local Exchange Trading System , but I did make up AFine dollars and still want to see those tried

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Compile information on interests and more via every single conversation (make it easy for your team to share the insights they gather) and active transaction (giving, volunteer sign up, event registration) pages, e-mail, and social. Flickr: Robyn Anderson.

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Social Objects: Sharing Devices of Object-Centered Sociality

Social Marketing and Social Change

The value of a social object is that they are transactional – they facilitate exchanges among people who encounter them. You have to listen and engage with the conversation around thier social object to get the big results in social media - not try and change it to suit your agenda.

A Social Media Gift of Little Miracles

Diva Marketing Blog

However, even as we approach 2013, for many organizations open conversations still seem like a Miracle on (insert organization name here) or like the ghost of Xmas future (oops wrong movie again.). "We'll be known as the helpful store. The friendly store. The store with a heart.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

They are: Social-Media Revenue Conversion, Facebook Engagement, and Social Customer Support Metrics. Admittedly, nonprofits might not immediately see an opening here, but the very act of encouraging such an exchange will surely produce all kinds of good will.

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Dear WhatsApp

Public Sector Marketing 2.0

Just over a year ago, I wrote about the prolific rise of cross-platform mobile messaging apps along with the corresponding exodus of users in terms of “small circle conversation” on major social platforms.

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Why Bitcoin probably shouldn’t be top of your 2015 digital fundraising To Do list

Giving in a Digital World

With its exchange rate to the US$ fluctuating from over $1,100 to under $320 , during 2014 Bitcoin was the most volatile ‘currency’ in the world (although for a while the Ruble gave it a run for the title ) and there is no certainty that this will not be repeated in 2015.

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3 Tips to Engaging Potential Donors

Fundraising 123

Metro example ** : The panhandler in Union Station had a need for some spare change, but he started the conversation by helping the person whose ticket machine wasn't working. Create a benefit exchange. Too often nonprofits take the time crafting a new-fangled way of saying "donate now," and not enough time polishing the context.

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Social Media - Courageous Miracles

Diva Marketing Blog

However, even as we approach 2014, for many organizations open conversations still seem like a Miracle on (insert organization name here) or like the ghost of Xmas future (oops wrong movie again.). "We''ll be known as the helpful store. The friendly store. The store with a heart.

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

That is, the notion that we conduct research to unearth the ‘benefit’ that will compel people to exchange with us is misguided; we cannot presume to be the final arbiters of ‘value’ – the user must create or find that value as they engage with the behavior, product or service we are offering. This feedback, or exchange, can suggest how we might refine, augment or change our initial offering.

Is Your Nonprofit Ready for Product Licensing?

Selfish Giving

The conversation changed my opinion on licensing and I'm excited to share an interview with Rachel to help you decide if your nonprofit should pursue product licensing agreements. ASPCA is a great example of a nonprofit that profits from product licensing agreements.

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Corporations and market researchers allocate charitable funding in exchange for the consumer’s participation in the surveys and/or promotions he or she chooses. Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance.

Relationships Don't Matter

Diva Marketing Blog

If I could spend my whole day "engaging with my readers," "joining the conversation" and doing phone interviews. Relationships don't matter. to some people.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

In the “olden days” we’d have a phone conversation with that influencer seeking their advice on, say, the next gadget to buy. The conversations were amazing (even leading us to trend on Twitter). The impressions, which are how we measure our social conversations, topped 36 million.

Jumping the NYPD Hashtag

A. Fine Blog

Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city.” This conversation can’t happen on Twitter, it is too emotional, too laden with history and bad experiences, but it can and should happen in person.

The Engaged Board Member

Nonprofit Consultant Blog

Here's a bit from a twitter exchange between @npmaven , @alexandrapeters , and @GailPerrync : "A perpetual question! Post a comment here, or join in the conversation at twitter: I'm there as "NonprofitKenG.". but I always wonder, what does "engaged" mean for a board?" Unfortunately, my answer takes a little more than 140 characters, so it will have to be a blog post.

Interview with Brian Solis Author of The End of Business As Usual - Part I

Diva Marketing Blog

Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. I’m curious to understand who you believe should participate in social conversations as the voice of the brand.