Inclusive Conversations: Confrontation versus Conversations

Kivi's Nonprofit Communications Blog

Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. Please keep us posted as to how your conversation goes.

Inclusive Conversations: Moving Beyond the “Crunch”

Kivi's Nonprofit Communications Blog

Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”.

Inclusive Conversations: Make a Statement of Inclusion for 2018

Kivi's Nonprofit Communications Blog

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” Inclusive Conversations: Make a Statement in 2018 . Create a small task force with a cross-section of people from different departments and aspects of the agency.

Shortcut to Campaign Conversion

Getting Attention

Did that make a difference and, if so, how? Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place.

Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

and abroad respond to different styles of customer service and learned customers prefer to receive culturally-appropriate services. Tools for keeping your allies— allied during these difficult conversations.

Like You’re Talking to a Friend (Do It Differently: Part 2)

Getting Attention

Welcome back to our new Do-It-Differently series , featuring fresh ideas from the field. We hope to motivate ongoing active conversation with donors, prospects, supporters and program participants by inviting them into our organization as partners, rather than talking at them.

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Take your donor to the ‘scene’ where their contribution will make the difference. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. We built that conversation into a two-page campaign letter based mainly on Julie’s own words and then powered it up with color photos, a first-time addition for our outreach to this group of donors.

Thinking Critically, Thinking Differently

A Small Change

This conversation re-enforced the value of thinking critically. Some of the terms we used were different than the terms they used, and it helped to talk from both perspectives. As nonprofit professionals, we have unique and sometimes different perspectives because we are inside the organization. We often know what the actual obstacles are to making a difference, not just the perceived obstacles.

Talking to Different People

A Small Change

Different groups of people respond to radically different kinds of approaches. When I talk with people who have been retired for a while they want to have a longer conversation. These conversations often involve listening and asking listening questions. Being respectful of the flow of the conversation and trying not to rush things is important. As we have conversations with different kinds of donors it is really valuable to be attentive to whom you are with.

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

I sometimes refer to this confluence as turning your nonprofit into a media mogul , which emphasizes managing lots of different communications channels to reach your supporters directly. What should we write about in our newsletters, website, blog, social media, etc.?

Why the difference between “we” and “they” is so tremendous?

iMarketSmart

During that part of the conversation, she shared that she was a widow and she never had children. And now, the difference between we and they. That’s when I realized that the difference between “ we ” and “ they ” is a substantial one. First, a really quick story.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

He also wanted to show how to draw on the strengths of different platforms to achieve similar goals: I used a Facebook.com/sreetips post to lay out the idea: People would nominate their favorite charities and I’d tweet about five that caught my eye.

Why you need to know the difference between your donor’s implicit vs. explicit needs

iMarketSmart

Here’s another way to think about the difference: Implicit needs tend to be wishes while explicit needs are more like desires. Know the difference. You need to know the difference between implicit and explicit needs so you spray and pray less and engage more.

The Foibles & Follies Of Donor Conversion

The Agitator

But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. And why do they persist in attempting to convert them to behaving differently?”. Care to share your conversion experiences?

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off.

Conversation, Not Just Calls to Action, Pays Off

Kivi's Nonprofit Communications Blog

Thank you, Amanda, creating a safe home for those big cats, for sharing your story and for proving that subtle changes in how you communicate with your supporters in social media can make all the difference!

To Make Your Cause's Facebook Updates Unforgettable Use Conversational Language

Cause Related Marketing

Mickes et al tested both hypotheses in different but related experiments and found that neither coherence nor deeper encoding accounted for the difference. Instead, Mickes et al hypothesize that it may the informality of the language in Facebook that accounts for difference.

Why selling planned gifts is different (the case for a multi-step cultivation effort)

iMarketSmart

But when it comes to planned giving marketing, I feel that what he’s talking about and what we’re doing are very different. Now, for our marketing planned gifts, the “sale” is very different. Seth Godin is pretty smart. He really understands marketing.

The Difference Between Making the News and Being the News

SocialButterfly

There’s been conversations about government opening up its data–but opening up can mean more. But to find the hidden gems, you have to dig, be savvy and subscribe to a number of different RSS feeds, blogs and email lists. Collaboration. It’s such a great word.

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The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them.

Proposal to Funding Conversion Rates

Nonprofit Consultant Blog

However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. So, your question was, is it reasonable for a prospective employer to "require" a 60% conversion rate. What is their current conversion rate? Check out who is funding them, and whether the list is completely different each year, or from a stable group of sources.

How Great Website Design Drives Connection & Action

Getting Attention

People want to support a nonprofit they trust will make a difference in the world. High-Impact Websites conversion nonprofit branding Nonprofit Communications nonprofit marketing website design wired impact Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task.

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Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

One question that popped up and generated a great deal of good discussion was “ What is the difference between sponsorship and cause marketing? ”. In my perspective, the difference between the two is simple. The difference is clear, but can still be blurry.

Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese

Diva Marketing Blog

While this may play an important role in restaurants, food trucks take on a different culinary role in the neighborhood. Continue the conversation with James and the Roxy Team! "Amazing bread does great things for the world. Great bread is inspiring." - James DiSabation.

237 = 1 = A Book On Why Digital Conversations Matter

Diva Marketing Blog

With the Age of Conversation 2: Why Don't They Get It? This is the second year ( Age of Conversation 1 ) that they brought together bloggers to combine talents. The Age of Conversation 2 is for sale at Lulu at a couple of different price points.

The Smarter Way to Convert Your Fundraising Data

JCA Insights

At JCA, we understand that no matter how well a software package functions and no matter how sophisticated the features, a bad data conversion will render the system useless and undermine user confidence. Enable less technically experienced consultants to assist with the conversions.

A different point of view.

Nonprofit Consultant Blog

Here's an excerpt from an email conversation I've been having (since it involves a potential ethics violation, I'm keeping the author anonymous - if the author wants to take credit in the comments, that's up to them) : I'll add some comments on the "ethics" of contingencies. One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions.

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The Wild Woman’s Guide to Fundraising Book is Here!

Wild Woman Fundraising

This book represents 3 years of writing, editing, listening, and learning, using seven years of fundraising experience, jobs, training, reading, conversations, workshops, conferences, mentoring, everything. I just got back from the printers! So Happy!

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Quote of the Week: Impersonal Engagement

SocialButterfly

And that sometimes, to truly make a difference and show you care, you have to get engaged and this may mean you have to roll-up your sleeves, get your hands dirty and get involved. Review the conversations you’ve had with customers.

CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What’s the Difference?

Selfish Giving

In today’s episode , we chat with Craig Bida , Executive Vice President, Cause Branding and Nonprofit Marketing at Cone Communications , to discover – once and for all – what the difference is between corporate social responsibility (CSR), cause marketing and cause branding. Don’t know the difference yourself? [Audio clip: view full post to listen].

Help with writing your Social Media guidelines – from over 70 different organisations

Giving in a Digital World

Where do you start when trying to write guidelines for something that is, at its heart, often about engagement through spontaneous, unstructured conversations?

Help with writing your Social Media guidelines – from over 70 different organisations

Giving in a Digital World

Where do you start when trying to write guidelines for something that is, at its heart, often about engagement through spontaneous, unstructured conversations?

For Twitter Success, Just Add Meaning.

SocialButterfly

With Dr. Mark Drapeau’s ReadWriteWeb Goverati article yesterday, it seems that the beast is awakening and out of this slumber is arising more Twitter accounts, and thus more friends to meet and conversations to maintain. 12. Conversation Tracking through Hashtags (i.e.

Who do you think you’re talking to? Managing Gen Y

Wild Woman Fundraising

Gen Y sees things from a different perspective! That said, here are some ways that people born between 1975 and 2010 might be different from people who came before. Show them every week how their work is making a difference. Gen Y has been accused of a lot of things.

A Look Back: My First Twitter 10

SocialButterfly

Friend and colleague Jeffrey Levy , in conversation the other day, said he went back to the beginning… of his days on Twitter that is, to see who he first started following. Admitedly though, I haven’t engaged in as much conversation as I’d like.

Citizen Disengagement

A. Fine Blog

They can open the doors wide and be in conversations with citizens about what they do and why, or they can keep the doors tightly shut and engage only when absolutely necessary. Let’s imagine a different kind of effort. Uncategorized citizens converseations Government

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. There’s no secret trick to instantly improving digital engagement for nonprofits.

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Nonprofit Social Media 101: Lessons from Indivisible

EveryAction

How do you define that voice differently across different platforms? There are a lot of anti-choice trolls out there, but the question I always try to ask myself is, is this person trying to engage in meaningful conversation on our page?

10 Breakthrough Planned Giving Insights from Chronicle of Philanthropy’s Latest Report

EveryAction

This extensive report offers analysis of generational wealth data, in-depth case studies of multiple nonprofits’ planned giving efforts, and detailed instructions on how to approach planned giving conversations with your donors. Start the conversation by sharing stories.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

One of the most simple ways to do this is when asking for donations, either through your website or personal conversations. Taking a little extra time to add a personal touch can make all the difference, for political campaigns and nonprofits alike.

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

Take some time to identify volunteers who are making a difference, an inspiring donor who has gone above and beyond, or a program or partner that is moving the needle on an important issue. Flickr Creative Commons photo by Steve Baker.

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