Conversion Copywriting Tips for Nonprofits
Kivi's Nonprofit Communications Blog
MAY 7, 2019
Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. For example, Donate Now has become the default conversion call-to-action for nonprofit fundraising pages. Take a look at your conversion copy.