7 Conversion-Killing Words
NOVEMBER 10, 2016
Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon).