INDUSTRY INSIGHTS YOUR PEERS ARE READING
Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. Please keep us posted as to how your conversation goes. MORE
Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Then, ask them what they hope to get out of the conversation you’re having. Focusing on starting and maintaining conversations might even result in gifts without uncomfortable hard asks. Related Posts: >>How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%. MORE
Good email writing is friendly and conversational. While there are certainly times where the newsy, facts-only journalistic style can work, most nonprofit newsletters should be much more personal, and even a little chatty. People give to and support nonprofits for highly subjective reasons. Your supporters get something deeply personal out of their affiliation with your organization as a donor, volunteer, or advocate. MORE
The Harvard Business Review found the results to be particularly shocking in light of a previous study in which they found the following: Firms that tried to contact potential customers within one hour of receiving an inquiry were nearly seven times as likely to qualify the lead (which was defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that wait 24 hours or longer. MORE
It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. What should we write about in our newsletters, website, blog, social media, etc.? MORE
A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose. MORE
Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task). MORE
Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. For example, Donate Now has become the default conversion call-to-action for nonprofit fundraising pages. Take a look at your conversion copy. MORE
Being me, I struck up a conversation with him before I had completely said “hey&# to the ladies. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old. MORE
The latest thing in promoting the online conversation is a ‘Twitter Wall’ (many news programs and their networks’ election coverage have used them). A Twitter Wall adds dynamism to even the smallest event. MORE
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends MORE
But to appear productive to my spouse … Second, I actually multi-tasked, canvassing a slew of websites — for nonprofits, publications, and digital consultants — in a search of the magic formula for killer online lead conversion. MORE
“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off. MORE
If this is a market for you, I’d urge you to follow this unfolding dialogue … A Conversation About Identity. To help fuel the conversation, Pew is inviting views and personal stories on its Facebook page. MORE
Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors (and sometimes in public). How can nonprofits be leaders in this conversation? . We look forward to more Inclusive Conversations! MORE
A Pocoyo Softie Yesterday’s Twitterstream had scads of RTs of a story on how 71% of all Tweets show no reaction – no reply or RT. Some are speculating that this means that what early detractors were saying about Twitter is true; it’s mostly people posting about their favourite sandwiches. Needless to say, I don’t agree. What I think is that there’s more people who are either seeing the value. MORE
Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter. Be a Good Listener: Conversations are two-way communications. Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging. MORE
But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. Kevin goes on to cite what he calls “a few classic examples of the folly of conversion”, assuming the goal is net income and lifetime value. MORE
It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity. Members of your network—donors in particular—have established ways in which they relate to your organization, and your name is the most memorable trigger you have. MORE
We’ve been working with nonprofit technology for more than twenty years, and nonprofit websites have been a part of our client conversations for at least the last decade. It has been interesting to me to note how those conversations have changed over time and their impact on technology projects. . And that was as far as the conversation needed to ever go. A changing conversation. But what do the conversations about websites sound like now? MORE
I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit? MORE
The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360. Let this platform tame your Tweetstream and Timeline. MORE
the blather of marketing messages posted on social networks like Facebook or Twitter are conversational hoaxes. Conversation Hoax 1: People don't pass along messages to their friends. Conversation Hoax 2: Buzz alone does not make the cash register ring. MORE
Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” Inclusive Conversations: Make a Statement in 2018 . This is an excellent way to start Inclusive Conversations with coworkers and your board of directors. MORE
Inclusive Conversations: Beyond Policy into Practice will cover: Real life scenarios of communications pros who have implemented the Inclusive Conversations tools. Tools for keeping your allies— allied during these difficult conversations. MORE
Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon). MORE
Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words. MORE
One of the hard truths of the report is that about 70% of people who have that tough conversation about their terminal conditions die at home and among loved ones, in contrast to under 40% who do not have that conversation yet do not die in a hospital. MORE
Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place. MORE
Softening statements help you “get your toe in the water” with difficult conversations. . That’s because we’re not using softening statements before we say things that might tap a sensitive nerve during our conversations with supporters. MORE
It's not a revelation that social media occurs in the digital conversations of the Internet. However, some find it strange that conversations with people who might be more of an acquaintance than one we might call a "friend" often lead to important ideas. MORE
This summer, my colleague in the Nonprofit Marketing Guide’s Inclusive Conversations Series, Kim Pevia, and I hit the road to gather with nonprofits. Start a conversation with someone who needs to be pushed to think about race and justice.” Is your organization’s equity fake AF? MORE
Proof Points conversion email email subject line Nonprofit Communications nonprofit marketing open rateWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. . MORE
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). MORE
Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. You can have an entire conversation using animated gifs. Are you struggling to inspire your readers? MORE
Examining a client’s database, whether in preparation for a data conversion or to plan an in-situ data cleanup, is a little like an archeological dig. This report is essential to our data conversion process. Uncategorized Conversion Technology MORE
Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task). MORE
This is a huge problem for nonprofits like yours because social change happens largely through conversations. And this is exactly what social media does best, scales conversations quickly and at no extra cost. MORE
Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”. MORE
But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds. MORE
It’s important to remember that every conversation you have with a journalist is considered on the record. If both you and the journalist agree to go off the record, anything you share during that portion of the conversation cannot be attributed to you. MORE
Since they communicate in the digital public square their conversations are overheard by thousands if not by millions. Perhaps those people RT (retweet) or add a status up to their Facebook page or write blog posts or even take it offline at office water cooler conversations. MORE
So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So… how was that last doctor’s visit?” MORE
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian. MORE
Conversion Related Topics Kivi's Nonprofit Communications Blog
APRIL 5, 2018
Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. Please keep us posted as to how your conversation goes.
Kivi's Nonprofit Communications Blog
MAY 7, 2019
Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. For example, Donate Now has become the default conversion call-to-action for nonprofit fundraising pages. Take a look at your conversion copy.
Kivi's Nonprofit Communications Blog
MARCH 14, 2018
Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”.
Kivi's Nonprofit Communications Blog
FEBRUARY 7, 2018
Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors (and sometimes in public). How can nonprofits be leaders in this conversation? . We look forward to more Inclusive Conversations!
Kivi's Nonprofit Communications Blog
JUNE 6, 2018
Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. You can have an entire conversation using animated gifs. Are you struggling to inspire your readers?
Getting Attention
JULY 11, 2012
Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place.
Getting Attention
DECEMBER 11, 2014
This is a huge problem for nonprofits like yours because social change happens largely through conversations. And this is exactly what social media does best, scales conversations quickly and at no extra cost.
Kivi's Nonprofit Communications Blog
DECEMBER 14, 2017
Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” Inclusive Conversations: Make a Statement in 2018 . This is an excellent way to start Inclusive Conversations with coworkers and your board of directors.
Kivi's Nonprofit Communications Blog
FEBRUARY 3, 2015
So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So… how was that last doctor’s visit?”
The Agitator
NOVEMBER 10, 2016
Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon).
The Agitator
JULY 6, 2015
But to appear productive to my spouse … Second, I actually multi-tasked, canvassing a slew of websites — for nonprofits, publications, and digital consultants — in a search of the magic formula for killer online lead conversion.
The Agitator
JULY 31, 2014
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.
Kivi's Nonprofit Communications Blog
AUGUST 31, 2017
It’s important to remember that every conversation you have with a journalist is considered on the record. If both you and the journalist agree to go off the record, anything you share during that portion of the conversation cannot be attributed to you.
Kivi's Nonprofit Communications Blog
APRIL 12, 2018
Inclusive Conversations: Beyond Policy into Practice will cover: Real life scenarios of communications pros who have implemented the Inclusive Conversations tools. Tools for keeping your allies— allied during these difficult conversations.
Get Fully Funded
SEPTEMBER 21, 2009
Being me, I struck up a conversation with him before I had completely said “hey&# to the ladies. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old.
Giving in a Digital World
JANUARY 11, 2015
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends
Fundraising 123
NOVEMBER 27, 2012
Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter. Be a Good Listener: Conversations are two-way communications. Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging.
Getting Attention
OCTOBER 1, 2013
It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity. Members of your network—donors in particular—have established ways in which they relate to your organization, and your name is the most memorable trigger you have.
The Agitator
MAY 30, 2012
If this is a market for you, I’d urge you to follow this unfolding dialogue … A Conversation About Identity. To help fuel the conversation, Pew is inviting views and personal stories on its Facebook page.
Kivi's Nonprofit Communications Blog
MARCH 23, 2011
It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. What should we write about in our newsletters, website, blog, social media, etc.?
Non Profit Marketing 360
JULY 16, 2012
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community).
JCA Insights
FEBRUARY 8, 2011
Examining a client’s database, whether in preparation for a data conversion or to plan an in-situ data cleanup, is a little like an archeological dig. This report is essential to our data conversion process. Uncategorized Conversion Technology
The Agitator
MAY 20, 2013
But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. Kevin goes on to cite what he calls “a few classic examples of the folly of conversion”, assuming the goal is net income and lifetime value.
GenerationYGive
JUNE 15, 2008
But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds.
Non Profit Marketing 360
NOVEMBER 21, 2012
The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360. Let this platform tame your Tweetstream and Timeline.
Non Profit Marketing 360
MAY 8, 2012
The latest thing in promoting the online conversation is a ‘Twitter Wall’ (many news programs and their networks’ election coverage have used them). A Twitter Wall adds dynamism to even the smallest event.
Kivi's Nonprofit Communications Blog
AUGUST 4, 2010
Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words.
Getting Attention
SEPTEMBER 1, 2011
“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off.
iMarketSmart
AUGUST 8, 2018
Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Then, ask them what they hope to get out of the conversation you’re having. Focusing on starting and maintaining conversations might even result in gifts without uncomfortable hard asks. Related Posts: >>How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%.
Fundraising Coach
MARCH 29, 2013
I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit?
Non Profit Marketing 360
NOVEMBER 17, 2011
One of the hard truths of the report is that about 70% of people who have that tough conversation about their terminal conditions die at home and among loved ones, in contrast to under 40% who do not have that conversation yet do not die in a hospital.
JCA Insights
APRIL 13, 2011
We’ve been working with nonprofit technology for more than twenty years, and nonprofit websites have been a part of our client conversations for at least the last decade. It has been interesting to me to note how those conversations have changed over time and their impact on technology projects. . And that was as far as the conversation needed to ever go. A changing conversation. But what do the conversations about websites sound like now?
iMarketSmart
JUNE 8, 2015
Softening statements help you “get your toe in the water” with difficult conversations. . That’s because we’re not using softening statements before we say things that might tap a sensitive nerve during our conversations with supporters.
Cause Related Marketing
FEBRUARY 26, 2013
A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose.
Non Profit Marketing 360
OCTOBER 17, 2012
Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).
Diva Marketing Blog
JULY 26, 2010
Since they communicate in the digital public square their conversations are overheard by thousands if not by millions. Perhaps those people RT (retweet) or add a status up to their Facebook page or write blog posts or even take it offline at office water cooler conversations.
Diva Marketing Blog
APRIL 7, 2010
the blather of marketing messages posted on social networks like Facebook or Twitter are conversational hoaxes. Conversation Hoax 1: People don't pass along messages to their friends. Conversation Hoax 2: Buzz alone does not make the cash register ring.
Non Profit Marketing 360
OCTOBER 17, 2012
Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).
Social Media Bird Brain
OCTOBER 1, 2010
A Pocoyo Softie Yesterday’s Twitterstream had scads of RTs of a story on how 71% of all Tweets show no reaction – no reply or RT. Some are speculating that this means that what early detractors were saying about Twitter is true; it’s mostly people posting about their favourite sandwiches. Needless to say, I don’t agree. What I think is that there’s more people who are either seeing the value.
Diva Marketing Blog
NOVEMBER 25, 2009
It's not a revelation that social media occurs in the digital conversations of the Internet. However, some find it strange that conversations with people who might be more of an acquaintance than one we might call a "friend" often lead to important ideas.
Getting Attention
MAY 21, 2015
Proof Points conversion email email subject line Nonprofit Communications nonprofit marketing open rateWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. .
Fundraising 123
JULY 1, 2009
Good email writing is friendly and conversational. While there are certainly times where the newsy, facts-only journalistic style can work, most nonprofit newsletters should be much more personal, and even a little chatty. People give to and support nonprofits for highly subjective reasons. Your supporters get something deeply personal out of their affiliation with your organization as a donor, volunteer, or advocate.
iMarketSmart
MARCH 23, 2018
The Harvard Business Review found the results to be particularly shocking in light of a previous study in which they found the following: Firms that tried to contact potential customers within one hour of receiving an inquiry were nearly seven times as likely to qualify the lead (which was defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that wait 24 hours or longer.
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