Get into Conversation: That’s Matterness

Getting Attention

This is a huge problem for nonprofits like yours because social change happens largely through conversations. And this is exactly what social media does best, scales conversations quickly and at no extra cost.

7 Conversion-Killing Words

The Agitator

Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon).

Trending Sources

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. What should we write about in our newsletters, website, blog, social media, etc.?

Horrible Conversation Starters when Asking for Bequests

Kivi's Nonprofit Communications Blog

So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So… how was that last doctor’s visit?”

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off.

How and When to Use ‘Off the Record’ Conversations With the Media

Kivi's Nonprofit Communications Blog

It’s important to remember that every conversation you have with a journalist is considered on the record. If both you and the journalist agree to go off the record, anything you share during that portion of the conversation cannot be attributed to you.

Conversation About Identity

The Agitator

If this is a market for you, I’d urge you to follow this unfolding dialogue … A Conversation About Identity. To help fuel the conversation, Pew is inviting views and personal stories on its Facebook page.

Softening Statements: 22 effective ways to ease into difficult conversations with supporters


Softening statements help you “get your toe in the water” with difficult conversations. . That’s because we’re not using softening statements before we say things that might tap a sensitive nerve during our conversations with supporters.

The Foibles & Follies Of Donor Conversion

The Agitator

But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. Kevin goes on to cite what he calls “a few classic examples of the folly of conversion”, assuming the goal is net income and lifetime value.

A Few Tools of the Data Archeologist: Tips for Preparing Data for Cleanup or Conversion

JCA Insights

Examining a client’s database, whether in preparation for a data conversion or to plan an in-situ data cleanup, is a little like an archeological dig. This report is essential to our data conversion process. Uncategorized Conversion Technology

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Proof Points conversion email email subject line Nonprofit Communications nonprofit marketing open rateWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. .

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[Question Marc] Conversation starters for cold calls

Fundraising Coach

I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit?

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

How Great Website Design Drives Connection & Action

Getting Attention

High-Impact Websites conversion nonprofit branding Nonprofit Communications nonprofit marketing website design wired impact Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?”

A Changing Conversation on Nonprofit Website Transactions

JCA Insights

We’ve been working with nonprofit technology for more than twenty years, and nonprofit websites have been a part of our client conversations for at least the last decade. It has been interesting to me to note how those conversations have changed over time and their impact on technology projects. . And that was as far as the conversation needed to ever go. A changing conversation. But what do the conversations about websites sound like now?

Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese

Diva Marketing Blog

Continue the conversation with James and the Roxy Team! "Amazing bread does great things for the world. Great bread is inspiring." - James DiSabation. James DiSabatino has a love affair with bread and cheese.

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

If so, how did it change the way you have conversations with donors? Picture by Susan NYC from Flickr. We know that events are the slowest way to make money for a nonprofit.

How to Keep the Social Media Conversation Going

Fundraising 123

Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter. Be a Good Listener: Conversations are two-way communications. Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging.

To Make Your Cause's Facebook Updates Unforgettable Use Conversational Language

Cause Related Marketing

A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose.

Is your fundraiser screwing up? What to do

Wild Woman Fundraising

Board Conflict Events Leadership Nonprofit Leadership Summit Webinars difficult conversations fundraising conflict how to be a nonprofit leader how to have difficult conversations how to manage fundraising staff leadership mazarine treyz nonprofit conflict not hitting goals

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. The conversations were still “real&#. It was still thought to be just another private conversation platform which housed content that was purely between the user and his/her “friends&# , which at the time were actual friends. Let me explain what I mean.

Big Brand Customer Intimacy Without Brand Conversations

Diva Marketing Blog

Since they communicate in the digital public square their conversations are overheard by thousands if not by millions. Perhaps those people RT (retweet) or add a status up to their Facebook page or write blog posts or even take it offline at office water cooler conversations.

The Smarter Way to Convert Your Fundraising Data

JCA Insights

At JCA, we understand that no matter how well a software package functions and no matter how sophisticated the features, a bad data conversion will render the system useless and undermine user confidence. Enable less technically experienced consultants to assist with the conversions.

Digital Conversations Need New Talents To Talk To People

Diva Marketing Blog

It's fair to say that Caryl is not a digital native but I felt for certain she'd feel right at home in the world of online conversations. How do you jump into the conversation when you don't know the people? How do you enter the conversation without being invited? 8 Ideas On How To Join A LinkedIn Conversation 1. Remarks are welcomed that take the conversation into areas where new ideas are explore and even when the status quo is debated.

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work.

Walk the Walk When You're Talking

Social Media Bird Brain

small nonprofits social media relationships conversationSorry I’ve been missing so long – leastwise, I hope you missed me! Lost a family member and nearly lost another one, then my hard drive and internet connection failed nearly simultaneously. But, as musician and songwriter Antsy McClain likes to put it, it’s a good day because “I’m still on the right side of the dirt.” So I’m back with more info for your small nonprofit, social media and otherwise.

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4 Reasons Your Nonprofit Should be Using Video

Social Media Bird Brain

video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

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The ABCs of Relationship-Building Conversations

Get Fully Funded

Being me, I struck up a conversation with him before I had completely said “hey&# to the ladies. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old.

Budgeting and measuring online conversations


But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds.

Join the conversation in Twitter - get social with “social media”

Fundraising Coach

Just click on the “in reply to&# link: In this case, it goes to here: If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation. I’m thrilled with the increase in Twitter usage I’m seeing!

#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360. Let this platform tame your Tweetstream and Timeline.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

The latest thing in promoting the online conversation is a ‘Twitter Wall’ (many news programs and their networks’ election coverage have used them). A Twitter Wall adds dynamism to even the smallest event.

AUDIO: How to get a nonprofit job: My interview on The Career Clinic

Wild Woman Fundraising

Conversations with Mentors Finding a job Keeping a job Sector-Switching SpeakingDon’t feel like reading today? Then just listen. I’m doing interviews on career radio shows lately about how you can get a nonprofit job, the nonprofit field, and whether, for example, you should go and get that Master’s in Nonprofit Organizations or not. Click here to go download my podcast with Maureen Anderson of the Career Clinic! “Or listen online right here. Share this on LinkedIn.

#Health: Study Shows Advantages Of Conversation No One Wants

Non Profit Marketing 360

One of the hard truths of the report is that about 70% of people who have that tough conversation about their terminal conditions die at home and among loved ones, in contrast to under 40% who do not have that conversation yet do not die in a hospital.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community).

All We Are Saying, Is Give Twitter a Chance

Social Media Bird Brain

Adam Grant conversation LinkedIn re-evaluate Small nonprofit social media Social network Twitter Twitter (Photo credit: Wikipedia) It''s been a long time since I heard the kind of criticism of Twitter that I used to hear, say circa January 2008, when I joined. Now everyone just seems to accept that Twitter is a thing, though for a lot of them it seems to mean Twitter is a thing for newscasters or comedians to reference when someone in the public eye screws up big-time.

Conversation, Not Just Calls to Action, Pays Off

Kivi's Nonprofit Communications Blog

Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).