Kivi's Nonprofit Communications Blog

MAY 7, 2019

Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. For example, Donate Now has become the default conversion call-to-action for nonprofit fundraising pages. Take a look at your conversion copy.

Conversion 178

Conversion Tips Urgency Nonprofit 178

Kivi's Nonprofit Communications Blog

APRIL 5, 2018

Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. Please keep us posted as to how your conversation goes.

Conversion 164

Conversion Environment Exchange Political 164

Kivi's Nonprofit Communications Blog

MARCH 14, 2018

Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”.

Conversion 152

Conversion Winter France Insert 152

Kivi's Nonprofit Communications Blog

FEBRUARY 7, 2018

Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors (and sometimes in public). How can nonprofits be leaders in this conversation? . We look forward to more Inclusive Conversations!

Conversion 155

Conversion Vietnam Agency Youth 155

Kivi's Nonprofit Communications Blog

JUNE 6, 2018

Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. You can have an entire conversation using animated gifs. Are you struggling to inspire your readers?

Conversion 190

Conversion Writing How To Viral 190

Kivi's Nonprofit Communications Blog

AUGUST 2, 2018

This summer, my colleague in the Nonprofit Marketing Guide’s Inclusive Conversations Series, Kim Pevia, and I hit the road to gather with nonprofits. Start a conversation with someone who needs to be pushed to think about race and justice.” Is your organization’s equity fake AF?

Conversion 158

Conversion Barriers Distribution Summer 158

Kivi's Nonprofit Communications Blog

DECEMBER 14, 2017

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” Inclusive Conversations: Make a Statement in 2018 . This is an excellent way to start Inclusive Conversations with coworkers and your board of directors.

Conversion 180

Conversion Agency Class Faith 180

Getting Attention

JULY 11, 2012

Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place.

Conversion 190

Conversion Campaign Survey California 190

The Agitator

NOVEMBER 10, 2016

Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon).

Conversion 67

Conversion Words Spam Websites 67

Getting Attention

DECEMBER 11, 2014

This is a huge problem for nonprofits like yours because social change happens largely through conversations. And this is exactly what social media does best, scales conversations quickly and at no extra cost.

Conversion 219

Conversion Broadcast Automation Audience 219

The Agitator

JULY 6, 2015

But to appear productive to my spouse … Second, I actually multi-tasked, canvassing a slew of websites — for nonprofits, publications, and digital consultants — in a search of the magic formula for killer online lead conversion.

Conversion 81

Conversion Online July Holiday 81

The Agitator

JULY 31, 2014

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

Metrics 77

Metrics Conversion Video Conversion Rate 77

Kivi's Nonprofit Communications Blog

AUGUST 31, 2017

It’s important to remember that every conversation you have with a journalist is considered on the record. If both you and the journalist agree to go off the record, anything you share during that portion of the conversation cannot be attributed to you.

Conversion 173

Conversion Media Report Trust 173

Kivi's Nonprofit Communications Blog

APRIL 12, 2018

Inclusive Conversations: Beyond Policy into Practice will cover: Real life scenarios of communications pros who have implemented the Inclusive Conversations tools. Tools for keeping your allies— allied during these difficult conversations.

Conversion 152

Conversion South Carolina Denver Communications 152

Get Fully Funded

SEPTEMBER 21, 2009

Being me, I struck up a conversation with him before I had completely said “hey&# to the ladies. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old.

Conversion 121

Conversion Relationship Build Activities 121

Fundraising 123

NOVEMBER 27, 2012

Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter. Be a Good Listener: Conversations are two-way communications. Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging.

Conversion 184

Conversion Social Media How To Social 184

Giving in a Digital World

JANUARY 11, 2015

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

Conversion Rate 68

Conversion Rate Conversion Rate List 68

The Agitator

MAY 30, 2012

If this is a market for you, I’d urge you to follow this unfolding dialogue … A Conversation About Identity. To help fuel the conversation, Pew is inviting views and personal stories on its Facebook page.

Conversion 69

Conversion View Interactive Facebook 69

Kivi's Nonprofit Communications Blog

MARCH 23, 2011

It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. What should we write about in our newsletters, website, blog, social media, etc.?

Conversion 194

Conversion Content Federal Summer 194

Non Profit Marketing 360

JULY 16, 2012

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community).

Social Network 173

Social Network Develop Conversion Network 173

JCA Insights

FEBRUARY 8, 2011

Examining a client’s database, whether in preparation for a data conversion or to plan an in-situ data cleanup, is a little like an archeological dig. This report is essential to our data conversion process. Uncategorized Conversion Technology

Conversion 163

Conversion Tools Frequency Directory 163

The Agitator

MAY 20, 2013

But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. Kevin goes on to cite what he calls “a few classic examples of the folly of conversion”, assuming the goal is net income and lifetime value.

Conversion 97

Conversion Donors UK Cross-Sell 97

GenerationYGive

JUNE 15, 2008

But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds.

Measure 130

Measure Budget Conversion Online 130

Non Profit Marketing 360

NOVEMBER 21, 2012

The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360. Let this platform tame your Tweetstream and Timeline.

Conversion 141

Conversion Social Media Media Social 141

Non Profit Marketing 360

MAY 8, 2012

The latest thing in promoting the online conversation is a ‘Twitter Wall’ (many news programs and their networks’ election coverage have used them). A Twitter Wall adds dynamism to even the smallest event.

Conversion 151

Conversion Online Communications March 151

Kivi's Nonprofit Communications Blog

AUGUST 4, 2010

Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words.

Conversion 199

Conversion January Social Media Interactive 199

iMarketSmart

AUGUST 8, 2018

Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Then, ask them what they hope to get out of the conversation you’re having. Focusing on starting and maintaining conversations might even result in gifts without uncomfortable hard asks. Related Posts: >>How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%.

Conversion 109

Conversion Help Tips Best Practice 109

Getting Attention

OCTOBER 1, 2013

It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity. Members of your network—donors in particular—have established ways in which they relate to your organization, and your name is the most memorable trigger you have.

Case Study 184

Case Study Conversion Case Studies 184

Fundraising Coach

MARCH 29, 2013

I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit?

Conversion 94

Conversion Question Prospect Intent 94

Non Profit Marketing 360

NOVEMBER 17, 2011

One of the hard truths of the report is that about 70% of people who have that tough conversation about their terminal conditions die at home and among loved ones, in contrast to under 40% who do not have that conversation yet do not die in a hospital.

Conversion 141

Conversion Studies Sweden New York 141

JCA Insights

APRIL 13, 2011

We’ve been working with nonprofit technology for more than twenty years, and nonprofit websites have been a part of our client conversations for at least the last decade. It has been interesting to me to note how those conversations have changed over time and their impact on technology projects. . And that was as far as the conversation needed to ever go. A changing conversation. But what do the conversations about websites sound like now?

Conversion 125

Conversion Websites Measure Healthcare 125

iMarketSmart

JUNE 8, 2015

Softening statements help you “get your toe in the water” with difficult conversations. . That’s because we’re not using softening statements before we say things that might tap a sensitive nerve during our conversations with supporters.

Conversion 170

Conversion Effective Effectiveness May 170

Cause Related Marketing

FEBRUARY 26, 2013

A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose.

San Diego 161

San Diego Conversion Facebook California 161

Non Profit Marketing 360

OCTOBER 17, 2012

Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).

Conversion 141

Conversion Audience Communications Outreach 141

Getting Attention

SEPTEMBER 1, 2011

“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off.

Case Study 232

Case Study Social Media Conversion Case 232

Wild Woman Fundraising

NOVEMBER 13, 2012

If so, how did it change the way you have conversations with donors? Picture by Susan NYC from Flickr. We know that events are the slowest way to make money for a nonprofit.

Major Donors 247

Major Donors How To Conversion Donors 247

Non Profit Marketing 360

OCTOBER 17, 2012

Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).

Conversion 130

Conversion Audience View Communications 130

Social Media Bird Brain

OCTOBER 1, 2010

A Pocoyo Softie Yesterday’s Twitterstream had scads of RTs of a story on how 71% of all Tweets show no reaction – no reply or RT. Some are speculating that this means that what early detractors were saying about Twitter is true; it’s mostly people posting about their favourite sandwiches. Needless to say, I don’t agree. What I think is that there’s more people who are either seeing the value.

Conversion 120

Conversion Content Twitter Social Media 120

Wild Woman Fundraising

AUGUST 11, 2016

Board Conflict Events Leadership Nonprofit Leadership Summit Webinars difficult conversations fundraising conflict how to be a nonprofit leader how to have difficult conversations how to manage fundraising staff leadership mazarine treyz nonprofit conflict not hitting goals

Conversion 130

Conversion How To Goal Philanthropy 130

iMarketSmart

MARCH 23, 2018

The Harvard Business Review found the results to be particularly shocking in light of a previous study in which they found the following: Firms that tried to contact potential customers within one hour of receiving an inquiry were nearly seven times as likely to qualify the lead (which was defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that wait 24 hours or longer.

Prospect 100

Prospect Conversion Outreach Lead 100

Fundraising 123

JULY 1, 2009

Good email writing is friendly and conversational. While there are certainly times where the newsy, facts-only journalistic style can work, most nonprofit newsletters should be much more personal, and even a little chatty. People give to and support nonprofits for highly subjective reasons. Your supporters get something deeply personal out of their affiliation with your organization as a donor, volunteer, or advocate.

Conversion 100

Conversion Personalization Email Writing 100

The Agitator

MAY 11, 2011

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work.

Conversion Rate 53

Conversion Rate Conversion Rate Optimization 53

Diva Marketing Blog

JULY 26, 2010

Since they communicate in the digital public square their conversations are overheard by thousands if not by millions. Perhaps those people RT (retweet) or add a status up to their Facebook page or write blog posts or even take it offline at office water cooler conversations.

Conversion 82

Conversion Custom Customer Brand 82