If so, how did it change the way you have conversations with donors? Picture by Susan NYC from Flickr. We know that events are the slowest way to make money for a nonprofit. MORE
At JCA, we understand that no matter how well a software package functions and no matter how sophisticated the features, a bad data conversion will render the system useless and undermine user confidence. Enable less technically experienced consultants to assist with the conversions. MORE
It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. What should we write about in our newsletters, website, blog, social media, etc.? MORE
A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose. MORE
Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. The conversations were still “real&#. It was still thought to be just another private conversation platform which housed content that was purely between the user and his/her “friends&# , which at the time were actual friends. Let me explain what I mean. MORE
Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task). MORE
Being me, I struck up a conversation with him before I had completely said “hey&# to the ladies. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old. MORE
The latest thing in promoting the online conversation is a ‘Twitter Wall’ (many news programs and their networks’ election coverage have used them). A Twitter Wall adds dynamism to even the smallest event. MORE
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends MORE
But to appear productive to my spouse … Second, I actually multi-tasked, canvassing a slew of websites — for nonprofits, publications, and digital consultants — in a search of the magic formula for killer online lead conversion. MORE
“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off. MORE
If this is a market for you, I’d urge you to follow this unfolding dialogue … A Conversation About Identity. To help fuel the conversation, Pew is inviting views and personal stories on its Facebook page. MORE
Board Conflict Events Leadership Nonprofit Leadership Summit Webinars difficult conversations fundraising conflict how to be a nonprofit leader how to have difficult conversations how to manage fundraising staff leadership mazarine treyz nonprofit conflict not hitting goals MORE
A Pocoyo Softie Yesterday’s Twitterstream had scads of RTs of a story on how 71% of all Tweets show no reaction – no reply or RT. Some are speculating that this means that what early detractors were saying about Twitter is true; it’s mostly people posting about their favourite sandwiches. Needless to say, I don’t agree. What I think is that there’s more people who are either seeing the value. MORE
But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. Kevin goes on to cite what he calls “a few classic examples of the folly of conversion”, assuming the goal is net income and lifetime value. MORE
Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter. Be a Good Listener: Conversations are two-way communications. Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging. MORE
It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity. Members of your network—donors in particular—have established ways in which they relate to your organization, and your name is the most memorable trigger you have. MORE
We’ve been working with nonprofit technology for more than twenty years, and nonprofit websites have been a part of our client conversations for at least the last decade. It has been interesting to me to note how those conversations have changed over time and their impact on technology projects. . And that was as far as the conversation needed to ever go. A changing conversation. But what do the conversations about websites sound like now? MORE
I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit? MORE
The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360. Let this platform tame your Tweetstream and Timeline. MORE
Continue the conversation with James and the Roxy Team! "Amazing bread does great things for the world. Great bread is inspiring." - James DiSabation. James DiSabatino has a love affair with bread and cheese. MORE
Adam Grant conversation LinkedIn re-evaluate Small nonprofit social media Social network Twitter Twitter (Photo credit: Wikipedia) It''s been a long time since I heard the kind of criticism of Twitter that I used to hear, say circa January 2008, when I joined. Now everyone just seems to accept that Twitter is a thing, though for a lot of them it seems to mean Twitter is a thing for newscasters or comedians to reference when someone in the public eye screws up big-time. MORE
High-Impact Websites conversion nonprofit branding Nonprofit Communications nonprofit marketing website design wired impact Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?” MORE
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. MORE
Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon). MORE
Just click on the “in reply to&# link: In this case, it goes to here: If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation. I’m thrilled with the increase in Twitter usage I’m seeing! MORE
Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words. MORE
One of the hard truths of the report is that about 70% of people who have that tough conversation about their terminal conditions die at home and among loved ones, in contrast to under 40% who do not have that conversation yet do not die in a hospital. MORE
Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place. MORE
Softening statements help you “get your toe in the water” with difficult conversations. . That’s because we’re not using softening statements before we say things that might tap a sensitive nerve during our conversations with supporters. MORE
It's fair to say that Caryl is not a digital native but I felt for certain she'd feel right at home in the world of online conversations. How do you jump into the conversation when you don't know the people? How do you enter the conversation without being invited? 8 Ideas On How To Join A LinkedIn Conversation 1. Remarks are welcomed that take the conversation into areas where new ideas are explore and even when the status quo is debated. MORE
Conversations with Mentors Finding a job Keeping a job Sector-Switching SpeakingDon’t feel like reading today? Then just listen. I’m doing interviews on career radio shows lately about how you can get a nonprofit job, the nonprofit field, and whether, for example, you should go and get that Master’s in Nonprofit Organizations or not. Click here to go download my podcast with Maureen Anderson of the Career Clinic! “Or listen online right here. Share this on LinkedIn. MORE
small nonprofits social media relationships conversationSorry I’ve been missing so long – leastwise, I hope you missed me! Lost a family member and nearly lost another one, then my hard drive and internet connection failed nearly simultaneously. But, as musician and songwriter Antsy McClain likes to put it, it’s a good day because “I’m still on the right side of the dirt.” So I’m back with more info for your small nonprofit, social media and otherwise. MORE
Proof Points conversion email email subject line Nonprofit Communications nonprofit marketing open rateWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. . MORE
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). MORE
Examining a client’s database, whether in preparation for a data conversion or to plan an in-situ data cleanup, is a little like an archeological dig. This report is essential to our data conversion process. Uncategorized Conversion Technology MORE
Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task). MORE
This is a huge problem for nonprofits like yours because social change happens largely through conversations. And this is exactly what social media does best, scales conversations quickly and at no extra cost. MORE
But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds. MORE
Since they communicate in the digital public square their conversations are overheard by thousands if not by millions. Perhaps those people RT (retweet) or add a status up to their Facebook page or write blog posts or even take it offline at office water cooler conversations. MORE
So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So… how was that last doctor’s visit?” MORE
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian. MORE
video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. MORE
Conversion Related Topics The Agitator
NOVEMBER 10, 2016
Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon).
Getting Attention
DECEMBER 11, 2014
This is a huge problem for nonprofits like yours because social change happens largely through conversations. And this is exactly what social media does best, scales conversations quickly and at no extra cost.
Giving in a Digital World
JANUARY 11, 2015
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends
Kivi's Nonprofit Communications Blog
MARCH 23, 2011
It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. What should we write about in our newsletters, website, blog, social media, etc.?
Kivi's Nonprofit Communications Blog
FEBRUARY 3, 2015
So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So… how was that last doctor’s visit?”
Getting Attention
SEPTEMBER 1, 2011
“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off.
The Agitator
MAY 30, 2012
If this is a market for you, I’d urge you to follow this unfolding dialogue … A Conversation About Identity. To help fuel the conversation, Pew is inviting views and personal stories on its Facebook page.
iMarketSmart
JUNE 8, 2015
Softening statements help you “get your toe in the water” with difficult conversations. . That’s because we’re not using softening statements before we say things that might tap a sensitive nerve during our conversations with supporters.
The Agitator
MAY 20, 2013
But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. Kevin goes on to cite what he calls “a few classic examples of the folly of conversion”, assuming the goal is net income and lifetime value.
JCA Insights
FEBRUARY 8, 2011
Examining a client’s database, whether in preparation for a data conversion or to plan an in-situ data cleanup, is a little like an archeological dig. This report is essential to our data conversion process. Uncategorized Conversion Technology
Fundraising Coach
MARCH 29, 2013
I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit?
Getting Attention
MAY 21, 2015
Proof Points conversion email email subject line Nonprofit Communications nonprofit marketing open rateWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. .
The Agitator
JULY 31, 2014
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.
Getting Attention
NOVEMBER 19, 2014
High-Impact Websites conversion nonprofit branding Nonprofit Communications nonprofit marketing website design wired impact Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?”
JCA Insights
APRIL 13, 2011
We’ve been working with nonprofit technology for more than twenty years, and nonprofit websites have been a part of our client conversations for at least the last decade. It has been interesting to me to note how those conversations have changed over time and their impact on technology projects. . And that was as far as the conversation needed to ever go. A changing conversation. But what do the conversations about websites sound like now?
Wild Woman Fundraising
NOVEMBER 13, 2012
If so, how did it change the way you have conversations with donors? Picture by Susan NYC from Flickr. We know that events are the slowest way to make money for a nonprofit.
Diva Marketing Blog
AUGUST 21, 2011
Continue the conversation with James and the Roxy Team! "Amazing bread does great things for the world. Great bread is inspiring." - James DiSabation. James DiSabatino has a love affair with bread and cheese.
Cause Related Marketing
FEBRUARY 26, 2013
A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose.
Fundraising 123
NOVEMBER 27, 2012
Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter. Be a Good Listener: Conversations are two-way communications. Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging.
Wild Woman Fundraising
AUGUST 11, 2016
Board Conflict Events Leadership Nonprofit Leadership Summit Webinars difficult conversations fundraising conflict how to be a nonprofit leader how to have difficult conversations how to manage fundraising staff leadership mazarine treyz nonprofit conflict not hitting goals
Public Sector Marketing 2.0
SEPTEMBER 9, 2011
Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. The conversations were still “real&#. It was still thought to be just another private conversation platform which housed content that was purely between the user and his/her “friends&# , which at the time were actual friends. Let me explain what I mean.
Diva Marketing Blog
JULY 26, 2010
Since they communicate in the digital public square their conversations are overheard by thousands if not by millions. Perhaps those people RT (retweet) or add a status up to their Facebook page or write blog posts or even take it offline at office water cooler conversations.
JCA Insights
APRIL 1, 2011
At JCA, we understand that no matter how well a software package functions and no matter how sophisticated the features, a bad data conversion will render the system useless and undermine user confidence. Enable less technically experienced consultants to assist with the conversions.
Diva Marketing Blog
DECEMBER 11, 2009
It's fair to say that Caryl is not a digital native but I felt for certain she'd feel right at home in the world of online conversations. How do you jump into the conversation when you don't know the people? How do you enter the conversation without being invited? 8 Ideas On How To Join A LinkedIn Conversation 1. Remarks are welcomed that take the conversation into areas where new ideas are explore and even when the status quo is debated.
The Agitator
MAY 11, 2011
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work.
Social Media Bird Brain
JANUARY 6, 2011
small nonprofits social media relationships conversationSorry I’ve been missing so long – leastwise, I hope you missed me! Lost a family member and nearly lost another one, then my hard drive and internet connection failed nearly simultaneously. But, as musician and songwriter Antsy McClain likes to put it, it’s a good day because “I’m still on the right side of the dirt.” So I’m back with more info for your small nonprofit, social media and otherwise.
Social Media Bird Brain
SEPTEMBER 3, 2013
video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.
Get Fully Funded
SEPTEMBER 21, 2009
Being me, I struck up a conversation with him before I had completely said “hey&# to the ladies. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old.
Wild Woman Fundraising
MAY 28, 2011
Conversations with Mentors Finding a job Keeping a job Sector-Switching SpeakingDon’t feel like reading today? Then just listen. I’m doing interviews on career radio shows lately about how you can get a nonprofit job, the nonprofit field, and whether, for example, you should go and get that Master’s in Nonprofit Organizations or not. Click here to go download my podcast with Maureen Anderson of the Career Clinic! “Or listen online right here. Share this on LinkedIn.
Fundraising Coach
JULY 11, 2009
Just click on the “in reply to&# link: In this case, it goes to here: If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation. I’m thrilled with the increase in Twitter usage I’m seeing!
GenerationYGive
JUNE 15, 2008
But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds.
Non Profit Marketing 360
NOVEMBER 21, 2012
The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360. Let this platform tame your Tweetstream and Timeline.
Non Profit Marketing 360
MAY 8, 2012
The latest thing in promoting the online conversation is a ‘Twitter Wall’ (many news programs and their networks’ election coverage have used them). A Twitter Wall adds dynamism to even the smallest event.
Non Profit Marketing 360
NOVEMBER 17, 2011
One of the hard truths of the report is that about 70% of people who have that tough conversation about their terminal conditions die at home and among loved ones, in contrast to under 40% who do not have that conversation yet do not die in a hospital.
Non Profit Marketing 360
JULY 16, 2012
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community).
Social Media Bird Brain
JANUARY 8, 2014
Adam Grant conversation LinkedIn re-evaluate Small nonprofit social media Social network Twitter Twitter (Photo credit: Wikipedia) It''s been a long time since I heard the kind of criticism of Twitter that I used to hear, say circa January 2008, when I joined. Now everyone just seems to accept that Twitter is a thing, though for a lot of them it seems to mean Twitter is a thing for newscasters or comedians to reference when someone in the public eye screws up big-time.
Kivi's Nonprofit Communications Blog
AUGUST 4, 2010
Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words.
Non Profit Marketing 360
OCTOBER 17, 2012
Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).
Non Profit Marketing 360
OCTOBER 17, 2012
Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).
Social Media Bird Brain
OCTOBER 1, 2010
A Pocoyo Softie Yesterday’s Twitterstream had scads of RTs of a story on how 71% of all Tweets show no reaction – no reply or RT. Some are speculating that this means that what early detractors were saying about Twitter is true; it’s mostly people posting about their favourite sandwiches. Needless to say, I don’t agree. What I think is that there’s more people who are either seeing the value.
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