Inclusive Conversations: Confrontation versus Conversations

Kivi's Nonprofit Communications Blog

Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. Please keep us posted as to how your conversation goes.

Inclusive Conversations: Moving Beyond the “Crunch”

Kivi's Nonprofit Communications Blog

Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”.

Inclusive Conversations: Don’t Call Them That!

Kivi's Nonprofit Communications Blog

Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors (and sometimes in public). How can nonprofits be leaders in this conversation? . We look forward to more Inclusive Conversations!

How to Make Your Nonprofit Writing More Conversational

Kivi's Nonprofit Communications Blog

Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. You can have an entire conversation using animated gifs. Are you struggling to inspire your readers?

Inclusive Conversations: Are You Tired of Fake Equity?

Kivi's Nonprofit Communications Blog

This summer, my colleague in the Nonprofit Marketing Guide’s Inclusive Conversations Series, Kim Pevia, and I hit the road to gather with nonprofits. Start a conversation with someone who needs to be pushed to think about race and justice.” Is your organization’s equity fake AF?

Inclusive Conversations: Make a Statement of Inclusion for 2018

Kivi's Nonprofit Communications Blog

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” Inclusive Conversations: Make a Statement in 2018 . This is an excellent way to start Inclusive Conversations with coworkers and your board of directors.

Get into Conversation: That’s Matterness

Getting Attention

This is a huge problem for nonprofits like yours because social change happens largely through conversations. And this is exactly what social media does best, scales conversations quickly and at no extra cost.

Horrible Conversation Starters when Asking for Bequests

Kivi's Nonprofit Communications Blog

So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So… how was that last doctor’s visit?”

Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

Inclusive Conversations: Beyond Policy into Practice will cover: Real life scenarios of communications pros who have implemented the Inclusive Conversations tools. Tools for keeping your allies— allied during these difficult conversations.

7 Conversion-Killing Words

The Agitator

Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon).

Laryngitis And Online Conversion

The Agitator

But to appear productive to my spouse … Second, I actually multi-tasked, canvassing a slew of websites — for nonprofits, publications, and digital consultants — in a search of the magic formula for killer online lead conversion.

How and When to Use ‘Off the Record’ Conversations With the Media

Kivi's Nonprofit Communications Blog

It’s important to remember that every conversation you have with a journalist is considered on the record. If both you and the journalist agree to go off the record, anything you share during that portion of the conversation cannot be attributed to you.

9 Tips to Help You Start and Maintain a Major or Legacy Giving Conversation

iMarketSmart

Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Then, ask them what they hope to get out of the conversation you’re having. Focusing on starting and maintaining conversations might even result in gifts without uncomfortable hard asks. Related Posts: >>How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%.

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

The ABCs of Relationship-Building Conversations

Get Fully Funded

Being me, I struck up a conversation with him before I had completely said “hey&# to the ladies. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old.

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity. Members of your network—donors in particular—have established ways in which they relate to your organization, and your name is the most memorable trigger you have.

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

How to Keep the Social Media Conversation Going

Fundraising 123

Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter. Be a Good Listener: Conversations are two-way communications. Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging.

Softening Statements: 22 effective ways to ease into difficult conversations with supporters

iMarketSmart

Softening statements help you “get your toe in the water” with difficult conversations. . That’s because we’re not using softening statements before we say things that might tap a sensitive nerve during our conversations with supporters.

Conversation About Identity

The Agitator

If this is a market for you, I’d urge you to follow this unfolding dialogue … A Conversation About Identity. To help fuel the conversation, Pew is inviting views and personal stories on its Facebook page.

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working. What should we write about in our newsletters, website, blog, social media, etc.?

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community).

The Foibles & Follies Of Donor Conversion

The Agitator

But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. Kevin goes on to cite what he calls “a few classic examples of the folly of conversion”, assuming the goal is net income and lifetime value.

A Few Tools of the Data Archeologist: Tips for Preparing Data for Cleanup or Conversion

JCA Insights

Examining a client’s database, whether in preparation for a data conversion or to plan an in-situ data cleanup, is a little like an archeological dig. This report is essential to our data conversion process. Uncategorized Conversion Technology

Budgeting and measuring online conversations

GenerationYGive

But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds.

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off.

Conversation, Not Just Calls to Action, Pays Off

Kivi's Nonprofit Communications Blog

Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words.

#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360. Let this platform tame your Tweetstream and Timeline.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

The latest thing in promoting the online conversation is a ‘Twitter Wall’ (many news programs and their networks’ election coverage have used them). A Twitter Wall adds dynamism to even the smallest event.

#Health: Study Shows Advantages Of Conversation No One Wants

Non Profit Marketing 360

One of the hard truths of the report is that about 70% of people who have that tough conversation about their terminal conditions die at home and among loved ones, in contrast to under 40% who do not have that conversation yet do not die in a hospital.

A Changing Conversation on Nonprofit Website Transactions

JCA Insights

We’ve been working with nonprofit technology for more than twenty years, and nonprofit websites have been a part of our client conversations for at least the last decade. It has been interesting to me to note how those conversations have changed over time and their impact on technology projects. . And that was as far as the conversation needed to ever go. A changing conversation. But what do the conversations about websites sound like now?

How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%

iMarketSmart

The Harvard Business Review found the results to be particularly shocking in light of a previous study in which they found the following: Firms that tried to contact potential customers within one hour of receiving an inquiry were nearly seven times as likely to qualify the lead (which was defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that wait 24 hours or longer.

To Make Your Cause's Facebook Updates Unforgettable Use Conversational Language

Cause Related Marketing

A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).

[Question Marc] Conversation starters for cold calls

Fundraising Coach

I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit?

Big Brand Customer Intimacy Without Brand Conversations

Diva Marketing Blog

Since they communicate in the digital public square their conversations are overheard by thousands if not by millions. Perhaps those people RT (retweet) or add a status up to their Facebook page or write blog posts or even take it offline at office water cooler conversations.

Is Social Media A Conversation Hoax?

Diva Marketing Blog

the blather of marketing messages posted on social networks like Facebook or Twitter are conversational hoaxes. Conversation Hoax 1: People don't pass along messages to their friends. Conversation Hoax 2: Buzz alone does not make the cash register ring.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

Social networks offer wonderfully inexpensive means to expand and magnify conversations, but they also create stunning amounts of ‘noise’ that readers have to learn to tune out without getting distracted (no easy task).

No RT’s or Conversation? Look at Your Content

Social Media Bird Brain

A Pocoyo Softie Yesterday’s Twitterstream had scads of RTs of a story on how 71% of all Tweets show no reaction – no reply or RT. Some are speculating that this means that what early detractors were saying about Twitter is true; it’s mostly people posting about their favourite sandwiches. Needless to say, I don’t agree. What I think is that there’s more people who are either seeing the value.

A Conversation To. Engage With Grace

Diva Marketing Blog

It's not a revelation that social media occurs in the digital conversations of the Internet. However, some find it strange that conversations with people who might be more of an acquaintance than one we might call a "friend" often lead to important ideas.

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Proof Points conversion email email subject line Nonprofit Communications nonprofit marketing open rateWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. .

Email 269

Let’s Get Personal – How to Write More Conversational Emails

Fundraising 123

Good email writing is friendly and conversational. While there are certainly times where the newsy, facts-only journalistic style can work, most nonprofit newsletters should be much more personal, and even a little chatty. People give to and support nonprofits for highly subjective reasons. Your supporters get something deeply personal out of their affiliation with your organization as a donor, volunteer, or advocate.

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work.