Inclusive Conversations: Confrontation versus Conversations

Kivi's Nonprofit Communications Blog

Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. It was all about how to stop ignoring “The Crunch,” have difficult conversations in the office, and promote a more inclusive environment. Even the title of the webinar could be perceived as confrontational, so we are excited about those who took the next step of joining the conversation.

Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. For example, Donate Now has become the default conversion call-to-action for nonprofit fundraising pages. Take a look at your conversion copy.


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What is CRO (Conversion Rate Optimization)?

Getting Attention

In this post, I'm going to tackle a question as old as time itself; What is CRO, or Conversion Rate Optimization.As conversion rate optimization) along with my SEO strategies for quite a few years now, with mind-blowing results.

The worst way to start a conversation with a donor.


The post The worst way to start a conversation with a donor. “Did you get the [information, brochure, or letter] I sent?” ” Has anyone really had great success starting an outreach call with this question?

Inclusive Conversations: Moving Beyond the “Crunch”

Kivi's Nonprofit Communications Blog

Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”. That’s the crunch,” Kim told me one day when we were collaborating for the March 22 Inclusive Conversations webinar. We created the second Inclusive Conversation webinar to help you take the next step.

5 Strategic Conversations Your Comms Team Should Be Having

Kivi's Nonprofit Communications Blog

If you are interested in leveling up your team’s communications work, you should be having these five conversations. The post 5 Strategic Conversations Your Comms Team Should Be Having appeared first on Kivi's Nonprofit Communications Blog. Find your team’s Marketing Maturity Level here and get a customized training plan (it’s free). How can we think further ahead?

Team 160

Inclusive Conversations: Don’t Call Them That!

Kivi's Nonprofit Communications Blog

Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors (and sometimes in public). So in a sense, the White House S—tstorm was good for helping expose these necessary conversations that typically takes place behind closed doors. How can nonprofits be leaders in this conversation? . We will provide tools for this type of conversation later in the Inclusive Conversations series.

Inclusive Conversations: Make a Statement of Inclusion for 2018

Kivi's Nonprofit Communications Blog

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” It’s all about cultural competency and how communications staff can not only be more inclusive and therefore effective in their communications work products, but also lead these conversations within their own nonprofits. Inclusive Conversations: Make a Statement in 2018 . Consider this another step in moving beyond conversation to meaningful action!

Get into Conversation: That’s Matterness

Getting Attention

This is a huge problem for nonprofits like yours because social change happens largely through conversations. And this is exactly what social media does best, scales conversations quickly and at no extra cost. Moving to being “in conversation with” begins by asking Matterness questions, rather than broadcasting messages. Being in conversation with people means letting go of what organizations can’t control anyway: what people think and do.

Inclusive Conversations: Are You Tired of Fake Equity?

Kivi's Nonprofit Communications Blog

This summer, my colleague in the Nonprofit Marketing Guide’s Inclusive Conversations Series, Kim Pevia, and I hit the road to gather with nonprofits. While we found ourselves having some open and honest conversations and realized that many of you out there have had it with Fake equity within your organizations! Start a conversation with someone who needs to be pushed to think about race and justice.” The post Inclusive Conversations: Are You Tired of Fake Equity?

Horrible Conversation Starters when Asking for Bequests

Kivi's Nonprofit Communications Blog

So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So… how was that last doctor’s visit?” ” “Since your kids turned out to be really horrible people… ” “Have you had that mole on your neck looked at recently?”

The ABCs of Relationship-Building Conversations

Get Fully Funded

Being me, I struck up a conversation with him before I had completely said “hey&# to the ladies. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old.

How to Keep the Social Media Conversation Going

Fundraising 123

Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter. Be a Good Listener: Conversations are two-way communications. Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging.

How and When to Use ‘Off the Record’ Conversations With the Media

Kivi's Nonprofit Communications Blog

It’s important to remember that every conversation you have with a journalist is considered on the record. If both you and the journalist agree to go off the record, anything you share during that portion of the conversation cannot be attributed to you. You can simply choose to keep the information to yourself and redirect the conversation. At any point during the off-the-record conversation, either party can ask to put the conversation back on the record.

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity. Members of your network—donors in particular—have established ways in which they relate to your organization, and your name is the most memorable trigger you have.

How to Use Heatmaps to Boost Your Website’s Conversion Potential

Nonprofit Marketing Insights by GlobalOwls

How to Use Heatmaps to Boost Your Website’s Conversion Potential. Are you looking to Boost your Conversations? Check out how Heatmaps can help with Conversion Rate Optimization (CRO). Conversion Boost through Heatmaps.

7 Conversion-Killing Words

The Agitator

Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do). Synergy (actually, this is really a placeholder for all jargon).

Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

Inclusive Conversations: Beyond Policy into Practice will cover: Real life scenarios of communications pros who have implemented the Inclusive Conversations tools. Tools for keeping your allies— allied during these difficult conversations. The post Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color? CultureStrike’s Julio Salgado reimagines 90’s sitcoms with diverse casts.

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

9 Tips to Help You Start and Maintain a Major or Legacy Giving Conversation


Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Then, ask them what they hope to get out of the conversation you’re having. Focusing on starting and maintaining conversations might even result in gifts without uncomfortable hard asks. Related Posts: >>How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%.

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Back in January 2012 I wrote about the crucial importance of fundraisers getting serious about how they track and improve the conversion rates of their fundraising pages. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

Laryngitis And Online Conversion

The Agitator

But to appear productive to my spouse … Second, I actually multi-tasked, canvassing a slew of websites — for nonprofits, publications, and digital consultants — in a search of the magic formula for killer online lead conversion. I spent all of my July 4th holiday nursing a case of laryngitis, brought on by a lingering head cold that defies all intervention. Any tips?] Looking for a silver lining to my situation, I found two.

Free PDF to JPG Conversion On PDFBear: Why Should You Use It?

Nonprofit Marketing Insights by GlobalOwls

Free PDF to JPG Conversion On PDFBear: Why Should You Use It? PDFBear is a functional online tool that offers PDF to JPG conversion, among other PDF converters. Any task that requires PDF to JPG conversion is done best through PDFBear. Unlocking Unlimited PDF Conversion Tasks.

10 Power Words Nonprofits Use to Increase Conversions

NonProfit Hub

Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting. No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Using power words brings out these emotions and triggers consumers to take action that creates conversions. There are endless ways you can increase your conversion rates as a nonprofit.

Four Ways to Increase Online Giving Conversions

NonProfit Hub

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Making the most of your online experience is a worthwhile investment because it will create more online giving conversions.

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

But what I’m really more interested in is how nonprofits go through the process of creating and managing all their own writing and visuals, as well as the equally good and better stuff from others, while also encouraging and embracing the back-and-forth conversations with supporters, which social media makes so much easier. It’s where creating and curating meet content and conversation, and I think it’s a place where most nonprofit communicators should be working.

Softening Statements: 22 effective ways to ease into difficult conversations with supporters


Softening statements help you “get your toe in the water” with difficult conversations. . That’s because we’re not using softening statements before we say things that might tap a sensitive nerve during our conversations with supporters. The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart.

A Few Tools of the Data Archeologist: Tips for Preparing Data for Cleanup or Conversion

JCA Insights

Examining a client’s database, whether in preparation for a data conversion or to plan an in-situ data cleanup, is a little like an archeological dig. When we plan a conversion to or from the Blackbaud® software The Raiser’s Edge® , for example, we dig down through layers of historical strata to prepare for mapping. One of the most useful reports that JCA has developed to assist with system analysis and data conversion and cleanup is a Code Frequency Report.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have some advice that might help ease the stress of trying to reach everyone. Don’t try to reach everyone.

A Changing Conversation on Nonprofit Website Transactions

JCA Insights

We’ve been working with nonprofit technology for more than twenty years, and nonprofit websites have been a part of our client conversations for at least the last decade. It has been interesting to me to note how those conversations have changed over time and their impact on technology projects. . And that was as far as the conversation needed to ever go. A changing conversation. But what do the conversations about websites sound like now?

Conversation, Not Just Calls to Action, Pays Off

Kivi's Nonprofit Communications Blog

Amanda Byrne, IT Administrator at the Carolina Tiger Rescue , recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words. Amanda Byrne of Carolina Tiger Rescue with Kaela. “We recently participated in Chase Community Giving , and I was the representative managing our Chase profile.

Budgeting and measuring online conversations


But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Special note: I am updating my blogroll with many of the cool blogs I learned about this week. Keep an eye out for the next week or so for new adds. The last few days have been crazy! I attended 2 conference on social media and web 2.0. Complete information overload.

#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360. Let this platform tame your Tweetstream and Timeline. Numerous social-networking monitoring sites are out there by now: Hootsuite , Sprout Social , Klout , Tinker … As programmers develop new tools, and social platforms like Facebook or (even!) MySpace evolve, the staff at a nonprofit can feel overwhelmed with the changes.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

The latest thing in promoting the online conversation is a ‘Twitter Wall’ (many news programs and their networks’ election coverage have used them). A Twitter Wall adds dynamism to even the smallest event. Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies.

[Question Marc] Conversation starters for cold calls

Fundraising Coach

I recently received this question from a client: I have a question for you. I have a list of wealthy prospects, many have given our hospice small dollar amounts thru memorials. My intent is to build a relationship with them, can you give me an example of what to say to get that first visit? My answer. Getting the first visit is tricky. At least in our minds. Often it’s just a matter of calling and saying: “Hi _. This is __ from.

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

“Social media is not a megaphone, it’s a conversation.&# Having a “conversation&# with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off. In other words, each group will want to have their own conversations. More importantly, we had a new idea about how to approach our social spaces — channel-specific conversations.

Creating a Natural Conversation on Your Donation Landing Pages

NonProfit Hub

Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. To increase the potential for success, it is important that the thought sequence of that conversation take place in the proper order. Let’s look at a couple of experiments we conducted with nonprofit organizations to help re-order the conversation in order to create a more logical flow, and increase conversions.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Log in to Google Analytics > Click on Conversions on the left-hand side > Click on Goals > Click on Overview > Click on gray Set up Goals button.

#Health: Study Shows Advantages Of Conversation No One Wants

Non Profit Marketing 360

One of the hard truths of the report is that about 70% of people who have that tough conversation about their terminal conditions die at home and among loved ones, in contrast to under 40% who do not have that conversation yet do not die in a hospital. Remember Obama’s Death Panels ? No, they didn’t exist. But like ‘cooties,’ the scared and the immature just kept repeating that they were waiting to snatch us up.

No RT’s or Conversation? Look at Your Content

Social Media Bird Brain

A Pocoyo Softie Yesterday’s Twitterstream had scads of RTs of a story on how 71% of all Tweets show no reaction – no reply or RT. Some are speculating that this means that what early detractors were saying about Twitter is true; it’s mostly people posting about their favourite sandwiches. Needless to say, I don’t agree. What I think is that there’s more people who are either seeing the value.

To Make Your Cause's Facebook Updates Unforgettable Use Conversational Language

Cause Related Marketing

A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose. The paper published in the January 2013 issue of Memory and Cognition and called Major Memories for Microblogs and it details several experiments involving how well people remember Facebook posts. The paper’s authors were Laura Mickes, Ryan S.

How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%


The Harvard Business Review found the results to be particularly shocking in light of a previous study in which they found the following: Firms that tried to contact potential customers within one hour of receiving an inquiry were nearly seven times as likely to qualify the lead (which was defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that wait 24 hours or longer.

The Foibles & Follies Of Donor Conversion

The Agitator

But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. Tons of false and unrealizable expectations and far, far too much wasted money on efforts that should never be thought of as ‘conversion’ in the first place. Kevin goes on to cite what he calls “a few classic examples of the folly of conversion”, assuming the goal is net income and lifetime value. Care to share your conversion experiences?